Marzipan Market is expected to reach US$ 1.51 Billion by 2031

Growing Consumer Preference for Premium Confectionery Bolsters Marzipan Market Growth

According to our latest study on “Marzipan Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Nature, Category, and End User,” the market size is expected to grow from US$ 1.09 billion in 2023 to US$ 1.51 billion by 2031; it is estimated to register a CAGR of 4.1% from 2023 to 2031. The report highlights key factors driving the marzipan market growth and prominent players along with their developments in the market.

Marzipan is well-suited to meet consumers’ inclination toward luxurious or premium confections that offer unique flavors with superior ingredients and refined taste profiles. It is primarily made from almonds, owing to which it has already gained consumer attention as a more sophisticated option compared to other confections. This has led to its association with high-end confectionery choices made by those willing to spend more on indulgent treats. Marzipan manufacturers can capitalize on this trend by offering exclusive gourmet varieties. Moreover, premium confectionery consumers often value uniqueness and craftsmanship. Marzipan aids in versatility as it can be shaped, molded, and flavored in various ways, enabling producers to create intricate, handcrafted designs along with limited-edition offerings that appeal to discerning buyers.

Marzipan Market Breakdown – by Region

Such emphasis on artistry and customization aligns with the broader trend toward personalization in the premium confectionery market, wherein consumers opt for products that stand out both in taste and presentation. Thus, owing to marzipan’s adaptability and aesthetic appeal in various premium confectionery products, consumer preference for premium confectioneries is creating a significant growth opportunity for the global marzipan market.

The marzipan market analysis has been performed by considering the following segments: nature, category, and end user. Based on category, the market is segmented into low/no sugar and regular. The regular segment is anticipated to account for a larger marzipan market share by 2031.

The marzipan market report emphasizes the key factors driving the market. Several strategic initiatives by prominent market players drive the market toward growth. Increasing demand for marzipan from end-use industries has resulted in key companies adopting strategic initiatives such as mergers and acquisitions, and collaborations to strengthen their market position globally. In January 2021, Valeo Foods acquired Schluckwerder Group, a German marzipan manufacturer, to strengthen its market position and expand its geographic reach. Additionally, manufacturers engage in expanding their manufacturing capacity to cater to the growing demand for marzipan. For instance, in March 2022, Vanparys, a Belgian confectionery company, expanded its operations to produce handmade marzipan flowers for decorating pastry range. This will also help the company to expand its distribution network. A few of the key players in the market engage in product launches and developments to cater to the growing consumer demand for various marzipan products.

Europe holds the largest marzipan market share, as it is the largest producer of this product across the world. Germany, Italy, and Spain are among the most significant contributors to the regional market growth. Marzipan has been used for centuries in the food processing and food service business in the region. It is incorporated as a key ingredient in traditional European pastries, which have gained popularity as a traditional holiday dessert, especially during Christmas. Consumers in the region widely use marzipan as an ingredient to prepare cookies, cakes, and other sweet treats, particularly during occasions such as Christmas, Thanksgiving, and New Year. In Italy, marzipan is served as a colored preparation shaped in a way to resemble fresh fruit, which is considered a gift item during the festive season. It is a common confectionery placed on shelves in Italian bakeries. Several traditions involve the utilization of marzipan in particular ways during the festivals; for example, it is molded in the form of a pig, multiple fruit types, or miniature loaf bread.

A few European countries, including Spain, Italy, Greece, and Germany, are among the largest producers of almonds in the world, which is the main ingredient used to produce marzipan. For instance, the European Union accounted for 10% of the global almond production, i.e., 147,700 metric tons of almonds, in 2023. The easy availability of almonds as a raw material favors the marzipan market progress in the region.

The marzipan market trends include the growing demand for organic and low-sugar fruit fillings owing to the growing preference for healthier and environmentally conscious food choices. With an increasing focus on wholesome, natural ingredients, consumers are seeking convenient as well as nutritious options. Organic marzipans are appealing due to the raw material sourced from pesticide-free cultivation methods, preserving the integrity of products. According to the World Organic Agriculture, European consumers spent approximately 63.6 Euros per person on organic food in 2020. The demand for low-sugar marzipan is attributed to the surging demand for healthier sweets with lower glycemic indices than their high-sugar counterparts. According to the Dawn Bakery Trends Survey 2022, one in two consumers (i.e., 50% of the consumers) in the UK seek healthier, low-sugar baked goods options.

The marzipan market forecast can help stakeholders plan their growth strategies. Andre Prost, Inc.; Barry Callebaut AG; Moll Marzipan GmbH; Lübecker Marzipan-Fabrik v. Minden & Bruhns GmbH & Co. KG; Alfrus Srl; E. Botham & Sons Ltd; Terra Firma; KELMY PRODUCTS, S.A.; Atlanta Poland SA; Niederegger; Fun Cakes; Kondima Engelhardt GmbH & Co. KG; British Bakels (RF Renshaw); Edde Almond Paste, Inc.; and PA Food Limited are among the prominent players profiled in the marzipan market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market. For instance, in March 2024, Anthon Berg partnered with Baileys to launch two new products, including the Baileys marzipan treats and the Baileys marzipan bar.

The marzipan market is segmented on the basis of nature, category, end user, and geography. Based on nature, the market is segmented into organic and conventional. Based on category, the market is segmented into no/low-sugar and regular. In terms of end user, the market is segmented into food service, food retail, and food processing. By geography, the marzipan market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The marzipan market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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