The automotive windshield washer system market is expected to grow from US$ 6,435.4 million in 2021 to US$ 9,234.3 million by 2028; it is estimated to grow at a CAGR of 5.3% from 2021 to 2028.
The rise in annual automotive sales globally continues to be the most significant factor supporting the growth of the global automotive windshield washer system market. The windshield washer system significantly enables automotive drivers' visibility in numerous weather conditions, including snowfall, rainfall, and winds. Therefore, the automotive windshield washer system has become a significant component across commercial and passenger vehicles. The historical vehicle units sold annually accessed from Organisation Internationale des Constructeurs d'Automobiles (OICA) offer a significant surge in the number of automotive windshield washer systems sold through OEMs in overall vehicles sold (in million units), especially in the past few years. Furthermore, the rising disposable income of individuals, mainly among the emerging nations in Asia-Pacific, continues to offer a lucrative market growth for passenger vehicles; it is subsequently expected to provide several business opportunities for the automotive windshield washer system market. Moreover, tropical and continental weather conditions prevailing in several Asian countries are projected to offer a steady demand for automotive washer systems through aftermarket sales and repairs, thereby driving the growth of the automotive windshield washer system market.
The automotive windshield washer system market is driven by the rising automotive sector, particularly vehicle sales. Consumers are increasingly aware of the necessity of greater visibility and safety when driving in normal and harsh conditions. Therefore, the automotive windshield washer system market is expected to grow. Due to the developing transportation industry and increased use of light commercial vehicles, the demand for commercial vehicles in North America has been steadily growing. The need for lightweight vehicle components to be integrated into light commercial vehicles is expected to increase considerably. The global automotive manufacturing output is predicted to fuel the growth of the automotive windshield washer system market due to a growing urban population and increased adoption of fuel-efficient automobiles.
Increased demand for electric and hybrid cars is due to rising consumer awareness of fuel-efficient vehicles and government laws to reduce vehicle emissions. Hybrid cars are powered by an electric motor, a natural gas engine, or internal combustion (IC) engine and use IC engines to power the batteries in electric and hybrid vehicles due to their low emissions. Several governments are working toward raising awareness about electric and hybrid vehicles to limit the usage of traditional gasoline-powered vehicles. They offer various perks and subsidies to enhance the manufacturing capacity of electric and hybrid cars and tax incentives to consumers who buy them. This is directly influencing the aftermarket and automotive OEM components industry, thereby driving the growth of the automotive windshield washer system market.
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Automotive Windshield Washer System Market: Strategic Insights
Market Size Value in US$ 6,435.4 million in 2021 Market Size Value by US$ 9,234.3 million by 2028 Growth rate CAGR of 5.3% from 2021 to 2028. Forecast Period 2021- 2028 Base Year 2021
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Automotive Windshield Washer System Market: Strategic Insights
| Market Size Value in | US$ 6,435.4 million in 2021 |
| Market Size Value by | US$ 9,234.3 million by 2028 |
| Growth rate | CAGR of 5.3% from 2021 to 2028. |
| Forecast Period | 2021- 2028 |
| Base Year | 2021 |
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Impact of COVID-19 Pandemic on Automotive Windshield Washer System Market
North America is greatly influenced by the strong presence of the US, owing to its considerable penetration of passenger vehicles per capita and several automobile manufacturing capabilities. Though the US witnessed a notable surge in COVID-19 cases, the lack of stringent government measures and restrictions slightly impacted the overall automotive industry; hence the automotive windshield washer system market witnessed a moderate impact due to the COVID-19 outbreak. However, the ongoing US and China trade war influenced the availability of materials and components for various automotive OEMs following the pandemic. Moreover, Mexico and Canada countries witnessed a decline in the demand for automotive sales, which hampered the demand for various automotive components, including washer systems and related components.
Lucrative Regions for Automotive Windshield Washer System Market
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Automotive Windshield Washer System Market Insights
The effective integration of the Internet of Things (IOT) allows automotive components and systems to interact with their surroundings and internal systems to provide efficient solutions. Rain-sensing wipers are steadily gaining acceptance in the mid-size automobile category. Many businesses are also developing a synchronized system merging weather forecast and rain-sensing wiper technology in collaboration with prominent automotive manufacturers. For example, Valeo has made technological advancements in the wiping mechanism. Valeo Service is the industry leader in car wipers and wiping systems, with Valeo wiper blades fitted to more than ~50% of European vehicles off the assembly line. Its aftermarket range covers 95% of the Indian car market. The company is continuously trying to improve wiper blade technology. Nevon Projects' release of the Portable 3 in 1 Car Washing & Wiper is one of the elements driving the popularity of automotive windshield washer systems. The introduction of the flat wiper blade is one of the most significant advancements in wiper blades in recent years.
