Asia Pacific Baby Finger Food Market Segments and Growth by 2027

The baby finger food market in APAC is expected to reach US$ 7,779.74 million by 2027 from US$ 4,060.19 million in 2019; it is expected to grow at a CAGR of 8.6% from 2020 to 2027.

China and India are the major contributors to the market in APAC. In 2019, China contributed to the largest share in the APAC baby finger food market while India is expected to be the fastest-growing country over the forecast period. Growth in urbanization and upsurge in the middle-class population supports the market for baby finger food in China and India. The countries are considered to be the significant markets of baby finger foods, in terms of production and consumption. Rapid urbanization coupled with increase in disposable income and shift in consumer lifestyle are some of the potential drivers facilitating the growth of the baby finger food market in the countries. Further, the growth of distribution channel such as hypermarket and supermarket, online, convenience store and other along with strong presence of leading manufacturers have significantly driven the growth of the baby finger food market in both the countries.

Increasing demand for organic and natural baby finger food is bolstering the growth of the baby finger food market in APAC region. Organic baby finger foods are such baby foods which are prepared from such fruits and vegetables which are being cultivated without the use of artificial fertilizers or harmful chemicals. Organic and natural form of baby finger food has started gaining traction in the wake of alarming health issues and rising focus on healthy living. The organically grown baby finger food is capable of better retaining essential nutrients. Rising use of organically grown fruits and vegetables in preparation of baby finger is expected to promote the growth of the market. Companies such as The Hain Celestial Group, Inc.; HiPP GmbH & Co. Vertrieb KG; and other companies distribute organic baby finger food worldwide. Apart from the rise in population demanding healthier food options, rising disposable income has fuelled the demand for organic baby finger food. The well-established countries are specifically experiencing massive growth in demand for organic food.

Based on distribution channel, the baby finger food market is bifurcated into hypermarket and supermarket, convenience stores, online and others. The online portals have been beneficial in the growth and expansion of the baby finger food market. Increased use of mobile phones, computers, and laptops, has helped in the growth of digital channels, with respect to strength and volume. Every manufacturer wants to sell their product online, as it reduces the operation cost and helps them to reach targeted customers. This also helps to increase the consumer base and sell their products. Also, consumer online marketing has an added benefit of home delivery, varied payment options, and attractive discounts and offers that have been convenient for the customers. Many consumers are opting for online shopping as it saves time, money, and efforts for shopping compared to other distribution channels. Also, these portals provide detailed information about the product, such as product description, user’s review, application, and user guide, which helps the buyer to compare different products at a glance and choose the product wisely. Features such as 24x7 availability, easy access, secure payment options, quick service, and home delivery have attracted consumers to shop online for baby finger food products. Increased internet and smartphone penetration have enabled the consumer to explore various e-commerce portals and shop daily needs products online. The online portal with a great user interface offers convenience, a wide range of products and discounts & offers, which attracts the consumer. The comfort, availability of a vast array of products, and time management properties of online stores are the contributing factors to the online channels to promote the sales of baby finger food market.

COVID-19 pandemic has affected industries and economies in various countries due to lockdowns, business shutdowns, and travel bans COVID-19 is anticipated to cause heavy loss in APAC economy. The consequence and impact might worsen in the coming months, depending on the spread of the virus. Governments in APAC countries are taking possible steps to reduce the effects of pandemic by imposing lockdowns, which, however, impacts the revenue generation by regional companies. The Airports Council International (ACI) Asia-Pacific has warned that the prolonged duration of the COVID-19 outbreak would drastically impact the region’s airports’ connectivity and economic sustainability, significantly restricting them from achieving previously set growth prospects. Such suspension of activities is anticipated to hinder the baby finger food market growth in this region in the coming period.

APAC Baby Finger Food Market Revenue and Forecast to 2027 (US$ Million)

APAC Baby Finger Food Market – By Product Type

• Prepared
• Dried
• Others

APAC Baby Finger Food Market – By Distribution Channel

• Hypermarket and Supermarket
• Convenience Stores
• Online
• Others

APAC Baby Finger Food Market – By Country

• Australia
• China
• India
• Japan
• South Korea
• Rest of APAC

APAC Baby Finger Food Market – Companies Mentioned

• Hero Group
• Nestlé, S.A.
• Kraft-Heinz, Inc.
• The Hain Celestial Group, Inc.
• HiPP GmbH & Co. Vertrieb KG
• Lotus Bakeries Corporate
• Dana Dairy Group

Asia Pacific Baby Finger Food Report Scope