Lead Generation Solution Market to Grow at a CAGR of 17.5% to reach US$ 9,589.11 Mn Million from 2021 to 2028

Lead Generation Solution Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Offering (Software and Services), Enterprise Size (SMEs and Large Enterprises), and Geography

  • Report Code : TIPRE00013220
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 127
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The lead generation solution market is expected to grow from US$ 3,103.80 million in 2021 to US$ 9,589.11 million by 2028; it is estimated to grow at a CAGR of 17.5% during 2021–2028.

The education sector is growing rapidly all over the world, including developing as well as developed countries. Education institutes offering primary education, higher education, graduation courses, post-graduation courses, etc., need suitable and capable candidates that can prosper the name of their institutes. A lead generation software helps in sourcing, tracking, verifying, and prioritizing the potential leads for various schools and colleges. The process of lead generation is based on parameters such as grades, scholarships, awards, and extracurricular performance. Lead generation software companies acquire these data through their primary and secondary research, and the potential leads are approached accordingly. The lead generation services and software are proving as a boon for many new and upcoming coaching classes, schools, and colleges.

Lead generation solutions are increasingly being used by online coding institutes, which are increasing in number. High popularity and awareness about distance learning is another factor that boosts the demand for lead generation solutions. Employees working 5 days a week are approached by respective institutes for certification programs whose training and teaching sessions are conducted on weekends. Lead generation services help such institutes in approaching candidates whose conversion probability is considerably high. Advanced lead generation software can also suggest suitable course for such candidates on the basis of their qualification and preferences. Potential leads are approached via cold calling, messaging, e-mails, and other respective media. This advanced method of lead generation is feasible and time-saving and delivers desired results.

Impact of COVID-19 Pandemic on Lead Generation Solution Market

The North American market had suffered considerable economic losses in the first two quarters of 2020, owing to high count of COVID-19 cases, especially in the US. The economic growth was slowed, which directly impacted various trading activities across the region. By the end of 2020, the US witnessed 140,000 job losses, and unemployment rate stood at 6.7%, clearly indicating that the economy was faltering. One of the biggest impacts of COVID-19 on the B2B industry was the cancellations of in-person meetings and trade shows. eMarketer highlights, a survey from Demand Gen Report in 2020, stated that almost 53% of US B2B marketers see trade shows and in-person meetings as an effective approach to drive the conversion of leads. Since number of trade shows and personal meetings decreased, this has had significant impacts on lead generation as well as sales. On the other hand, limited workforce strength, owing to the imposition of strict containment measures, led to rise of online meetings through platforms such as Zoom, Google Meet, and Cisco. Thus, lead generation software and services helped these online platforms to generate leads for many big and small companies. Decreased demand in sectors such as real estate, travel, and automotive hampered the market growth of lead generation software and services in North America. However, post-pandemic, The lead generation solution market is anticipated to see a promising growth.

Lucrative Regions for Lead Generation Solution Providers

Lucrative Regions for Lead Generation Solution Providers
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Lead Generation Solution Market Insights

Rising Count of Internet Users in Developing Countries Fuels Growth of Lead Generation Solution Market

With the continuous developments in internet infrastructure and growing reach of the internet, the count of internet users is increasing rapidly in developing countries in Asia and Africa. Moreover, with the growth in the technology sector, the penetration of mobile phones and computers has also risen significantly. Lead generation software requires information such as name, address, bank credentials, specific preferences, and educational qualification of the candidates being sourced. With the surge in access to internet, the number of people responding to various online feedback processes and participating in surveys has also increased, voluntarily sharing their information. Primitive credentials can be recorded whenever users are subscribing or downloading any mobile app. Data collected from internet in the form of questionnaires is discrete, which makes its processing and analysis easy and accurate. Collected facts, details, and specifics are useful for mobile network operators, small retail stores, food apps, and various online e-commerce websites. Based on internet data usage and call duration, different mobile network operators can offer specific plans for the particular segment of customers. As per the surveys submitted by consumers, small retail stores can generate leads by informing potential customers about latest schemes and offers. Also, many food apps can use lead generation services to increase their users. Based on the searches for different products and services, lead generation software assists e-commerce websites in identifying potential lead for the particular searched product. Thus, surge in the number of internet users, especially in developing countries, is accelerating the growth of the lead generation solution market.

