Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Type (Overt, Covert, Forensic, and Digital); Technology (Security Printing and Tamper-Proof Labels, Security Inks and Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others); Application (Consumer Electronics, Automotive, Medical, Chemicals, Food & Beverages, and Others)
The authentication and brand protection market was valued US$ 2,824.7million in 2019 and is expected to reach US$ 5,073.5 million by 2027; it is estimated to grow at a CAGR of 7.9% during 2020–2027.
The global authentication and brand protection market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Currently, North America leads the global market, followed by Europe and Asia Pacific. The authentication and brand protection market in APAC is witnessing a tremendous growth rate and is likely to witness steep growth during the forecast period. The manufacturing sectors in Asia Pacific countries are constantly rising, pertaining to an increase in demand for various commodities from the customers. The region has become a global manufacturing hub with the presence of diverse manufacturing industries. China, India, South Korea, Japan, and Australia are considered as the key contributors to the authentication and brand protection market in APAC.
Impact of COVID-19 Pandemic on Authentication and Brand Protection Market
The COVID-19 is anticipated to cause huge disruptions in Asia Pacific. The governments of Asia Pacific countries are taking all possible steps to reduce the impact of the spread of this virus through country-wide lockdown, which is impacting the revenue generated by the market. The Airports Council International (ACI) Asia Pacific warned that the prolonged duration of COVID-19 outbreak would drastically impact the region’s airports connectivity and economic sustainability, significantly restricting them from achieving previously forecasted growth prospects. Such closures are anticipated to negatively impact the regional growth in the coming years.
Lucrative Regional Authentication and Brand Protection Market
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Market Insights- Authentication and Brand Protection Market
Accentuating Demand for Genuine Products Drives Demand for Authentication and Brand Protection
The global counterfeit product market is expanding at a rapid rate encompassing industries such as food & beverages, chemicals, consumer electronics, automotive components, medical devices and pharmaceuticals, and agriculture.
The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows them to retain customer loyalty. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this, the manufacturers are procuring increased volumes of product authentication solutions. This factor is also boosting the growth of the authentication and brand protection market.
Similar to the medical device and pharmaceutical industry, the food & beverage industry is concerned for the growth of duplicate food & beverages. In the 21st century, the demand for packaged foods is on the rise, and several companies have emerged as a supplier of packaged foods. This has led to a rise in the number of fake and unauthenticated packaged food. The growing volume of duplicate food products has led the Food and Drug Administration (FDA) of several countries to imposed stringent laws towards the production of authenticated packaged foods. This has resulted in higher adoption of product authentication labels among the packaged food producers, which is driving the authentication and brand protection.
Type-Based Insights- Authentication and Brand Protection Market
Protecting a brand, documents, products, and packaging requires a proactive approach with advanced features and indicators. The market players aim at helping the customers to implement dynamic security solutions to help them stay ahead of counterfeiters. By type, the authentication and brand protection market is segmented into: Overt, Covert, Forensic, and Digital.
Authentication and Brand Protection Market, by Type– 2019 and 2027
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Technology-Based Insights- Authentication and Brand Protection Market
The bar codes segment held the largest share of the authentication and brand protection market in the base year. Barcodes determine the authenticity of printed packages, products, or materials, instantly by incorporating a patented, proprietary HD Barcode into the production process.
Application-Based Insights- Authentication and Brand Protection Market
Based on the application, the authentication and brand protection market is segmented into consumer electronics, automotive, medical, chemicals, food & beverages, and others. The segment held the largest market share in 2019. Smart packaging technologies such as RFID are on the rise, used on beverage bottles, food cartons, and other containers. However, RFID has been around for decades; it has gained traction rapidly in recent years due to improved read rates, new industry standards, lower system costs, and higher reliability of the solution. The RFID packaging technology is designed to improve food safety and facilitate traceability.
Strategic Insights
Market initiative is a strategy that is primarily adopted by companies to expand their footprint across the world and meet the growing demand of their customers. The market players present in authentication and brand protection market are mainly focusing on the development of advanced and efficient products. By signing partnership, contracts, joint ventures, funding, and inaugurating new offices across the world, they maintaintheir brand name globally. Most of the market initiative were observed in North America, APAC and Europe regions.
- In 2020, Avery Dennison unveiled its investment plan in new factory at Brazil, which is expected to be channelized in the manufacturing of a range of RFID inlay designs. Further, this investment is also important for industry 4.0 growth throughout South America, with technology’s ability to increase inventory accuracy, increase visibility, and improve supply chain agility across all channels, besides allowing greater customer interaction and engagement.
