Air Fresheners Market 2028 By Product Type, Distribution Channel and Geography | The Insight Partners

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Air Fresheners Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others) and Geography

Report Code: TIPRE00024588 | No. of Pages: 150 | Category: Consumer Goods | Status: Upcoming


Air fresheners introduce fragrance into the air of interior spaces either as droplets which transition to vapor. Air fresheners are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. However, despite the intent, air fresheners can emit and generate a range of potentially hazardous air pollutants that can impair air quality.


The "Global Air Fresheners Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the air fresheners market with detailed market segmentation by material, size, distribution channel, and geography. The report provides key statistics on the market status of the leading air fresheners market players and offers key trends and opportunities in the market.


  •   Based on product type, the global air fresheners market is segmented sprays/aerosols, electric air fresheners, gels air fresheners, and others.
  •   Based on distribution channel, the global air fresheners market is segmented into Supermarkets and hypermarkets, specialty stores, online retail, and others.


  •   Growing living standards and increased urbanization.
  •   Increasing disposable income.


  •   Relatively higher price of the air fresheners.


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The air fresheners market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the air fresheners market in these regions.


COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The consumer goods industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, because of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.

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The report covers key developments in the air fresheners market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from air fresheners market are anticipated to lucrative growth opportunities in the future with the rising demand for air fresheners in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the air fresheners market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Procter & Gamble Co.
  •   Reckitt Benckiser Inc.
  •   Henkel KGaA
  •   Church & Dwight Co. Inc.
  •   Car-Freshener Corporation
  •   Johnson & Son Inc.
  •   Kobayashi Pharmaceutical Co. Ltd.
  •   Godrej Household Products Ltd.
  •   Farcent Enterprise Co. Ltd.
  •   Newell Brands.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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The List of Companies

1. Procter and Gamble Co.
2. Reckitt Benckiser Inc.
3. Henkel KGaA
4. Church and Dwight Co. Inc.
5. Car-Freshener Corporation
6. Johnson and Son Inc.
7. Kobayashi Pharmaceutical Co. Ltd.
8. Godrej Household Products Ltd.
9. Farcent Enterprise Co. Ltd.
10. Newell Brands
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