Hair Towel Wrap Market Size, Share, Demand & Forecast to 2028

The hair towel wrap market is expected to grow from US$ 315.56 million in 2022 to US$ 453.88 million by 2028; it is estimated to grow at a CAGR of 6.2% from 2022 to 2028.

Hair towel wraps are widely used due to the various benefits that it provides while drying the hair. The materials used to produce hair towel wraps are natural and synthetic fibers. The hair towel wraps are lightweight and help in absorbing the water quickly.

In 2021, North America dominated the global hair towel wrap market. The increased prevalence of hair health-conscious consumers, the working women population, and an increased focus on haircare are primarily driving the hair towel wrap market across North America. Further, hair towel wrap manufacturers in North America are developing different varieties of hair wraps. For instance, AQUIS, a US-based manufacturer, recently developed COPPER SURE, a rapid dry hair wrap with antimicrobial features. This ultralight rapid dry hair wrap prevents the bacteria from entering while signature AQUITEX fabric reduces moisture for healthy, frizz-free, and shiny hair. Several market players are also planning to spend more on marketing activities to raise consumer awareness of this product, which will provide growth opportunities for the market.

Strategic Insights

Hair Towel Wrap Market Forecast, by Region, 2021–2028

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Market Insights

Hair Towel Wrap Product Innovations

In recent years, a rise in the development of innovative hair towel wrap products from various manufacturers has led to increased growth opportunities for the hair towel wrap market. Consumers are increasingly demanding hair towel wraps made of materials such as microfibers, owing to increased awareness about the benefits offered by these fibers. Hence, manufacturers are focusing on developing delicate and compact towel wraps using materials such as mulberry silk, satin, and microfibers. Further, various manufacturers in the market are engaged in adopting various new technologies such as copper-infused technology to offer additional benefits. The copper-infused hair towel wrap offers a broad spectrum of antimicrobial properties, which help the hair to stay fresher and longer than ordinary hair towel wraps. Moreover, companies are moving toward sustainability and making bamboo hair towel wraps, which are more efficient than regular hair towel wraps and attract environment-friendly conscious consumers.

Material Type Insights

Based on material type, the market is bifurcated into natural fiber and synthetic fiber. In 2021, the synthetic fiber segment held the largest market share of the market. Hair towel wraps made from synthetic fibers are long-lasting compared to hair towel wraps made from natural fiber. Synthetic fibers are created by extruding fiber-forming materials through spinnerets, which results in the formation of a fiber. These fibers are more durable than most natural fibers and can readily absorb different dyes.

Hair Towel Wrap Market Share, by Material Type, 2021–2028

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Kitsch LLC; Aquis Hair Sciences Inc.; The Natural Sea Sponge Company Ltd.; Supernova Pte., Ltd.; Silke London; Bouclème Ltd.; Turbie Twist LP; The Perfect Hair Care Holding Corporation; Evolatree; Curly Girl; The Bath Accessories Company; VOLO Beauty are a few key players operating in the hair towel wrap market. The major players adopt strategies such as mergers and acquisitions and product launches to expand their geographic presence and consumer base.  

Report Spotlights

• Progressive trends in the hair towel wrap industry to help players develop effective long-term strategies
• Business growth strategies adopted by companies to secure growth in developed and developing markets
• Quantitative analysis of the global hair towel wrap market from 2020 to 2028
• Estimation of the demand for hair towel wrap across various industries
• Pest analysis to illustrate the efficacy of buyers and suppliers in the hair towel wrap industry
• Recent developments to understand the competitive market scenario and the demand for hair towel wrap  
• Market trends and outlook, and factors governing the growth of the hair towel wrap market, including drivers and restraints
• Understanding about the strategies that underpin commercial interest into the global hair towel wrap market growth, aiding in the decision-making process
• Hair towel wrap market size at various nodes of market
• Detailed overview and segmentation of the hair towel wrap market and its industry dynamics
• The hair towel wrap market size in various regions with promising growth opportunities

The "Hair Towel Wrap Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global hair towel wrap market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The market is segmented into material type, distribution channel, and geography. Based on material type, the market is bifurcated into natural fiber and synthetic fiber. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the market is primarily segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. Further, North America dominated the market in 2021, and it is expected to register the highest CAGR during the forecast period. The growing number of consumers conscious about healthy hair and increased usage of hair towel wraps made from synthetic fibers are driving the market

Company Profiles

• Kitsch LLC
• Aquis Hair Sciences Inc.
• The Natural Sea Sponge Company Ltd.
• Supernova Pte., Ltd.
• Silke London
• Bouclème Ltd.
• Turbie Twist LP
• The Perfect Hair Care Holding Corporation
• Evolatree
• Curly Girl
• The Bath Accessories Company
• VOLO Beauty