US Sports Tapes Market Drivers and Forecasts by 2031

The US sports tapes market size is projected to reach US$ 150.10 million by 2031 from US$ 78.00 million in 2023. The market is expected to register a CAGR of 8.5% during 2023–2031. Smart and connected sports tapes are likely to remain a key trend in the market.

US Sports Tapes Market Analysis

Rising technological advancements, growing awareness regarding sports tapes, and increasing incidence of muscle injury caused in sports-related activities drive the US sports tapes market growth. According to the Johns Hopkins Medicine report, around 3.5 million sports injury cases are reported annually in the US. As per the Hospital for Special Surgery, rotator cuff injuries are common and affect 2–4 million people in the US every year. Rotator cuff conditions develop over time and are common among athletes and the geriatric population.

US Sports Tapes Market Overview

Many individuals are actively engaging in physical activities and sports. Athletes, fitness enthusiasts, and casual sports participants increasingly recognize the benefits of using sports tapes to prevent injuries, support vulnerable body parts, and improve overall performance. As the sports industry thrives and individuals prioritize physical fitness and well-being, the demand for sports tapes rises.

Manufacturers continuously focus on developing innovative sports tapes that offer improved breathability, flexibility, and durability. These technological advancements have made sports tapes comfortable to wear during physical activities, ensuring athletes can move freely without compromising support and protection. In October 2023, Kinesiology tape manufacturer KT partnered with Boxout, a nationwide distributor serving the sports medicine industry. They launched a brand-new, exclusive KT Tape Pro for sports medicine professionals. KT has raised awareness for the KT Tape Mobile App as a resource for sports medicine professionals and their clients. As more individuals become aware of the role of sports tapes in injury prevention and performance enhancement, the demand for these products continues to rise in various sports disciplines, from professional leagues to amateur competitions. Thus, increased participation in sports, technological advancements in sports tapes, and growing awareness about the benefits of sports tapes among athletes and fitness enthusiasts drive the US sports tape market growth.

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US Sports Tapes Market: Strategic Insights

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US Sports Tapes Market Drivers and Opportunities

Increasing Incidence of Muscle Injury Caused in Sports-Related Activities Favors Market Growth

Rotator cuff injuries, ligament tears, tendon rupture, and other injuries can be caused during sports activities. As individuals engage in physical activities, sports, and fitness routines, there is a rising risk of muscle strains, sprains, and other soft tissue injuries. In response to this growing concern, athletes, fitness enthusiasts, and healthcare professionals are increasingly turning to sports tapes as a preventive measure to support and protect vulnerable muscle groups and joints. With a greater emphasis on maintaining peak physical condition and performance, athletes are incorporating sports tapes into their training regimens to prevent the risk of injuries and facilitate faster recovery. Thus, the rising incidence of muscle injuries resulting from the increasing participation in sports-related activities across the US bolsters the US sports tapes market growth.

Rising Advancement of Kinesiology Tapes to Create Significant Opportunities

Numerous studies have demonstrated the efficacy of kinesiology tapes in enhancing athletic performance, reducing muscle fatigue, improving motion range, and accelerating recovery from injuries. Research has shown that kinesiology tapes can provide mechanical support to muscles and joints, enhance proprioception, and promote lymphatic drainage, improving muscle function and reducing pain during physical activities.

Athletes, coaches, and healthcare professionals increasingly recognize the value of kinesiology tapes as a versatile tool for injury prevention, rehabilitation, and performance enhancement. The versatility of these tapes in addressing musculoskeletal issues, from minor sprains to chronic conditions, has contributed to their widespread adoption in various sports disciplines, including running, cycling, tennis, and basketball. The rise in the incidence of sports-related injuries among athletes of all levels has underscored the importance of preventive measures such as kinesiology taping to support and protect vulnerable muscle groups. Additionally, the increasing emphasis on maintaining peak physical condition and performance has prompted athletes to incorporate kinesiology tapes into their training regimens as a proactive measure to optimize their athletic abilities and reduce injury risks. Increasing advancement of kinesiology tapes can create significant opportunities for the US sports tapes market during the forecast period.

US Sports Tapes Market Report Segmentation Analysis

Key segments that contributed to the derivation of the US sports tapes market analysis are product type, type, distribution channel, and end user.

• Based on product type, the US sports tapes market is segmented into cohesive bandage, elastic adhesive bandage (EAB), kinesiology tape, premium sports tape/physiotherapy, and others. The kinesiology tape segment held the largest market share in 2023.
• By type, the market is bifurcated into upper extremities tapes and lower extremities tapes. The lower extremities tapes segment held a larger share of the US sports tapes market in 2023.
• By end user, the market is segmented into hospitals, veterinary clinics, physiotherapists and sports rehabilitations, athletes, and others. The hospitals segment held the largest share of the market in 2023.
• Based on distribution channel, the US sports tapes market is divided into hospitals pharmacies, retail pharmacies, online, and others. The hospitals pharmacies segment held the largest market share in 2023.

US Sports Tapes Market Regional Insights

The regional trends and factors influencing the US Sports Tapes Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses US Sports Tapes Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

US Sports Tapes Market Report Scope

US Sports Tapes Market Players Density: Understanding Its Impact on Business Dynamics

The US Sports Tapes Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the US Sports Tapes Market are:

1. Performance Health Holding Inc;
2. Mueller Sports Medicine;
3. Howies Athletic Tape;
4. Essity AB;
5. Implus Footcare, LLC;
6. KT Health LLC;

Disclaimer: The companies listed above are not ranked in any particular order.

US Sports Tapes Market News and Recent Developments

The US sports tapes market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the US sports tapes market are listed below:

• Mueller Sports Medicine entered the third year of the PFATS Foundation Give-Back Program, a partnership with the Professional Football Athletic Trainers Society Foundation, Inc. (the PFATS Foundation), in cooperation with the Korey Stringer Institute (KSI) and additional guidance from National Athletic Trainers Association (NATA), to provide education and spread awareness of exertional heat stroke among school boards, parents, athletes, boosters, athletic directors, coaches, teachers, and local first responders. (Source: Mueller Sports Medicine, Press Release, March 2023)
• North American Tapes, the largest supplier of hockey tape for the National Hockey League, announced its plans to start construction by August 1 on the 19,200-square-foot expansion in the Jefferson County Corporate Park. (Source: North American Tapes, Press Release, June 2023)

US Sports Tapes Market Report Coverage and Deliverables

The “US Sports Tapes Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• US sports tapes market size and forecast at country levels for all the key market segments covered under the scope
• US sports tapes market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST and SWOT analysis
• US sports tapes market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the US sports tapes market
• Detailed company profiles