North America Mezcal Market is expected to reach US$ 521.11 million by 2027

PRESS RELEASE BY The Insight Partners 12 Feb 2021

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According to the latest study on “North America Mezcal Market Forecast to 2027 – Covid-19 Impact and Analysis – By Type (100% Agave and Blends), Product (Mezcal Joven, Mezcal Reposado, Mezcal Anejo and Others); Sales Channel ( HoReCa, Specialty Stores, Supermarkets and Hypermarkets and Online) and Country,” the North America mezcal market was valued at US$ 338.63 million in 2019 and is projected to reach US$ 521.11 million by 2027; it is expected to grow at a CAGR of 6.4 % during 2020–2027. The report provides understanding on the key driving factors pertaining to the market growth and highlights the prominent players in the market, along with their developments.

Mezcal beverage is, in essence, a Mexican distilled spirit that is made from the agave plant (traditionally, it is known as maguey). However, while all Tequila is Mezcal, not all Mezcal beverage is Tequila. Craft spirits became a mainstay for mezcal sales, following the extension of distilleries and craft breweries, especially in the developed regions. Mezcal manufacturers are already responding to the increasing interest of consumers in new brands with exciting innovations in terms of flavors, product types, and concentrates. The growing consumption of craft spirits by consumers is expected to drive the consumption of mezcal and impel its growth over the forecast period between 2019 and 2027. However, the concept of craft spirits is comparatively new, and the trend has it been followed by craft beer breweries that started nearly a decade ago. The market for craft spirits is anticipated to prosper over time owing to the expansion of craft breweries and distilleries. Around 600+ craft distillers are operating across North America. Moreover, this number is anticipated to double in the next six years.

The increasing trend of premiumization, which is leading to the consumption of luxury beverages, is expected to boost the demand for Mezcal market. This supports the demand for alcoholic as well as non-alcoholic products. Moreover, when it comes to alcoholic drinks, the millennial population is ready to spend more on the high-end and super-premium products. The premiumization trend is more than sipping spirits. There is an increasing demand for the premium mezcal products among millennial consumers. This is owing to the increasing disposable income in developed economies such as North America. The market for high-end premium spirits grew by 5-6% per year by volume from 2019 to 2021 owing to the growing per-capita disposable income of consumers and the persisting growth of the economy, which further boost the market growth in the forecast period. The need for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is further expected to grow further over the forecast period. There is an increasing trend amongst wealthier consumers in established spirit markets to seek exciting and new premium products and trade up to drinks of niche varieties with a high production value. Also, as a result, the volume of premium spirits improved significantly when compared to that of the familiar spirits. The rising demand for premium mezcal outlines the growth of the mezcal market. Moreover, it highlights the potential for smaller manufacturers to partner with the larger players to enter new markets, which is anticipated to be an essential step to ensure growth in the mezcal market.

The North America mezcal market has been analyzed on the basis of historical, current, and future trends in countries such as US, Canada and Mexico. Several mezcal breweries have a strong foothold in the North American region. Key market players present in the North American mezcal market include EL Silencio Holdings, Inc., Mezcal Vago, Ilegal Mezcal, Rey Campero, and many others. These breweries are constantly working towards innovation and development of different varieties of mezcal with improved tastes along with qualities to attract new consumers and widen the consumer base in the region. The export of mezcal to several countries across North America will contribute to the rise in demand for mezcal in the region. Innovative programs aimed at marketing the product across North America will constitute to increase in demand for mezcal in North America. In the North American region, the US is a major market for Mezcal in the North American region, followed by Canada and Mexico. Mostly, consumers belonging to the age group of 25-50 years form a major part of the consumer base for mezcal in North America. The price of mezcal is usually high as compared to regular wine and beer, so the per capita income with affordability has a direct impact on the consumption of mezcal in North America. People belonging to the middle age group are also very much inclined towards traditional as well as luxury drinks. Hence their contribution to the growth of the mezcal market in North America is projected to be higher in the upcoming years.  

Recently, the World Health Organization (WHO) announced the outbreak of COVID-19, the novel form of a disease caused by the virus SARS-CoV-2, as a pandemic. This outbreak started in December 2019 in Wuhan, China, and later, it turned into a pandemic, causing numerous deaths worldwide. The outbreak of COVID-19 pandemic has severely impacted the food and beverages industry. The shutdowns of this industry and supply chain disruptions due to lockdown of countries has created a strain on the supplies of the products of this industry. US has the highest number of confirmed cases of COVID-19 morbidities in North America. Owing to this pandemic, the North American food and beverages industry has witnessed an abrupt downturn in several major countries. The food and beverages industry in North America suffered its one of the biggest drops in activities after the restaurants and food centers were closed, and the supply of food products and workers were disrupted due to the pandemic. The drop in the demand for food products in the region has directly affected the sales of the mezcal products in North America.  

The North America mezcal market is concentrated with several well-established players. A few of the key players in this market include are El Silencio, Mezcal Vago, Pernod Ricard, Ilegal Mezcal, Rey Campero, Mezcal Amores, Craft Distillers, Los Danzantes, Mezcalgulroo and Wahaka.

The report includes the segmentation of North America mezcal market as follows:

By Type
  • 100% Agave
  • Blends
By Product
  • Mezcal Joven
  • Mezcal Reposado
  • Mezcal Anejo
  • Others
By Sales Channel
  • HoReCa
  • Specialty Stores
  • Supermarkets
  • Hypermarkets
  • Online
By Country
  • US
  • Canada
  • Mexico
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