Bottled Water Market Trends, Growth, Global Size by 2028

Bottled Water Market – COVID-19 Impact and Global Analysis – By Type (Sparkling and Still), Category (Functional and Conventional), Flavor (Plain and Flavored), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others), and Geography

Publication Month : Jun 2022

  • Report Code : TIPRE00004540
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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[Research Report] The bottled water market is expected to grow from US$ 228.84 billion in 2022 to US$ 322.85 billion by 2028; it is estimated to grow at a CAGR of 5.9% from 2022 to 2028. 

Market Insights and Analyst View:

Bottled waters are packaged drinking water which purified and are free from contamination. The bottled water is mostly of two types carbonated/sparkling or still water, generally available in plastic or glass packaging. The bottled water is the most convenient way to fulfill its hydration needs of body, hence are easily available nearby retail stores as well as supermarkets and hypermarkets. The rising health concern among the consumers along with a shift in demand from carbonated soft drinks to bottled water is driving the growth of the bottled water market across the world. Along with this, the increase in acceptance of premium bottled water is providing growth opportunities for the bottled water market across the world.

Growth Drivers and Challenges:

Health has become an increasingly influential factor in consumers' choice of soft drinks. Various health issues are influencing the dynamics of the soft drinks industry. Nowadays, consumers are looking for healthier alternatives to carbonated soft drinks. They are gradually shifting from soda to bottled water. This shift is mainly driven by a change in consumers' preferences from high-sugar and unnatural drinks to healthier alternatives. Soft drinks, particularly carbonates, have been criticized for their high sugar content. Increasing consumer demand for healthy soft drink options has resulted in huge demand for bottled water. The high consumption of sugar-rich soft drinks has contributed to problems such as digestive issues, weight gain, and heartburn. Various bottled water companies are highly focused on offering flavored and functional water. These products are in high demand due to the growing concerns about rising obesity levels. Consumers are increasingly shifting toward low-calorie flavored water and functional water. Hence, a shift in demand from carbonated soft drinks to bottled water is mainly driving the bottled water market globally.

Water bottles are bought in huge quantities every year. However, a very less amount is recycled. Many of the plastic water bottles bought end up in landfills. This leads to a big problem, as water bottles do not biodegrade but photodegrade. According to Valley Water, bottles used to package water take over 1,000 years to bio-degrade, and if incinerated, they produce toxic fumes. Each bottle leaks harmful chemicals into the environment along the way as it decomposes. The toxins from decomposing bottles of water leach into the environment and cause various health issues such as reproductive problems and cancer. Moreover, research led by the Barcelona Institute for Global Health (ISGlobal) found that the impact of bottled water on ecosystems is 1,400 times higher than tap water. Hence, the harmful impacts of bottled water on the environment are expected to restrain the growth of the bottled water market during the forecast period.

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Bottled Water Market: Strategic Insights

Market Size Value inUS$ 228.84 Billion in 2022
Market Size Value byUS$ 322.85 Billion by 2028
Growth rateCAGR of 5.9% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Report Segmentation and Scope:

The “Global Bottled Water Market” is segmented based on type, category, flavor, distribution channel, and geography. Based on type, the bottled water market is segmented into sparkling and still. On the basis of category, the market is bifurcated into functional and conventional. Based in flavor, the bottled water market is segmented into plain and flavored. Based on distribution channel, the bottled water market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The bottled water market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

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Segmental Analysis:

Based on type, the bottled water market is segmented into sparkling and still. On the basis of category, the market is bifurcated into functional and conventional. Based in flavor, the bottled water market is segmented into plain and flavored. Based on distribution channel, the bottled water market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The conventional segment held the significant share in the bottled water market and is expected to register the significant growth over the forecast period. Conventional bottled water is water without any added ingredients. Increasing consumer awareness health issues associated with added ingredients used in bottled water is expected has surged the adoption of conventional bottled water.  Conventional bottled water usage is much higher in places where tap water is a concern. It is sourced from natural water sources such as springs and underground reservoirs. It is high in several essential minerals, including magnesium, calcium, and sodium. The health benefits associated with conventional bottled water are increasing its demand.

