North America False Eyelashes Market is expected to reach US$ 586.35 Mn by 2028

Supermarkets and Hypermarkets Segment to Dominate North America False Eyelashes Market during 2020–2028

According to The Insight Partners market research study on “North America False Eyelashes Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type, Material, and Distribution Channel,” is expected to reach US$ 586.35 million by 2028 from US$ 399.55 million in 2021. The market is estimated to grow at a CAGR of 5.6% from 2021 to 2028. The report provides trends prevailing in the North America false eyelashes market along with the drivers and restraints pertaining to the market growth. Upsurge in cosmetic industry is the major factor driving the growth of the North America false eyelashes market. However, surging demand for permanent eyelash extensions hinder the growth of North America false eyelashes market.

The COVID-19 outbreak has impacted distinguished industries differently. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market. The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes. The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. Consumers have opted to spend lower on consumer goods owing to the ambiguity surrounding their income. The US has the highest number of confirmed cases of coronavirus, as, compared to Canada and Mexico. This is negatively impacting the consumer goods industry in the region as the COVID-19 outbreak negatively affects the supply and distribution chain. The unavailability of raw materials due to lockdown in many raw material supplying countries has halted the production.

The market for false eyelashes market is segmented into type, material, distribution channel, and country. Based on type, the market is bifurcated into strip lashes and individual lashes. In 2020, the strip lashes segmented accounted for a larger revenue share. Based on material false eyelashes market is segmented into human hair, synthetic, and animal hair & fur. The synthetic segment dominated the market in 2020 and is expected to maintain its dominance throughout the forecast period. Similarly, based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment dominated the North America false eyelashes market in terms of value in 2020. 

American International Industries; Esqido; House of Lashes; Huda Beauty; Kiss Products, Inc.; Kosé Corporation; Lilly Lashes; MAC Cosmetics; PDC Brands; are among the leading companies in the North America false eyelashes market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, House of Lashes launched 4 strip lashes and 1 set of Individual lashes with the name ‘HOL x Patrick Ta Collection’ by collaborating with world’s renowned celebrity makeup artist, Patrick Ta.

The report segments the North America False Eyelashes Market as follows:

North America False Eyelashes Market – By Type

• Strip Lashes
• Individual Lashes

North America False Eyelashes Market – By Material

• Human Hair
• Synthetic
• Animal Hair & Fur

North America False Eyelashes Market – By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

North America False Eyelashes Market – By Country

• US
• Canada   
• Mexico