Authentication and Brand Protection Market Analysis, Size, and Share by 2030

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030

Authentication and Brand Protection Market Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Component (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, and Others), and Geography

  • Report Date : Aug 2023
  • Report Code : TIPRE00009317
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 230

The authentication and brand protection market size is projected to reach US$ 6.68 billion by 2030 from US$ 3.34 billion in 2022. The market is expected to register a CAGR of 9.0% during 2022–2030. The rapid growth of online marketplaces is likely to remain a key trend in the market.

Authentication and Brand Protection Market Analysis

With an increase in urbanization, the reach of several brands has also increased, allowing users improved access to genuine brands. The incidences of counterfeiting are also on the rise proportionately with the increased reach of brands. The demand for authentication and brand protection technologies has been on the rise owing to the emerging new counterfeit and product-forging mechanisms that have emerged over the years. Thus, a growing safety need calls for solutions to attain an appropriate level of safety. Further to that, the upsurge in omnichannel retailing systems is a boon to the growth of the authentication and brand protection market. The omnichannel retailing systems entail efficient product allocation as well as better inventory management and real-time inventory visibility. The growth rate of the counterfeit products platform is very high, dealing specifically with the industries of food and beverages, chemicals, consumer electronics, automotive components, medical devices and pharmaceuticals, and agriculture.

Authentication and Brand Protection Market Overview

Global Authentication and Brand Protection is a multi-disciplined approach that companies across the world consider for the protection of brand integrity, intellectual property, and products from all kinds of unauthorized use, counterfeiting, and fraudulent activities. This includes an integrated strategy of product sterilization using advanced technologies and unique authentication features, such as holograms and Quick Response codes, in conjunction with RFID tags that will allow companies to track and authenticate products through the supply chain.

Customize This Report To Suit Your Requirement

You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities

Authentication and Brand Protection Market: Strategic Insights

authentication-and-brand-protection-market
  • Get Top Key Market Trends of this report.
    This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Authentication and Brand Protection Market Drivers and Opportunities

Increasing Emphasis on Safeguarding Product and Brand Integrity

One of the major growth drivers in the authentication and brand protection market is the increasing emphasis on product and brand integrity. With rising cases of counterfeiting and protecting consumers from counterfeit products in mind, such an increasing focus has become a matter of vital concern for any business across various industries. Prominently, strong measures against the proliferation of fake goods have been most required in pharmaceuticals, food and beverage, and the consumer electronics sector to complement footprinting brand integrity and product authenticity across markets.

Emergence of Track and Trace Technologies

The arrival of track and trace technologies has emerged at the forefront, driving the authentication and brand protection market. Innovation in solutions that involve product tracing at each stage through the supply chain empowers companies with the benefit of enhanced transparency and security. These technologies will confer on a business control over everything that happens to its products, from the manufacturing stage to the selling stage; they will help in mitigating counterfeiting and other unauthorized diversions, as well as promote better building of trust between the consumer and other stakeholders. In essence, greater transparency and security—enabled through track and trace technologies—are central to underpinning brand protection strategies against these sophisticated threats of counterfeit merchandise that increase the growth rate in the modern global marketplace.

Authentication and Brand Protection Market Report Segmentation Analysis

Key segments that contributed to the derivation of the authentication and brand protection market analysis are component, technology, and application.

  • Based on component, the market is segmented into overt, covert, forensic, and digital. The covert segment held a significant market share in 2022.
  • In terms of technology, the market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICs, and others. The security inks & coatings segment held a significant market share in 2022.
  • Based on application, the market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The consumer electronics segment held a significant market share in 2022.

Authentication and Brand Protection Market Share Analysis by Geography

The geographic scope of the authentication and brand protection market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America holds a significant market share of the authentication and brand protection market, the industry is registering rapid growth in these regions. Food & beverages and pharmaceuticals are high-growth application sectors for these products. Several companies in North America have shown keen interest in developing new authentication and brand protection technologies, driven by the presence of key players and a large customer base in this region.

Authentication and Brand Protection Market Regional Insights

The regional trends and factors influencing the Authentication and Brand Protection Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Authentication and Brand Protection Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

authentication-and-brand-protection-market-global-geography
  • Get the Regional Specific Data for Authentication and Brand Protection Market

Authentication and Brand Protection Market Report Scope

Report Attribute Details
Market size in 2022 US$ 3.34 Billion
Market Size by 2030 US$ 6.68 Billion
Global CAGR (2022 - 2030) 9.0%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Component
  • Overt
  • Covert
  • Forensic
  • Digital
By Technology
  • Security Printing & Tamper Proof Labels
  • Security Inks & Coatings
  • OVDS and Holograms
  • Unique Codes
  • Bar Codes
  • RFID
  • Authentication ICs
By Application
  • Consumer Electronics
  • Automotive
  • Medical
  • Chemical
  • Food & Beverage
  • Tobacco
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • AlpVision SA
  • Authentic Vision
  • Applied DNA Sciences, Inc
  • Eastman Kodak Co
  • De La Rue Plc
  • Avery Dennison Corp
  • Centro Grafico dg S.p.A
  • Giesecke Devrient GmbH
  • 3M Co
  • Authentix

