Live IP Broadcast Equipment Market Growth Analysis by 2030

Live IP Broadcast Equipment Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type (Routers and Switches, Transmitter and Gap Fillers, Encoders and Converter, Video Servers, Antennas, Amplifiers, Modulators and Repeaters, and Others) and Application (Broadcast Production Centers, Broadcast Stadiums, and Outside Broadcast Vans)

Publication Month : Aug 2023

  • Report Code : TIPRE00009383
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 166
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[Research Report] The Live IP broadcast equipment market size is expected to grow from US$ 1.08 billion in 2022 to US$ 3.25 billion by 2030; it is estimated to record a CAGR of 14.7% from 2022 to 2030.

Analyst Perspective:

Increasing adoption of smart devices and better access to higher internet speeds are anticipated to create lucrative opportunities for the live IP broadcasting equipment market. The increasing penetration of tablets, smartphones, smart TVs, and other connected devices has provided users with more avenues to access live streaming services. According to the software company, Metova, Inc., 90% of US consumers own a smart home device. Thus, the increasing adoption of smart devices is expected to offer lucrative opportunities for the live IP broadcasting equipment market growth during the forecast period.

Live IP Broadcast Equipment Market Overview:

Increased demand for direct-to-consumer (D2C) products via OTT services and multichannel networks, along with the progress of digitalization, benefit the live IP broadcast equipment market. Further, ongoing investments in R&D operations for the development of modern technologies such as new manufacturing systems and a rise in IT spending bolster the market. The market growth is also driven by advancements in IP technology, the proliferation of the media and entertainment industry, and an upsurge in live gaming and sports broadcasting. Technological advancements and equipment modernization extend profitable opportunities to companies in the live IP broadcasting equipment market players. Moreover, growth in 5G infrastructure, increasing adoption of smart devices, and burgeoning demand for live-streaming channels are likely to continue benefitting the companies operating in the live IP broadcasting equipment market in the coming years. Additionally, the live IP broadcasting equipment market players are investing heavily in the market.

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Live IP Broadcast Equipment Market: Strategic Insights

live-ip-broadcasting-equipment-market
Market Size Value inUS$ 1.08 billion in 2022
Market Size Value byUS$ 3.25 billion by 2030
Growth rateCAGR of 14.7% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Live IP Broadcast Equipment Market Driver:

Advancements in IP Technology

Live streaming is considered a form of broadcasting, with media intended for reception by the general public on a worldwide scale. It varies from other forms of online video viewing because video files are neither prerecorded nor stored before being transmitted to an audience. Thus, live streaming provides opportunities for a real-time interface between audience members and streamers. Live streaming is commonly used for professional sports games, conference and webinar presentations, social media events, and video gaming sessions. Over the last few decades, consumers' demand for better-quality audio and video has rapidly propelled the need for broadcast equipment products and technology.

With content produced in 4K and UHD formats, transmission in a similar format for enhanced viewing quality has accelerated the demand for IP live-production technology. Whether for remote production, remote collaboration, or remote operation, broadcast professionals leverage IP streaming technology to collaborate in real time. In January 2022, Magewell launched its novel Ultra Encode family of universal live media encoders, providing H.265, H.264, and NDI|HX encoding with multi-protocol support for an extensive range of professional applications, live streaming, remote contribution to IP-based production, and AV-over-IP. Further, at NEP Group’s 2022 IBC Show appearance, it launched TFC Flow, a powerful and easy-to-use IP-based “DIVA” tool. TFC Flow offers complete control of intercom, data, and audio and video signal flow within a unified live event network. It is powered by NEP’s exclusive, multipurpose control web-based platform, Total Facility Control (TFC). TFC Flow has the power and scalability of IP/2110 while removing the complexity that comes along with it, making network configuration fast, easy, and secure. Therefore, growing advancement in IP technology is fueling the live IP broadcasting equipment market growth.

Live IP Broadcast Equipment Market Report Segmentation and Scope:

The live IP broadcasting equipment market is bifurcated on the basis of product type and application. Based on product type, the live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. Based on application, the live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The live IP broadcasting equipment market, based on geography, is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

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Live IP Broadcast Equipment Market Segmental Analysis:

Based on product type, the live IP broadcasting equipment market is segmented into:

  • Routers and Switches
  • Transmitter And Gap Fillers
  • Encoders and Converter
  • Video Servers
  • Antennas
  • Amplifiers
  • Modulators and Repeaters
  • Others

A networking device that forwards data packets between computer networks is a router. One or more packet-switched networks or subnetworks can be connected using a router. It manages traffic between different networks and enables to share an internet connection with several devices. There are different routers, e.g., broadband routers, edge routers, and core routers. A router offers several advantages, such as easier connection, network security, network address translation (NAT) usage, and supports dynamic routing.

