Lead Generation Solution Market to Grow at a CAGR of 17.5% to reach US$ 9,589.11 Million from 2021 to 2028

report image

Lead Generation Solution Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Offering (Software and Services), Enterprise Size (SMEs and Large Enterprises), and Geography

Publication Month: Jul 2021 | Report Code: TIPRE00013220 | No. of Pages: 127 | Category: Technology, Media and Telecommunications | Status: Published

The lead generation solution market is expected to grow from US$ 3,103.80 million in 2021 to US$ 9,589.11 million by 2028; it is estimated to grow at a CAGR of 17.5% during 2021–2028.

The education sector is growing rapidly all over the world, including developing as well as developed countries. Education institutes offering primary education, higher education, graduation courses, post-graduation courses, etc., need suitable and capable candidates that can prosper the name of their institutes. A lead generation software helps in sourcing, tracking, verifying, and prioritizing the potential leads for various schools and colleges. The process of lead generation is based on parameters such as grades, scholarships, awards, and extracurricular performance. Lead generation software companies acquire these data through their primary and secondary research, and the potential leads are approached accordingly. The lead generation services and software are proving as a boon for many new and upcoming coaching classes, schools, and colleges.

Lead generation solutions are increasingly being used by online coding institutes, which are increasing in number. High popularity and awareness about distance learning is another factor that boosts the demand for lead generation solutions. Employees working 5 days a week are approached by respective institutes for certification programs whose training and teaching sessions are conducted on weekends. Lead generation services help such institutes in approaching candidates whose conversion probability is considerably high. Advanced lead generation software can also suggest suitable course for such candidates on the basis of their qualification and preferences. Potential leads are approached via cold calling, messaging, e-mails, and other respective media. This advanced method of lead generation is feasible and time-saving and delivers desired results.

Impact of COVID-19 Pandemic on Lead Generation Solution Market

The North American market had suffered considerable economic losses in the first two quarters of 2020, owing to high count of COVID-19 cases, especially in the US. The economic growth was slowed, which directly impacted various trading activities across the region. By the end of 2020, the US witnessed 140,000 job losses, and unemployment rate stood at 6.7%, clearly indicating that the economy was faltering. One of the biggest impacts of COVID-19 on the B2B industry was the cancellations of in-person meetings and trade shows. eMarketer highlights, a survey from Demand Gen Report in 2020, stated that almost 53% of US B2B marketers see trade shows and in-person meetings as an effective approach to drive the conversion of leads. Since number of trade shows and personal meetings decreased, this has had significant impacts on lead generation as well as sales. On the other hand, limited workforce strength, owing to the imposition of strict containment measures, led to rise of online meetings through platforms such as Zoom, Google Meet, and Cisco. Thus, lead generation software and services helped these online platforms to generate leads for many big and small companies. Decreased demand in sectors such as real estate, travel, and automotive hampered the market growth of lead generation software and services in North America. However, post-pandemic, The lead generation solution market is anticipated to see a promising growth.

Lucrative Regions for Lead Generation Solution Providers

Lucrative Regions for Lead Generation Solution Providers

Get more information on this report :

Lead Generation Solution Market Insights

Rising Count of Internet Users in Developing Countries Fuels Growth of Lead Generation Solution Market

With the continuous developments in internet infrastructure and growing reach of the internet, the count of internet users is increasing rapidly in developing countries in Asia and Africa. Moreover, with the growth in the technology sector, the penetration of mobile phones and computers has also risen significantly. Lead generation software requires information such as name, address, bank credentials, specific preferences, and educational qualification of the candidates being sourced. With the surge in access to internet, the number of people responding to various online feedback processes and participating in surveys has also increased, voluntarily sharing their information. Primitive credentials can be recorded whenever users are subscribing or downloading any mobile app. Data collected from internet in the form of questionnaires is discrete, which makes its processing and analysis easy and accurate. Collected facts, details, and specifics are useful for mobile network operators, small retail stores, food apps, and various online e-commerce websites. Based on internet data usage and call duration, different mobile network operators can offer specific plans for the particular segment of customers. As per the surveys submitted by consumers, small retail stores can generate leads by informing potential customers about latest schemes and offers. Also, many food apps can use lead generation services to increase their users. Based on the searches for different products and services, lead generation software assists e-commerce websites in identifying potential lead for the particular searched product. Thus, surge in the number of internet users, especially in developing countries, is accelerating the growth of the lead generation solution market.

Offering - Based Market Insights

Based on offering, the lead generation solution market is bifurcated into software and services. In 2020, the software segment accounted for a larger share in the market.

