According to The Insight Partners' research, the North America Gluten-free Products Market was valued at US$ 2,484.9 Million in 2024 and is expected to reach US$ 4,315.8 Million by 2031, registering a CAGR of 8.2% from 2025 to 2031.
Rising consumer preference for clean label and fortified gluten-free products and expansion of retail infrastructure and E-Commerce are among the critical factors attributed to drive the North America gluten-free products market growth.
As more people adopt healthy lifestyles, they seek products that offer more health benefits than just gluten-free. Consumers have associated clean-label products with better health prospects. While gluten-free products are essential for individuals with celiac disease and gluten intolerance, there is a growing assumption that gluten-free products lack fiber, vitamins, and minerals. To address this gap and appeal to health-conscious consumers, key market players have developed fortified formulations. The demand for functional food products that offer health benefits has also positively influenced the gluten-free products market. Consumer preferences have shifted toward specific health goals, such as improved digestion, enhanced energy level, and better immune function. Gluten-free products are fortified with probiotics, omega-3 fatty acids, or antioxidants cater to these needs, offering consumers options to fit their wellness routine.
The influence of international health trends and the availability of global and international brands across the globe have further accelerated the adoption of clean-label products. The major retailers, such as Carrefour, Lulu Hypermarket, Walmart, Tesco, and online platforms, offer international gluten-free brands, thus providing customers with various options that meet international clean label standards. The trend of clean label food is a response to a combination of factors such as rising health awareness, demographic shifts, and the influence of international brands. This trend has led to the development of gluten-free, clean-labeled, and fortified products, positioning them as premium and healthy food products. Banza, the popular U.S.-based chickpea pasta brand, introduced a new line of gluten-free pasta made with brown rice flour and chickpeas in July 2025. The pasta is certified as gluten-free, non-GMO, vegan, and kosher, and contains none of the top 9 allergens. It is the first pasta in the U.S. to feature CleanScan certification by The Detox Project, which verifies that nearly 400 pesticides are below detection levels. The gluten-free pasta is available in several shapes (penne, rotini, elbows, and spaghetti) at Whole Foods, for a retail price of $3.99 a box, and it will launch at Sprouts, Target, Thrive Market, Amazon Fresh, and Wegmans later in the year. The gluten-free market is evolving to meet growing consumer demand for clean-label, fortified, and functional products that support overall health and wellness. Brands are focusing on transparency, nutrient enhancement, and natural ingredients to appeal to health-conscious individuals. This shift is driving innovation and positioning gluten-free options as premium, nutritious choices beyond just gluten avoidance.
On the contrary, the availability of alternatives hampers the growth of the North America gluten-free products market.
North America Gluten-free Products Market Segmentation Analysis:
- By Product Type, the North America Gluten-free Products Market is segmented into Bakery Products, Confectionery Bars, Pasta and Noodles, Breakfast Cereals, Snacks, RTE and RTC Meals, Flour, and Others. The Bakery Products segment is projected to expand at a CAGR of 8.3% during 2025 - 2031. The Bakery Products segment is further subsegmented into Cakes and Muffins, Biscuits and Cookies, Pizza, Bread and Rolls, and Other Bakery Products.
- By Distribution Channel, the North America Gluten-free Products Market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others. The Supermarkets and Hypermarkets segment is projected to expand at 8.2% CAGR during 2025 - 2031.
By country, the North America Gluten-free Products Market is categorized into the United States, Canada, and Mexico. The United States is projected to expand at a CAGR of 8.3% during 2025 - 2031.
Key players operating in the Gluten-free Products Market are Nestle SA, Mondelez International Inc., Blue Diamond Growers, General Mills Inc., American Garden, Hunter Foods LLC, Mister Free'd, YummyEarth Inc., Galletas Gullon SA, and Dr. Schar Spa, among others.
- In May 2024, Mondelez announced the launch of gluten-free chocolate chip cookies under the brand name Chip Ahoy. The launch was announced to expand its product portfolio and cater to the growing market demand.
- In March 2024, Dr. Schar SPA introduced its newest addition, a gluten-free marble cake. This launch marks yet another victory in the company's journey to offer delicious and inclusive alternatives for individuals with special dietary needs without compromise. This classic treat combines a light and airy texture with decadent cocoa swirls, making it the perfect indulgence for any occasion. The Marble Cake is shelf-stable and ready to eat and share, adding an extra layer of convenience to its delightful appeal.
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