- In 2019, Arjo Solutions participated in CPHI exhibition Frankfurt to showcase its products and services related to brand protection.
Authentication and Brand Protection Market – By Type
- Overt
- Covert
- Forensic
- Digital
Authentication and Brand Protection Market – By Technology
- Security Printing and Tamper-Proof Labels
- Security Inks and Coatings
- OVDS and Holograms
- Unique Codes
- Bar Codes
- RFID
- Authentication ICs
- Others
Authentication and Brand Protection Market – By Application
- Consumer Electronics
- Automotive
- Medical
- Chemical
- Food & Beverages
- Others
Authentication and Brand Protection Market- Companies Profiles
- Arjo Solutions
- 3M
- AlpVision SA
- Applied DNA Sciences, Inc.
- Arjo Solutions
- Authentic Vision
- Avery Dennison Corporation
- Centro Grafico dg S.p.A.
- De La Rue PLC
- Eastman Kodak Company
- Giesecke + Devrient GmbH
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Authentication and Brand Protection Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America – PEST Analysis
4.2.2 Europe – PEST Analysis
4.2.3 Asia-Pacific – PEST Analysis
4.2.4 MEA – PEST Analysis
4.2.5 SAM – PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. Authentication and brand protection market – Key Industry Dynamics
5.1 Drivers
5.1.1 Accentuating Demand for Genuine Products
5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
5.2 Restraints
5.2.1 Counterfeiting of Authentication Labeling
5.3 Opportunity
5.3.1 Developing Integrated Solutions
5.4 Future Trend
5.4.1 Leveraging Blockchain Technology
5.5 Impact Analysis of Drivers and Restraints
6. Authentication and brand protection market – Global Market Analysis
6.1 Authentication and Brand Protection Market Overview
6.2 Authentication and Brand Protection Market Forecast and Analysis
6.3 Market Positioning – Global Key Players
7. Authentication and Brand Protection Market Analysis – By Type
7.1 Overview
7.2 Authentication and Brand Protection Market Breakdown, by Type, 2019 & 2027
7.3 Overt
7.3.1 Overt Market Revenue and Forecast to 2027 (US$ Million)
7.4 Covert
7.4.1 Overview
7.4.2 Covert Market Revenue and Forecast to 2027 (US$ Million)
7.5 Forensic
7.5.1 Overview
7.5.2 Forensic Market Revenue and Forecast to 2027 (US$ Million)
7.6 Digital
7.6.1 Overview
7.6.2 Digital Market Revenue and Forecast to 2027 (US$ Million)
8. Authentication and Brand Protection Market Analysis – By Technology
8.1 Overview
8.2 Authentication and Brand Protection Market Breakdown, by Technology, 2019 & 2027
8.3 Security Printing & Tamper Proof Labels
8.3.1 Overview
8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027 (US$ Million)
8.4 Security Inks & Coatings
8.4.1 Overview
8.4.2 Security Inks & Coatings Market Revenue and Forecast to 2027 (US$ Million)
8.5 Optically Variable Devices (OVDS) and Holograms
8.5.1 Overview
8.5.2 OVDS and Holograms Market Revenue and Forecast to 2027 (US$ Million)
8.6 Unique Codes
8.6.1 Overview
8.6.2 Unique Codes Market Revenue and Forecast to 2027 (US$ Million)
8.7 Bar Codes
8.7.1 Overview
8.7.2 Bar Codes Market Revenue and Forecast to 2027 (US$ Million)
8.8 RFID
8.8.1 Overview
8.8.2 RFID Market Revenue and Forecast to 2027 (US$ Million)
8.9 Authentication ICS
8.9.1 Overview
8.9.2 Authentication ICS Market Revenue and Forecast to 2027 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others Market Revenue and Forecast to 2027 (US$ Million)
9. Authentication and Brand Protection Market Analysis – By Application
9.1 Overview
9.2 Authentication and Brand Protection Market Breakdown, by Application, 2019 & 2027
9.3 Medical
9.3.1 Overview
9.3.2 Medical Market Revenue and Forecast to 2027 (US$ Million)
9.4 Automotive
9.4.1 Overview
9.4.2 Automotive Market Revenue and Forecast to 2027 (US$ Million)
9.5 Food & Beverage
9.5.1 Overview
9.5.2 Food & Beverage Market Revenue and Forecast to 2027 (US$ Million)
9.6 Chemical
9.6.1 Overview
9.6.2 Chemical Market Revenue and Forecast to 2027 (US$ Million)
9.6.3 Overview
9.6.4 Consumer Electronics Market Revenue and Forecast to 2027 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others Market Revenue and Forecast to 2027 (US$ Million)
10. Authentication and Brand Protection Market – Geographic Analysis
10.1 Overview
10.2 North America: Authentication and Brand Protection Market
10.2.1 North America: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.2.2 North America: Authentication and Brand Protection Market, By Type
10.2.3 North America: Authentication and Brand Protection Market, By Technology
10.2.4 North America: Authentication and Brand Protection Market, By Application
10.2.5 North America: Authentication and Brand Protection Market, By Country
10.2.5.1 US: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.2.5.1.1 US: Authentication and Brand Protection Market, by Type
10.2.5.1.2 US: Authentication and Brand Protection Market, by Technology
10.2.5.1.3 US: Authentication and Brand Protection Market, by Application
10.2.5.2 Canada: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.2.5.2.1 Canada: Authentication and Brand Protection Market, by Type
10.2.5.2.2 Canada: Authentication and Brand Protection Market, by Technology
10.2.5.2.3 Canada: Authentication and Brand Protection Market, by Application
10.2.5.3 Mexico: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.2.5.3.1 Mexico: Authentication and Brand Protection Market, by Type
10.2.5.3.2 Mexico: Authentication and Brand Protection Market, by Technology
10.2.5.3.3 Mexico: Authentication and Brand Protection Market, by Application
10.3 Europe: Authentication and Brand Protection Market
