Authentication and Brand Protection Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, and Others); and Geography

Publication Month: May 2021 | Report Code: TIPRE00009317 | No. of Pages: 221 | Category: Automotive and Transportation | Status: Published

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The authentication and brand protection market was valued at US$ 2,971.50 million in 2019 and is projected to reach US$ 5,322.57 million by 2028; it is expected to grow at a CAGR of 7.9% from 2020 to 2028.

 

North America held the largest share of the authentication and brand protection market in 2019. The visibility of the US manufactured products across countries is significant; this underlines the need to ensure authentication and protect the brand of products. Thus, manufacturers in the US spend substantial amounts on the privacy features of their respective products.

 

Several governments are undertaking initiatives to create awareness related to counterfeit products and rise in their market availability. Further, increasing demand for authentication and brand protection from the tobacco industry to reduce cigarette counterfeit drives market growth. According to De La Rue International Limited, ~600 billion illicit cigarettes are smoked every year, which accounts for ~10% of global consumption. Further, as per Authentix, Inc, ruling out the trade of illegal cigarettes would result in the gain of at least US$ 31 billion to governments through taxation revenue. Thus, government initiatives to control illicit tobacco trade are creating huge opportunities for the authentication and brand protection market growth.

 

Impact of COVID-19 Pandemic on Authentication and Brand Protection Market

The pandemic COVID-19 has resulted in the disruption of commerce in North American countries, dur to shutdown of stores or operational limitations on the same. Retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force, cash flow, consumer demand, and marketing. In North America, stores started closing at the beginning of March, and this trend is expected to continue as cities and states battle to contain the spread of the virus. Furthermore, COVID-19 pandemic is rapidly accelerating the tradition of digital commerce. As people are being told to follow social distancing, e-commerce orders for medicines and essential food & beverage have become a survival tool for the people in America. Further, the negative effect of the pandemic and measures take to manage it on various industries is limiting the authentication brand protection industry growth in the region. Irrespective of this, rise in challenges faced in terms of counterfeit products, leading to the sabotaging of brand reputation, the companies, especially, the pharmaceutical and food & beverages players, are using brand protection technologies.

 

Lucrative Regions for Authentication and Brand Protection Providers

Lucrative Regions for Authentication and Brand Protection Providers

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Authentication and Brand Protection Market Insights

Escalating Demand for Genuine Products Drives Authentication and Brand Protection Market Growth

The counterfeit product market is expanding rapidly, encompassing industries such as food & beverages, chemicals, consumer electronics, automotive components, medical devices and pharmaceuticals, and agriculture. In the past, consumers have faced significant losses due to the use of the duplicate medical products. On the other hand, awareness regarding benefits of using authenticated products is on rise among end users. Medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions to address customers’ demands for authenticated products, which allows them to retain customer loyalty for long. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. To address the challenges posed by the continuous distribution of fake medicines is challenging pharmaceutical manufacturers. Therefore, different manufacturing players are procuring product authentication solutions, including authentication and brand protection products, to overcome the counterfeiting issues.

 

Type-Based Market Insights

Based on type, the authentication and brand protection market is segmented into overt, covert, forensic, and digital. The overt segment dominates the market as these authentication and brand protection solutions are visible to the naked eye, which quickens the process of identification for ensuring authenticity. State-of-the-art complex security printing software, and micro-optic lens films, holograms, and embossed optical films are a few of the open technologies that can be used to design brand safety labels.

 

Technology-Based Market Insights

Based on technology, the authentication and brand protection market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The barcodes segment dominates the market. Barcodes determine the authenticity of printed packages, products, or materials, instantly by incorporating a patented, proprietary HD barcode into the production process.