  • Authentication and Brand Protection Market Players Density: Understanding Its Impact on Business Dynamics

    The Authentication and Brand Protection Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Authentication and Brand Protection Market are:

    1. AlpVision SA
    2. Authentic Vision
    3. Applied DNA Sciences, Inc
    4. Eastman Kodak Co
    5. De La Rue Plc
    6. Avery Dennison Corp

    Disclaimer: The companies listed above are not ranked in any particular order.


    authentication-and-brand-protection-market-cagr

    • Get the Authentication and Brand Protection Market top key players overview

    Authentication and Brand Protection Market News and Recent Developments

    The authentication and brand protection market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the authentication and brand protection market are listed below:

    • Crane NXT, Co. (NYSE: CXT) ("Crane NXT" or the "Company"), a premier industrial technology company, today announced it has signed a definitive agreement with Investcorp Technology Partners ("Investcorp”) to acquire OpSec Security (“OpSec”) for $270 million in cash, subject to customary adjustments. OpSec is a global leader in brand protection and authentication solutions, serving the world’s most recognized brands, as well as government agencies and financial institutions.

    (Source: Crane NXT, Co., Company Website, March 2024)

    Authentication and Brand Protection Market Report Coverage and Deliverables

    The “Authentication and Brand Protection Market Size and Forecast (2020–2030)” report provides a detailed analysis of the market covering below areas:

    • Authentication and brand protection market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
    • Authentication and brand protection market trends as well as market dynamics such as drivers, restraints, and key opportunities
    • Detailed PEST/Porter’s Five Forces and SWOT analysis
    • Authentication and brand protection market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
    • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the authentication and brand protection market
    • Detailed company profiles

    Frequently Asked Questions

    What is the expected CAGR of the authentication and brand protection market?

    The market is projected to record a CAGR of 9.0% during 2022–2030.

    What would be the estimated value of the authentication and brand protection market by 2030?

    The market is expected to reach a value of US$ 6.68 billion by 2030.

    Which are the leading players operating in the authentication and brand protection market?

    AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc, Eastman Kodak Co, De La Rue Plc, Avery Dennison Corp, Centro Grafico dg S.p.A, Giesecke Devrient GmbH, 3M Co, and Authentix are key players in the market.

    What are the future trends of the authentication and brand protection market?

    The rapid growth of online marketplaces is a key trend in the market.

    What are the driving factors impacting the authentication and brand protection market?

    Increasing emphasis on safeguarding product and brand Integrity is driving the market.

    Ankita Mittal
    Ankita Mittal
    Manager,
    Market Research & Consulting

    Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

    Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

    Testimonials

    user

    I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.

    DR CHIJIOKE ONYIA, MANAGING DIRECTOR, PineCrest Healthcare Ltd.
    user

    The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services

    Yukihiko Adachi CEO, Deep Blue, LLC.

    Reason to Buy

    • Informed Decision-Making
    • Understanding Market Dynamics
    • Competitive Analysis
    • Customer Insights
    • Market Forecasts
    • Risk Mitigation
    • Strategic Planning
    • Investment Justification
    • Identifying Emerging Markets
    • Enhancing Marketing Strategies
    • Boosting Operational Efficiency
    • Tracking Industry Innovations
    • Aligning with Regulatory Trends
    Your Key Concerns Addressed - Question & Answer
    Can I view a sample of the report before purchasing?

    Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.

    Is analyst support included with the purchase?

    Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.

    What are the next steps once I place an order?

    Once your order is successfully placed, you will receive a confirmation email along with your invoice.

    • For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
    • For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.

    Can the report be tailored to suit my specific needs?

    We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.

    In what format is the report delivered?

    The report is available in either PDF format or as an Excel dataset, depending on the license you choose.

    The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
    Please review the license options at checkout or contact us to confirm which formats are included with your purchase.

    How secure is the payment process on your platform?

    Our payment process is fully secure and PCI-DSS compliant.

    We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
    You can make your purchase with confidence, knowing your personal and financial information is safe with us.

    Do you provide special pricing for buying multiple reports?

    Yes, we do offer special pricing for bulk purchases.
    If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.

    Can I connect with your team to discuss the report before buying?

    Yes, absolutely.
    Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.

    Will I get a billing invoice upon purchase?

    Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
    If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.

    Is there support available if I can’t access my report?

    Yes, certainly.
    If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.

    Our Clients

    The List of Companies - Authentication and Brand Protection Market

    1. AlpVision SA
    2. Authentic Vision
    3. Applied DNA Sciences, Inc
    4. Eastman Kodak Co
    5. De La Rue Plc
    6. Avery Dennison Corp
    7. Centro Grafico dg S.p.A
    8. Giesecke Devrient GmbH
    9. 3M Co
    10. Authentix
    Sales Assistance
    US: +1-646-491-9876
    UK: +44-20-8125-4005
    Email: sales@theinsightpartners.com
    Chat with us
    DUNS Logo
    87-673-9708
    ISO Certified Logo
    ISO 9001:2015
    ISO Certified Logo