[Research Report] The biscuit market was valued at US$ 76,886.00 million in 2018 and is projected to reach US$ 111,079.29 million by 2027; it is expected to grow at a CAGR of 4.2% from 2019 to 2027.
Biscuits are small pieces of bread made from a mixture of flour, sugar or salt, butter or vegetable shortening, and baking powder as a leavening agent. There are a variety of biscuits available in the market, such as sweet biscuits, savory biscuits, digestive biscuits, and filled biscuits, among others. Digestive biscuits are a rich source of fiber and are preferred by the consumers who want to avoid consumption of sugar and fructose corn syrups. Biscuits comprise of many nutritional factors such as fats, fibers, and carbohydrates that are essential to human health. The high nutritional value of biscuits makes them a highly preferred breakfast meal consumed globally. Factors such as increasing demand for convenience snacking coupledwith availability of healthy biscuit option is propelling the growth of biscuit market globally. Also, rising trend for food-on-the-go is one of the fundamental considerations for consumers while purchasing food products, hence it has become a lucrative factor for fuelling the market. In addition, frequent launches with new formulations in the basic product such as gluten free, low fat, low carb, high fibre and organic biscuits to attract consumers has further enhanced the market growth.Based on type, the biscuits market has been segmented into sweet, savory, crackers, filled, wafers, and others. Based onpackaging, the biscuits market has been segmented into pouches/packets, boxes, and jars. Based on distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
Asia Pacific is expected to register the highest CAGR of 4.8% in the global biscuits market during the forecast period.Several domestic and international companies have a strong foothold in the region. China holds a major share of the market in Asia Pacific, followed by India and Japan. The region largely supports the growth of the biscuits market through effective manufacturing and trade policies, Changing consumer taste preferences and rising demand for processed food, and the availability of numerous product variants boost the growth of the biscuits market in Asia Pacific. Also, the growing demand for biscuits in the snack category due to the elevating preference for convenience food or on-the-go snacks further propels the biscuits market in this region. Innovation in the packing of the products plays a significant role in the rising demand for biscuits in Asia Pacific.
Impact of COVID-19 Pandemic on Biscuits Market
COVID-19 outbreak first began in Wuhan (China) during December 2019, and since then it has spread across the globe at a fast pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths as of March 2020. The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The overall market breakdown due to COVID-19 is also affecting the growth of the biscuits market due to shutting down of factories, obstacle in supply chain, and downturn in world economy.
Global Biscuits Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Use of good-quality raw materials with growing clean label trend
The selection of a prime quality of raw materials is a major aspect of standardized production, and multinational businesses need to invest in into acquire the clean label. To produce biscuits of desired variety and quality, companies are striving to select the best quality flour and essential raw material, which can be supplied continuously with the same superiority. As the biscuit products are not essential goods, attractive ingredients and health benefits or related feature can help the producers win consumers attention. Companies are also focusing on the external appearance of the packaging, which is contributing to the sale of the product. Further, the quality of packaging of exported biscuit products and appropriateness of the product for the taste of people from different export countries also impact international business of biscuit manufacturers. Hence, companies are looking after using fine-quality raw materials in production as well as packaging for securing larger market share.
Type-Based Market Insights
The biscuits market, based on type, has been segmented into sweet, savory, crackers, filled, wafers, and other biscuit types. The sweet segment accounted for the largest share of the global biscuits market in 2018;the market for the filled biscuits is expected to grow at the highest CAGR during the forecast period. Sweet biscuits are consumed worldwide owing to their taste, energy content, and easy availability. The high nutrient content of sweet biscuits also makes it a preferred choice of consumers. Moreover, the growing preference for convenient snacking, together with easy accessibility for consumers through the advancing retail sector, is favoring the growthofthe sweet biscuits market.
Global Biscuits Market, by Type– 2018 and 2027
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Packaging-Based Market Insights
The biscuits market, based on packaging,is segmented intopouches/packets, boxes, and jars.In 2018, the pouches/packets segment accounted for the largest share ofthe global biscuits market, whereas the boxes segment is expected to register the fastest CAGR during the forecast period. Biscuit packaging is mainly done to present the biscuits in an attractive way display the biscuit type, ingredients, and weight maintain the freshness and flavor of biscuits for longer shelf life and protect the biscuits from external harm among other reasons. Moreover, packing biscuits in pouches or packets adds aesthetic attributes that appeal to the customers or helps in easy recognition.