 

Authentication and Brand Protection Market, by Type—2020 and 2028

Authentication and Brand Protection Market, by Type—2020 and 2028

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Application-Based Market Insights

Based on application, the authentication and brand protection market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment continues to hold a significant share in the market. Currently, available brand protection solutions include RFID, IoT monitoring solutions, item-level serialization, and overt and covert codes. Smart packaging technologies such as RFID are increasingly being used on beverage bottles, food cartons, and other containers.

 

Strategic Insights

The players operating in the authentication and brand protection market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

 

Authentic Vision, as per its announcements in 2021, is focusing on completing a partnership with ATQ Germany E.K. (AutoTeile mit Qualität Germany) to execute their authentication solution throughout ATQ Germany’s lines of OEM automotive parts. This partnership would expand the reach of Authentic Vision in automotive sector and offer ATQ Germany E.K. with Authentic Vision’s industry-leading authentication solution.

 

In 2021, Authentix, AJCL Private Limited, and MITAS Corporation finalized a license agreement with Federal Board of Revenue of Pakistan to execute a track & trace system for cement, tobacco, fertilizer, and sugar. The scope of an agreement is to help both domestic manufacturers and importers with a capability to use secure and digitized tax stamps for each product distributed in Pakistan.

 

 In 2020, Authentic Vision extended partnership with HDMI Licensing Administrator, Inc. (HDMI LA) new cable certification program covering the new Ultra-High-Speed HDMI Cables. Under this partnership, HDMI LA is expected to expand the usage of Authentic Vision’s authentication technology for consumers to identify certified HDMI cables by quickly and simply scanning the certification label using an HDMI authentication app.

 

By Type

  • Overt
  • Covert
  • Forensic
  • Digital


By Technology

  • Security Printing & Tamper Proof Labels
  • Security Inks & Coatings
  • OVDS and Holograms
  • Unique Codes
  • Bar Codes
  • RFID
  • Authentication ICs
  • Others


By Application

  • Consumer Electronics
  • Automotive
  • Medical
  • Chemical
  • Food & Beverage
  • Tobacco
  • Others


By Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • South Korea
    • Japan
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)
    • Brazil
    • Argentina
    • Rest of SAM

 

Company Profiles

  • AlpVision SA
  • Authentic Vision
  • Applied DNA Sciences, Inc.
  • Eastman Kodak Company
  • De La Rue PLC
  • Authentix, Inc.
  • Avery Dennison Corporation
  • Centro Grafico dg S.p.A.
  • Giesecke + Devrient GmbH
  • 3M
  • Arjo Solutions

