Stand Mixer Market Size, Share, and Analysis by 2028

The stand mixer market was valued at US$ 1,826.01 million in 2021 and is projected to reach US$ 2,581.23 million by 2028; it is expected to grow at a CAGR of 5.1% from 2021 to 2028.

Stand mixer is a stationary mixer with a motor suitable for medium to heavy duty mixing tasks. Most of the stand mixers available in the market come with standard attachments for mixing, whipping, and kneading. There are many brands available in the market offering mixers with different features.

In 2020, Europe held the largest revenue share of the global stand mixer market. Europe is a lucrative market for stand mixers owing to the rapidly growing processed food industry due to higher consumption of food products such as baked goods, dairy products, and snacks. Moreover, market players operating in the region are adopting various strategies such as new product innovation and product launch. This will further boost the market growth in Europe.

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Stand Mixer Market: Strategic Insights

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Impact of COVID-19 Pandemic on Stand Mixer Market

The ongoing COVID-19 pandemic has drastically altered the status of the consumer goods sector and negatively impacted the growth of the stand mixer market.The implementation of measures to combat the spread of the virus has aggravated the situation. The pandemic has caused unprecedented disruption in the global market. However, many people were staying at home and cooking for themselves. Therefore, the stand mixer market was slightly driven by the pandemic. Moreover, as the countries are reopening their economies, the demand for stand mixers is further expected to rise globally in the coming months.

Market Insights

Growth in Processed Food Industry

There is a growing consumption of beverages, bakery products, and confectionaries in many economies across the world. Moreover, the processed food market is growing rapidly due to increasing population and rising consumer buying power in many developing economies. Therefore, the growing processed food industry is driving the growth of the stand mixer market.

Type Insights

Based on type, the global stand mixer market is bifurcated into tilt-head and bowl-lift. The tilt-head segment held a larger share of the market in 2020. The tilting head on tilt-head mixers makes it easy to remove and add new attachments quickly. Since there is a large space between the bowl and mixing attachment, it is easy to add ingredients and scrape the bowl. Therefore, various advantages of tilt-head stand mixers propel its demand.

De’ Longhi Appliances S.r.l.; The Whirlpool Corporation; Koninklijke Philips N.V.; Breville; SMEG S.p.A.; Hobart; Ankarsrum Kitchen AB; Wonderchef Home Appliances Pvt. Ltd.; Kenwood Limited; Hamilton Beach Brands, Inc.; and Panasonic are among the key players operating in the global stand mixer market. Players operating in the market are highly focused on the development of high-quality and innovative product offerings to fulfill the customer’s requirements.

Stand Mixer Market Regional Insights

The regional trends and factors influencing the Stand Mixer Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Stand Mixer Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Stand Mixer Market Report Scope

Stand Mixer Market Players Density: Understanding Its Impact on Business Dynamics

The Stand Mixer Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Report Spotlights

• Progressive industry trends in the stand mixer market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the stand mixer market from 2019 to 2028
• Estimation of global demand for stand mixers
• Recent developments to understand the competitive market scenario
• Market trends and outlook as well as factors driving and restraining the growth of the stand mixer market
• Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
• The size of the stand mixer market size at various nodes
• Detailed overview and segmentation of the market, as well as the stand mixers industry dynamics
• Size of the stand mixer market in various regions with promising growth opportunities

Global Stand Mixer Market

Type

• Tilt-Head
• Bowl-Lift

End User

• Residential
• Commercial

Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

Company Profiles

• De’ Longhi Appliances S.r.l.
• The Whirlpool Corporation 
• Koninklijke Philips N.V.
• Breville
• SMEG S.p.A.
• Hobart
• Ankarsrum Kitchen AB
• Wonderchef Home Appliances Pvt. Ltd.
• Kenwood Limited 
• Hamilton Beach Brands, Inc.
• Panasonic