Stand Mixer Market Size, Share, Industry & Analysis By 2028

Stand Mixer Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Tilt-Head and Bowl-Lift), End User (Residential and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

  • Report Code : TIPRE00026868
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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The stand mixer market was valued at US$ 1,826.01 million in 2021 and is projected to reach US$ 2,581.23 million by 2028; it is expected to grow at a CAGR of 5.1% from 2021 to 2028.

Stand mixer is a stationary mixer with a motor suitable for medium to heavy duty mixing tasks. Most of the stand mixers available in the market come with standard attachments for mixing, whipping, and kneading. There are many brands available in the market offering mixers with different features.

In 2020, Europe held the largest revenue share of the global stand mixer market. Europe is a lucrative market for stand mixers owing to the rapidly growing processed food industry due to higher consumption of food products such as baked goods, dairy products, and snacks. Moreover, market players operating in the region are adopting various strategies such as new product innovation and product launch. This will further boost the market growth in Europe.

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Stand Mixer Market: Strategic Insights

stand-mixer-market
Market Size Value inUS$ 1,826.01 Million in 2021
Market Size Value byUS$ 2,581.23 million by 2028
Growth rateCAGR of 5.1% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
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Impact of COVID-19 Pandemic on Stand Mixer Market

The ongoing COVID-19 pandemic has drastically altered the status of the consumer goods sector and negatively impacted the growth of the stand mixer market.The implementation of measures to combat the spread of the virus has aggravated the situation. The pandemic has caused unprecedented disruption in the global market. However, many people were staying at home and cooking for themselves. Therefore, the stand mixer market was slightly driven by the pandemic. Moreover, as the countries are reopening their economies, the demand for stand mixers is further expected to rise globally in the coming months.

Global Stand Mixer Market Breakdown – by Region

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Insights

Growth in Processed Food Industry

There is a growing consumption of beverages, bakery products, and confectionaries in many economies across the world. Moreover, the processed food market is growing rapidly due to increasing population and rising consumer buying power in many developing economies. Therefore, the growing processed food industry is driving the growth of the stand mixer market.

Type Insights

Based on type, the global stand mixer market is bifurcated into tilt-head and bowl-lift. The tilt-head segment held a larger share of the market in 2020. The tilting head on tilt-head mixers makes it easy to remove and add new attachments quickly. Since there is a large space between the bowl and mixing attachment, it is easy to add ingredients and scrape the bowl. Therefore, various advantages of tilt-head stand mixers propel its demand.

 

De’ Longhi Appliances S.r.l.; The Whirlpool Corporation; Koninklijke Philips N.V.; Breville; SMEG S.p.A.; Hobart; Ankarsrum Kitchen AB; Wonderchef Home Appliances Pvt. Ltd.; Kenwood Limited; Hamilton Beach Brands, Inc.; and Panasonic are among the key players operating in the global stand mixer market. Players operating in the market are highly focused on the development of high-quality and innovative product offerings to fulfill the customer’s requirements.

Report Spotlights

  • Progressive industry trends in the stand mixer market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the stand mixer market from 2019 to 2028
  • Estimation of global demand for stand mixers
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook as well as factors driving and restraining the growth of the stand mixer market
  • Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the stand mixer market size at various nodes
  • Detailed overview and segmentation of the market, as well as the stand mixers industry dynamics
  • Size of the stand mixer market in various regions with promising growth opportunities

Global Stand Mixer Market

Type

  • Tilt-Head
  • Bowl-Lift


End User

  • Residential
  • Commercial


Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others


Company Profiles

  • De’ Longhi Appliances S.r.l.
  • The Whirlpool Corporation 
  • Koninklijke Philips N.V.
  • Breville
  • SMEG S.p.A.
  • Hobart
  • Ankarsrum Kitchen AB
  • Wonderchef Home Appliances Pvt. Ltd.
  • Kenwood Limited 
  • Hamilton Beach Brands, Inc.
  • Panasonic 
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, End User, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Russian Federation, Saudi Arabia, South Africa, South Korea, Sweden, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Can you list some of the major players operating in the global stand mixer market?

The major players operating in the global stand mixer market are De’Longhi Appliances S.r.l.; The Whirlpool Corporation; Koninklijke Philips N.V.; Breville; SMEG S.p.A.; Hobart; Ankarsrum Kitchen AB; Wonderchef Home Appliances Pvt. Ltd.; Kenwood Limited; and Hamilton Beach Brands, Inc.

During the forecast period, which region is anticipated to account for the largest share of the global stand mixer market?

During the forecast period, Europe is anticipated to account for the largest share of the global stand mixer market. Europe region comprises several developed and developing economies, including China, India, Japan, South Korea, among others. In Europe region, the demand for stand mixers is increasing with the growing population, high disposal income, the surge in interest in domestic baking and cooking, the advent of the new commercial establishment such as hotels, restaurants, and cafes, and the inclusion of new features and functionalities in stand mixers are bolstering the growth of the stand mixer market in this region.

On the basis of type, which segment led the global stand mixer market in 2020?

Based on type, the tilt-head segment led the global stand mixer market in 2020. These mixers have a switch that allows tilting the mixer’s head back to add ingredients. The tilt-head mixers have a lever on the side that allows to unlock the head and tilt it up and back, giving access to the mixing bowl. Also, these are the most convenient for home use as they’re compact and easy to use while still providing the power to handle all baking as well as mixing tasks.

What are the drivers for the growth of the global stand mixer market?

The development of many new commercial establishments such as hotels, cafes, and restaurants are anticipated to propel market growth. They require numerous appliances like stand mixers to perform their daily operations efficiently. This emergence of new commercial establishments is leading to an upsurge in the purchase of stand mixers. As such establishments require continuous cooking operations that need to be quick, they use stand mixers and other appliances to increase operational efficiencies and lessen waiting time.

On the basis of end user, which segment led the global stand mixer market in 2020?

Based on end user, the residential segment led the global stand mixer market in 2020. Growth of the residential sector supported by positive government measures is expected to promote the demand for stand mixer in the global market scenario. With the surge in population, significant growth in the real estate and residential sector has been witnessed. Also, these days people are trying to recreate their favourite baking recipes at home. From savoury delicacies to sweet treats all across the globe, people are pushing their cooking skills to their optimum levels. Stand mixers are aimed at keen baking enthusiasts and home bakers.

What are the opportunities for the global stand mixer market?

Growth in food & beverage blending and mixing is the key opportunity for the global stand mixer market. The major players' technological innovations in this market offer faster mixing & blending and high precision and hygiene. Owing to the increasing demand for various food & beverage products, manufacturers in these industries are looking forward to equipping state-of-the-art production facilities with automated machinery and systems.

The List of Companies - Stand Mixer Market

  1. De’Longhi Appliances S.r.l.
  2. The Whirlpool Corporation
  3. Koninklijke Philips N.V.
  4. Breville
  5. SMEG S.p.A.
  6. Hobart
  7. Ankarsrum Kitchen AB
  8. Wonderchef Home Appliances Pvt. Ltd.
  9. Kenwood Limited
  10. Hamilton Beach Brands, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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