1.             Introduction

1.1       Study Scope

1.2       The Insight Partners Research Report Guidance

1.3       Market Segmentation

2.             Key Takeaways

3.             Research Methodology

3.1       Coverage

3.2       Secondary Research

3.3       Primary Research

4.             Authentication and Brand Protection Market Landscape

4.1       Market Overview

4.2       PEST Analysis

4.2.1        North America – PEST Analysis

4.2.2        Europe – PEST Analysis

4.2.3        Asia-Pacific – PEST Analysis

4.2.4        MEA – PEST Analysis

4.2.5        SAM – PEST Analysis

4.3       Ecosystem Analysis

4.4       Expert Opinions

5.             Authentication and Brand Protection Market –  Key Industry Dynamics

5.1       Drivers

5.1.1        Accentuating Demand for Genuine Products

5.1.2        Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components

5.2       Restraints

5.2.1        Counterfeiting of Authentication Labelling

5.3       Opportunity

5.3.1        Development of Integrated Solutions

5.4       Future Trend

5.4.1        Leveraging Blockchain Technology

5.5       Impact Analysis of Drivers and Restraints

6.             Authentication and Brand Protection Market –  Global Market Analysis

6.1       Authentication and Brand Protection Market Overview

6.2       Authentication and Brand Protection Market Forecast and Analysis

6.3       Market Positioning – Global Key Players

7.             Authentication and Brand Protection Market Analysis –  By Type

7.1       Overview

7.2       Authentication and Brand Protection Market Breakdown, by Type, 2020 & 2028

7.3       Overt

7.3.1        Overt Market Revenue and Forecast to 2028 (US$ Million)

7.4       Covert

7.4.1        Overview

7.4.2        Covert Market Revenue and Forecast to 2028 (US$ Million)

7.5       Forensic

7.5.1        Overview

7.5.2        Forensic Market Revenue and Forecast to 2028 (US$ Million)

7.6       Digital

7.6.1        Overview

7.6.2        Digital Market Revenue and Forecast to 2028 (US$ Million)

8.             Authentication and Brand Protection Market Analysis –  By Technology

8.1       Overview

8.2       Authentication and Brand Protection Market Breakdown, by Technology, 2020 & 2028

8.3       Security Printing & Tamper Proof Labels

8.3.1        Overview

8.3.2        Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2028 (US$ Million)

8.4       Security Inks & Coatings

8.4.1        Overview

8.4.2        Security Inks & Coatings Market Revenue and Forecast to 2028 (US$ Million)

8.5       Optically Variable Devices (OVDS) and Holograms

8.5.1        Overview

8.5.2        OVDS and Holograms Market Revenue and Forecast to 2028 (US$ Million)

8.6       Unique Codes

8.6.1        Overview

8.6.2        Unique Codes Market Revenue and Forecast to 2028 (US$ Million)

8.7       Bar Codes

8.7.1        Overview

8.7.2        Bar Codes Market Revenue and Forecast to 2028 (US$ Million)

8.8       RFID

8.8.1        Overview

8.8.2        RFID Market Revenue and Forecast to 2028 (US$ Million)

8.9       Authentication ICS

8.9.1        Overview

8.9.2        Authentication ICS Market Revenue and Forecast to 2028 (US$ Million)

8.10    Others

8.10.1     Overview

8.10.2     Others Market Revenue and Forecast to 2028 (US$ Million)

9.             Authentication and Brand Protection Market Analysis –  By Application

9.1       Overview

9.2       Authentication and Brand Protection Market Breakdown, by Application, 2020 & 2028

9.3       Medical

9.3.1        Overview

9.3.2        Medical Market Revenue and Forecast to 2028 (US$ Million)

9.4       Automotive

9.4.1        Overview

9.4.2        Automotive Market Revenue and Forecast to 2028 (US$ Million)

9.5       Food & Beverage

9.5.1        Overview

9.5.2        Food & Beverage Market Revenue and Forecast to 2028 (US$ Million)

9.6       Chemical

9.6.1        Overview

9.6.2        Chemical Market Revenue and Forecast to 2028 (US$ Million)

9.7       Consumer Electronics

9.7.1        Overview

9.7.2        Consumer Electronics Market Revenue and Forecast to 2028 (US$ Million)

9.8       Tobacco

9.8.1        Overview

9.8.2        Tobacco Market Revenue and Forecast to 2028 (US$ Million)

9.9       Others

9.9.1        Overview

9.9.2        Others Market Revenue and Forecast to 2028 (US$ Million)

10.          Authentication and Brand Protection Market – Geographic Analysis

10.1    Overview

10.2    North America: Authentication and Brand Protection Market

10.2.1     North America: Authentication and Brand Protection Market – Revenue and Forecast to 2028  (US$ Million)

10.2.2     North America: Authentication and Brand Protection Market, By Type

10.2.3     North America: Authentication and Brand Protection Market, By Technology

10.2.4     North America: Authentication and Brand Protection Market, By Application

10.2.5     North America: Authentication and Brand Protection Market, By Country

10.2.5.1    US: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.2.5.1.1    US: Authentication and Brand Protection Market, by Type

10.2.5.1.2    US: Authentication and Brand Protection Market, by Technology

10.2.5.1.3    US: Authentication and Brand Protection Market, by Application

10.2.5.2    Canada: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.2.5.2.1    Canada: Authentication and Brand Protection Market, by Type

