Bottled Water Market to 2028 by Industry Size, Demand & Growth

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Bottled Water Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Sparkling and Still), Category (Functional and Conventional), Flavor (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

Publication Month: Jun 2022 | Report Code: TIPRE00004540 | No. of Pages: 150 | Category: Consumer Goods | Status: Published

The bottled water market is expected to grow from US$ 228.84 billion in 2022 to US$ 322.85 billion by 2028; it is estimated to grow at a CAGR of 5.9% from 2022 to 2028.

Bottled water is mostly of two types - carbonated/sparkling or still water. Bottled water is packaged drinking water that is purified and free from contamination.

In 2021, Asia Pacific dominated the global bottled water market; it is expected to retain its dominance during the forecast period. Increased awareness regarding waterborne diseases, an increased acceptance of premium bottled water, and the shift in the demand from carbonated soft drinks to bottled water are driving the demand for bottled water across Asia Pacific. There is an increasing preference for nutrient-fortified water owing to the rising health consciousness among consumers. Furthermore, an increased presence of consumers supporting sustainability and eco-friendly products is leading to an increased demand for eco-friendly bottled water packaging. Companies such as Danone, Coca-Cola, and Pepsi Inc. are increasingly focusing on developing eco-friendly bottled water packages, which will provide growth opportunities for the bottled water market in Asia Pacific.

Strategic Insights

Report Coverage - Bottled Water Market
Report CoverageDetails
Market Size Value inUS$ 228.84 Billion in 2022
Market Size Value byUS$ 322.85 Billion by 2028
Growth rateCAGR of 5.9% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
No. of Pages150
No. of Tables111
No. of Charts & Figures68
Historical data availableYes
Segments coveredType, Category, Flavor, and Distribution Channel
Regional scopeNorth America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country scopeUS, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
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Bottled Water Market Forecast, by Region, 2021–2028

Bottled Water Market Forecast, by Region, 2021–2028

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Market Insights
Shift in Demand from Carbonated Soft Drinks to Bottled Water

During the COVID-19 pandemic, consumers worldwide increasingly prioritized their health and wellness, boosting the demand for purified and ultra-purified bottled water. Consumers are increasingly consuming water on the go as it is a healthier option than high-calorie, carbonated, and sugary drinks such as sports drinks and juices. According to an article published in Beverage Industry in September 2021, the sales of bottled water grew by 4.7% in 2020. The growing awareness among the consumers regarding healthy beverages as well as the decision to abstain from carbonated soft drinks among many consumers is leading to an increased shift towards bottled water.

Type Insights

Based on type, the market is segmented into sparkling and still. The sparkling segment is expected to be the fastest-growing segment in the bottled water market. According to a recent report, consumers in the US are now consuming approximately 170 million gallons of sparkling water a year, with 67% drinking it daily or weekly. Consumers in North America are preferring sparkling water over soda, which is driving the demand for sparkling bottled water.

Bottled Water Market Share, by Type, 2021–2028

Bottled Water Market Share, by Type, 2021–2028

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Danone; FIJI Water Company LLC; GEROLSTEINER BRUNNEN GMBH & CO. KG; The Coca-Cola Company; Nestlé S.A; Nongfu Spring; BlueTriton Brands, Inc.; PepsiCo, Inc; Voss of Norway AS; and RHODIUS Mineralquellen und Getränke GmbH & Co. KG are among the key players operating in the bottled water market. The leading players adopt strategies such as mergers & acquisitions and product launches to expand their geographic presence and consumer base.  

Report Spotlights

  • Progressive trends in the bottled water industry to help players develop effective long-term strategies
  • Business growth strategies adopted by companies to secure growth in developed and developing markets
  • Quantitative analysis of the global bottled water market from 2020 to 2028
  • Estimation of the demand for bottled water across various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
  • Recent developments to understand the competitive market scenario and the demand for bottled water  
  • Market trends and outlook, coupled with factors driving and restraining the growth of the bottled water market
  • Understanding the strategies that underpin commercial interest with regard to the global bottled water market growth, aiding in the decision-making process
  • The bottled water market size at various nodes of market
  • Detailed overview and segmentation of the global bottled water market and its industry dynamics
  • The bottled water market size in various regions with promising growth opportunities

The "Global Bottled Water Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The market is segmented based on type, category, flavor, distribution channel, and geography. Based on type, the market is segmented into sparkling and still. Based on category, the market is segmented into functional and conventional. Based on flavor, the market is bifurcated into plain and flavored. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Based on geography, the market is segmented into five main regions North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. Asia Pacific is expected to be the fastest-growing region worldwide, followed by North America.

Company Profiles

  • Danone
  • FIJI Water Company LLC
  • GEROLSTEINER BRUNNEN GMBH & CO. KG
  • The Coca-Cola Company
  • Nestlé S.A
  • Nongfu Spring
  • BlueTriton Brands, Inc.
  • PepsiCo, Inc
  • Voss of Norway AS
  • RHODIUS Mineralquellen und Getränke GmbH & Co. KG

Frequently Asked Questions

The major players operating in the bottled water market are Danone S.A., Bluetriton Brands, Inc., Fiji Water Company LLC., Gerolsteiner Brunnen Gmbh And Co. Kg, Nestlé S.A., Nongfu Spring, PepsiCo, Inc., Rhodius Mineralquellen und Getränke GmbH & Co. KG, The Coca-Cola Company, and Voss of Norway AS.
In 2021, Asia Pacific accounted for the largest global bottled water market share. Bottled water is considered the most convenient form of water since it is available in a variety of suitable containers that make it easy for customers to transport. These water bottles are convenient for on-the-go use. Recovering tourism industry, rising health and wellness awareness among consumers, a lack of access to safe water, and consumer preference changed from water purifiers to bottled water in the Asia Pacific.
In 2021, the still segment held the largest market share. In 2021, still water was popular among consumers due to its positive health benefits, as still water is sourced from natural resources such as springs and public water supply. These factors assisted still water in maintaining its dominance in the type segment of the bottled water market in 2021.
In 2021, the plain segment held the largest market share. Easy availability of plain water in grocery stores, the safety of the water and the cost assisted the market growth in 2021.
Based on material, the sparkling segment is expected to be the fastest-growing segment during the forecast period. People all across the world are increasingly changing to healthier and more innovative drinks, including sparkling water, as the trend of adopting a healthy lifestyle among all age groups increases. The market is expected to be driven by the increased customer preference for sparkling water over sodas and sugary carbonated drinks.
Concerns over growing obesity levels, along with increased public knowledge about health issues in nations such as China, India, and Indonesia, boosted the bottled water business. Consumers are shifting away from sugary carbonated beverages and toward healthier options. This shift contributed significantly to the expansion of bottled water.

The List of Companies - Bottled Water Market

  1. Danone S.A.
  2. Bluetriton Brands, Inc.
  3. Fiji Water Company LLC.
  4. Gerolsteiner Brunnen Gmbh And Co. Kg
  5. Nestlé S.A.
  6. Nongfu Spring
  7. PepsiCo, Inc.
  8. Rhodius Mineralquellen und Getränke GmbH & Co. KG
  9. The Coca-Cola Company
  10. Voss of Norway AS
  • Highlights key business priorities to assist companies realign their business strategies.
  • Features key findings and crucial progressive industry trends in the global bottled water market, thereby allowing players to develop effective long-term strategies.
  • Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.
  • Scrutinizes in-depth market trends as well as key market drivers and restraints.
  • Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
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