Lawn Mower Market Size, Trends, Shares, and Forecast - 2031

The lawn mower market size is projected to reach US$ 39.40 billion by 2031 from US$ 26.36 billion in 2024. The market is expected to register a CAGR of 6.1% during 2025–2031. The integration of smart technologies is expected to create a new trend in the lawn mower market during the forecast period.

Lawn Mower Market Analysis   

Several key players in the lawn mower industry are investing heavily in the development and production of commercial-grade mowers, spurred by increasing demand for high-performance, reliable, and sustainable machinery. Industry giants such as John Deere, Toro, Husqvarna, and Kubota are proactively positioning themselves to improve the sales of their commercial mower offerings. John Deere, for example, is well-known for its vast line of electric and gas-powered commercial mowers that are suitable for heavy-duty operations and equipped with the latest advancements, such as ergonomic control, heavy-duty construction, and advanced engine technology. Thus, the growing investments in commercial lawn mowing operations fuel the lawn mower market growth.

Lawn Mower Market Overview

The global lawn mower market has experienced substantial growth over the past decade, driven by factors such as increased spending on lawn maintenance, technological advancements, and a growing interest in residential gardening. The rising adoption of smart and automated lawn care equipment, particularly robotic lawn mowers, is projected to propel the market in the coming years. As consumers increasingly prioritize convenience and efficiency in home maintenance, the demand for robotic solutions that reduce manual labor has surged. These machines are equipped with features such as GPS tracking, remote control via smartphone apps, automated scheduling, and AI-enabled navigation, allowing users to maintain lawns effortlessly and with precision.

Based on category, the market is segmented into electric and non-electric/gas powered. The electric segment is projected to register a faster CAGR from 2025 to 2031. Sustainability trends are pushing consumers toward electric and battery-powered models, which are quieter, emit fewer emissions, and require less maintenance than traditional gas-powered mowers.

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Lawn Mower Market: Strategic Insights

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Lawn Mower Market Drivers and Opportunities

High Investments in Commercial Lawn Mowers

Administrators at business organizations, city council buildings, and other important properties seek mowers with improved efficiency, extended durability, and affordability to preserve more extensive outdoor grounds. As a result, they show readiness to invest high amounts in commercial lawn mowers. Commercial mowers are the preferred choice among landscape, sports turf maintenance, and public park maintenance companies, as they need specialized equipment to maintain large land areas. Compared to residential mowers, commercial mowers are designed to withstand the ill effects of their frequent use on large properties and faster performance requirements, along with facilitating more precise work with less downtime. These features render them indispensable to operations requiring around-the-clock performance, high productivity, and reduced operating costs. While cities and companies continue to look for ways to improve efficiency, they are also seeking fuel-efficient mowers aimed at conserving fuel and reducing emissions alongside providing a greener alternative to lawn maintenance. For example, battery and electric mowers have become more common in commercial applications due to the lower maintenance cost and emissions compared to gasoline-powered mowers. Stringent eco-regulations in most countries, particularly in urban areas, which focus on keeping noise and air pollution in check, further drive the demand for eco-friendly solutions.

Toro has invested in the innovation of the Titan Zero Turn mower, which is expected to enable professional landscape technicians to work with comfort and deliver greater productivity. Husqvarna is also investing in expanding its commercial line of robotic mowers, which are becoming a preferred solution for maintaining commercial properties with minimal human intervention. Such investments toward green, efficient, and high-performance solutions indicate the growing importance of commercial lawn mowers among landscaping and ground maintenance businesses, benefitting the lawn mower market.

Consideration of Regional Demand Patterns

Regional growth prospects in the lawn mower industry are spurred by urbanization, increasing disposable incomes, and growing landscape gardening interest. For example, in emerging nations such as India and Brazil, increased suburban residential buildings and an expanding middle-class population fuel demand for low-cost, easy-to-use electric mowers. Meanwhile, Europe and North America are seeing higher use of robotic and smart mowers, as observed by Husqvarna and Robomow, amid their efforts to extend their product lines in technologically developed markets such as Germany and the US. Thailand and Vietnam in Southeast Asia are experiencing growing commercial landscaping activity, indicating growth potential for the market for zero-turn and ride-on mowers. These local trends offer producers a chance to tailor their products to respond to particular requirements; for example, companies prioritize offering small mowers for suburban plots with limited areas or battery-powered versions in more ecologically aware markets. Thus, consideration of regional demand variations generates significant growth opportunities for the lawn mower market.

Lawn Mower Market Report Segmentation Analysis

Key segments that contributed to the derivation of the lawn mower market analysis are type, category, and end use.

• Based on the type, the market is segmented based on type into push mower, robotic mower, and ride-on mower. The robotic mower segment is expected to grow at the fastest CAGR over the forecast period.
• Based on category, the market is segmented into electric and non-electric/gas powered. The electric segment is anticipated to dominate the market during the forecast period.
• Based on end use, the market is segmented into residential and commercial. The commercial segment is expected to record a higher CAGR during the forecast period.

Lawn Mower Market Share Analysis by Geography

The geographic scope of the lawn mower market report is divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America. The market in Asia Pacific is expected to grow at a significant CAGR during the forecast period. Countries such as Australia, India, and South Korea are projected to present considerable growth opportunities to market players owing to the development in the landscape and residential sector. Moreover, many countries are undergoing rapid urbanization, with increasing relocation to cities and suburban areas. According to China's State Council, the urbanization rate of its permanent population is expected to increase to ~70% from 2023 to 2028. This urban expansion often includes the development of residential properties featuring yards and green spaces that require maintenance. Rising income levels are further boosting the demand for home and garden care products. In countries such as Japan, South Korea, and Singapore, there is a growing trend toward maintaining well-kept lawns and landscaped gardens. As a result, people are investing more in beautifying their outdoor spaces.

Technological advancements undertaken by the market players in countries including China, Japan, and South Korea focus on enhancing efficiency and consumer convenience. Chinese brands—Nicosail and HOOKII—incorporate the latest advancements in lawn care technology, including AI-powered vision systems and fuel-efficient and environmentally friendly engines into their offerings.

Lawn Mower Market Regional Insights

The regional trends and factors influencing the Lawn Mower Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Lawn Mower Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Lawn Mower Market Report Scope

Lawn Mower Market Players Density: Understanding Its Impact on Business Dynamics

The Lawn Mower Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Lawn Mower Market are:

1. Deere & Co
2. Andreas Stihl AG & Co. KG
3. Honda Motor Co Ltd
4. Robert Bosch GmbH
5. Husqvarna AB
6. Kubota Corp

Disclaimer: The companies listed above are not ranked in any particular order.

Lawn Mower Market News and Recent Developments

The lawn mower market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the key developments in the lawn mower market are as follows:

• Stanley Black & Decker's iconic CRAFTSMAN brand launched several new electric outdoor products designed to help doers tackle their lawn and garden chores with ease and efficiency. New products range from battery-powered mowers to cordless lawn and garden tools, providing power and runtime to meet yard care needs. (Source: Stanley Black & Decker, Company Website, April 2023)
• Chervon, the parent company of EGO and a leading global player in the Outdoor Power Equipment (OPE) and Power Tool industry, announced a strategic agreement with John Deere, a global leader in innovative and powerful turf equipment. The agreement will allow the brands to provide users with EGO battery-powered lawn care solutions through John Deere dealers. (Source: Chervon, Company Website, June 2023)

Lawn Mower Market Report Coverage and Deliverables

The "Lawn Mower Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Lawn mower market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Lawn mower market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Lawn mower market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the lawn mower market
• Detailed company profiles