10.3.1 Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.3.2 Europe: Authentication and Brand Protection Market, By Type
10.3.3 Europe: Authentication and Brand Protection Market, By Technology
10.3.4 Europe: Authentication and Brand Protection Market, By Application
10.3.5 Europe: Authentication and Brand Protection Market, By Country
10.3.5.1 Germany: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.3.5.1.1 Germany: Authentication and Brand Protection Market, by Type
10.3.5.1.2 Germany: Authentication and Brand Protection Market, by Technology
10.3.5.1.3 Germany: Authentication and Brand Protection Market, by Application
10.3.5.2 France: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.3.5.2.1 France: Authentication and Brand Protection Market, by Type
10.3.5.2.2 France: Authentication and Brand Protection Market, by Technology
10.3.5.2.3 France: Authentication and Brand Protection Market, by Application
10.3.5.3 Italy: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.3.5.3.1 Italy: Authentication and Brand Protection Market, by Type
10.3.5.3.2 Italy: Authentication and Brand Protection Market, by Technology
10.3.5.3.3 Italy: Authentication and Brand Protection Market, by Application
10.3.5.4 UK: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.3.5.4.1 UK: Authentication and Brand Protection Market, by Type
10.3.5.4.2 UK: Authentication and Brand Protection Market, by Technology
10.3.5.4.3 UK: Authentication and Brand Protection Market, by Application
10.3.5.5 Russia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.3.5.5.1 Russia: Authentication and Brand Protection Market, by Type
10.3.5.5.2 Russia: Authentication and Brand Protection Market, by Technology
10.3.5.5.3 Russia: Authentication and Brand Protection Market, by Application
10.3.5.6 Rest of Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.3.5.6.1 Rest of Europe: Authentication and Brand Protection Market, by Type
10.3.5.6.2 Rest of Europe: Authentication and Brand Protection Market, by Technology
10.3.5.6.3 Rest of Europe: Authentication and Brand Protection Market, by Application
10.4 APAC: Authentication and Brand Protection Market
10.4.1 APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.4.2 APAC: Authentication and Brand Protection Market, By Type
10.4.3 APAC: Authentication and Brand Protection Market, By Technology
10.4.4 APAC: Authentication and Brand Protection Market, By Application
10.4.4.1 Australia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.4.4.1.1 Australia: Authentication and Brand Protection Market, by Type
10.4.4.1.2 Australia: Authentication and Brand Protection Market, by Technology
10.4.4.1.3 Australia: Authentication and Brand Protection Market, by Application
10.4.4.2 China: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.4.4.2.1 China: Authentication and Brand Protection Market, by Type
10.4.4.2.2 China: Authentication and Brand Protection Market, by Technology
10.4.4.2.3 China: Authentication and Brand Protection Market, by Application
10.4.4.3 India: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.4.4.3.1 India: Authentication and Brand Protection Market, by Type
10.4.4.3.2 India: Authentication and Brand Protection Market, by Technology
10.4.4.3.3 India: Authentication and Brand Protection Market, by Application
10.4.4.4 Japan: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.4.4.4.1 Japan: Authentication and Brand Protection Market, by Type
10.4.4.4.2 Japan: Authentication and Brand Protection Market, by Technology
10.4.4.4.3 Japan: Authentication and Brand Protection Market, by Application
10.4.4.5 South Korea: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.4.4.5.1 South Korea: Authentication and Brand Protection Market, by Type
10.4.4.5.2 South Korea: Authentication and Brand Protection Market, by Technology
10.4.4.5.3 South Korea: Authentication and Brand Protection Market, by Application
10.4.4.6 Rest of APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.4.4.6.1 Rest of APAC: Authentication and Brand Protection Market, by Type
10.4.4.6.2 Rest of APAC: Authentication and Brand Protection Market, by Technology
10.4.4.6.3 Rest of APAC: Authentication and Brand Protection Market, by Application
10.5 MEA: Authentication and Brand Protection Market
10.5.1 MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.5.2 MEA: Authentication and Brand Protection Market, By Type
10.5.3 MEA: Authentication and Brand Protection Market, By Technology
10.5.4 MEA: Authentication and Brand Protection Market, By Application
10.5.5 MEA: Authentication and Brand Protection Market, By Country
10.5.5.1 South Africa: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.5.5.1.1 South Africa: Authentication and Brand Protection Market, by Type
10.5.5.1.2 South Africa: Authentication and Brand Protection Market, by Technology
10.5.5.1.3 South Africa: Authentication and Brand Protection Market, by Application
10.5.5.2 Saudi Arabia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.5.5.2.1 Saudi Arabia: Authentication and Brand Protection Market, by Type
10.5.5.2.2 Saudi Arabia: Authentication and Brand Protection Market, by Technology
10.5.5.2.3 Saudi Arabia: Authentication and Brand Protection Market, by Application
10.5.5.3 UAE: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.5.5.3.1 UAE: Authentication and Brand Protection Market, by Type
10.5.5.3.2 UAE: Authentication and Brand Protection Market, by Technology
10.5.5.3.3 UAE: Authentication and Brand Protection Market, by Application
