Blueberry Extracts Market Trends and Analysis by 2027

The blueberry extracts market was valued at US$ 201.0 million in 2018 and is expected to grow at a CAGR of 10.1% from 2019 to 2027 to reach US$475.9 million by 2027.

Blueberry extract is prepared from blueberry fruits. Blueberry extract is considered a natural health supplement that is prepared from blueberry juice in a concentrated form. It is quite a rich source of nutrients as well as antioxidants, and they further extract contains beneficial plant compounds such as flavonol quercetin and anthocyanins. Blueberry extract finds applications in different industries such as food and beverage industries, dietary supplements, pharmaceuticals, among others. In natural medicine, blueberry extract is further said to have several health benefits, such as improved blood vessel health. The blueberry extract also helps to diminish the risk of macular degeneration, the irreversible condition that occurs while the macula, the middle portion of the retina, deteriorates. Blueberries also contain moderate amounts of sugar; hence, they don't have severe effects on blood sugar levels; due to this, people love to have blueberry extract.

The blueberry extract market in the Asia Pacific is expected to grow at the highest CAGR of 10.6% during the forecast period. Moreover, Asia Pacific holds a significant share in the global blueberry extract market due to the high use of blueberry extract in various applications. China, Japan, and India are the leading countries in terms of the use of the blueberry extract. China dominated the Asia Pacific blueberry extract market in 2018 and is projected to lead the market during 2019–2027. Demand for blueberry extract is increasing from several end-use industries in this region due to its nutritional profile. Blueberry extract has further observed a rise in demand from the nutraceutical industry owing to its beneficial nutritional profile. Blueberry is full of antioxidants, which further makes it a preference for companies in supplements and food product manufacturing. All these factors are influencing the demand for this product in this region.

The recent COVID-19outbreak began in Wuhan (China) in December 2019, and since then, it has spread at a fast pace across all regions in the world. As of May 2020, the US, India, Brazil, Russia, Spain, the UK, and some other countries are among the worst-hit countries in terms of confirmed cases and reported deaths. The outbreak has been affecting economies in various countries due to lockdowns, travel bans, and business shutdowns called protective measures to stop the spread of COVID-19. The food processing industry is considered as one of the major industries in the world that are suffering serious factory shutdown, supply chain disruptions, technology events cancellations, and office shutdowns because of this outbreak. Even though some of the manufacturers are trying to recover their loss by implementing new strategies, it will take ample time to overcome the pandemic loss.

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Blueberry Extracts Market: Strategic Insights

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Market Insights

Increasing Application of Blueberry Extract in Food and Beverages, Cosmetics and Skin Care, and Nutraceuticals

Consumers nowadays are making themselves aware of healthy food habits. The drive for healthy living is the basic factor poised to boost the demand for healthy ingredients and extract, like blueberry extract. Consumers prefer more nutritional food products to enhance overall health & wellbeing. Blueberries are further known for preventing cancer since they contain vitamins like vitamin C and A. Furthermore, the several phytonutrients present in blueberries work as powerful antioxidants, which may further help in protecting cells against damage mainly caused due to linked free radicals. Hence, food and beverage manufacturers are frequently incorporating healthy ingredients, like blueberry, in the form of powder, liquid, pieces in on-the-go snacks. The utilization of natural fruit extracts in food and beverage products has helped to further increase the demand for instant baby food products, which is presumed to be the key driver for this market in the near future. Blueberries also contain different anthocyanins and polyphenols, etc., which are responsible for several health benefits. The high content of antioxidants found in the blueberry extract is also anticipated to create more demand for this ingredient in the cosmetics & skincare industry. Even because of its antioxidant properties, it is mostly going for nutraceutical application.

Form Insights

Based on form, the blueberry extract market is segmented into liquid, powder, dried (dehydrated), and puree. The liquid segment accounted for the largest share in market in 2018, and the powder segment is expected to register the fastest CAGR during 2019–2027. Liquid blueberry extract is known as a natural health supplement prepared from concentrated blueberry juice. It is a rich source of nutrients as well as antioxidants; the blueberry extract also contains beneficial plant compounds such as flavonol quercetin and anthocyanins; it is a class of compounds utilized to reduce inflammation as well as to protect against heart disease also cancer. Liquid blueberry extract is mainly used in food and beverage processing, and mostly it fits well in baking.

Application Insights

Based on application, the blueberry extract market is segmented into food and beverages, cosmetics and skincare, nutraceuticals, and Others. The food and beverages segment accounted for the largest share in the market in 2018, and the nutraceuticals segment is expected to register the highest CAGR during 2019–2027. Blueberry extract is highly utilized in food and beverage processing. Jams, jellies, preserves, honey, baked goods, blueberry filling, are common products available in the market. Juice and concentrates from blueberry extract are also gaining popularity among consumers. Blueberry extract is further used in savory baked goods as per consumer preference.

Distribution Channel Insights

On the basis of the distribution channel, the blueberry extract market has been segmented into direct sales and indirect sales. The indirect sale segment accounted for the largest share in the global blueberry extract market in 2018, and the direct sale segment is expected to register the highest CAGR during 2019–2027. An indirect sales channel is known for the sale of a good through a third party such as a wholesaler, retailer, distributor, and another third-party agent. Indirect sales channels for food delivery further includes supermarkets & hypermarket, convenience stores, online retail stores, and others. People find it convenient to pick up good in these stores, and usually, these stores have a high foothold of consumers; hence companies prefer to sell their food producers even blueberry extract through these stores. However, during the Covid-19 pandemic, consumers are highly preferring to buy food products online.

Mergers and acquisitions, and research and development are commonly adopted strategies by companies to expand their footprint worldwide. The blueberry extract market players are also implementing these strategies to enlarge the customer base and to gain significant market share in the world, which also allows them to maintain their brand name globally.

Blueberry Extracts Market Regional Insights

The regional trends and factors influencing the Blueberry Extracts Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Blueberry Extracts Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Blueberry Extracts Market Report Scope

Blueberry Extracts Market Players Density: Understanding Its Impact on Business Dynamics

The Blueberry Extracts Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Blueberry Extracts Market are:

1. Bio-Botanica Inc.
2. Carrubba Inc.
3. FutureCeuticals, Inc.
4. Life Extension
5. Mazza Innovation

Disclaimer: The companies listed above are not ranked in any particular order.

Report Spotlights 

• Progressive industry trends in the global blueberry extract market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the global blueberry extract market from 2017 to 2027
• Estimation of global blueberry extract demand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario and global blueberry extract demand
• Market trends and outlook as well as factors driving and restraining the growth of the global blueberry extract market
• Decision-making process by understanding strategies that underpin commercial interest with regard to the market growth

• Global blueberry extract market size at various nodes of market
• Detailed overview and segmentation of the global blueberry extract market, as well as its industry dynamics
• Global blueberry extract market size in various regions with promising growth opportunities

Global Blueberry Extract Market – by Form

• Liquid
• Powder
• Dried (Dehydrated)
• Puree

Global Blueberry Extract Market – by Application

• Food and Beverages
• Cosmetics and Skin Care
• Nutraceuticals
• Others

Global Blueberry Extract Market – by Distribution Channel

• Direct Sale
• Indirect Sale

Company Profiles

• Bio-Botanica Inc
• Carrubba Inc
• FutureCeuticals, Inc
• Life Extension
• Mazza Innovation
• Nutragreen Biotechnology Company
• HerboNutra
• Naturalin
• Shaanxi Guanjie Technology Co., Ltd
• Berrico