10.2.5.2.2    Canada: Authentication and Brand Protection Market, by Technology

10.2.5.2.3    Canada: Authentication and Brand Protection Market, by Application

10.2.5.3    Mexico: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.2.5.3.1    Mexico: Authentication and Brand Protection Market, by Type

10.2.5.3.2    Mexico: Authentication and Brand Protection Market, by Technology

10.2.5.3.3    Mexico: Authentication and Brand Protection Market, by Application

10.3    Europe: Authentication and Brand Protection Market

10.3.1     Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.3.2     Europe: Authentication and Brand Protection Market, By Type

10.3.3     Europe: Authentication and Brand Protection Market, By Technology

10.3.4     Europe: Authentication and Brand Protection Market, By Application

10.3.5     Europe: Authentication and Brand Protection Market, By Country

10.3.5.1    Germany: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.3.5.1.1    Germany: Authentication and Brand Protection Market, by Type

10.3.5.1.2    Germany: Authentication and Brand Protection Market, by Technology

10.3.5.1.3    Germany: Authentication and Brand Protection Market, by Application

10.3.5.2    France: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.3.5.2.1    France: Authentication and Brand Protection Market, by Type

10.3.5.2.2    France: Authentication and Brand Protection Market, by Technology

10.3.5.2.3    France: Authentication and Brand Protection Market, by Application

10.3.5.3    Italy: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.3.5.3.1    Italy: Authentication and Brand Protection Market, by Type

10.3.5.3.2    Italy: Authentication and Brand Protection Market, by Technology

10.3.5.3.3    Italy: Authentication and Brand Protection Market, by Application

10.3.5.4    UK: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.3.5.4.1    UK: Authentication and Brand Protection Market, by Type

10.3.5.4.2    UK: Authentication and Brand Protection Market, by Technology

10.3.5.4.3    UK: Authentication and Brand Protection Market, by Application

10.3.5.5    Russia: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.3.5.5.1    Russia: Authentication and Brand Protection Market, by Type

10.3.5.5.2    Russia: Authentication and Brand Protection Market, by Technology

10.3.5.5.3    Russia: Authentication and Brand Protection Market, by Application

10.3.5.6    Rest of Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.3.5.6.1    Rest of Europe: Authentication and Brand Protection Market, by Type

10.3.5.6.2    Rest of Europe: Authentication and Brand Protection Market, by Technology

10.3.5.6.3    Rest of Europe: Authentication and Brand Protection Market, by Application

10.4    APAC: Authentication and Brand Protection Market

10.4.1     APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.4.2     APAC: Authentication and Brand Protection Market, By Type

10.4.3     APAC: Authentication and Brand Protection Market, By Technology

10.4.4     APAC: Authentication and Brand Protection Market, By Application

10.4.5     APAC: Authentication and Brand Protection Market, By Country

10.4.5.1    Australia: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.4.5.1.1    Australia: Authentication and Brand Protection Market, by Type

10.4.5.1.2    Australia: Authentication and Brand Protection Market, by Technology

10.4.5.1.3    Australia: Authentication and Brand Protection Market, by Application

10.4.5.2    China: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.4.5.2.1    China: Authentication and Brand Protection Market, by Type

10.4.5.2.2    China: Authentication and Brand Protection Market, by Technology

10.4.5.2.3    China: Authentication and Brand Protection Market, by Application

10.4.5.3    India: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.4.5.3.1    India: Authentication and Brand Protection Market, by Type

10.4.5.3.2    India: Authentication and Brand Protection Market, by Technology

10.4.5.3.3    India: Authentication and Brand Protection Market, by Application

10.4.5.4    Japan: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.4.5.4.1    Japan: Authentication and Brand Protection Market, by Type