Distribution Channel-Based Market Insights
The biscuits market, based on distribution channel,is segmented into supermarkets and hypermarkets, convenience stores, online retail, and other distribution channel.In 2018, the supermarkets and hypermarkets segment accounted for the largest share of the market, whereas the online retailsegment is expected to register the highest CAGR during the forecast period. Supermarkets and hypermarkets are self-help shops giving a wide variety of biscuits such as sweet biscuits, savory, crackers, filled or coated, and wafers. Supermarkets and hypermarkets offer extensive merchandise mix along with different brands of biscuits, placed under the same roof. Biscuits have a dedicated section in the supermarkets and hypermarkets, thus the customers are easily guided to a single point to choose from a wide variety. Therefore, consumers prefer buying biscuit products in supermarkets and hypermarkets. Moreover, the presence of large supermarkets and hypermarkets chains in developed and developing countries boost the sales of biscuits through this channel.
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Biscuits Market: Strategic Insights
Market Size Value in US$ 76,886.00 Million in 2018 Market Size Value by US$ 111,079.29 Million by 2027 Growth rate CAGR of 4.2% from 2019-2027 Forecast Period 2019-2027 Base Year 2019
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Customize Research To Suit Your Requirement
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Biscuits Market: Strategic Insights
| Market Size Value in | US$ 76,886.00 Million in 2018 |
| Market Size Value by | US$ 111,079.29 Million by 2027 |
| Growth rate | CAGR of 4.2% from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
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Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Mergers and acquisitionsare commonly adopted strategies by companies to expand their footprint worldwide. Britannia Industries Limited, Burton's Biscuit Company, and Mondelez International, Inc., are among the market players implementing this strategyto enlarge the customer base and gain significant market share globally, which, in turn, permits themmaintain their brand name in the global market.
Biscuits Market – By Type
- Sweet
- Savory
- Crackers
- Filled
- Wafers
- Others
Biscuits Market – By Packaging
- Pouches/Packets
- Boxes
- Jars
Biscuits Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Store
- Online Retail
- Others
Company Profiles
- Britannia Industries Limited.
- Burton's Biscuit Company
- ITC Ltd
- Kellogg Company
- Lotus Bakeries NV
- Mondelez International, Inc
- Nestlé S.A
- United Biscuits (UK) Limited
- Parle Products Pvt. Ltd
- Walkers Shortbread Ltd
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type ; Packaging ; Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The growth of the sweetsegment is primarily attributed to the growing preference for convenient snacking, together with easier accessibility of consumers through the advancing retail sector is favoring the demand for sweet biscuits, globally. The high nutrient content of sweet biscuits also makes it a preferred choice of consumers.Innovative packaging solutions and exotic flavors like chocolate confectionery, has made sweet biscuits the pioneer in premium snack offering, worldwide
The major players operating in the global biscuits market are Britannia Industries, Burton’s Biscuit Company, ITC limited, Kellogg Company, Lotus Bakeries, Mondelez International, Nestlé S.A.; among many others.
In 2018, the biscuits market was predominant in Asia Pacific at the global level. The demand for biscuit is expected to increase in the region with the rising demand from the food and beverage industry. Moreover, availability of flavors, such as chocolate, butter cream and peanut butter, is expected to contribute to the growth. Also, urbanization, rising disposable income and changing lifestyle further boost the biscuit market in the Asia Pacific region.
The List of Companies - Global Biscuits Market
- Britannia Industries Limited
- Burton's Biscuit Company
- ITC Ltd.
- Kellogg Company
- Lotus Bakeries NV
- Mondelez International, Inc.
- Nestlé S.A
- United Biscuits (UK) Limited
- Parle Products Pvt. Ltd.
- Walkers Shortbread Ltd.
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- Data Collection and Secondary Research:
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Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
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- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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