Increase in Consumer Awareness About Benefits of Consuming Protein-Rich Food to Escalate Raw Chicken Meat Market Growth During 2021–2028
According to our latest market study on “Raw Chicken Meat Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Whole Chicken, Chicken Breast, Thighs, Drumstick, Wings, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others),” the market is expected to grow from US$ US$ 232,489.41 in 2021 to US$ 296,150.51 million by 2028; it is expected to grow at a CAGR of 3.5% from 2021 to 2028. The report highlights key driving factors and prominent market players along with their developments in the market.
Chicken meat is essential, as it is one of the primary protein sources for the population in several countries. Furthermore, animal-derived food products have a protein digestibility-corrected amino acid score (PDCAAS) equivalent to or slightly below one. Chicken is easily digestible and the most budget-friendly of lean protein options; besides, the protein content in chicken contains all nine essential amino acids. Thus, the surging consumer inclination toward protein-rich food is the key factor anticipated to propel the raw chicken meat market growth during the forecast period.
With the increasing focus on health, consumers have shifted to healthy food products with a rich nutritional profile, especially protein. Proteins are the building blocks of body that maintain its structure and functions. Amino acids, the monomers in proteins, act as coenzymes or cofactors in many biochemical processes in human body. The body also uses amino acids for building and repairing muscles and bones and for making enzymes and hormones. The consumption of protein promotes proper growth and development among children and teenagers. People consuming more protein tend to maintain bone mass better and have a much lower risk of fractures and osteoporosis. Thus, the rise in consuming protein rich food is fueling the growth of the raw chicken meat market.
Impact of COVID-19 Pandemic on Raw Chicken Meat Market
The COVID-19 pandemic hit meat production, meat prices, and supply chain in 2020. The imposition of lockdowns, reduction in the labor force, restrictions on transportation, and changes in the legislation of local and global exports introduced new challenges in the production and processing of raw chicken meat. In China, as well as in various other countries, the pandemic and its link to meat markets have raised distrust toward animal-sourced food. However, a surge in average income and urban population that has led to a steady rise in consumption over the years would contribute to rise in demand for chicken meat in the coming years as well.
Amick Farms; Foster Farms; JBS S.A.; Koch Foods; Mountaire Farms; Perdue Farms; PILGRIM'S; Sanderson Farms; Tyson Foods, Inc.; and Wayne Farms LLC are among well-established players in the global raw chicken meat market. The market players are adopting strategies such as product developments, plant expansions, and mergers and acquisitions to expand their footprint worldwide and meet the growing demand from end users. For instance, in May 2021, Seara, a subsidiary of the JBS group, begun exporting pork and poultry protein to Cambodia and the Dominican Republic. JBS now exports protein-rich food to over 150 countries across the world.
Report : Raw Chicken Meat Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Whole Chicken, Chicken Breast, Thighs, Drumstick, Wings, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others) and Geography
The report segments the global raw chicken meat market as follows:
By type, the global raw chicken meat market is further segmented into whole chicken, chicken breast, thighs, drumstick, wings, and others. Based on distribution channel, the raw chicken meat market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the raw chicken meat market is segmented into five main regions North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and South and Central America (SAM).
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