Parenting Apps Market Size & Trends Report 2028

Parenting Apps Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Operating System (iOS, Android, and Others), End User (Parents and Childcare/Daycare), Pricing (Monthly Subscription and Annual Subscription), and Application (Education, Sleep and Movement Tracking, Feeding, Medicine, and Others)

  • Report Code : TIPRE00017932
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 169
Buy Now

The parenting apps market forecast is expected to grow from US$ 472.4 Million in 2021 to US$ 788.8 Million by 2028; market share is estimated to grow at a CAGR of 7.6% from 2021 to 2028.

Parenting apps are the featured apps that allow monitoring and restricting a kid's activities online. There are a wide variety of apps that do such things as block and filter websites and content, limit their time online, record their activities, and view their browsing history and communications. Parenting apps transform the traditional process of raising the child and make it more adaptable to the new reality, owing to lack of time but still need to take care of many things at the same time. The parenting apps monitor kids and provide home learning or pre-school preparation. Healthcare institutions, development centers, pre-school organizations, and many more businesses can use parenting apps. Thus, it is used to connect parents with their kids, educate them, and help with kids' care, further assisting the parenting apps market growth. As per the survey conducted by Umongous, Inc., more than 60% of people claimed that they would install and use a parenting application if it caters to their needs. Thus, parenting apps are highly in demand, and people still lack high-quality solutions for raising kids, which makes a lucrative growth opportunity for the parenting apps market industry.

Customize Research To Suit Your Requirement

We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.

Parenting Apps Market: Strategic Insights

Parenting Apps Market

  • CAGR (2021 - 2028)
    7.6%
  • Market Size 2021
    US$ 472.4 Million
  • Market Size 2028
    US$ 788.8 Million

Market Dynamics

GROWTH DRIVERS
  • XXXXXXX
  • XXXXXXX
  • XXXXXXX
FUTURE TRENDS
  • XXXXXXX
  • XXXXXXX
  • XXXXXXX
OPPORTUNITIES
  • XXXXXXX
  • XXXXXXX
  • XXXXXXX

Key Players

  • AppClose, Inc.
  • Baby Connect (Seacloud Software)
  • Blub Blub Inc.
  • Kinedu
  • Med Art Studios (Sprout Baby)
  • Parent Cue
  • Peanut
  • Playfully LLC
  • Human Improvement Project LLC

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Operating System
  • iOS
  • Android
  • Others
End User
  • Parents and Childcare/Daycare
Pricing
  • Monthly Subscription and Annual Subscription
Application
  • Education
  • Sleep and Movement Tracking
  • Feeding
  • Medicine
  • Others
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

The increasing investment in an e-learning platform, growing dependency of parents for parenting and child-related information, and rise in adoption of digital technologies for raising their kids are the key factors propelling the parenting apps market growth. The continued development in digital technology with added app features holds promising opportunities for parenting apps market growth. However, the lack of awareness among parents for adopting parenting apps is restraining the parenting apps market growth.

Impact of COVID-19 Pandemic on Parenting Apps Market

COVID-19 pandemic has had a significant impact on the North America due to a high number of immigrants traveling through the region, the lack of an initial stage lockdown in the country, and the presence of a large number of virus carriers in the country at the same time, spreading the disease rapidly. The US, Canada, and Mexico have witnessed a significant rise in the number of COVID-19 infected patients. The pandemic has also impacted the education sector, which later stood at recovery owing to the growing influence of social distancing measures and appropriate communication infrastructure. Thus, during the first half of 2020, ongoing impact on the education sector and lockdown affected the market dynamics for parenting apps market. However, COVID-19 pandemic has hastened the shift to a work-from-home model, increasing the demand for parenting for kids. The presence of two large economies, the US and Canada; wide-scale internet users; and the availability of major parenting apps providers in the region have contributed to make North America a leading parenting apps market.