10.4.5.4.2    Japan: Authentication and Brand Protection Market, by Technology

10.4.5.4.3    Japan: Authentication and Brand Protection Market, by Application

10.4.5.5    South Korea: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.4.5.5.1    South Korea: Authentication and Brand Protection Market, by Type

10.4.5.5.2    South Korea: Authentication and Brand Protection Market, by Technology

10.4.5.5.3    South Korea: Authentication and Brand Protection Market, by Application

10.4.5.6    Rest of APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.4.5.6.1    Rest of APAC: Authentication and Brand Protection Market, by Type

10.4.5.6.2    Rest of APAC: Authentication and Brand Protection Market, by Technology

10.4.5.6.3    Rest of APAC: Authentication and Brand Protection Market, by Application

10.5    MEA: Authentication and Brand Protection Market

10.5.1     MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.5.2     MEA: Authentication and Brand Protection Market, By Type

10.5.3     MEA: Authentication and Brand Protection Market, By Technology

10.5.4     MEA: Authentication and Brand Protection Market, By Application

10.5.5     MEA: Authentication and Brand Protection Market, By Country

10.5.5.1    South Africa: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.5.5.1.1    South Africa: Authentication and Brand Protection Market, by Type

10.5.5.1.2    South Africa: Authentication and Brand Protection Market, by Technology

10.5.5.1.3    South Africa: Authentication and Brand Protection Market, by Application

10.5.5.2    Saudi Arabia: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.5.5.2.1    Saudi Arabia: Authentication and Brand Protection Market, by Type

10.5.5.2.2    Saudi Arabia: Authentication and Brand Protection Market, by Technology

10.5.5.2.3    Saudi Arabia: Authentication and Brand Protection Market, by Application

10.5.5.3    UAE: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.5.5.3.1    UAE: Authentication and Brand Protection Market, by Type

10.5.5.3.2    UAE: Authentication and Brand Protection Market, by Technology

10.5.5.3.3    UAE: Authentication and Brand Protection Market, by Application

10.5.5.4    Rest of MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.5.5.4.1    Rest of MEA: Authentication and Brand Protection Market, by Type

10.5.5.4.2    Rest of MEA: Authentication and Brand Protection Market, by Technology

10.5.5.4.3    Rest of MEA: Authentication and Brand Protection Market, by Application

10.6    SAM: Authentication and Brand Protection Market

10.6.1     SAM: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.6.2     SAM: Authentication and Brand Protection Market, By Type

10.6.3     SAM: Authentication and Brand Protection Market, By Technology

10.6.4     SAM: Authentication and Brand Protection Market, By Application

10.6.5     SAM: Authentication and Brand Protection Market, By Country

10.6.5.1    Brazil: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.6.5.1.1    Brazil: Authentication and Brand Protection Market, by Type

10.6.5.1.2    Brazil: Authentication and Brand Protection Market, by Technology

10.6.5.1.3    Brazil: Authentication and Brand Protection Market, by Application

10.6.5.2    Argentina: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.6.5.2.1    Argentina: Authentication and Brand Protection Market, by Type

10.6.5.2.2    Argentina: Authentication and Brand Protection Market, by Technology

10.6.5.2.3    Argentina: Authentication and Brand Protection Market, by Application

10.6.5.3    Rest of SAM: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

10.6.5.3.1    Rest of SAM: Authentication and Brand Protection Market, by Type

10.6.5.3.2    Rest of SAM: Authentication and Brand Protection Market, by Technology

10.6.5.3.3    Rest of SAM: Authentication and Brand Protection Market, by Application

11.          Impact of COVID-19 Pandemic on Global Authentication and Brand Protection Market

11.1    North America: Impact Assessment of COVID-19 Pandemic

11.2    Europe: Impact assessment of COVID-19 Pandemic

11.3    APAC: Impact assessment of COVID-19 Pandemic

11.4    MEA: Impact assessment of COVID-19 Pandemic

11.5    SAM: Impact assessment of COVID-19 Pandemic

12.          Global Authentication and Brand Protection Market- Industry Landscape

12.1    Market Initiative

12.2    Merger and Acquisition

12.3    New Development

13.          Company Profiles

13.1    AlpVision SA

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2    Authentix

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3    Authentic Vision

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4    Applied DNA Sciences, Inc.

