Middle East & Africa Canned Soups Market is expected to reach US$ 313.06 million by 2027

PRESS RELEASE BY The Insight Partners 10 Mar 2021

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According to our latest market study on “Middle East & Africa Canned Soups Market Forecast to 2027 – COVID-19 Impact and Regional Analysis – by Type (Condensed and Ready-to-Eat), Category (Vegetarian and Non-Vegetarian), Processing (Regular Soup and Organic Soup), and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, and Others),” the market was valued at US$ 250.40 million in 2019 and is projected to reach US$ 313.06 million by 2027; it is expected to grow at a CAGR of 3.0% from 2020 to 2027. The report highlights key factors driving the market growth and prominent players, along with their developments, in the market.

Soup is a good source of nutrition, minerals, vitamins, and protein; therefore, its demand is increasing across the world. Canned soup is basically a ready-to-eat or packed soup that can be made in the oven or microwave by heating the product at a certain temperature. Rising advancements in food and packaging technology and increasing variety of organic canned soup are propelling the demand for canned soup across Middle East & Africa. Currently, ready-to-eat soups are among food products that consumers are stocking and buying due to fears of a shortage in this Covid-19 pandemic. The consumer's paradigm shifts from the traditional homemade soups to ready-to-eat canned soups is another critical factor driving the canned soups market across various developed and developing countries. The canned soups producers are actively launching new products in the Middle East & Africa market to cater to both diversified taste preferences as well as nutritional needs. For instance, in October 2019, Campbell's launched the Signature Reduced Sodium Soups, where a company has targeted the Ready-to-Eat Soup market in order to cater to the growing demand for low sodium soup. The company states that the product can be utilized for consumers and patients who follow low sodium diets. The growth of advancements in the food & packaging technologies to improve shelf-life, coupled with the introduction and innovation of new regional flavored organic canned soups, are factors expected to boost the canned soups market demand.

The shelf life of any canned soup is the amount of time it requires to degrade to the non-palatable state. Shelf life extension ingredients added in the canned soup products slow down the process of food degradation and enable longer storage of the food items. They are both organic and conventional in origin. Shelf life extension ingredients also aid in the keeping food logistics decongested, sustain canned soups in frozen areas, and improve consumer confidence over stability of food items. Consumers have become more aware about their diet. Health benefits such as improved immunity, lower caloric intake, and high protein intake are other factors expected to influence the product demand. Moreover, canned soups with high shelf life also comprise high content of nutrition, minerals, vitamins, and proteins. On a Middle East & Africa level, youngsters are preferring to purchase premium goods due to health attributes and are ready to change their habits toward healthier nutrition. Canned soup made from fresh vegetables, and bone and meat has gained tremendous popularity as it offers various health benefits and nutrition as well as it has a high shelf life. In addition, consumers are opting for canned soup products over other protein sources owing to its benefits such as the presence of macro and micronutrient in good proportion with a high concentration of protein. Additionally, packed soups are majorly preferred over soups served in the restaurants and food outlets due to ease of access as well as durability of packages. Drinking canned soups or making a simple soup help add more protein into the diet and prevents one from consuming too many calories. Thus, consumer’s inclination toward nutrition-based canned soup drives the market growth.

The Middle East & Africa canned soups market has been analyzed on the basis of historical, current, and future trends in countries such as South Africa, Saudi Arabia, UAE and rest of Middle East & Africa. Canned soups are highly preferred in these regions. The meat industry in the Middle East & Africa is considered to be one of the fastest-growing sectors. The Middle East & Africa is an evolving market for poultry meat owing to the increased demand for varieties of poultry meat products in the region. The market for Middle East & Africa is experiencing rapid development with the growth of markets such as Dubai, Abu Dhabi, and Iran. These markets are expected to expand and stimulate the demand for non-veg canned soups. New investment and better marketing strategies have led to the capture of market share in the Middle East & Africa Region.   

Recently, the World Health Organization (WHO) announced the outbreak of COVID-19, the novel form of a disease caused by the virus SARS-CoV-2, as a pandemic. This outbreak started in December 2019 in Wuhan, China, and later, it turned into a pandemic, causing numerous deaths worldwide. The outbreak of COVID-19 pandemic has severely impacted the food and beverages industry. The shutdowns of this industry and supply chain disruptions due to lockdown of countries has created a strain on the supplies of the products of this industry. South Africa has the highest number of confirmed cases of COVID-19 morbidities in Middle East & Africa. Owing to this pandemic, the Middle East & African food and beverages industry has witnessed an abrupt downturn in several major countries. The food and beverages industry in Middle East & Africa suffered its one of the biggest drops in activities after the restaurants and food centers were closed, and the supply of food products and workers were disrupted due to the pandemic. The drop in the demand for food products in the region has directly affected the sales of canned soups in Middle East & Africa.

A few well-established players operating in the Middle East & Africa canned soups market are Campbell soup company, General Mills Inc., The Kraft Heinz Company, Unilever and Hain Celestial Companies.

The report includes the segmentation of the Middle East & Africa Canned Soups market as follows:

By Type
  • Condensed
  • Ready-to-Eat
By Category
  • Vegetarian
  • Non-Vegetarian
By Processing
  • Regular Soup
  • Organic Soup
By Distribution Channel
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Others
By Country
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA
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