Increasing Urbanization and New Housing Developments Worldwide Bolster the Toilet Seat Market Growth
According to our latest study on "Toilet Seat Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by product type, material type, and distribution channel," the market size is expected to grow from US$ 7.93 billion in 2024 to US$ 12.09 billion by 2031; the toilet seat market is estimated to register a CAGR of 6.4% from 2025–2031. The report highlights factors driving the toilet seat market growth and prominent players, along with their developments in the market. The report also covers the toilet seat market trends and their foreseeable impact during the forecast period.
Urban households prioritize hygiene, durability, and consistent design. This focus encourages builders to include standardized and improved bathroom fixtures on a large scale. This trend impacts the toilet seat market share in the economy and mid-range product segments. Higher living standards in cities and exposure to global lifestyle trends inspire consumers to choose better bathroom solutions. There is a shift in consumer preferences for ergonomic, soft-close, antimicrobial, and well-designed toilet seats.
Toilet Seat Market Breakdown – by Region
Toilet Seat Market Size, Share and Opportunities by 2034
Download Free SampleToilet Seat Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (Conventional and Smart), Material Type (Plastic, Wood, Ceramic, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Sanitary Ware Stores, Online Retail, and Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America)
New housing developments favor bulk purchases. These purchases help manufacturers by providing long-term contracts and stable demand cycles. In developed areas, urban renewal and the replacement of old housing also stimulate market growth. Renovations involve updating bathrooms to meet modern water efficiency and hygiene standards. At the same time, the rise of high-rise apartments and small living spaces has increased the demand for custom and space-saving toilet seat designs.
Commercial urban infrastructure, such as offices, shopping centers, schools, and healthcare facilities, creates additional demand. This demand helps suppliers achieve economies of scale. These factors improve competitive positioning and allow manufacturers to stand out with new materials, sustainable features, and compliance with regional building codes. Ultimately, urbanization raises the number of units sold and diversifies product needs. It leads to steady growth in the toilet seat market share in both residential and non-residential areas. Over time, the ongoing flow of urban housing projects ensures sustained demand. Urban development becomes a critical long-term driver for stability in the global sanitation and bathroom fittings industry.
Asia Pacific holds the largest share in the toilet seat market due to a mix of demographic, economic, and infrastructure factors. The region has a large share of the global population, especially in countries like China, India, Indonesia, and Japan. This leads to steady demand for sanitation products, including toilet seats. Rapid urbanization and major residential construction projects in emerging economies have increased the number of toilets in both urban and rural areas. Rising disposable incomes and better living standards have also boosted spending on home improvement and hygiene products. Governments in the region have focused on sanitation through public health programs and infrastructure investments, including rural sanitation initiatives and smart city projects, which support market growth. The hospitality, commercial, and healthcare sectors in Asia Pacific are growing quickly, leading to a greater demand for durable and specialized toilet seats.
The toilet seat market analysis has been performed by considering the following segments: product type, material type, and distribution channel. Based on product type, the toilet seat market is bifurcated into conventional and smart. The conventional segment accounted for the largest market share in 2024 as it is affordable, widely available, and compatible with standard toilet designs. These products are common in residential, commercial, and institutional settings, making them the go-to option for new construction and replacements. Conventional toilet seats are easy to install and require little maintenance. They meet basic hygiene and durability needs, which attracts cost-conscious consumers and bulk buyers such as real estate developers and facility managers. In emerging markets, limited knowledge of features and budget constraints further increase the preference for conventional models. On the basis of material type, the market is segmented into plastic, wood, ceramic, and others. The plastic segment held the largest market share in 2024. Based on distribution channel, the market is categorized into supermarkets and hypermarkets, specialty stores, sanitary ware stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2024.
The toilet seat market forecast can help stakeholders plan their growth strategies. SCHUTTE Group GmbH, Villeroy & Boch Group, Hansgrohe SE, Kohler Co, Hamberger Sanitary GmbH, TOTO Ltd., Roca Sanitario S.A.U, Devon&Devon S.p.A, Geberit International Sales AG, and Bemis Manufacturing Company are among the prominent players profiled in the toilet seat market report. These players are focusing on providing high-quality products to fulfill customer demand. They are adopting new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the toilet seat market.
The geographical scope of the toilet seat market report focuses on North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market in North America is segmented into the US, Canada, and Mexico. The market in Europe is divided into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The market in Asia Pacific is categorized into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The Middle East & Africa market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The market in South & Central America is classified into Brazil, Argentina, and the Rest of South & Central America.
Contact Us
Phone: +1-646-491-9876
Email Id: sales@theinsightpartners.com