North America Sexual Wellness Market is expected to reach US$ 34,649.63 million by 2028


PRESS RELEASE BY The Insight Partners 15 Dec 2021

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Capsules Segment to Dominate North America Sexual Wellness Market During 2021–2028

According to The Insight Partners market research study on “North America Sexual Wellness Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Pharmaceutical Product, Non-Pharmaceutical Product, and Distribution Channel” is expected to reach US$ 34,649.63 million by 2028 from US$ 21,758.54 million in 2021. The market is estimated to grow at a CAGR of 6.9% from 2021 to 2028. The report provides trends prevailing in the North America sexual wellness market along with the drivers and restraints pertaining to the market growth. Changing mindset toward use of sexual wellness products and growing investments by market players are the major factor driving the growth of the North America sexual wellness market. However, small clientele in several countries hinders the growth of North America sexual wellness market.

In case of COVID-19, North America is highly affected specially the US. As the number of coronavirus cases climbs in the US, many aspects of quarantine are becoming semi-permanent, at the very least. The prolonged shut-in situation is devastating news for countless industries impacted by business closures, but there are bright spots for sectors that have thrived amid the global health crisis so far. Sexual wellness is one sector that has showed remarkable stamina. Over 25% of the wellness products sold in the US are via online channels, with Amazon.com being the most preferred website. This trend is constantly increasing in the US. Further, an ease-of-access to the internet and the convenience and comfort of shopping for sexual wellness products through online channels would enable the growth of a wide consumer base in North America. The COVID-19 pandemic has a diverse impact on the sexual wellness market. Condoms have witnessed a spike, whereas the demand for sex toys and other items faced a temporary decline. However, to attend to their sexual needs, people across have started relying on sex toys and vibrators. With more than 30.1 million men who have erectile dysfunction in the US alone, the sexual lubricant market is witnessing immense opportunities owing to the need for lubricants. Condoms and sex toys have a high demand among male customers in the market. The virus had hereby caused severe supply disruptions across the region. Governments had also issued advisories to promote safe sex with partners during the lockdown. Millennials are more favorable to change as they reflect on the norms and traditions and make their own choices. There has been a rise in the level of awareness and experimentation of sexual wellness products in the region.

The North America sexual wellness market is segmented based on pharmaceutical product, non-pharmaceutical product, distribution channel, and country. Based on pharmaceutical product, the market is segmented into capsules, tablets, oral liquids, and sprays. The capsules segment dominated the market in 2020 and same segment is expected to be fastest growing during forecast period. Based on non-pharmaceutical product, the market is segmented into sex toys, condoms, intrauterine devices, contraceptive implants, and others. The sex toys segment dominated the market in 2020 and same segment is expected to be fastest growing during forecast period.  Based on distribution channel, the market is segmented into retail pharmacies, online distribution, and hospitals pharmacies. The retail pharmacies segment dominated the market in 2020 and same segment is expected to be fastest growing during forecast period. Based on country, the market has been segmented into the US, Canada, and Mexico. 

Bayer AG; Church & Dwight, Inc.; FUN FACTORY GmbH; LELO; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; Reckitt Benckiser Group Plc; TENGA Co., Ltd.; and Topco Sales are among the leading companies in the North America sexual wellness market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, The TENGA FLIP ORB Series has been awarded the Red Dot Design Award for Product Design 2020.  

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