10.5.5.4 Rest of MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.5.5.4.1 Rest of MEA: Authentication and Brand Protection Market, byType
10.5.5.4.2 Rest of MEA: Authentication and Brand Protection Market, by Technology
10.5.5.4.3 Rest of MEA: Authentication and Brand Protection Market, by Application
10.6 SAM: Authentication and Brand Protection Market
10.6.1 SAM: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.6.2 SAM: Authentication and Brand Protection Market, By Type
10.6.3 SAM: Authentication and Brand Protection Market, By Technology
10.6.4 SAM: Authentication and Brand Protection Market, By Application
10.6.5 SAM: Authentication and Brand Protection Market, By Country
10.6.5.1 Brazil: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.6.5.1.1 Brazil: Authentication and Brand Protection Market, by Type
10.6.5.1.2 Brazil: Authentication and Brand Protection Market, by Technology
10.6.5.1.3 Brazil: Authentication and Brand Protection Market, by Application
10.6.5.2 Argentina: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.6.5.2.1 Argentina: Authentication and Brand Protection Market, by Type
10.6.5.2.2 Argentina: Authentication and Brand Protection Market, by Technology
10.6.5.2.3 Argentina: Authentication and Brand Protection Market, by Application
10.6.5.3 Rest of SAM: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.6.5.3.1 Rest of SAM: Authentication and Brand Protection Market, by Type
10.6.5.3.2 Rest of SAM: Authentication and Brand Protection Market, by Technology
10.6.5.3.3 Rest of SAM: Authentication and Brand Protection Market, by Application
11. Impact of COVID-19 Pandemic on Global Authentication and Brand Protection Market
11.1 North America: Impact Assessment of COVID-19 Pandemic
11.2 Europe: Impact assessment of COVID-19 Pandemic
11.3 APAC: Impact assessment of COVID-19 Pandemic
11.4 MEA: Impact assessment of COVID-19 Pandemic
11.5 SAM: Impact assessment of COVID-19 Pandemic
12. Global Authentication and Brand Protection Market- Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 AlpVision SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Authentic Vision
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Applied DNA Sciences, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Eastman Kodak Company
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 De La Rue PLC
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Avery Dennison Corporation
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Centro Grafico dg S.p.A.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Giesecke Devrient GmbH
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 3M
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Arjo Solutions (Arjowiggins Security)
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Table 2. North America Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 3. North America Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 4. North America Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 5. North America Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 6. US Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 7. US Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 8. US Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 9. Canada Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 10. Canada Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 11. Canada Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 12. Mexico Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 13. Mexico Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 14. Mexico Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 15. Europe Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 16. Europe Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 17. Europe Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 18. Europe Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 19. Germany Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 20. Germany Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 21. Germany Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 22. France Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 23. France Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 24. France Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 25. Italy Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 26. Italy Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 27. Italy Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 28. UK Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 29. UK Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 30. UK Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 31. Russia Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 32. Russia Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 33. Russia Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 34. Rest of Europe Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 35. Rest of Europe Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 36. Rest of Europe Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 37. APAC Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 38. APAC Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 39. APAC Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 40. APAC: Authentication and Brand Protection Market, By Country