Lead Generation Solution Market, by Offering, 2020 and 2028 (%)

Lead Generation Solution Market, by Offering, 2020 and 2028 (%)

Get more information on this report :

Enterprise Size - Based Market Insights

Based on enterprise size, the lead generation solution market is segmented into SMEs and large enterprises. In 2020, the large enterprises segment accounted for a larger market share.

Strategic Insights

Report Coverage - Lead Generation Solution Market
Report CoverageDetails
Market Size Value inUS$ 3,103.80 Million in 2021
Market Size Value byUS$ 9,589.11 Million by 2028
Growth rateCAGR of 17.5% from 2021-2028
Forecast Period2021-2028
Base Year2021
No. of Pages127
No. of Tables69
No. of Charts & Figures61
Historical data availableYes
Segments coveredOffering , Enterprise Size , and Geography
Regional scopeNorth America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country scopeUS, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Free Sample Copy Available

The players operating in the lead generation solution market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

  • In April 2021, HubSpot, the customer relationship management (CRM) platform for scaled businesses, is expanding its toolkit. The new product is intended to revolutionize the role of operations professionals in the corporate world, allowing them to take the lead in assisting their organizations in scaling.
  • In September 2020, Leadfeeder introduced a new integration relationship with Zapier. With our new Zapier Leadfeeder Integration, Leadfeeder customers can now send new leads to a CRM, Google Sheets, Trello, or any of the other hundreds of apps Zapier smoothly connects with.

The global lead generation solution market has been segmented as mentioned below:

By Offering

  • Software
  • Services

By Enterprise Size

  • SMEs
  • Large Enterprises

By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • South Korea
    • Japan
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Company Profiles

  • Agile CRM Inc.
  • Belkins Inc.
  • Bitrix, Inc.
  • Cience Technologies
  • Cloudtask
  • HubSpot, Inc.
  • Leadfeeder
  • WebiMax.com
  • Martal Group
  • callboxinc.com.

Frequently Asked Questions

Many lead generation software and services are available in the market as per the requirement of a business. Based on offering, the lead generation solution market is bifurcated into software and services. Software segment led the lead generation solution market with a market share of 71.8% in 2020.
Expanding Scope of Education Sector are driving the growth of the global lead generation solution market.
Rising Count of Internet Users in Developing Countries is influencing the growth of the lead generation solution market.
In developing as well as developed economy, the finance and insurance sector is growing rapidly on a large scale. Rising per capita disposable income has led to increase in impulsive buying. As income has increased, various banks as well as nonbanking financial institutes and finance firms are willing to give loans for various purposes. Vehicle loan, education loan, personal loan, home loan, agriculture loan, gold loan, etc., are the types of loans offered to customers. Along with this, health insurance, vehicle insurance, term insurance, travel insurance, property insurance, etc., are the insurance types offered by insurance companies.
Growing income of individuals, increasing tendency of shifting to new places as per job requirements, and rise in construction activities are drive the growth of real estate sector worldwide. Major types of real estate include commercial, residential, industrial, agriculture, etc. One of the customer categories of this sector sees land as an investment option. Also, rental estate is one of the booming market in various urban cities. Though the selling aspect of the real estate business is handled manually, the lead generation software help mitigate the excessive workload, as well as improve lead conversion and productivity.
The major players profiled in the market study of The lead generation solution market include Agile CRM Inc.; Belkins Inc.; Bitrix, Inc.; Cience Technologies; Cloudtask; HubSpot, Inc.; Leadfeeder; WebiMax.com; Martal Group; and callboxinc.com. In addition to these players, several other essential market players have been studied and analyzed to get a holistic view of the global lead generation solution market and its ecosystem
North America held the significant market share in year 2020, along with the notable revenue generation opportunities in Europe and APAC.

The List of Companies - Lead Generation Solution Market

  1. Agile CRM Inc.
  2. Belkins Inc.
  3. Bitrix, Inc.
  4. Cience Technologies
  5. Cloudtask
  6. HubSpot, Inc.
  7. Leadfeeder
  8. WebiMax.com
  9. Martal Group
  10. callboxinc.com.
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global lead generation solution market.

  • Highlights key business priorities in order to assist companies to realign their business strategies.

  • The key findings and recommendations highlight crucial progressive industry trends in the global automated waste collection system market, thereby allowing players across the value chain to develop effective long-term strategies.

  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Get the Latest COVID-19 Analysis on this market

Have a Question?

Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Speak to Analyst
  • $3000
  • $4550
  • $6550
  • $8550

Sample PDF showcases the content structure and the nature of the information included in the report which presents a qualitative and quantitative analysis.

    Inquire for Discount