North America Offline Beauty Devices Market is expected to reach US$ 68,229.13 Million by 2031

LED Mask Segment to Bolster North America Offline Beauty Devices Market Growth During 2024–2031

According to our new research study on "North America Offline Beauty Devices Market Forecast to 2031 – Regional Analysis – by Product Type, Application, Mode of Operation, and Distribution Channel," the market was valued at US$ 27,568.36 million in 2024 and is projected to reach US$ 68,229.13 million by 2031; it is anticipated to register a CAGR of 13.8% during 2024–2031.

The report emphasizes the North America offline beauty devices market trends, along with drivers and deterrents affecting the market. Increasing inclination toward beauty and wellness, and rising prevalence of skin issues are contributing to the growing North America offline beauty devices market size. However, the risk of implant failure hampers the growth of the market. Further, undesirable side effects are expected to emerge as the latest trends in the market in the coming years. 

North America Offline Beauty Devices Market Share, by Region, 2023 (%)

Source: The Insight Partners Analysis

Increasing Inclination Toward Beauty and Wellness Bolsters North America Offline Beauty Devices Market Growth

The level of stress is rising notably due to the long working hours and lifestyle changes. This impacts negatively on a person's appearance, especially skin and hair. Also, the increasing level of pollution has detrimental effects on an individual's physical appearance. These issues can be controlled with the use of RF roller and blue light devices for acne. Customers have continued to show a keen interest in experiencing beauty and wellness services to rejuvenate their bodies. Thus, international grooming products and services have gained popularity to a great extent.

Obsession with appearance has significantly increased the demand for beauty and skincare products in North America. Premium beauty brands are now offering additional services, such as skin diagnosis, at their outlets to attract customers. In addition, the beauty industry is growing, and cosmetic products are largely purchased by millennial women aged 25–34. According to the LendingTree survey (August 2023) of nearly 1,950 US consumers, Americans spend an average of US$1,754 a year on beauty products, cosmetics, and services. The study highlights that most spending focuses on skin and hair care. Social media significantly influences spending, with younger generations more likely to purchase luxury items and beauty products. Several consumers use credit cards for beauty rewards, and 35% cut back on other expenses to prioritize beauty spending, particularly the millennial and Gen Z population. Moreover, according to Mintel Global Consumer Research 2021, 54% of people in Canada believe that using beauty and grooming products boosts their self-esteem.

Thus, the increasing inclination toward beauty products among men and women boosts the market.

North America Offline Beauty Devices Market Report Scope:

The North America Offline Beauty Devices Market Analysis:

The North America offline beauty devices market is analyzed by considering the following segments: product type, application, mode of operation, distribution channel, and countries.

Based on product type, the North America offline beauty devices market is segmented into LED masks, infrared beauty devices, EMS, and others. The LED mask segment held the largest share of the market in 2024. The LED mask beauty device is an innovative skincare tool that uses light-emitting diode (LED) technology to improve skin health and appearance. These masks are gaining popularity in the beauty and wellness industry owing to their effectiveness and non-invasive nature. LED masks typically feature multiple light settings, each of which targets different skin concerns, offering an array of benefits. These devices are generally used for 10–20 minutes per session and are considered a non-invasive, pain-free way to improve skin health. Rising demand for at-home skincare, technological advancements by manufacturers, and growing popularity on social media platforms are likely to favor the market growth. In January 2025, Heirloom Beauty launched the at-home LED light therapy mask. It is an FDA-approved device that emits seven colors that target acne, fine lines, hyperpigmentation, and others.

In terms of application, the North America offline beauty devices market is categorized into anti-aging, acne and inflammation control, skin rejuvenation, and others. The anti-aging segment dominated the market in 2024. Anti-aging devices aimed at reducing or reversing the visible effects of aging, such as fine lines, wrinkles, and sagging skin. These devices often use technologies such as radiofrequency, LED light therapy, and microcurrent to stimulate collagen production, tighten skin, and improve skin elasticity. The increasing aging population, rising awareness about skincare, and continuous innovation in device technology are contributing to the growth in the market.

In November 2024, Cartessa Aesthetics (a premier aesthetic medical device company in North America) partnered with Classys, Inc. (a global aesthetics business leader based in South Korea) to bring the anti-aging device Volnewmer, rebranded as EVERESSE to the US market.

In terms of mode of operation, the North America offline beauty devices market is bifurcated into electric and battery operated and manual. The electric and battery-operated segment dominated the market in 2024. Electric or battery-operated beauty devices rely on an electrical power source (either plugged in or battery-powered) to perform skin treatments. These devices use technologies such as microcurrent, radiofrequency, ultrasonic vibrations, LED light therapy, and IPL (Intense Pulsed Light) for beauty purposes, including anti-aging, acne treatment, and hair removal. Factors such as ease of use, continuous innovation in battery life, charging systems, and device effectiveness, and rising demand for at-home skincare are driving the segment's growth.

In terms of distribution channel, the North America offline beauty devices market is categorized into Walmart, Best Buy, Costco, Nordstrom, Macys, Saks Fifth Avenue, Sephora, Ulta Beauty, Target, and others. The Walmart segment held the largest market share in 2024. Walmart is one of the largest retail chains in the world, offering beauty devices through both in-store and online platforms. The segment includes a wide range of affordable, mass-market beauty technology, such as facial cleansers, hair removal devices, and anti-aging tools. Walmart's widespread accessibility and budget-friendly pricing appeal to a broad consumer base. As consumers increasingly seek professional-grade beauty treatments at home, affordable options are in high demand. The growing e-commerce platform of the company strengthens its position in the beauty device market.  

North America Offline Beauty Devices Market Share Analysis: Based on Geography

The geographic scope of the North America offline beauty devices market report includes the assessment of the market performance in North America (US, Canada, and Mexico).

The American Academy of Dermatology Association, LendingTree survey, trading economics, World Health Organization, and Organisation for Economic Co-operation and Development are among the primary and secondary sources referred to while preparing the North America offline beauty devices market report.    

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