US Spices and Herbs Market is expected to reach US$ 3.59 Billion by 2031

High Demand for Organic Spices and Herbs to Drive US Spices and Herbs Market Growth During 2023–2031

According to our new research study on “US Spices and Herbs Market Forecast to 2031 – by Type, Category, Form, End Use, and Region,” the market was valued at US$ 2.46 billion in 2023 and is projected to reach US$ 3.59 billion by 2031; it is expected to register a CAGR of 4.8% during 2023–2031. The report highlights key factors propelling the market growth and prominent players along with their developments in the market.

Spices are highly used for culinary purposes to enhance the taste, flavor, aroma, and color of food and beverages. They are considered as alternatives for less desirable taste promoters such as sugar, salt, and fat. Spices and herbs such as pepper, chilies, bay leaves, basil, and oregano are also used in various food types such as packaged salads, frozen pizza, ready-to-eat meals, and others. In recent years, spices and herbs have gained importance as potential sources of natural food preservatives due to the growing preference for natural preservatives in the food processing industry. They help in delaying the natural process of spoilage by decreasing or eliminating foodborne pathogens, thus increasing the shelf life of the end product.

US Spices and Herbs Market Growth

Certain herbs and spices possess antimicrobial, antifungal, and insecticidal properties. The antimicrobial properties control the growth of pathogenic bacteria in dairy products, owing to which the dairy products are protected and their minimal shelf life gets extended subsequently. Due to their nutritional benefits and flavors, herbs and spices are also used to produce functional beverages and enhanced water that boost the immune system, increase vitality, and fight degenerative diseases. Further, the surging use of spices and herbs such as clove, pepper, anise, cinnamon, and cardamom in various functional beverages, cocktails, and alcoholic beverages propelled their demand in the US. Rising awareness regarding various health benefits associated with the use of turmeric has propelled the launch of various beverages induced with turmeric. Thus, a wide range of applications of spices and herbs in various food items and beverages contributes to the growing US spices and herbs market size.

US Spices and Herbs Market: Trends

Consumers in the US increasingly prioritize organic food products due to growing awareness of the adverse impact of conventional farming practices on the environment and rising concerns about pesticide residues in food. Consumers in the country perceive organic products as healthier, safer, and more environmentally sustainable. As per the survey conducted by Pew Research, 76% of respondents purchased organic food for health reasons in 2022. Manufacturers and retailers focus on expanding their organic product offerings and invest in sourcing organic ingredients to meet the growing consumer demand. Organic spice and herb farming comprises eco-friendly agricultural practices that yield higher crop yields. Companies are required to comply with strict organic standards and maintain transparency and traceability throughout the supply chain to retain consumer trust. As the organic market continues to evolve, there is a need for innovation in product offerings, packaging, and marketing strategies to differentiate organic products. Thus, the rising demand for organic spices and herbs is expected to emerge as one of the US spices and herbs market trends in the coming years.

The culinary landscape in the US is becoming increasingly diverse and adventurous. The population in the US is experimenting with multicultural cuisines, and global travelers influence food trends. Consumers are eager to experiment with flavors from different cuisines, requiring a wider array of spices and herbs. This curiosity about global flavors has led to a rise in demand for ingredients such as cumin, coriander, cardamom, and chili peppers. The US spices and herbs market growth is attributed to the growing consumer interest in health and wellness. Various herbs and spices, such as ginger, turmeric, and garlic, have many health benefits, including anti-inflammatory and antioxidant properties. As most people seek natural and holistic approaches to health, these ingredients are becoming staples in everyday diets, contributing to their increased demand.

The scope of the US spices and herbs market report includes the assessment of the market performance in Northeast, Southwest, West, Southeast, and Midwest. The Northeast held the largest US spices and herbs market share in 2023. Cities such as New York and Boston are culinary hubs where consumers are exposed to various international cuisines, prompting a greater interest in experimenting with global flavors at home. In addition, the region has a significant concentration of health-conscious consumers who are embracing spices and herbs for their health benefits such as anti-inflammatory and antioxidant properties. Thus, the market growth in the region is attributed to the region's diverse and evolving culinary landscape, influenced by a multicultural population and a thriving food trend. The popularity of farmers' markets, organic food stores, and specialty food retailers in the region makes various high-quality spices and herbs readily accessible. Furthermore, the rising popularity of food media and celebrity chefs in the Northeast inspires home cooks and professional chefs to incorporate various ingredients into their dishes, which promotes the use of diverse spices and herbs. Moreover, the growing food & beverages industry in states such as New York and Pennsylvania has surged the demand for spices and herbs as they are used in ready-to-eat food products, functional beverages, and other products.

The US spices and herbs market analysis has been performed by considering the following segments: type, category, form, and end use. By type, the market is segmented into bay leaves, basil, pepper, chilies, cumin, coriander, garlic, nutmeg, turmeric, fennel seeds, cinnamon, and others. The others segment held the largest US spices and herbs market share in 2023. The market, based on category, is bifurcated into conventional and organic. The conventional segment held a larger market share in 2023. In terms of form, the market is segmented into whole, powder/ground, and flakes. The whole segment held the largest share in 2023. Based on end use, the US spices and herbs market is segmented into food processing, food retail, and food service. The food processing segment accounted for the largest market share in 2023.

McCormick & Co Inc; Badia Spices, Inc.; B&G Foods Inc; Goya Foods Inc; Sauer Brands; Pacific Spice Company, Inc.; US Spice Mills, Inc.; Great American Spice Company; Baron Spices & Seasonings; and Harris Spice are among the leading companies profiled in the US spices and herbs market report.

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