Hair Towel Wrap Market Size, Share, Demand & Forecast to 2028

Hair Towel Wrap Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Material Type (Natural Fiber and Synthetic Fiber) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

  • Report Code : TIPRE00028479
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 136
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The hair towel wrap market is expected to grow from US$ 315.56 million in 2022 to US$ 453.88 million by 2028; it is estimated to grow at a CAGR of 6.2% from 2022 to 2028.

Hair towel wraps are widely used due to the various benefits that it provides while drying the hair. The materials used to produce hair towel wraps are natural and synthetic fibers. The hair towel wraps are lightweight and help in absorbing the water quickly.

In 2021, North America dominated the global hair towel wrap market. The increased prevalence of hair health-conscious consumers, the working women population, and an increased focus on haircare are primarily driving the hair towel wrap market across North America. Further, hair towel wrap manufacturers in North America are developing different varieties of hair wraps. For instance, AQUIS, a US-based manufacturer, recently developed COPPER SURE, a rapid dry hair wrap with antimicrobial features. This ultralight rapid dry hair wrap prevents the bacteria from entering while signature AQUITEX fabric reduces moisture for healthy, frizz-free, and shiny hair. Several market players are also planning to spend more on marketing activities to raise consumer awareness of this product, which will provide growth opportunities for the market.

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Hair Towel Wrap Market: Strategic Insights

Hair Towel Wrap Market

  • CAGR (2022 - 2028)
    6.2%
  • Market Size 2022
    US$ 315.56 Million
  • Market Size 2028
    US$ 453.88 Million

Market Dynamics

GROWTH DRIVERS
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FUTURE TRENDS
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OPPORTUNITIES
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Key Players

  • Kitsch LLC
  • Aquis Hairsciences Inc.
  • The Natural Sea Sponge Company Ltd.
  • Supernova Pte. Ltd.
  • Silke London
  • BoucleMe Ltd.
  • Turbie Twist
  • The Perfect Haircare Holdings Corporation
  • Evolatree

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Material Type
  • Natural Fiber and Synthetic Fiber
Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Insights


Hair Towel Wrap Product Innovations

In recent years, a rise in the development of innovative hair towel wrap products from various manufacturers has led to increased growth opportunities for the hair towel wrap market. Consumers are increasingly demanding hair towel wraps made of materials such as microfibers, owing to increased awareness about the benefits offered by these fibers. Hence, manufacturers are focusing on developing delicate and compact towel wraps using materials such as mulberry silk, satin, and microfibers. Further, various manufacturers in the market are engaged in adopting various new technologies such as copper-infused technology to offer additional benefits. The copper-infused hair towel wrap offers a broad spectrum of antimicrobial properties, which help the hair to stay fresher and longer than ordinary hair towel wraps. Moreover, companies are moving toward sustainability and making bamboo hair towel wraps, which are more efficient than regular hair towel wraps and attract environment-friendly conscious consumers.

Material Type Insights

Based on material type, the market is bifurcated into natural fiber and synthetic fiber. In 2021, the synthetic fiber segment held the largest market share of the market. Hair towel wraps made from synthetic fibers are long-lasting compared to hair towel wraps made from natural fiber. Synthetic fibers are created by extruding fiber-forming materials through spinnerets, which results in the formation of a fiber. These fibers are more durable than most natural fibers and can readily absorb different dyes.

Kitsch LLC; Aquis Hair Sciences Inc.; The Natural Sea Sponge Company Ltd.; Supernova Pte., Ltd.; Silke London; Bouclème Ltd.; Turbie Twist LP; The Perfect Hair Care Holding Corporation; Evolatree; Curly Girl; The Bath Accessories Company; VOLO Beauty are a few key players operating in the hair towel wrap market. The major players adopt strategies such as mergers and acquisitions and product launches to expand their geographic presence and consumer base.  