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5    Eastman Kodak Company

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6    De La Rue PLC

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

13.7    Avery Dennison Corporation

13.7.1     Key Facts

13.7.2     Business Description

13.7.3     Products and Services

13.7.4     Financial Overview

13.7.5     SWOT Analysis

13.7.6     Key Developments

13.8    Centro Grafico dg S.p.A.

13.8.1     Key Facts

13.8.2     Business Description

13.8.3     Products and Services

13.8.4     Financial Overview

13.8.5     SWOT Analysis

13.8.6     Key Developments

13.9    Giesecke + Devrient GmbH

13.9.1     Key Facts

13.9.2     Business Description

13.9.3     Products and Services

13.9.4     Financial Overview

13.9.5     SWOT Analysis

13.9.6     Key Developments

13.10 3M

13.10.1   Key Facts

13.10.2   Business Description

13.10.3   Products and Services

13.10.4   Financial Overview

13.10.5   SWOT Analysis

13.10.6   Key Developments

13.11 Arjo Solutions (Arjowiggins Security)

13.11.1   Key Facts

13.11.2   Business Description

13.11.3   Products and Services

13.11.4   Financial Overview

13.11.5   SWOT Analysis

13.11.6   Key Developments

14.          Appendix

14.1    About The Insight Partners

14.2    Glossary of Terms

LIST OF TABLES

Table 1.             Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Table 2.             North America Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028  (US$ Million)

Table 3.             North America Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028 (US$ Million)

Table 4.             North America Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028 (US$ Million)

Table 5.             North America Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2028  (US$ Million)

Table 6.             US Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 7.             US Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028 (US$ Million)

Table 8.             US Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028 (US$ Million)

Table 9.             Canada Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 10.          Canada Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 11.          Canada Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2028  (US$ Million)

Table 12.          Mexico Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 13.          Mexico Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 14.          Mexico Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2028  (US$ Million)

Table 15.          Europe Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 16.          Europe Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 17.          Europe Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2028  (US$ Million)

Table 18.          Europe Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2028 (US$ Million)

Table 19.          Germany Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 20.          Germany Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 21.          Germany Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 22.          France Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 23.          France Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 24.          France Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 25.          Italy Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 26.          Italy Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028 (US$ Million)

Table 27.          Italy Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 28.          UK Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 29.          UK Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028 (US$ Million)

Table 30.          UK Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2028 (US$ Million)

Table 31.          Russia Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 32.          Russia Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 33.          Russia Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 34.          Rest of Europe Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028  (US$ Million)

Table 35.          Rest of Europe Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028 (US$ Million)

Table 36.          Rest of Europe Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028 (US$ Million)

Table 37.          APAC Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 38.          APAC Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 39.          APAC Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2028  (US$ Million)

Table 40.          APAC Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2028 (US$ Million)

Table 41.          Australia Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 42.          Australia Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 43.          Australia Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 44.          China Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 45.          China Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 46.          China Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 47.          India Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 48.          India Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 49.          India Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 50.          Japan Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 51.          Japan Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 52.          Japan Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 53.          South Korea Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028  (US$ Million)

Table 54.          South Korea Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 55.          South Korea Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028 (US$ Million)

Table 56.          Rest of APAC Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028  (US$ Million)

Table 57.          Rest of APAC Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028 (US$ Million)

Table 58.          Rest of APAC Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028 (US$ Million)

Table 59.          MEA Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 60.          MEA Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 61.          MEA Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 62.          MEA Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2028 (US$ Million)

Table 63.          South Africa Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028  (US$ Million)

Table 64.          South Africa Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 65.          South Africa Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 66.          Saudi Arabia Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028  (US$ Million)