Table 41. APAC Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 42. Australia Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 43. Australia Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 44. Australia Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 45. China Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 46. China Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 47. China Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 48. India Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 49. India Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 50. India Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 51. Japan Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 52. Japan Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 53. Japan Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 54. South Korea Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 55. South Korea Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 56. South Korea Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 57. Rest of APAC Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 58. Rest of APAC Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 59. Rest of APAC Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 60. MEA Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 61. MEA Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 62. MEA Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 63. MEA Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 64. South Africa Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 65. South Africa Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 66. South Africa Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 67. Saudi Arabia Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 68. Saudi Arabia Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 69. Saudi Arabia Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 70. UAE Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 71. UAE Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 72. UAE Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 73. Rest of MEA Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 74. Rest of MEA Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 75. Rest of MEA Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 76. SAM Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 77. SAM Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 78. SAM Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 79. SAM Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 80. Brazil Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 81. Brazil Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 82. Brazil Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 83. ArgentinaAuthentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 84. Argentina Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 85. Argentina Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 86. Rest of SAM Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 87. Rest of SAM Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 88. Rest of SAM Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 89. Glossary of Term: Authentication and brand protection market
LIST OF FIGURES
Figure 1. Authentication and Brand Protection Market Segmentation
Figure 2. Authentication and Brand Protection Market Segmentation – By Geography
Figure 3. Digital Authentication and Brand Protection is Expected to Grow at the Fastest Pace
Figure 4. Bar Codes Dominated the Authentication and Brand Protection Market in 2019
Figure 5. Consumer Electronics is Projected to Grow at the Fastest Pace
Figure 6. North America – PEST Analysis
Figure 7. Europe – PEST Analysis
Figure 8. Asia-Pacific – PEST Analysis
Figure 9. MEA – PEST Analysis
Figure 10. SAM - PEST Analysis
Figure 11. Authentication and Brand Protection Market, Ecosystem
Figure 12. Authentication and Brand Protection Market Impact Analysis of Drivers and Restraints
Figure 13. Authentication and Brand Protection Market – Geographic Analysis
Figure 14. Authentication and brand protection market Forecast and Analysis(US$ Million)
Figure 15. Authentication and Brand Protection Market Breakdown, By Type (2019 And 2027)
Figure 16. Overt Market Revenue and Forecast To 2027(US$ Million)
Figure 17. Covert Market Revenue And Forecast To 2027(US$ Million)
Figure 18. Forensic Market Revenue And Forecast To 2027(US$ Million)
Figure 19. Digital Market Revenue And Forecast To 2027(US$ Million)
Figure 20. Authentication and Brand Protection Market Breakdown, By Technology (2019 And 2027)
Figure 21. Security Printing & Tamper Proof Labels Market Revenue and Forecast To 2027(US$ Million)
Figure 22. Security Inks & Coatings Market Revenue And Forecast To 2027(US$ Million)
Figure 23. OVDS and Holograms Market Revenue And Forecast To 2027(US$ Million)
Figure 24. Unique Codes Market Revenue And Forecast To 2027(US$ Million)
Figure 25. Bar Codes Market Revenue And Forecast To 2027(US$ Million)
Figure 26. RFID Market Revenue And Forecast To 2027(US$ Million)
Figure 27. Authentication ICS Market Revenue And Forecast To 2027(US$ Million)
Figure 28. Others Market Revenue And Forecast To 2027(US$ Million)
Figure 29. Authentication and Brand Protection Market Breakdown, By Application (2019 And 2027)
Figure 30. Medical Market Revenue And Forecast To 2027(US$ Million)
Figure 31. Automotive Market Revenue And Forecast To 2027(US$ Million)
Figure 32. Food & Beverage Market Revenue And Forecast To 2027(US$ Million)
Figure 33. Chemical Market Revenue And Forecast To 2027(US$ Million)
Figure 34. Consumer Electronics Market Revenue and Forecast To 2027(US$ Million)
Figure 35. Others Market Revenue And Forecast To 2027(US$ Million)
Figure 36. Global Authentication And Brand Protection Market Revenue Share, By Region (2019 and 2027)