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Live IP Broadcast Equipment Market Regional Analysis:

North American countries such as the US, Canada, and Mexico are known as early adopters of digital technologies across the world. In May 2012, the Digital Government Strategy was launched to encourage the upcoming governments in the 21st century to focus on bringing digital revolution, alongside pioneering economic growth. In May 2020, the United States Agency for International Development (USAID) released Digital Strategy for development and humanitarian assistance in the world’s rapidly evolving digital landscape. This digital strategy was built to strengthen various industries that are crucial for the economic growth of the region. In 2018, the Canadian Prime Minister appointed the country’s first minister for digital government, which primarily focuses on strengthening the country's digital economy. In 2021, Canada announced its first digital government strategy to coordinate digital operations, modernize their IT systems, advance technology adoption, and improve service delivery. With the rising digitalization, consumers are more inclined towards the adoption of live streaming services through their mobile phones. Hence, the demand for live IP broadcasting equipment is increasing in North America.

The global Media & Entertainment (M&E) team of the International Trade Administration (ITA) has export offices in over 100 US cities and at 80 embassies worldwide, supporting the media & entertainment industry along with its clients with licensing and trade services to expand in international markets. The team helps enterprises from this industry expand their digital media, M&E production, live video games and e-sports, streaming, television, or broadcast segments. A robust media & entertainment industry in the US also supports the growth of this industry in Canada and Mexico with the help of the US–Canada–Mexico trade agreement.

Live IP Broadcast Equipment Market Key Player Analysis:

Belden Inc, Cisco Systems Inc, Evertz Technologies Ltd, EVS Broadcast Equipment SA, Sony Group Corp, Grass Valley Canada, Harmonic Inc, ROSS VIDEO LTD, Imagine Communications, and AJA Video Systems Inc are among the key live IP broadcasting equipment market players operating in the report.

Live IP Broadcast Equipment Market Recent Developments: 

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the live IP broadcasting equipment market. A few recent key market developments are listed below: 

  • In collaboration with Ideal Systems Group, Sony provided Alaraby Television with an IP HD/4K-ready Live Production studio that was operational during the FIFA World Cup Qatar 2022. The solutions for signal routing, control, and setup of the IP live production system include Sony's Live System Management (LSM) and IP Control Software. Additionally, Sony offered two XV-S7000 multi-format video switchers, 11 4K HDC-3500 system cameras, and operability for mid-range productions.
  • In 2022, Telstra Broadcast Services chose Grass Valley for Stan Sport to broadcast premium live and on-demand add-on sports streaming. Stan Sport, with this support, can provide its members with UHD coverage of expensive live events, such as the UEFA Champions League.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, and Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the future trends of the live IP broadcast equipment market?

The increasing demand of live streaming from numerous industries is a potential trend for the live IP broadcast equipment market.

Which is the fastest growing country market?

China is anticipated to grow with the highest CAGR over the forecast period.

Which are the key players holding the major market share of live IP broadcast equipment market?

The key players, holding majority shares, in live IP broadcast equipment market includes Sony Corporation, Cisco Systems, Inc., Belden Inc., Harmonic Inc., Evertz.

What is the estimated global market size for the live IP broadcast equipment market in 2022?

The live IP broadcast equipment market was estimated to be US$ 1.08 billion in the year 2022 and is expected to grow at a CAGR of 14.7%, during the forecast period 2022 - 2030.

What are the driving factors impacting the live IP broadcast equipment market?

Increasing initiatives by content providers for live streaming and immense popularity among audiences are factors to further drive the demand for live IP broadcast equipment.

The List of Companies - Live IP Broadcast Equipment Market

  1. Belden Inc
  2. Cisco Systems Inc
  3. Evertz Technologies Ltd
  4. EVS Broadcast Equipment SA
  5. Sony Group Corp
  6. Grass Valley Canada
  7. Harmonic Inc
  8. ROSS VIDEO LTD
  9. Imagine Communications
  10. AJA Video Systems Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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