Flatbread market accounted to US$ 81,796.6 Mn in 2018 and is expected to grow at a CAGR of 6.6% during the forecast period 2019 - 2027, to account to US$ 145,180.9 Mn by 2027.
The largest market share of the North American region is primarily attributed to changes in lifestyle patterns of consumers and preference toward frozen flatbread products. Additionally, the busy lifestyle and changing food habits of the consumers in developed countries such as the US and Canada has led to a surge in demand for convenience food. Flatbreads are widely used in preparing convenience food such as flatbread sandwiches, tortillas, rolls, etc. Therefore, the rising demand for convenience food is projected to boost the demand for flatbread in North America. Moreover, the demand for organic, gluten-free, and non-GMO flatbread products is projected to boost over the forecast period. These products are gaining high acceptance among health-conscious consumers in North America and are positively influencing the growth for the flatbread market in the region.
Global Flatbread Market
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Market Insights
Rising demand for healthy flatbread products has led to the growth of flatbread market
Consumers in developed and developing countries, such as the US, Canada, Germany, France, China, and Japan, are becoming more health-conscious owing to limitless access to online information. This has positively affected the growth of businesses looking to market flatbread products. Health-conscious consumers are more likely to look for specific information associated with food products they are purchasing. Rising consumer awareness regarding health is propelling the demand for healthy, flatbread products such as low fat and sugar. Additionally, factors such as consumer awareness of health issues, higher personal incomes, greater focus on fitness, and rapid urbanization are driving the demand for healthy flatbread products. Major producers in the market are constantly focusing on introducing flatbread products that are rich in nutrients to attract a new consumer segment in developed countries. The health benefits offered by a few type of flatbreads coupled with rising demand for healthy flatbread products drives the growth of the flatbread market.
Introduction of organic, non-GMO, and gluten-free flatbread products will create growth opportunities for the global flatbread market
The demand for organic, non-GMO, and gluten-free flatbread products has grown considerably over the past few years in developed countries. Increasing awareness among consumers about the health benefits of organic, non-GMO, and gluten-free flatbread has bolstered the demand for these products in the market. Additionally, the higher purchasing power of consumers in developed countries such as the US, Canada, Germany, France, UK, Australia, and China is projected to boost the demand for organic products. Consumers in these countries are willing to pay higher prices for products that offer health benefits. Growing food safety concerns among consumers is the main factor driving the demand for organic flatbread.
Product Insights
Based on product, the flatbread market is bifurcated based on tortilla, naan, pita and others. The tortilla segment dominated the global flatbread market. A tortilla is a thin round of unleavened flatbread used in Mexican cuisine. They are mainly used in making enchiladas, burritos, and wraps such as taco. Tortillas are high in protein, vitamins & minerals. Therefore, the demand for tortillas is increasing, owing to its nutritional properties, coupled with the growing health-conscious population across the globe. The rising demand for Mexican food in several regions such as Europe and the Asia Pacific regions is expected to drive the growth for the flatbread market all over the globe.
Distribution Channel Insights
The flatbread market is bifurcated based on distribution channel into supermarket and hypermarket, bakeries, convenience store and others. The supermarket and hypermarket segment accounted for the largest share in the global flatbread market. Among several distribution channel, supermarket and hypermarket have gained relative importance. Producers sell their product to distributors who provide those products to the hypermarkets and supermarkets, depending upon their demand. This proves to be beneficial as the product would get a good sales image in these stores; moreover, there would be no wastage of these products as the manufacturing would take place only on demand and in specific numbers. Apart from this, these stores represent a large variety of product which allows easy comparison and accessibility to several brands. The increasing number of hypermarkets and supermarkets is expected to support the growth of the global flatbread market during the forecast period.
Rest of Middle East and Africa Flatbread Market by Distribution Channel
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Flatbread Market: Strategic Insights
Market Size Value in US$ 81,796.6 Million in 2018 Market Size Value by US$ 145,180.9 Million by 2027 Growth rate CAGR of 6.6% from 2019-2027 Forecast Period 2019-2027 Base Year 2019
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Flatbread Market: Strategic Insights
| Market Size Value in | US$ 81,796.6 Million in 2018 |
| Market Size Value by | US$ 145,180.9 Million by 2027 |
| Growth rate | CAGR of 6.6% from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
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Merger and acquisition and product news were observed as the most adopted strategies in global flatbread market. Few of the recent developments in the global flatbread market are listed below:
2019:Signature Flatbreads launched their new product within its Deli Kitchen brand, its new Greek style flatbreads. It is available in the market in ready to eat format.
2017:California Lavash, a California-based flatbread company, announced Garlic Naan's addition to its hand-stretched flat bread line.
2017:Conagra Brands entered into a definitive agreement to acquire the Sandwich Bros. of Wisconsin business, which produces frozen breakfast and entrée flatbread sandwiches.
GLOBAL FLATBREAD MARKET SEGMENTATION
Global Flatbread Market - By Product
- Tortilla
- Naan
- Pita
- Others
Global Flatbread Market - By Distribution Channel
- Supermarket and Hypermarket
- Bakeries
- Convenience Store
- Others
Global Flatbread Market - By Geography
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- Italy
- UK
- Spain
- Turkey
- Rest of Europe
Asia Pacific
- Australia
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Middle East and Africa
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
South America
- Brazil
- Argentina
- Rest of SAM
Company Profiles
- American Flatbread Company Inc.
- California Lavash
- Conagra Brands, Inc.
- Evron foods Ltd
- GRUMA, S.A.B. DE C.V
- Klosterman Baking Company
- Kontos Foods Inc.
- Kronos
- Signature Flatbreads Ltd
- Stonefire
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product ; Distribution Channel and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The growing demand for convenience food products and rising demand for healthy flatbread products have been the major factors that have been favoring the flatbread market all over the globe. With the growth of the fast-food industry and the rise in the disposable income of consumers, consumers are inclining toward convenience foods. Currently, convenience foods are able to sufficiently meet the food requirements of the population in developed countries. As flatbreads are widely used in preparing food products such as flatbread sandwiches, tortillas, and rolls, the flatbread demand is projected to boost during the forecast period.
The North America accounted for the largest market in the flatbread region. Several domestic and international companies have a strong foothold in the North American region. In the North America region, the US is a major market for flatbread. The rise in demand for convenience food due to the increasing working population has led to a rise in demand for flatbread in the developed and developing countries in North America. Over the past few decades, demand for convenience foods that save household time in meal preparation and cleanup has grown in the US and Canada. Various types of flatbread products such as tortilla, naan, and pita are extensively available in the supermarket and hypermarkets in the US and Canada. Tortillas are more popular in Mexico. This factor has propelled the demand for flatbread products in the North America region.
Tortilla is the most widely used flatbread product all over the globe. The mass production of tortilla products and automation in the food and beverage industries has ensured that tortillas are manufactured at low price and are available to customers at low unit cost. The availability of factory produced tortillas with homemade or traditional taste at reasonably low cost is expected to drive the growth of the global tortilla market. The growing share of woman the workforce, rapid urbanization, and the rise in demand for convenience foods such as tortillas is anticipated to spur the growth of tortillas during the forecast period.
The List of Companies in Global Flatbread Market
- American Flatbread Company
- California Lavash
- Conagra Brands, Inc.
- Evron Foods Ltd
- GRUMA, S.A.B. DE C.V
- Klosterman Baking Company
- Kontos Foods Inc
- KRONOS
- Signature Flatbreads LTD
- Stonefire
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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