Figure 37. North America: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 38. North America Authentication and Brand Protection Market Revenue Share, By Type (2019 and 2027)
Figure 39. North America Authentication and Brand Protection Market Revenue Share, By Technology (2019 and 2027)
Figure 40. North America Authentication and Brand Protection Market Revenue Share, By Application (2019 and 2027)
Figure 41. North America Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
Figure 42. US: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 43. Canada: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 44. Mexico: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 45. Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 46. Europe: Authentication and Brand Protection Market Revenue Share, By Type (2019 and 2027)
Figure 47. Europe: Authentication and Brand Protection Market Revenue Share, By Technology (2019 and 2027)
Figure 48. Europe: Authentication and Brand Protection Market Revenue Share, By Application(2019 and 2027)
Figure 49. Europe: Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
Figure 50. Germany: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 51. France: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 52. Italy: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 53. UK: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 54. Russia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 55. Rest of Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 56. APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 57. APAC: Authentication and Brand Protection Market Revenue Share, By Type (2019 and 2027)
Figure 58. APAC: Authentication and Brand Protection Market Revenue Share, By Technology (2019 and 2027)
Figure 59. APAC: Authentication and Brand Protection Market Revenue Share, By Application(2019 and 2027)
Figure 60. APAC: Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
Figure 61. Australia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 62. China: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 63. India: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 64. Japan: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 65. South Korea: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 66. Rest of APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 67. MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 68. MEA: Authentication and Brand Protection Market Revenue Share, By Type (2019 and 2027)
Figure 69. MEA: Authentication and Brand Protection Market Revenue Share, By Technology (2019 and 2027)
Figure 70. MEA: Authentication and Brand Protection Market Revenue Share, By Application (2019 and 2027)
Figure 71. MEA: Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
Figure 72. South Africa: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 73. Saudi Arabia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 74. UAE: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 75. Rest of MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 76. SAM: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 77. SAM: Authentication and Brand Protection Market Revenue Share, By Type (2019 and 2027)
Figure 78. SAM: Authentication and Brand Protection Market Revenue Share, By Technology (2019 and 2027)
Figure 79. SAM: Authentication and Brand Protection Market Revenue Share, By Application (2019 and 2027)
Figure 80. SAM: Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
Figure 81. Brazil: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 82. Argentina: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 83. Rest of SAM: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 84. Impact of COVID-19 Pandemic in North America
Figure 85. Impact of COVID-19 Pandemic in Europe
Figure 86. Impact of COVID-19 Pandemic in APAC
Figure 87. Impact of COVID-19 Pandemic in MEA
Figure 88. Impact of COVID-19 Pandemic in SAM
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Frequently Asked Questions
The North America region will lead the Authentication and brand protection market in 2027. The countries in the region have a significant number of manufacturers and product developers. The US dominates the entire region pertaining to a higher number of manufacturers as compared to Canada and Mexico. The demand for authentication and brand protection products is substantially higher among the manufacturers as the number of counterfeit products is a crucial threat to OEMs.
The grey market for consumer electronics and other equipment is booming in highly taxed countries where dealers are importing straight from low taxed countries and are selling at lower prices, creating competition against local and international OEMs. The growing concerns among the end users are resulting in a positive way for the authentication and brand protection market players as the OEMs continue to procure higher volumes of authentication labels. This factor is boosting the growth of the authentication and brand protection market.
The overt segment led the authentication and brand protection. Overt authentication and brand protection are visible to the naked eye and allow consumers, inspectors, and government agencies to identify the package's authenticity quickly. Micro-optic lens films, holograms, embossed optical film, and the use of state-of-the-art complex security printing software are a few of the open technologies that can be used to design brand safety labels. It is common practice for an advanced, multi-layered protection plan to combine strong overt security elements with covert or tracking safety technologies.