Hair Towel Wrap Market Report Scope

Report Attribute Details
Market size in 2022 US$ 315.56 Million
Market Size by 2028 US$ 453.88 Million
Global CAGR (2022 - 2028) 6.2%
Historical Data 2020-2021
Forecast period 2023-2028
Segments Covered By Material Type
  • Natural Fiber and Synthetic Fiber
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Kitsch LLC
  • Aquis Hairsciences Inc.
  • The Natural Sea Sponge Company Ltd.
  • Supernova Pte. Ltd.
  • Silke London
  • BoucleMe Ltd.
  • Turbie Twist
  • The Perfect Haircare Holdings Corporation
  • Evolatree
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

    Report Spotlights

    • Progressive trends in the hair towel wrap industry to help players develop effective long-term strategies
    • Business growth strategies adopted by companies to secure growth in developed and developing markets
    • Quantitative analysis of the global hair towel wrap market from 2020 to 2028
    • Estimation of the demand for hair towel wrap across various industries
    • Pest analysis to illustrate the efficacy of buyers and suppliers in the hair towel wrap industry
    • Recent developments to understand the competitive market scenario and the demand for hair towel wrap  
    • Market trends and outlook, and factors governing the growth of the hair towel wrap market, including drivers and restraints
    • Understanding about the strategies that underpin commercial interest into the global hair towel wrap market growth, aiding in the decision-making process
    • Hair towel wrap market size at various nodes of market
    • Detailed overview and segmentation of the hair towel wrap market and its industry dynamics
    • The hair towel wrap market size in various regions with promising growth opportunities

    The "Hair Towel Wrap Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global hair towel wrap market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The market is segmented into material type, distribution channel, and geography. Based on material type, the market is bifurcated into natural fiber and synthetic fiber. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the market is primarily segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. Further, North America dominated the market in 2021, and it is expected to register the highest CAGR during the forecast period. The growing number of consumers conscious about healthy hair and increased usage of hair towel wraps made from synthetic fibers are driving the market

    Company Profiles

    • Kitsch LLC
    • Aquis Hair Sciences Inc.
    • The Natural Sea Sponge Company Ltd.
    • Supernova Pte., Ltd.
    • Silke London
    • Bouclème Ltd.
    • Turbie Twist LP
    • The Perfect Hair Care Holding Corporation
    • Evolatree
    • Curly Girl
    • The Bath Accessories Company
    • VOLO Beauty
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Material Type, and Distribution Channel

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

    Frequently Asked Questions


    What is the key driver for the growth of the global hair towel wrap market?

    Various benefits of hair towel wrap such as, moisture retention, frizz prevention, and water absorption are gaining consumer attention. Moreover, the increasing awareness about hair care and the rising number of spas and salons, and beauty parlors are propelling the growth of the hair towel wrap market during the forecast period.

    Which region is expected to be the fastest growing in the global hair towel wrap market?

    North America is expected to be the fastest-growing region in the global hair towel wrap market. The increasing use of hair towel wraps among consumers in the U.S. and Canada is expected to drive the hair towel wrap market. Additionally, an increasing number of salons and spas, beauty parlors, and hair care clinics are propelling the growth of hair towel wrap market in North America.

    Which distribution channel segment is the fastest growing in the global hair towel wrap market?

    Based on distribution channel, online retail is the fastest-growing segment. Increasing adoption of technology is allowing the online retail segment to be more efficient and reachable. Moreover, the growing number of online shoppers is expected to propel the growth of online retail segment.

    In 2021, which region held the largest share of the global hair towel wrap market?

    In 2021, North America accounted for the largest share of the global hair towel wrap market. The major factor driving the demand for hair towel wraps in this region is the high awareness levels among the population on using the appropriate hair care products.

    In 2021, which material type segment accounted for the largest share in the global hair towel wrap market?

    In 2021, the synthetic fiber segment accounted for the largest market share. The limited supply of natural fiber and beneficial characteristics of synthetic fiber such as strength, softness, and elasticity led to the dominance of the synthetic fiber segment of the hair towel wrap market in 2021.

    Can you list some of the major players operating in the global hair towel wrap market?

    The major players operating in the global hair towel wrap market are Kitsch LLC; Aquis Hair Sciences Inc.; The Natural Sea Sponge Company Ltd.; Supernova Pte., Ltd.; Silke London; Bouclème Ltd.; Turbie Twist LP; The Perfect Hair Care Holding Corporation; Evolatree; Curly Girl; The Bath Accessories Company; and VOLO Beauty.

    The List of Companies - Hair Towel Wrap Market

    1. Kitsch LLC
    2. Aquis Hairsciences Inc.
    3. The Natural Sea Sponge Company Ltd.
    4. Supernova Pte. Ltd.
    5. Silke London
    6. BoucleMe Ltd.
    7. Turbie Twist
    8. The Perfect Haircare Holdings Corporation
    9. Evolatree
    10. Curly Girl
    11. Bath Accessories Company, Inc.
    12. Volo Beauty

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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