Adults Segment to Dominate North America Tennis Racquet Market during 2021–2028
According to The Insight Partners market research study on “North America Tennis Racquet Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by End User and Distribution Channel” is expected to reach US$ 100.99 million by 2028 from US$ 88.78 million in 2021. The market is estimated to grow at a CAGR of 1.9% from 2021 to 2028. The report provides trends prevailing in the North America tennis racquet market along with the drivers and restraints pertaining to the market growth. Adoption of tennis as recreational sport in young population is the major factor driving the growth of the North America tennis racquet market. However, issues associated with the health risk from tennis hinder the growth of North America tennis racquet market.
The North America tennis racquet market is segmented on the basis of end user, distribution channel, and country. By end user, the North America tennis racquet market is bifurcated into adults and kids. The adults segment dominated the market in 2020 and is expected to be the fastest growing during the forecast period. On the basis of distribution channel, the tennis racquet market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty segment dominated the market and online retail segment is expected to be the fastest growing during the forecast period. In terms of country, the North America tennis racquet market is segmented into—US, Canada, and Mexico.
North America is one of the worst-affected economies due to the COVID-19 pandemic. The US reported the highest number of confirmed cases of COVID-19, followed by Canada and Mexico. The unprecedented rise in the number of COVID-19 cases across the US and Canada, along with the subsequent lockdown of manufacturing facilities in the countries, has negatively influenced the growth of the various markets. North America exhibits significant growth in racquet sales and tennis participation in countries such as US. Tennis participation in the US upsurged by 22 percent in 2020, with 21.64 million people hitting the courts, as per the data from the Physical Activity Council’s (PAC) Participation Report produced by Sports Marketing Surveys.
Amer Sports; Authentic Brands Group LLC; Babolat; GAMMA Sports; Head N.V.; Maus Frères SA; PACIFIC Holding GmbH; Sumitomo Rubber Industries, Ltd.; and Yonex Co., Ltd. are the leading companies in the North America tennis racquet market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, Yonex Co., Ltd. has launched the new VCORE PRO tennis racquet. The company has developed this product for players who are looking to gain control over all aspects of ball movement.