Hair Towel Wrap Market is expected to reach US$ 453.88 Million by 2028

PRESS RELEASE BY The Insight Partners 15 Jul 2022

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Multiple Benefits of Hair Towel Wraps Drives Hair Towel Wrap Market Growth

According to our latest market study on " Hair Towel Wrap Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Material Type and Distribution Channel,” the market is expected to grow from US$ 315.56 million in 2022 to US$ 453.88 million by 2028; it is estimated to grow at a CAGR of 6.2% from 2022 to 2028. The report highlights key factors driving the market growth and prominent players with their progress in the market.

Consumers widely use hair towel wraps for its various benefits, and it also helps them maintain healthy hair as it retains moisture overnight, prevents frizz, and quickly absorbs water. Regular towels are quite thick and fluffy, making them ideal for use after showering. However, using them for hair can cause excess stress on the hair, leading to breakage. Wet hair is at its most elastic state and is more prone to breakage. The use of hair towel wrap reduces the stress applied to the wet hair and reduces hair damage. Hair towel wraps are usually made of natural and synthetic fiber. Consumers are increasingly using synthetic fibers as compared to natural fibers. The microfiber materials used in hair towel wrap are more absorbent than regular cotton towels and help dry the hair in a much shorter amount of time. Further, the use of regular towels can be extremely rough on hair cuticles, which can make the hair tangled and fizzy once they dry. While the soft, lightweight material of hair towel wrap is gentle on hair, leaving them smooth and tangle-free. The use of hair towel wrap also protects the curly hair structure of consumers. Therefore, various benefits offered by hair towel wraps compared to regular towels are fueling the hair towel wrap market growth.

Kitsch LLC; Aquis Hair Sciences Inc.; The Natural Sea Sponge Company Ltd.; Supernova Pte., Ltd.; Silke London; Bouclème Ltd.; Turbie Twist LP; The Perfect Hair Care Holding Corporation; Evolatree; Curly Girl; The Bath Accessories Company; VOLO Beauty are among the well-established players constituting the majority of the hair towel wrap market share.

Impact of COVID-19 Pandemic on Hair Towel Wrap Market

The COVID-19 pandemic adversely affected the consumer goods industry due to the shutdown of manufacturing facilities, difficulty procuring raw materials and components, and restrictions on logistic operations. Disruptions in raw material supply chains hampered hair towel wrap production. The outbreak distorted operational efficiencies and value chains due to the sudden shutdown of national and international boundaries, creating revenue loss and damage. Various hair towel wrap manufacturers had to temporarily close their operations or reduce their production capacities in 2020. However, the businesses are gaining ground as governments of various countries eased out the previously imposed restrictions in 2021. The resumption of operations in the hair towel wrap manufacturing units and distribution facilities, such as supermarkets, hypermarkets, and retail stores, are driving the growth of the hair towel wrap market. Additionally, with a growing working female population, the demand for accessible and time-saving shopping via online retail helped the hair towel wrap market to grow during and after the pandemic. Online stores enable customers to buy cheaper international hair care products conveniently. These factors are projected to open lucrative growth opportunities for the hair towel wrap manufacturers during the forecast period.

Hair Towel Wrap Market Size, by Region, 2021–2028

Hair Towel Wrap Market Size, by Region, 2021–2028

Hair Towel Wrap Market Size, Share, Demand & Forecast to 2028

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Hair Towel Wrap Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Material Type (Natural Fiber and Synthetic Fiber) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The "Hair Towel Wrap Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global hair towel wrap market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The hair towel wrap market is segmented into material type, distribution channel, and geography. Based on material type, the market is bifurcated into natural fiber and synthetic fiber. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the market is primarily segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. Further, North America dominated the hair towel wrap market in 2021, and it is expected to register the highest CAGR during the forecast period. The growing number of consumers conscious about healthy hair and increased usage of hair towel wraps made from synthetic fibers are driving the hair towel wrap market.

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