US Sports Tapes Market is expected to reach US$ 150.10 Million by 2031


PRESS RELEASE BY The Insight Partners 06 Jun 2024

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Kinesiology Tape Segment to Lead US Sports Tapes Market During 2023–2031

According to our new research study on “US Sports Tapes Market Forecast to 2031 – Global Analysis – by Product Type, Type, Distribution Channel, and End User, and Geography,” the market was valued at US$ 78.00 million in 2023 and is projected to reach US$ 150.10 million by 2031; it is expected to register a CAGR of 8.5% from 2023 to 2031. Sports tapes are widely utilized in the prevention and treatment of injuries by supporting, stabilizing, and protecting muscles and joints. Athletic tapes are available in a broad range of varieties such as cohesive bandages, kinesiology tapes, and rigid strapping tapes to satisfy the unique needs of athletes and fitness enthusiasts engaged in various sports. The sports industry's focus on preventative healthcare, growing awareness of sports-related injuries, and technological advancements in tape are among the main reasons propelling the US athletic tape market growth. Athletic tapes are used by amateur sports players, fitness fanatics, anyone undergoing physical rehabilitation, and professional athletes. Moreover, regulatory challenges and difficulties in obtaining patents hamper the US sports tapes market growth.

US Sports Tapes Market Analysis Based on Segmental Evaluation:

The scope of the US sports tapes market report entails its analysis based on the following segments: product type, type, distribution channel, and end user. Based on product type, the market is segmented into cohesive bandage, elastic adhesive bandage (EAB), kinesiology tape, premium sports tape/physiotherapy, and others. The kinesiology tape segment held a significant US sports tapes market share in 2023, and it is estimated to register the highest CAGR during the forecast period. Kinesiology tape, or K-tape, is a flexible and breathable adhesive tape used in sports medicine to support muscles and joints, improve circulation, and reduce pain and inflammation. Unlike traditional athletic tape, kinesiology tape can mimic the elasticity of human skin, which allows for a full range of motion while providing gentle support and stability. The unique wave-like pattern on the tape's surface is thought to lift the skin slightly, creating space between the skin and underlying tissues to promote blood flow and lymphatic drainage.

US Sports Tapes Market

US Sports Tapes Market


US Sports Tapes Market Key Findings, Size, and Share by 2031

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US Sports Tapes Market Size and Forecast (2021 - 2031), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type [Cohesive Bandage, Elastic Adhesive Bandage (EAB), Kinesiology Tape, Premium Sports Tape/Physiotherapy, and Others], Type (Upper Extremities Tapes and Lower Extremities Tapes), End User (Hospitals, Veterinary Clinics, Physiotherapists and Sports Rehabilitations, Athletes, and Others), Distribution Channel (Hospitals Pharmacies, Retail Pharmacies, Online, and Others), and Country

Based on type, the US sports tapes market is bifurcated into upper extremities tapes and lower extremities tapes. The lower extremities tapes segment held a significant US sports tapes market share in 2023, and it is further estimated to register a higher CAGR during 2023–2031. Sports tape supports and protects the lower extremities during athletic activities. Athletes often rely on specialized sports tapes designed for knees, ankles, and feet to reduce the risk of injuries, provide stability, and enhance performance. Furthermore, increasing cases of lower extremities drive the market growth for the segment. According to National Health Statistics Reports, 42% of people receive lower extremity. These tapes are engineered to offer targeted compression, flexibility, and adhesive properties that can withstand the rigors of intense physical activity.

By end user, the US sports tapes market is segmented into hospitals, veterinary clinics, physiotherapists, sports rehabilitation, athletes, and others. The hospitals segment is estimated to register the highest CAGR during the forecast period. The projected market growth can be attributed to the speedy recovery and decreased possibility of re-injury among patients in these centers after they undergo physical therapy sessions.

Based on distribution channels, the US sports tapes market is segmented into hospitals pharmacies, retail pharmacies, online, and others. The hospital pharmacies segment held the largest market share in 2023. Athletes often buy medical advice and supplies from hospital pharmacies, including specialized sports tapes for injury prevention and support. Hospital pharmacies provide convenient access to high-quality products, ensuring athletes receive the appropriate tape. This distribution channel plays a pivotal role in catering to the demands of professional athletes and recreational sports enthusiasts, ensuring they have access to essential supplies to support their active lifestyles.

Smart and connected sports tapes offer innovative solutions that combine cutting-edge technology with performance enhancement. These advanced tapes provide athletes with real-time data and insights on various metrics, including muscle activity, movement patterns, and injury risk, allowing them to optimize their training routines and recovery strategies. By integrating sensors, RFID tags, and connectivity features into sports tapes, manufacturers can offer personalized recommendations and feedback to users, helping them improve their performance and prevent injuries. The seamless integration of technology into sports tapes enhances the overall user experience. It also enables athletes to set goals, track their progress, and make data-driven decisions to achieve their fitness objectives. As the demand for wearable technologies and data-driven solutions continues to rise, smart and connected sports tapes are expected to emerge as a key trend in the US sports tapes market in the coming years.

Regulatory challenges in the US sports tapes market include navigating the complex regulatory landscape governing medical devices and consumer products. Compliance with regulatory requirements by the Food and Drug Administration (FDA) for medical devices can be time-consuming and costly, especially for companies introducing innovative technologies or materials in their products. Ensuring that sports tapes meet safety, efficacy, and labeling requirements can be a barrier for new players to enter the market.

Obtaining patents for sports tapes can be difficult due to the competitive nature of the US sports tapes market and the need to demonstrate the non-obviousness, novelty, and utility of the invention. Patent protection is crucial for companies looking to protect their innovations and secure a competitive advantage in the market. However, the patent application process can be expensive and lengthy, and there is no guarantee of success in obtaining a patent. Thus, such challenges in obtaining patents and compliance with regulatory requirements restrain the US sports tapes market growth.

Performance Health Holding Inc; Mueller Sports Medicine; Howies Athletic Tape; Essity AB; Implus Footcare, LLC; KT Health LLC; Hampton Adams; North American Tapes; Nitto Denko Corp; and THYSOL USA are among the leading companies profiled in the US sports tapes market report.

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