Report : Inflatable Toys Market Forecast to 2028 - COVID-19 Impact and Global Analysis By End Use (Commercial and Residential), Type (Inflatable Pools, Inflatable Animals, Inflatable Balls, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)
Growing Popularity of Inflatable Toys among Children and Parents to Drive Market
According to our latest market study on “Inflatable Toys Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by End Use (Commercial and Residential), Type (Inflatable Pools, Inflatable Animals, Inflatable Balls, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others),’’ the market is projected to reach US$ 2,577.43 million by 2028 from US$ 1,975.13 million in 2021; it is expected to grow at a CAGR of 3.9% from 2021 to 2028.
Inflatable toys include products such as inflatable pools, animals, balls, castles, and play homes. These products are portable and easy to store. Moreover, they are easy to install in smaller spaces, making them suitable for residential applications. Inflatable toys are soft, elastic, and bouncy. Therefore, they are safe and preferred by the majority of the parents for their children. The rising demand for various innovative toys is projected to drive the inflatable toys market over the forecast period.
Toys play a crucial role in a child’s physical and cognitive development. They help in developing creativity and imagination among children. Over the past few years, inflatable toys, especially inflatable pools and slides, have gained huge traction among children and parents. Children enjoy water play. Water play activities also help improve the coordination and physical fitness of children. Inflatable pools and slides are very affordable and easy to set up. Moreover, they can be easily installed in small to medium spaces, depending on the available area. Inflatable pools are portable and require very less care or maintenance. Inflatable animals are also popular among children. Inflatable animals are attractive and colorful, which appeals to children. Further, they are soft, which reduces the chances of injury. All these factors are driving the popularity of inflatable toys among parents and children, propelling the growth of the inflatable toys market.
The key players operating in the global inflatable toys market include Intex Recreation Corp.; Bestway Inflatables & Material Corp.; Happy Inflatable Co. Ltd; LIttle Tikes; General Inflatables; Joyin; Omega Inflatables Factory; HearthSong; Waddle & Friends, Inc.; and Jet Creations Inc. These companies are developing innovative inflatable toys to expand their customer size and market share, and meet emerging consumer trends, which is also expected to contribute to the growth of the inflatable toys market.
The COVID-19 pandemic brought unprecedented challenges for many industries, including the consumer goods industry. Lockdowns, border restrictions, travel bans, shutdown of manufacturing units, and other safety protocols by governments of different countries disturbed the operations of manufacturing companies. The toys industry also faced negative impacts of the pandemic as the majority of the consumers preferred buying essential products instead of spending on non-essential leisure goods. However, the sales of inflatable toys, especially inflatable pools, soared during the COVID-19 pandemic as the consumers were looking for ways to provide at-home entertainment to their children. Parents and children were mandated to stay home due to strict lockdowns and prolonged closure of schools and kindergartens. All these factors bolstered the growth inflatable toys market in 2020 and 2021. Currently, the manufacturers are operating at full capacity, and many countries are fully vaccinated, which is driving the inflatable toys market. Moreover, the growing e-commerce sales is projected to drive the inflatable toys market in the coming years.
Based on end use, the market is segmented into residential and commercial. Based on type, the market is segmented into inflatable pools, inflatable animals, inflatable balls, and others. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. Based on geography, the inflatable toys market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South & Central America (SAM).
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