Table 67.          Saudi Arabia Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028 (US$ Million)

Table 68.          Saudi Arabia Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028 (US$ Million)

Table 69.          UAE Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 70.          UAE Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028 (US$ Million)

Table 71.          UAE Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028 (US$ Million)

Table 72.          Rest of MEA Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028  (US$ Million)

Table 73.          Rest of MEA Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 74.          Rest of MEA Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 75.          SAM Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 76.          SAM Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 77.          SAM Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 78.          SAM Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2028 (US$ Million)

Table 79.          Brazil Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 80.          Brazil Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 81.          Brazil Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 82.          Argentina Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 83.          Argentina Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 84.          Argentina Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 85.          Rest of SAM Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2028  (US$ Million)

Table 86.          Rest of SAM Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2028  (US$ Million)

Table 87.          Rest of SAM Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2028  (US$ Million)

Table 88.          Glossary of Term: Authentication and Brand Protection market

LIST OF FIGURES

Figure 1.           Authentication and Brand Protection Market Segmentation

Figure 2.           Authentication and Brand Protection Market Segmentation – By Geography

Figure 3.           Authentication and Brand Protection Market – Market Overview

Figure 4.           Authentication and Brand Protection Market – Industry Landscape

Figure 5.           Overt Dominated the Authentication and Brand Protection Market in 2020

Figure 6.           Bar Codes Dominated the Authentication and Brand Protection Market in 2020

Figure 7.           Consumer Electronics is Projected to Grow at the Fastest Pace

Figure 8.           North America – PEST Analysis

Figure 9.           Europe – PEST Analysis

Figure 10.        Asia-Pacific – PEST Analysis

Figure 11.        MEA – PEST Analysis

Figure 12.        SAM - PEST Analysis

Figure 13.        Authentication and Brand Protection Market, Ecosystem

Figure 14.        Authentication and Brand Protection Market Impact Analysis of Drivers and Restraints

Figure 15.        Authentication and Brand Protection Market – Geographic Analysis

Figure 16.        Authentication and Brand Protection Market Forecast and ANALYSIS (US$ Million)

Figure 17.        Authentication and Brand Protection Market Breakdown, By Type (2020 AND 2028)

Figure 18.        Overt Market Revenue and Forecast to 2028(US$ Million)

Figure 19.        Covert Market Revenue and Forecast to 2028(US$ Million)

Figure 20.        Forensic Market Revenue and Forecast to 2028(US$ Million)

Figure 21.        Digital Market Revenue and Forecast to 2028(US$ Million)

Figure 22.        Authentication and Brand Protection Market Breakdown, By Technology (2020 AND 2028)

Figure 23.        Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2028(US$ Million)

Figure 24.        Security Inks & Coatings Market Revenue and Forecast to 2028(US$ Million)

Figure 25.        OVDS and Holograms Market Revenue and Forecast to 2028(US$ Million)

Figure 26.        Unique Codes Market Revenue and Forecast to 2028(US$ Million)

Figure 27.        Bar Codes Market Revenue and Forecast to 2028(US$ Million)

Figure 28.        RFID Market Revenue and Forecast to 2028(US$ Million)

Figure 29.        Authentication ICS Market Revenue and Forecast to 2028 (US$ Million)

Figure 30.        Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 31.        Authentication and Brand Protection Market Breakdown, By Application (2020 AND 2028)

Figure 32.        Medical Market Revenue and Forecast to 2028(US$ Million)

Figure 33.        Automotive Market Revenue and Forecast to 2028(US$ Million)

Figure 34.        Food & Beverage Market Revenue and Forecast to 2028(US$ Million)

Figure 35.        Chemical Market Revenue and Forecast to 2028(US$ Million)

Figure 36.        Consumer Electronics Market Revenue and Forecast to 2028(US$ Million)

Figure 37.        Tobacco Market Revenue and Forecast to 2028(US$ Million)

Figure 38.        Others Market Revenue and Forecast to 2028(US$ Million)

