North America Smart Baby Monitor Market is expected to reach US$ 752.48 million by 2028


PRESS RELEASE BY The Insight Partners 20 May 2021

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Video Monitor Device Segment to Dominate North America Smart Baby Monitor Market during 2020–2028

 According to The Insight Partners market research study on “North America Smart Baby Monitor Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type, Sales Channel, and Application,” is expected to reach US$ 752.48 million by 2028 from US$ 439.47 million in 2020. The market is estimated to grow at a CAGR of 7.1 % from 2021 to 2028. The report provides trends prevailing in the North America smart baby monitor market along with the drivers and restraints pertaining to the market growth.  Rising number of working parents and increasing number of corporate daycare/childcare centers are the major factor driving the growth of the North America smart baby monitor market. However, privacy issues associated with smart baby monitor devices hinder the growth of North America smart baby monitor market.

In case of COVID-19, the US is the most affected country in North America. The growing number of infections has led the government to impose various containment measure such factories shut down, travel restrictions, closure of international borders and lockdowns. The huge increase in the number of confirmed cases and rising reported deaths in the country is affected both manufacturing and sales of materials associated with smart baby monitor. The region is expecting market recovery and economic improvement with the start of the COVID-19 vaccination. Moreover, the service sector had witnessed significant impact of the global pandemic owing to decline in services along with laying off of employees across different service verticals across the distribution channel such as retailers, suppliers, distributors, and delivery providers. The retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force, cash flow, consumer demand, and marketing. However, companies risk still remain with the market uncertainties from tough business environment associated with unfavorable foreign exchange rate and logistics cost. Further, experts in the region are forecasting declining birth rates in 2020 as a result of the coronavirus pandemic, putting pressure on the consumer giants that manufacture infant formula, baby food and diapers, and baby monitoring products.

The North America smart baby monitor market is segmented based on type, sales channel, application, and country. The North America smart baby monitor market, based on type, is segmented into video monitor device and audio monitor device. The video monitor device segment dominated the market in 2020 and audio monitor device segment is expected to be fastest growing during forecast period. Based on sales channel, the market is segmented into online and offline. The offline segment dominated the market in 2020 and online segment is expected to be fastest growing during forecast period. Based on application, the market is segmented into home/family, hospitals, and day care. The home/family segment dominated the market in 2020 and day care segment is expected to be fastest growing during forecast period.

Angelcare, Babysense (Hisense), Dorel Industries, IBaby, Infant Optics, Lorex, Motorola Mobility LLC, Nanit, Owlet Baby Care, PAMPERS(P&G), Philips, Samsung, Snuza, Summer Infant, Vtech, and Withings are among the leading companies in the North America smart baby monitor market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, Edgewell Personal Care Co. on Oct. 21 said it agreed to sell its infant and pet care businesses to Le Holding Angelcare Inc. for $122.5 million.

The report segments the North America Smart Baby Monitor Market as follows:

North America Smart Baby Monitor Market – By Type

  • Video Monitor Device
  • Audio Monitor Device 

North America Smart Baby Monitor Market – By Sales Channel

  • Online
  • Offline

North America Smart Baby Monitor Market – By Application

  • Home/Family
  • Hospitals
  • Day Care 

North America Smart Baby Monitor Market – By Country

  • US
  • Canada     
  • Mexico          
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