Growing demand for plant-based products offered by manufacturers to escalate the North America tortilla market at a CAGR of 5.1%


Latest market study on “North America Tortilla Market to 2027 – Analysis and Forecasts by Nature (Organic, Conventional); Source (Wheat, Corn); Product type (Tortilla chips, Taco shells, Tostadas, Flour tortillas, Corn tortillas, others); Distribution Channel (Hypermarkets/Supermarkets, Convenience stores, Online, Food Service), and Countries”. Tortilla is a thin and flat bread made up of wheat and corn. Different types of tortillas are available in the market including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with tortilla is expected to fuel the market growth. Different types of tortillas are quite popular in the North American countries mainly in the US and Mexico.


The North America tortilla market is accounted to US$ 25,166.4 Mn in 2018 and is expected to grow at a CAGR of 5.1% during the forecast period 2019 – 2027, to account to US$ 39,293.0 Mn by 2027. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.


In the past few years, there has been an enormous change in consumer perception due to increased transparency and growing health concerns. Consumers are now educated of the various harmful effects related to health and environment due to the use of synthetic products. Increasing awareness about the side-effects of antibiotics and hormones present in animal-based products is one of the critical factors that has been escalating the demand for plant-based products. Due to this, consumers are more inclined toward products containing natural ingredients. Tortilla is a thin, unleavened flatbread mainly prepared from wheat and corn. In Guatemala and Mexico, there are three different colors of maize dough for making tortillas, including white maize, yellow maize, and blue maize. In Mexico, maize has been a staple food for centuries. The country grows more than 42 types of maize, each of which has several varieties whose number is estimated to be more than 3,000 by the International Center for the Improvement of Maize and Wheat (CIMMYT). In Mexico, the primary use of maize is to prepare tortilla. Tortillas are consumed daily, factory-made tortillas are widely sold, and can also be made easily at home.


The market for North America tortilla is concentrated with some very well-established players. Some of the key players in the North America tortilla market include Gruma, S.A.B. de C.V, Pepsico, Easy Foods Inc., La Tortilla Factory, Olé Mexican Foods Inc., Catallia Mexican Foods, Aranda’s Tortilla Company, Inc., Azteca Foods, Inc., Arevalo Tortilleria, Inc., and Conagra Brands Inc. amongst the others.



North America Tortilla Market — By Country Breakdown, 2018

North America Tortilla Market


The report segments the North America Tortilla market as follows:


North America Tortilla Market – By Product Type

  • Tortilla chips
  • Taco shells
  • Tostadas
  • Flour tortillas
  • Corn Tortilla
  • Others

North America Tortilla Market – By Nature

  • Conventional
  • Organic

North America Tortilla Market – By Source

  • Wheat
  • Corn

North America Tortilla Market – By Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Online
  • Food Service

North America Tortilla Market – By Country

  • US
  • Canada
  • Mexico


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