Figure 39.        Global Authentication and Brand Protection Market Revenue Share, By Region (2020 AND 2028)

Figure 40.        North America: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 41.        North America Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)

Figure 42.        North America Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)

Figure 43.        North America Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)

Figure 44.        North America Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)

Figure 45.        US: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 46.        Canada: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 47.        Mexico: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 48.        Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 49.        Europe: Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)

Figure 50.        Europe: Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)

Figure 51.        Europe: Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)

Figure 52.        Europe: Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)

Figure 53.        Germany: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 54.        France: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 55.        Italy: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 56.        UK: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 57.        Russia: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 58.        Rest of Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 59.        APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 60.        APAC: Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)

Figure 61.        APAC: Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)

Figure 62.        APAC: Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)

Figure 63.        APAC: Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)

Figure 64.        Australia: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 65.        China: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 66.        India: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 67.        Japan: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 68.        South Korea: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 69.        Rest of APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 70.        MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 71.        MEA: Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)

Figure 72.        MEA: Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)

Figure 73.        MEA: Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)

Figure 74.        MEA: Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)

Figure 75.        South Africa: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 76.        Saudi Arabia: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 77.        UAE: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 78.        Rest of MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 79.        SAM: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 80.        SAM: Authentication and Brand Protection Market Revenue Share, By Type (2020 AND 2028)

Figure 81.        SAM: Authentication and Brand Protection Market Revenue Share, By Technology (2020 AND 2028)

Figure 82.        SAM: Authentication and Brand Protection Market Revenue Share, By Application (2020 AND 2028)

Figure 83.        SAM: Authentication and Brand Protection Market Revenue Share, By Country (2020 AND 2028)

Figure 84.        Brazil: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 85.        Argentina: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 86.        Rest of SAM: Authentication and Brand Protection Market – Revenue and Forecast to 2028 (US$ Million)

Figure 87.        Impact of COVID-19 Pandemic in North America

Figure 88.        Impact of COVID-19 Pandemic in Europe

Figure 89.        Impact of COVID-19 Pandemic in APAC

Figure 90.        Impact of COVID-19 Pandemic in MEA

Figure 91.        Impact of COVID-19 Pandemic in SAM

 

The List of Companies - Authentication and Brand Protection Market

  1. AlpVision SA
  2. Applied DNA Sciences, Inc.
  3. Arjo Solutions (Arjowiggins Security)
  4. Authentic Vision
  5. Authentix
  6. Avery Dennison Corporation
  7. Centro Grafico dg S.p.A.
  8. De La Rue PLC
  9. Eastman Kodak Company
  10. Giesecke + Devrient GmbH
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global authentication and brand protection market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the global authentication and brand protection market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
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Frequently Asked Questions

Protecting a brand, documents, products, and packaging in its entirety requires a proactive approach supported by layered and mixable safety features and indicators. The market players aim at helping the customers to implement dynamic security solutions to help them stay ahead of counterfeiters. By type, the authentication and brand protection market are segmented into: Overt, Covert, Forensic, and Digital. The overt segment led the authentication and brand protection market. Overt authentication and brand protection are visible to the naked eye, and allows consumers, inspectors, and government agencies to identify the package's authenticity quickly.

The emerging countries with increasing unorganized sectors can highly benefit from such advancements for timely detection of counterfeiting. Additionally, companies such as HID Global has developed HID Trusted Tag Services, which allows brands to endure discretely embedded and cryptographically secured NFC/RFID tags in final products. Cloud authentication helps authenticate final goods digitally, protect supply chain, and engage with buyers constantly. Similarly, Authentix is another company that offers brand protection technology to authenticate the product while protecting high value brands and consumer’s health. Infineon Technologies, Honeywell International, AlpVision, and DataDot Technology Ltd are among the other companies present in the authentication and brand protection

The global counterfeit product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of authenticated products. In the past years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers.

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