Parenting Apps Market is expected to reach US$ 788.8 Million by 2028

Increase in Internet Penetration and Variable Devices Adoption to Create Growth Opportunities for Parenting Apps Market Players During 2021–2028

During the COVID-19 pandemic, the digital behavior among kids has impacted the stress levels due to prolonged internet usage, prolonged screen time, and access to the internet, which has exacerbated mental stress, anxiety, and compromised online safety. The internet provides exposure to kids to lots of inappropriate content, violent and sexual content in the media. Thus, it becomes essential to monitor and control their online activities to maintain the healthy mental stability of kids. Hence, parenting apps play a crucial role in looking after the kids' activities and monitoring, restricting, and managing what kids are doing with their digital devices. There are a wide variety of programs such as blocking and filtering websites and content, limiting their time online, recording their activities and viewing their browsing history and communications. Hence, the increase in internet penetration for businesses and education purposes has augmented the need for parenting apps, further driving the market.

Increased internet penetration has increased the adoption of variable devices, such as iOS, Android, Tablet, and PCs. Prolonged usage of variable devices among kids could lead to health risks to mental and physical well-being, leading to sleep deprivation, low IQ & improper mental growth in children, brain tumors, and psychiatric diseases. Thus, monitoring the kids' exposure to digital technologies with featured apps escalate the need for parenting apps, fueling the market.

Based on operating system, the global parenting apps parenting apps market is segmented into iOS, Android, and others. The parenting apps market, by end user, is bifurcated into parents and childcare/daycare. Based on pricing, the global parenting apps parenting apps market is bifurcated into monthly subscription and annual subscription. The parenting apps market, based on application, is segmented into education, sleep and movement tracking, feeding, medicine, and others. By geography, the parenting apps market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for a significant share of the overall market.

Impact of COVID-19 Pandemic on Parenting Apps Market

The COVID-19 pandemic has moved economies, but the impact of the pandemic on the mobile app industry was limited. During the first half of 2020, emergence of the COVID-19 pandemic slightly negatively impacted the mobile app industry. However, in the second half of 2020, app developers witnessed an upward trend in their revenues, especially in the remote work, healthcare, and education sectors. People staying at home in the wake of the pandemic have increased the installation of apps in various applications, such as gaming, cloud meetings, education, grocery delivery, business apps, social media, and healthcare & fitness apps. With the increased usage of mobile devices and internet penetration worldwide, people are becoming dependent for day-to-day activities. Thus, looking after kids, parenting, and teaching valuable learning to the kids have fueled the adoption of parenting apps, which drives the market growth during the pandemic. Further, with ease in restrictions and reopening of shops from the second half of 2020, parenting apps market players have significantly invested in digital technologies, leveraging parenting apps, making them intelligent and secure. The pandemic has forced businesses to restructure their business models and focus on developing strong network connectivity to regain customers' confidence.

Furthermore, the COVID-19 pandemic has invoked a rising need for featured parenting apps solutions for taking care of kids, making it easy for parents to fulfil their babies' needs, from feedings and diaper changes to doctor's appointments and medications. Therefore, although the global parenting apps parenting apps market plummeted initially due to the adverse impact of the COVID-19 pandemic and the related regulations, it is expected to recover strongly during the forecast period due to parents' increasing dependency on parenting apps across the world.

A few of the key players operating in the parenting apps parenting apps market are AppClose, Inc.; Baby Connect (Seacloud Software); Blub Inc.; Kinedu; Med Art Studios (Sprout Baby); Parent Cue; Peanut; Playfully LLC; Human Improvement Project LLC; and Winnie, Inc.

Parenting Apps Market – by Region, 2021 and 2028 (%)