The raw chicken meat market is projected to reach US$ 296,150.51 million by 2028 from US$ 232,489.41 million in 2021; it is expected to grow at a CAGR of 3.5% from 2021 to 2028.
Chicken meat is essential, as it is one of the primary protein sources for consumers in several countries. Furthermore, animal-derived food products have a protein digestibility corrected amino acid score (PDCAAS) of one or slightly below one. Chicken is easily digestible and the most budget-friendly of lean protein options; moreover, chicken protein contains all nine essential amino acids. Thus, the surging consumer inclination toward protein-rich food is the key factor propelling the raw chicken meat market growth.Asia-Pacific accounted for the largest share of the global raw chicken meat market in 2020. The market in this region is projected to register remarkable growth during the forecast period, and the projected growth is mainly attributed to rapidly increasing population, significant economic development, surge in spending capacity of people, and growth of the food & beverages industry. Asia-Pacific is one of the most lucrative markets for the manufacturers of raw chicken meat due to high demand for these products. As a result, manufacturers are offering products such as meat at affordable prices.
Impact of COVID-19 Pandemic on Raw Chicken Meat Market
The COVID-19 pandemic hit meat production, meat prices, and supply chain in 2020. The imposition of lockdowns, reduction in the labor force, restrictions on transportation, and changes in the legislation of local and global exports introduced new challenges in the production and processing of raw chicken meat. The poultry industry that employs 1.5 million smallholder farmers observed the worst hit. According to the Frontiers Media S.A., in April 2020, meat packing facilities began to shut down owing to the accelerated spread of the SARS-CoV-2 among workers. Furthermore, according to East Asia Forum, China accounts for about 25% of the global meat consumption. However, the link of the origin of the virus disrupted the demand for animal-source food in China. Consumers have cut back on grocery bills while supply systems have been disrupted. Also, people are avoiding eating meat products at outside eateries due to the COVID-19 pandemic. However, the demand for chicken meat may grow in the coming years with a surge in average income and urban population, resulting in a steady rise in consumption over the years.
Amick Farms; Foster Farms; JBS S.A.; Koch Foods; Mountaire Farms; Perdue Farms; PILGRIM'S; Sanderson Farms; Tyson Foods, Inc.; and Wayne Farms LLC are among well-established players in the global raw chicken meat market. The market players are adopting strategies such as product developments, plant expansions, and mergers and acquisitions to expand their footprint worldwide and meet the growing demand from end users. For instance, in May 2021, Seara, a subsidiary of the JBS group, begun exporting pork and poultry protein to Cambodia and the Dominican Republic. JBS now exports protein-rich food to over 150 countries across the world.
Raw Chicken Meat Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Increase in Consumer Awareness About Benefits of Consuming Protein-Rich Food
With the increasing focus on health, consumers have shifted to healthy food products with a rich nutritional profile, especially protein. Proteins are the building blocks of body that maintain its structure and functions. Amino acids, the monomers in proteins, act as coenzymes or cofactors in many biochemical processes in human body. The body also uses amino acids for building and repairing muscles and bones and for making enzymes and hormones. The consumption of protein promotes proper growth and development among children and teenagers. People consuming more protein tend to maintain bone mass better and have a much lower risk of fractures and osteoporosis. Thus, the rise in consuming protein rich food is fueling the growth of the raw chicken meat market.
Type Insights
Based on type, the raw chicken meat market is segmented into whole chicken, chicken breast, thighs, drumstick, wings, and others. The chicken breast segment accounted for the largest market share in 2020 and is expected to register the highest CAGR in the market during the forecast period. The chicken breast segment is anticipated to account for the largest revenue share in the market during the forecast period. Chicken breast is a type of white meat obtained from underneath the chicken's pectoral muscle. It has low fat content and high protein content. Chicken breast is typically sold without skin and bones as most of the chicken fat is concentrated in the skin. The United States Department of Agriculture (USDA) states that the average 4-ounce serving size of raw, boneless, and skinless chicken breast contains approximately 110 calories, 26 gram of protein, 1 gram of fat, 75 milligrams of cholesterol, and 85 milligrams of sodium. The nutritional value and calorie count of a single chicken breast varies based on its size. Additionally, it is also dependent upon whether the chicken is pasture raised, free range, cage free, or caged. Chicken breast is also a good source of vitamins such as vitamin B, vitamin D, calcium, iron, and zinc. Growing preference for white meat is primarily propelling the demand for chicken breast across the globe. Moreover, chicken breast is convenient to cook at home, which adds to its popularity across the world.
