According to The Insight Partners' research, the Middle East & Africa Gluten-free Products Market was valued at US$ 474.1 Million in 2024 and is expected to reach US$ 863.0 Million by 2031, registering a CAGR of 9.0% from 2025 to 2031.
Growing demand for gluten-free bakery products, rising awareness of gluten intolerance, and celiac disease and are among the critical factors attributed to drive the Middle East & Africa gluten-free products market growth.
Many consumers perceive gluten-free products as a healthier option, often associating them with benefits such as improved digestion, weight management, and increased energy levels. The shift toward gluten-free products is driven by rising interest in gluten-free diets among health-conscious individuals. Gluten-free bakery products often emphasize their use of alternative flours made from almonds, coconut, oats, and sorghum, which are perceived as healthier options over conventional wheat. Key market players focus on product developments and launches to expand product offerings with improved sensory characteristics. Advancements in food technology have led to significant improvements in gluten-free products, making them indistinguishable in their texture and taste from conventional food products.
The growing demand for gluten-free bakery products has encouraged manufacturers to launch distinct bakery products globally. For instance, in 2023, Mary's Gone launched 3 better-for-you ranges that include gluten-free crackers in supermarkets across the Middle East. In 2023, Mondelez International Inc. launched OREO gluten-free mint cream chocolate sandwich cookies. In December 2023, Modern Mills Company launched gluten-free ingredients for bakery products, which include multipurpose flour, pizza and pastry flour, and cake and dessert flour products. The gluten-free bakery market is rapidly evolving, driven by consumer demand for healthier, alternative options with improved taste and texture. Innovations and new product launches are expanding the variety and quality of gluten-free offerings. This trend reflects a broader shift towards health-conscious eating and inclusive dietary choices.
On the contrary, the availability of alternatives hampers the growth of the Middle East & Africa gluten-free products market.
Middle East & Africa Gluten-free Products Market Segmentation Analysis:
- By Product Type, the Middle East & Africa Gluten-free Products Market is segmented into Bakery Products, Confectionery Bars, Pasta and Noodles, Breakfast Cereals, Snacks, RTE and RTC Meals, Flour, and Others. The Bakery Products segment is further subsegmented into Cakes and Muffins, Biscuits and Cookies, Pizza, Bread and Rolls, and Other Bakery Products. The Bakery Products segment is projected to expand at a CAGR of 8.8% during 2025 - 2031
- By Distribution Channel, the Middle East & Africa Gluten-free Products Market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others. The Supermarkets and Hypermarkets segment is projected to expand at a CAGR of 8.8% during 2025 - 2031
By country, the Middle East & Africa Gluten-free Products Market is categorized into South Africa, Saudi Arabia, the United Arab Emirates, Rest of Middle East & Africa. The Rest of Middle East & Africa is projected to expand at a CAGR of 8.9% during 2025 - 2031.
Key players operating in the Gluten-free Products Market are Nestle SA, Mondelez International Inc., Blue Diamond Growers, General Mills Inc., American Garden, Hunter Foods LLC, Mister Free'd, YummyEarth Inc., Galletas Gullon SA, and Dr. Schar Spa, among others.
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