Inflatable Toys Market is expected to reach US$ 2,577.43 Million by 2028

PRESS RELEASE BY The Insight Partners 19 Apr 2022

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Growing Popularity of Inflatable Toys Among Children and Parents

According to our latest market study on “Inflatable Toys Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by End Use (Commercial and Residential), Type (Inflatable Pools, Inflatable Animals, Inflatable Balls, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others),’’ the market is projected to reach US$ 2,577.43 million by 2028 from US$ 1,975.13 million in 2021; it is expected to grow at a CAGR of 3.9% from 2021 to 2028.

Toys play a crucial role in a child’s physical and cognitive development. They help in developing creativity and imagination among children. Over the past few years, inflatable toys, especially inflatable pools and slides, have gained huge traction among children and parents. Children enjoy water play. Water play activities also help in improving coordination and physical fitness of children. Inflatable pools and slides are very affordable and easy to set up. Moreover, they can be easily installed in small to medium spaces, depending on the available area. Inflatable pools are portable and require very less care or maintenance. All these factors are driving the popularity of inflatable pools and slides among parents and children. 

Global Inflatable Toys Market Breakdown – by Region

Global Inflatable Toys Market Breakdown – by Region

Inflatable Toys Market Size, Share & Growth Analysis By 2028

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Inflatable Toys Market Forecast to 2028 - COVID-19 Impact and Global Analysis By End Use (Commercial and Residential), Type (Inflatable Pools, Inflatable Animals, Inflatable Balls, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

Inflatable animals are also popular among children. Inflatable animals are attractive and colorful, which attracts children. Further, they are soft, which reduces the chances of injury. Children consider inflatable animal toys such as ponies, deer, and dogs as their companions. They try to communicate with such toys, which helps develop their social and emotional skills. Further, inflatable toys are good alternatives for outdoor vacations as they can be deflated and carried to different places. The importance of outdoor play has grown significantly among parents as such activities enhance the exploring skills of children. Working parents usually go on weekend trips with their families to spend time together. Inflated toys can be easily carried along at such outdoor locations as they are portable and easily installable. The rising trend of outdoor and adventurous vacations is driving the demand for inflatable toys such as inflatable pools, slides, and beach toys. Further, a wide range of inflatable toys of different brands is available across various retail channels. Parents can choose among the variety of alternatives of inflatable toys depending on their kids' choices. Manufacturers are also incorporating attractive features such as innovative designs and colors in their products, which is further driving the popularity of inflatable toys among consumers. Thus, the rising popularity of inflatable toys among children and their parents is significantly propelling the inflatable toys market growth.

Intex Recreation Corp.; Bestway Inflatables & Material Corp.; Happy Inflatable Co. Ltd; LIttle Tikes; General Inflatables; Joyin; Omega Inflatables Factory; HearthSong; Waddle & Friends, Inc.; Jet Creations Inc. are among the major players operating in the global inflatable toys market. These companies invest in research and development and focus on product innovation to launch technologically advanced products. Moreover, these companies also focus on expanding their business operations across profitable markets like Asia-Pacific and Europe. 

Impact of COVID-19 Pandemic on Inflatable Toys Market

The consumer goods industry suffered severe disruptions due to disturbances in supply chains and shutdowns of production plants amid the COVID-19 pandemic. The pandemic induced recession across the global economies as the marketplace remained shut due to lockdowns and border restrictions. This pandemic-induced recession negatively impacted the purchasing decisions of consumers. However, The sales of inflatable toys, especially inflatable pools, soared during the COVID-19 pandemic as consumers were looking for ways to provide at-home entertainment to their children. Parents and children were mandated to stay home due to strict lockdowns and prolonged closure of schools and kindergartens. As a result, the demand for inflatable toys increased even during the peak pandemic period. According to Home Depot, one of the largest home improvement retailers in the US, the 'Llamacorn' pool float, a pink inflatable llama with sunglasses and a colorful forehead horn, witnessed strong demand during the pandemic.

The report includes the segmentation of the inflatable toys market as follows:
Based on end use, the inflatable toys market is bifurcated into residential and commercial. The market is segmented based on type into inflatable pool, inflatable animal, inflatable ball, and others. Based on distribution channel, the inflatable toys market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The inflatable toys market in North America is further segmented into the US, Canada, and Mexico. The European market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The inflatable toys market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the MEA is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The inflatable toys market in South & Central America market is categorized into Brazil, Argentina, and the Rest of South & Central America.

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