Lucrative Regions for Parenting Apps Market

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Insight
Growing Dependency on Parenting Apps for Parenting and Child-Related Information

Parental applications allow to monitor and restrict the activities a kid does online. Various apps block and filter websites and content, limit their time online, record their activities, and view their browsing history and communications. It provides secure access to view photos and videos, checks daily reports and child schedules, real-time photo sharing, learning stories and portfolios, development assessments, blocking and scheduling messages, and other features, which make a secured environment for learning and growing. Parenting apps have made life easier for parents from their child expectancy phase to the child's growth. Everything is well-covered by the parenting apps. Thus, parents are becoming dependent on parenting apps for developing their kids for parenting and child-related information, driving the parenting apps market.

End User Segment Insights

By end user, the parenting apps market is bifurcated into parents and childcare/daycare. Gadgets and applications can be utilized for raising children. Parenting apps have become a new trend among the new generation parents. They change the conventional process of raising children to make it adaptable to the modern reality, in which parents are short on time but need to take care of a lot of things at the same time. According to the parenting apps survey, more than 60% of parents said they are likely to install and use a parenting app if the app meets their requirements. This shows that there is a huge demand for parenting apps.

Parenting Apps Market, by End User (% Share)

technology-media-and-telecomunications
Parenting Apps Market, by End User (% Share)
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Operating System Segment Insights

Based on operating system, the global parenting apps market is segmented into iOS, Android, and others. Parental control applications on Android are more powerful than those on iOS. Parents may also view images and videos that their children share and receive using the app. The advanced GPS monitoring informs parents their child's actual location and provides notifications whenever they enter geofenced zones, even if the user does not need to view what the kid is up to. It also has a screen recording option to remotely record what the children are watching. For instance, eyeZy is a parental control tool that has a slew of monitoring capabilities that allow adults to keep tabs on their children's internet activities. These aspects contribute to the growth of the parenting apps market report.

Pricing Segment Insights

Based on pricing, the global parenting apps market is bifurcated into monthly subscription and annual subscription. Parenting apps allow parents to monitor and track their children's online and offline activities on devices, such as phones, laptops, and PCs. The software also prevents children from accessing unsuitable internet information, such as pornography, drugs, suicide, and weapons. Furthermore, the parenting apps market analysis provide a set of digital communication tools to help co-parents with scheduling, communicating, managing spending, and sharing and updating contact information and crucial information. For instance, Cozi Inc., provides flexible subscriptions to its web platform for the co-parents that begins at $99 for one year and include a 30-day money-back guarantee.

Application Segment Insights

Based on application, the parenting apps market is segmented into education, sleep and movement tracking, feeding, medicine, and others. The parenting app provides recommended immunization schedules for children along with vaccine safety information. The app provides an extensive library of medically approved content to help parents keep the baby healthy and happy. For instance, the Centers for Disease Control and Prevention (CDC) Milestone tracker allows parents to track their baby's milestones from 2 months till 5 years old using an illustrated checklist. Parents get CDC's tips for encouraging their child's development. The app also tracks the child's doctor appointments and sends reminders about recommended developmental screenings. These capabilities lead to the demand for parenting apps.

The market players focus on new product innovations and developments by integrating advanced technologies and features to compete with the competitors. In October 2020, Winnie announced a partnership with ChildcareCRM to simplify the process of enrolling in child care both for providers and the parents who rely on them. Childcare providers can collect their leads directly from Winnie to engage them directly into childcare CRM, thereby making it easy for the customers enrollment.

The global parenting apps market industry is segmented based on an operating system as iOS, Android, and others. The parenting apps market is categorized on basis of the end user as parents and childcare/daycare. The global parenting apps market is bifurcated based on pricing as monthly subscription, and annual subscription. The parenting apps market is segmented based on application as education, sleep and movement tracking, feeding, medicine, and others. Based on region, the global parenting apps market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Parenting Apps Market – Company Profiles

  • AppClose, Inc.
  • Baby Connect (Seacloud Software)                 
  • Blub Blub Inc.
  • Kinedu                  
  • Med Art Studios (Sprout Baby)     
  • Parent Cue
  • Peanut               
  • Playfully LLC           
  • Human Improvement Project LLC
  • Winnie, Inc.

