Automotive Airbag ECU Market Size, Share | Growth 2028

Automotive Airbag ECU Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Standard and Premium), Airbag Type (Frontal Airbag ECU and Curtain Airbag ECU), and Vehicle Type (Passenger Vehicles and Commercial Vehicles)

  • Report Code : TIPRE00022355
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 190
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The Automotive Airbag ECU Market is projected to reach US$ 7,868.11 million by 2028 from US$ 6,224.95 million in 2021; it is expected to grow at a CAGR of 3.78% from 2022 to 2028.

The increasing government initiatives to strengthen vehicle safety evaluation systems are providing significant growth opportunities for the automotive airbag ECU market players. The growing awareness among consumers about vehicle safety features, along with a rise in willingness to pay extra costs for airbags with better features, signifies a vast potential for the automotive airbag ECU market. The New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP) has brought multiple changes and adaptations regarding the region's socioeconomic development, focusing more on road safety. In countries such as Malaysia, Indonesia, Thailand, and Singapore, these safety programs are fueling the market growth. In APAC, China and India are among the countries that continuously focus on enhancing road safety. In India, the Bharat New Vehicle Safety Assessment Program (BNVSAP) initiative is a voluntary star rating system based on crash safety performance features. The program focuses on systems such as front airbags, anti-lock braking systems (ABS), and seat belt reminder generators while evaluating cars. The UN initiative Decade of Action for Road Safety, introduced in October 2021, has helped to bring down the number of fatalities associated with road accidents.

The automotive airbag ECU market has been segmented on the basis of product type, airbag type, vehicle type, and geography. Based on product type, the market is bifurcated into standard and premium. Based on airbag type, the automotive airbag ECU market is bifurcated into frontal airbag ECU and curtain airbag ECU. Based on vehicle type, the market is segmented into passenger vehicles and commercial vehicles. Based on geography, the Automotive Airbag ECU Market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). APAC accounted for a significant share of the market in 2021.

The key players operating in the Automotive Airbag ECU Market include Continental AG, Robert Bosch GmbH, Denso Corporation, Autoliv, and Aptiv Plc. In addition to these, several market players have been analyzed to understand the automotive airbag ECU market.

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Automotive Airbag ECU Market: Strategic Insights

automotive-airbag-ecu-market
Market Size Value inUS$ 6,224.95 Million in 2021
Market Size Value byUS$ 7,868.11 Million by 2028
Growth rateCAGR of 3.78% from 2022 to 2028
Forecast Period2022-2028
Base Year2021
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Impact of COVID-19 Pandemic on Automotive Airbag ECU Market

In North America, the COVID-19 pandemic significantly impacted automotive and electronics industries, and supply chain businesses. The reduction in consumers' willingness to make high-value purchases amid the economic uncertainties associated with the global health crisis resulted in a decrease in demand for new cars in the region in 2020, which hampered the market for passenger vehicle components, such as airbags and airbag ECUs. In March 2020, the US witnessed a 30% decline in car sales compared with the sales reported in the previous year. However, there has been a brief rise in interest in electric and hybrid electric vehicles, which propelled the demand for airbag ECUs during this period. Many companies, including GE and Ford, divested their technical programs, and diverted funds and resources into EVs. Volvo pushed the presentation of its fully autonomous Level-4 vehicle autonomy system to 2027, which was earlier planned for 2024. Such divestments and delays reflected negatively on the growth of the airbags ECU market in North America in 2020.

Lucrative Regions in Automotive Airbag ECU Market

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Market Insights – Automotive Airbag ECU Market

Adoption of Airbag ECUs in Electric Vehicles to Emerge as Major Trend in Future

The growing popularity of electric vehicles is primarily attributed to the need for low-emission vehicles, and subsidies and tax rebates offered by different country governments to the user of zero-emission vehicles. Per the estimates from the Global Electric Vehicle Outlook, the sales of electric cars, including fully electric and plug-in hybrid vehicles, increased in 2021 to a new record of 6.6 million units. Moreover, in China, electric car sales increased significantly in 2021 to 3.3 million, accounting for ~50% of the global sales. EV sales also surged strongly by 65% in Europe to reach 2.3 million units, and in the US that sales doubled to 630,000 units in 2021. The growing scale of EV manufacturing is expected to strengthen the demand for automotive airbag ECUs during the forecast period. Electric cars are equipped with airbags and seatbelts with advanced features to ensure an enhanced travel experience.

In December 2021, Continental AG localized its value chain in India including stages ranging from R&D to design—to cater to the rising demand for ACUs in the country. The company’s manufacturing plant located in Bengaluru produces 1 million ACUs a year.

Product Type-Based Insights

The automotive airbag ECU market has been divided into two categories based on product type: basic and premium. In 2021, the premium market share was the highest. This is because of more safety measures being introduced, which satisfy the expectations of the market for high-end vehicles.The premium segment held a larger market share in 2021. This is because of more safety features which meets the demands from the premium vehicles market.

Airbag Type-Based Insights

Based on airbag type, the Automotive Airbag ECU Market is categorized into frontal airbag ECU and Curtain airbag ECU. The frontal airbag ECU segment held a larger share of the market in 2021. The growing awareness for passenger’s safety during driving is expediting the segment growth.

Players operating in the Automotive Airbag ECU Market are mainly focused on the development of advanced and efficient products. For instance, in August 2019, Hyundai Mobis announced the Safety Integrated Control Module to ensures greater safety with the efficient operation of automotive safety devices. This new module combines two separate ECU of airbags and electronic seatbelts into a single unit.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Airbag Type, and Vehicle Type

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, UAE, UK, US

Frequently Asked Questions


What is the incremental growth of the automotive airbag ECU market during the forecast period?

The incremental growth of the automotive airbag ECU market during the forecast period is US$ 1643.1 million with a CAGR of 3.7%

Which is the leading product type segment in the automotive airbag ECU market?

The ‘premium’ segment led the automotive airbag ECU in 2021.

What will be the global market size for the automotive airbag ECU market by 2028?

The global automotive airbag ECU market size is projected to reach US$ 7868.1 Mn by 2028.

Which countries are registering a high growth rate during the forecast period?

US, UK, India, South Africa, and Brazil are the countries are registering a high growth rate during the forecast period.

Which is the fastest growing regional market?

APAC is the fastest-growing regional market in the global Automotive airbag ECU market in 2021.

Which are the key players holding the major market share of automotive airbag ECU market?

The key players holding the major market share of automotive airbag ECU are Aptiv; Autoliv Inc; Hyundai Mobis; Robert Bosch GmbH; Continental AG; Hella GmbH; ZF Friedrichshafen AG; Mitsubishi Electric Corporation; Denso Corporation; and Veoneer Inc.

What are the future trends of the automotive airbag ECU market?

The Future trends impacting the automotive airbag ECU market are adoption of Airbag ECUs in Electric Vehicles and growing preference in commercial vehicles.

What is the estimated global market size for the automotive airbag ECU market in 2021?

The global automotive airbag ECU market was valued at US$ 6224.95 Mn in 2021

What are the driving factors impacting the global automotive airbag ECU market?

The driving factors impacting the Automotive airbag ECU market are
• Stringent Safety and Regulatory Standards for Vehicles
• Technological Advancements in Airbag ECUs

The List of Companies - Automotive Airbag ECU Market

  1. Aptiv
  2. Autoliv Inc
  3. Continental AG
  4. Denso Corp
  5. Hyundai Mobis
  6. Robert Bosch Gmbh
  7. Hella Gmbh and Co. Kga
  8. ZF Friedrichshafen AG
  9. Mitsubishi Electric Corporation
  10. Veoneer Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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