Component-Based Market Insights
Based on component, the automotive windshield washer system market is segmented into hose & connectors, nozzles, reservoirs, pumps, and wipers. In 2021, the
pumps
segment accounted for the largest market share in the automotive windshield washer system market.Automotive Windshield Washer System Market, by Component, during 2020–2028 (%)
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Component-Based Market Insights
Based on vehicle type, the automotive windshield washer system market is segmented into commercial vehicle, passenger vehicle, and off-road highway vehicle. In 2021, the passenger vehicle segment accounted for the largest market share.
Market players adopt strategies, such as mergers, acquisitions, and market initiatives, to maintain their position in the automotive windshield washer system market. A few developments by key players in the market are listed below:
- In March 2022, Mergon announced its acquisition of Weltonhurst to increase its production capabilities and offer a foundation for the company to extend its operations with UK-based clients. Weltonhurst has been manufacturing plastic components for the industrial, healthcare, and packaging industries for over four decades and has a long list of satisfied customers in the UK and internationally.
- In August 2021, HELLA and Faurecia agreed to merge their companies. Faurecia bought a 60% interest in HELLA from its pool shareholders and made a tender offer for the remaining HELLA shares at €60 per share in this joint venture. The two firms have merged to form the world's seventh-largest automotive supplier, making them a global market leader in high-growth technological sectors.
Company Profiles in the Automotive Windshield Washer System Market Report
- Robert Bosch GmbH
- Bowles Fluidics
- Continental AG
- Denso Corporation
- Doga
- Hella
- Kautex
- Mergon Group
- Mitsuba Corporation
- Trico Products Corporation.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, and Vehicle Type
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Australia, Canada, China, France, Germany, India, Italy, Japan, MEA, Mexico, Middle East and Africa, Russian Federation, SAM, South America, South Korea, United Kingdom, United States
Frequently Asked Questions
The key companies operating in the Automotive windshield washer systems market profiled in the report include Robert Bosch GmbH, Bowles Fluidics, Continental AG, Denso Corporation, Doga, Hella, Kautex, Mergon Group, Mitsuba Corporation, and Trico Products Corporation.
Asia Pacific dominated the automotive windshield washer system Market in 2020.
The Europe area, on the other hand, is expected to develop at the quickest rate throughout the projection period.
Due to the continuous advancements in technology, capabilities of the washer system to perform across varying weather conditions have improved significantly in the past decade. Moreover, as numerous system providers and market stakeholders, such as material suppliers, technology providers, and OEMs, continue to provide the necessary increment in the overall improvement of the windshield washer system, the market is poised to witness a robust as well as an efficient solution capable of ensuring seamless performance in cold weather condition and other environments..
The growth of the automotive sales continues to play a substantial crucial role in the growth of the overall market globally during the past years and is projected to remain significant factor in powering the system demand in the coming years. Factors such as rising disposable income fueling the demand for passenger vehicles in the APAC countries along notable presence of automotive manufacturing facilities in the APAC is projected to accelerate the growth of the overall global market during the forecast period.
As several market players provide products, components, and washer systems with limited points of difference across their competitors, the scope of sustainable competitive advantage plays a crucial role. As a result, a strategic investment into the development of a washer system that features low-cost, innovative, and efficient solutions could provide a significant business opportunity for the market players during the coming years. For instance, Ford Global Technologies LLC patented a windshield washer system during cold weather conditions during the early 2000s. Hence, continuous investment into strategic research & development, partnerships, and alliances with stakeholders could yield market-disrupting solution and simultaneously provide numerous lucrative business opportunities for the market players in the coming years.
The List of Companies - Automotive Windshield Washer System Market
- Robert Bosch GmbH
- Bowles Fluidics
- Continental AG
- Denso Corporation
- Doga
- Hella
- Kautex
- Mergon Group
- Mitsuba Corporation
- Trico Products Corporation.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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