Parenting Apps Market Report Scope

Report Attribute Details
Market size in 2021 US$ 472.4 Million
Market Size by 2028 US$ 788.8 Million
Global CAGR (2021 - 2028) 7.6%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Operating System
  • iOS
  • Android
  • Others
By End User
  • Parents and Childcare/Daycare
By Pricing
  • Monthly Subscription and Annual Subscription
By Application
  • Education
  • Sleep and Movement Tracking
  • Feeding
  • Medicine
  • Others
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • AppClose, Inc.
  • Baby Connect (Seacloud Software)
  • Blub Blub Inc.
  • Kinedu
  • Med Art Studios (Sprout Baby)
  • Parent Cue
  • Peanut
  • Playfully LLC
  • Human Improvement Project LLC
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Operating System, End User, Pricing, and Application

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

    Frequently Asked Questions


    What are reasons behind parenting apps market growth?

    During the pandemic, the digital behavior among kids has impacted the stress levels due to prolonged internet usage, prolonged screen time, and access to the internet, which has exacerbated mental stress, anxiety, and compromised online safety. The internet provides exposure to kids to lots of inappropriate content, violent and sexual content in the media. Thus, it becomes essential to monitor and control their online activities to maintain the healthy mental stability of kids. Hence, parenting apps play a crucial role in looking after the kids' activities and monitoring, restricting, and managing what kids are doing with their digital devices. There are a wide variety of programs such as blocking and filtering websites and content, limiting their time online, recording their activities and viewing their browsing history and communications. Hence, the increase in internet penetration for businesses and education purposes has augmented the need for parenting apps, further driving the market.

    What are market opportunities for parenting apps market?

    The advancement in technology is going at a rapid pace over every year. Parenting has changed dramatically over the last few years as technology has increasingly become part of everyday life. Internet access provides more information and support through parenting apps platforms. Digital technologies have allowed us to stay connected, making it much easier for parents to keep an eye on their children. Technology continues to evolve, and the Internet of Things (IoT) brings even more connected devices to households. In addition, key players in the market continue to provide additional parental controls to make it even easier for parents to ensure their children are safe in physical locations and online activities. Thus, future development in digital technology would accelerate the adoption of parenting apps which holds potential opportunities for the market's growth.

    Which Operating System is expected to dominate the market in the forecast period?

    The Android segment led the parenting apps market with a share of 53.8% in 2020. Parental control applications on Android are typically more powerful than those on iOS. Parents may also view images and videos that their children share and receive using the app. The advanced GPS monitoring informs parents of their child's actual location and provides notifications whenever they enter geofenced zones, even if the user does not need to view what the kid is up to. It also has a screen recording option in case you need to remotely record what your children are watching. For instance, eyeZy is a parental control tool that has a slew of monitoring capabilities that allow adults to keep tabs on their children's internet activities. These aspects contribute to the growth of the parenting apps market.

    Which region has dominated the parenting apps market?

    In 2020, North America held the largest market share in 2020, followed by Europe and APAC.

    Which are the major companies in the parenting apps market?

    The major companies in parenting apps includes Kinedu; Med Art Studios (Sprout Baby); Parent Cue; Peanut; and Winnie, Inc.

    Which Application is expected to dominate the market in the forecast period?

    The medicine segment led the parenting apps market with a share of 32.4% in 2020. The parenting app provides recommended immunization schedules for children along with vaccine safety information. The app provides parents with an extensive library of medically approved content to help them keep the baby healthy and happy. For instance, the Centers for Disease Control and Prevention (CDC) Milestone tracker allows parents to track their baby's milestones from 2 months till 5 years old using an illustrated checklist. Parents will get CDC's tips for encouraging their child's development. The app also tracks the child's doctor appointments and sends reminders about recommended developmental screenings. These capabilities lead to the demand for parenting apps.

    The List of Companies - Parenting Apps Market

    1. AppClose, Inc.
    2. Baby Connect (Seacloud Software)
    3. Blub Blub Inc.
    4. Kinedu
    5. Med Art Studios (Sprout Baby)
    6. Parent Cue
    7. Peanut
    8. Playfully LLC
    9. Human Improvement Project LLC
    10. Winnie, Inc.

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

    Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

    Trends and growth analysis reports related to Parenting Apps Market