Lead Generation Solution Market is expected to reach US$ 9,589.11 Mn by 2028

Published Date: 23 Jul 2021

Report : Lead Generation Solution Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Offering (Software and Services), Enterprise Size (SMEs and Large Enterprises), and Geography

Rapid Expansion of Finance and Insurance Sector to Provide Growth Opportunities for Lead Generation Solution Market during 2021–2028


The global lead generation solution market is expected to grow from US$ 3,103.8 million in 2021 to US$ 9,589.1 million by 2028; it is estimated to grow at a CAGR of 17.5% from 2021 to 2028.


Expanding education sector across the world and increasing number of internet users are some of the key driving factors for lead generation solution market. In addition to this, increasing adoption of health insurance, term plans, travel insurance, vehicle insurance, and property insurance further drives the demand for lead generation tools. Significance of lead generation solutions is increasing in commercial real estate, rental properties, residential real estate, and agricultural real estate. As European countries are quick adopters of advanced technology, the demand for lead generation solutions is predicted to boost across all the industries. Lead generation software and services are very helpful in saving crucial time as only potential customers are approached for sales. Lead generation services also save considerable amount of time and money and yield desired results as compared to traditional method of lead acquisition.


Impact of COVID-19 Pandemic on Lead Generation Solution Market

The COVID-19 outbreak has negative impact on the global lead generation solution market. Several regions witnessed a considerable decline in revenue as the government authorities imposed stringent containment measure. Considering travel limitations and restrictions, movement of people from one place to another was reduced drastically. This restriction hampered the overall automotive sector in Europe. Similarly, COVID-19 pandemic adversely affected APAC as major industries such as automotive, construction, and tourism remained closed due to lockdown. Thus, the following developments, directly affected the companies providing lead generation software with lowered demand. However, post lockdown market is booming with increased demand for digital solution for marketing, which supported the market growth. The healthcare and insurance sectors are helping to stabilize the growth of the lead generation solutions market as people are getting aware and conscious about health expenses and family responsibilities, which is propelling the requirement for medical and life insurance. Thus, demand for software and tools required for generating leads for medical and life insurance is growing worldwide. The insurance companies acquire qualified leads quickly with the use of respective lead generation platform. After the situation returns to normalcy, the lead generation solution market is estimated to propel globally.


The major players profiled in the market study of The lead generation solution market include Agile CRM Inc.; Belkins Inc.; Bitrix, Inc.; Cience Technologies; Cloudtask; HubSpot, Inc.; Leadfeeder; WebiMax.com; Martal Group; and callboxinc.com. In addition to these players, several other essential market players have been studied and analyzed to get a holistic view of the global lead generation solution market and its ecosystem.


Lead Generation Solution Market — by Geography (2020- 2028, %)

Lead Generation Solution Market — by Geography (2020- 2028, %)

The global lead generation solution market is bifurcated based on offering and enterprise size. Based on offering, the market is segmented into software and services. The software segment accounted for a larger share with respect to offering. Based on enterprise size, the market is segmented into small and medium size enterprises (SMEs) and large enterprises. The small and medium size enterprise (SMEs) segment is growing a higher CAGR considering enterprise size. Based on geography, power quality equipment market is segmented on the bases region into North America, Europe, APAC, MEA and SAM. North America is further segmented into the US, Canada, and Mexico, Europe region is segmented on the basis of country into France, Germany, Italy, Russia, the UK, and Rest of Europe. The Asia Pacific (APAC) region in further segmented into China, India, Japan, Australia, South Korea, and Rest of APAC. In Middle East and Africa (MEA) region market is further segmented by country into Saudi Arabia, UAE, South Africa, and Rest of MEA. South America (SAM) region is also segmented by country into Brazil, Argentina, and Rest of SAM. 

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