Offering - Based Market Insights

Based on offering, the lead generation solution market is bifurcated into software and services. In 2020, the software segment accounted for a larger share in the market.

Lead Generation Solution Market, by Offering, 2020 and 2028 (%)

Lead Generation Solution Market, by Offering, 2020 and 2028 (%)
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Enterprise Size - Based Market Insights

Based on enterprise size, the lead generation solution market is segmented into SMEs and large enterprises. In 2020, the large enterprises segment accounted for a larger market share.

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Lead Generation Solution Market: Strategic Insights

Market Size Value inUS$ 3,103.80 Million in 2021
Market Size Value byUS$ 9,589.11 Million by 2028
Growth rateCAGR of 17.5% from 2021-2028
Forecast Period2021-2028
Base Year2021
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The players operating in the lead generation solution market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

  • In April 2021, HubSpot, the customer relationship management (CRM) platform for scaled businesses, is expanding its toolkit. The new product is intended to revolutionize the role of operations professionals in the corporate world, allowing them to take the lead in assisting their organizations in scaling.
  • In September 2020, Leadfeeder introduced a new integration relationship with Zapier. With our new Zapier Leadfeeder Integration, Leadfeeder customers can now send new leads to a CRM, Google Sheets, Trello, or any of the other hundreds of apps Zapier smoothly connects with.

The global lead generation solution market has been segmented as mentioned below:

By Offering

  • Software
  • Services

By Enterprise Size

  • SMEs
  • Large Enterprises

By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • South Korea
    • Japan
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Company Profiles

  • Agile CRM Inc.
  • Belkins Inc.
  • Bitrix, Inc.
  • Cience Technologies
  • Cloudtask
  • HubSpot, Inc.
  • Leadfeeder
  • WebiMax.com
  • Martal Group
  • callboxinc.com.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Offering , Enterprise Size , and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Which offering-based segment has the largest market share in 2020?

Many lead generation software and services are available in the market as per the requirement of a business. Based on offering, the lead generation solution market is bifurcated into software and services. Software segment led the lead generation solution market with a market share of 71.8% in 2020.

What are the driving factors responsible for the growth of lead generation solution market?

Expanding Scope of Education Sector are driving the growth of the global lead generation solution market.
Rising Count of Internet Users in Developing Countries is influencing the growth of the lead generation solution market.

What are the market opportunities for lead generation solution market?

In developing as well as developed economy, the finance and insurance sector is growing rapidly on a large scale. Rising per capita disposable income has led to increase in impulsive buying. As income has increased, various banks as well as nonbanking financial institutes and finance firms are willing to give loans for various purposes. Vehicle loan, education loan, personal loan, home loan, agriculture loan, gold loan, etc., are the types of loans offered to customers. Along with this, health insurance, vehicle insurance, term insurance, travel insurance, property insurance, etc., are the insurance types offered by insurance companies.

What are the future trend for lead generation solution market?

Growing income of individuals, increasing tendency of shifting to new places as per job requirements, and rise in construction activities are drive the growth of real estate sector worldwide. Major types of real estate include commercial, residential, industrial, agriculture, etc. One of the customer categories of this sector sees land as an investment option. Also, rental estate is one of the booming market in various urban cities. Though the selling aspect of the real estate business is handled manually, the lead generation software help mitigate the excessive workload, as well as improve lead conversion and productivity.

Who are the major vendors in the lead generation solution market?

The major players profiled in the market study of The lead generation solution market include Agile CRM Inc.; Belkins Inc.; Bitrix, Inc.; Cience Technologies; Cloudtask; HubSpot, Inc.; Leadfeeder; WebiMax.com; Martal Group; and callboxinc.com. In addition to these players, several other essential market players have been studied and analyzed to get a holistic view of the global lead generation solution market and its ecosystem

Which region has the largest market share in the parking management market?

North America held the significant market share in year 2020, along with the notable revenue generation opportunities in Europe and APAC.

The List of Companies - Lead Generation Solution Market

  1. Agile CRM Inc.
  2. Belkins Inc.
  3. Bitrix, Inc.
  4. Cience Technologies
  5. Cloudtask
  6. HubSpot, Inc.
  7. Leadfeeder
  8. WebiMax.com
  9. Martal Group
  10. callboxinc.com.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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