Raw Chicken Meat Market, by Type – 2020 and 2028
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Distribution Channel Insights
Based on distribution channel, the raw chicken meat market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment accounted for the largest market share in 2020, and the supermarkets and hypermarkets segment is expected to register the highest CAGR in the market during the forecast period. Specialty stores focus on specific product category and have deep product assortments. These stores provide a personalized shopping experience and offer value-added products to their customer. Moreover, these types of stores usually have trained staff that is knowledgeable about the products they offer. Consumers prefer buying raw chicken meat through specialty retail stores to ensure the freshness and safety of the product. They may prefer ordering cooked chicken through online channels; however, they tend to visit chicken shops to purchase raw chicken meat.
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Raw Chicken Meat Market: Strategic Insights
Market Size Value in US$ 232,489.41 million in 2020 Market Size Value by US$ 296,150.51 million by 2028 Growth rate CAGR of 3.5% from 2021 - 2028 Forecast Period 2021-2028 Base Year 2020
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We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Raw Chicken Meat Market: Strategic Insights
| Market Size Value in | US$ 232,489.41 million in 2020 |
| Market Size Value by | US$ 296,150.51 million by 2028 |
| Growth rate | CAGR of 3.5% from 2021 - 2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2020 |
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Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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A few players operating in the raw chicken meat market are include Amick Farms; Foster Farms; JBS S.A.; Koch Foods; Mountaire Farms; Perdue Farms; PILGRIM'S; Sanderson Farms; Tyson Foods, Inc.; and Wayne Farms LLC.
Report Spotlights
- Progressive industry trends in the raw chicken meat market to help players develop effective long-term strategies
- Business growth strategies adopted by the market players to secure growth in developed and developing markets
- Quantitative analysis of the raw chicken meat market from 2019 to 2028
- Estimation of global demand for raw chicken meat
- Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook as well as factors driving and restraining the growth of the raw chicken meat market
- Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- Detailed overview and segmentation of the market, as well as the raw chicken meat industry dynamics
- Size of the raw chicken meat market in various regions with promising growth opportunities
Raw Chicken Meat Market – by Type
- Whole Chicken
- Chicken Breast
- Thighs
- Drumstick
- Wings
- Others
Raw Chicken Meat Market – by Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
Company Profiles
- Amick Farms
- Foster Farms
- JBS S.A.
- Koch Foods
- Mountaire Farms
- Perdue Farms
- PILGRIM'S
- Sanderson Farms
- Tyson Foods, Inc.
- Wayne Farms LLC
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Distribution Channel, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russian Federation, Saudi Arabia, South Africa, South Korea, Thailand, Ukraine, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the global raw chicken meat market are Amick Farms; Foster Farms; JBS S.A.; Koch Foods; Mountaire Farms; Perdue Farms; PILGRIM'S; Sanderson Farms; Tyson Foods, Inc.; and Wayne Farms LLC.
Based on distribution channel, the raw chicken meat market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment dominated the market in 2020 and is expected to maintain its dominance throughout the forecast period. Specialty stores are attracting large consumer groups for purchasing food products such as meat and seafood. Consumers prefer buying raw chicken meat through specialty retail stores to ensure the freshness and safety of the product.
In 2020, Asia-Pacific accounted for the largest share of approximately 40% in the global raw chicken meat market. The regional raw chicken meat market is projected to register remarkable growth, owing to rapidly increasing population, significant economic development, increase in the spending capacity of people, and growth of the food & beverages industry across the region. Asia-Pacific is one of the most lucrative markets for manufacturers of raw chicken meat in terms of high product demand and the presence of a potential customer base. As there is high demand for poultry products across the region, manufacturers are offering products such as meat at an affordable price range.
The global raw chicken meat market growth is majorly influenced by determinants such as increase in consumer awareness toward protein-rich food, low price of chicken meat supporting market growth, and growing trend of veganism.
By type, the global raw chicken meat market is bifurcated into whole chicken, chicken breast, thighs, drumstick, wings, and others. In 2020, the chicken breast segmented accounted for the largest revenue share. Chicken breast is a type of white meat obtained from underneath the chicken's pectoral muscle. Because of its low-fat content and high protein content, the chicken breast is an exceptionally healthy portion of chicken meat. Chicken breast is typically sold without skin and bone because the majority of chicken fat is concentrated in the skin.
The global raw chicken meat market is a less competitive market. Raw chicken meat suppliers compete less in the market based on product quality and price. Further, in order to gain more consumer traction and raise market share, key players are focusing on investments and research and development. For instance, in 2017, Foster Farms announced a $30 million capital investment to expand and upgrade the company’s poultry processing facilities in Farmerville, Louisiana.
The List of Companies - Raw Chicken Meat Market
- Amick Farms
- Foster Farms
- JBS( Primo Butcher Shop)
- Koch Foods
- Mountaire Farms
- Perdue
- Pilgrim's
- Sanderson Farms
- Tyson Foods
- Wayne Farms Llc
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- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
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- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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