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Regional Analysis:

Based on geography, the bottled water market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global bottled water market was dominated by Asia Pacific which accounted for US$ 74.55 Billion in 2022. North America is a second major contributor holding more than 31% share in the global market. Europe is expected to register the considerable growth at a CAGR of 5.5% over the forecast period.  The demand for bottled water in North America is attributed to increasing demand for clean, safe, and high-quality drinking water. According to the International Bottled Water Association, per capita consumption in the US topped 45.2 gallons in 2020. Furthermore, many customers prefer flavored bottled water. This has surged bottled water companies to introduce new products with flavoring ingredients and attractive packaging.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the bottled water market are listed below:

  1. In March 2022, RHODIUS Mineralquellen has announced the development of PET bottles made from 75% recycled PET. The development was aimed to introduce sustainable packaging solution for bottled water.
  2. In February 2021, Coca Cola brand aha developed two new sparkling water which are calorie, sodium and sweetener-free. The flavor includes Raspberry+ Acai and Mango + Black Tea.
  3. In January 2020, VOSS of Norway introduced Voss+ enhanced waters in 100% recycled PET bottle. The VOSS+ range includes VOSS + Collagen, VOSS + Vitamin D and VOSS + Aquamin. The launch was aimed to cater the growing consumer demand for sustainable products in bottled water.

Covid-19 Impact:

The COVID-19 pandemic affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food & beverages industry suffered due to serious disruptions in supply chains and shutdowns of production plants in the initial phases of the pandemic. The shutdown of manufacturing plants in leading countries in North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa disturbed the global supply chains, manufacturing, delivery schedules, and goods sales. Further, various companies announced possible delays in product deliveries and a slump in future sales of their products in 2020. In addition, the bans imposed by various countries in Europe, Asia, and North America on international travel compelled enterprises to temporarily suspend their collaboration and partnership plans

In 2020, various industries had to slow down their operations due to disruptions in value chains caused by the shutdown of national and international boundaries. After lockdowns were announced, the demand for bottled water increased as households rushed to secure supplies. During the pandemic, the lack of access to safe water or adequate infrastructure, coupled with health concerns, mainly drove up bottled water sales worldwide. On the other hand, as tourists and office workers were forced to stay home, countries with service-focused economies have seen drops in plastic bottle sales. As economies started reviving their operations in 2021, the demand for bottled water is rising globally. Reopening business activities in the hospitality & tourism sector are creating a demand for bottled water. The increasing demand for bottled water is expected to offer more growth opportunities for the bottled water market during the forecast period.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global bottled water market include Danone; FIJI Water Company LLC; GEROLSTEINER BRUNNEN GMBH & CO. KG; The Coca-Cola Company; Nestlé S.A; Nongfu Spring; BlueTriton Brands, Inc.; PepsiCo, Inc; Voss of Norway AS; RHODIUS Mineralquellen und Getränke GmbH & Co. KG among others. These players offer bottled water with flavors and are offering products in sustainable packaging solution to attract a large number of consumers.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, Category, Flavor, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Can you list some of the major players operating in the global bottled water market?

The major players operating in the bottled water market are Danone S.A., Bluetriton Brands, Inc., Fiji Water Company LLC., Gerolsteiner Brunnen Gmbh And Co. Kg, Nestlé S.A., Nongfu Spring, PepsiCo, Inc., Rhodius Mineralquellen und Getränke GmbH & Co. KG, The Coca-Cola Company, and Voss of Norway AS.

In 2021, which region held the largest share of the global bottled water market?

In 2021, Asia Pacific accounted for the largest global bottled water market share. Bottled water is considered the most convenient form of water since it is available in a variety of suitable containers that make it easy for customers to transport. These water bottles are convenient for on-the-go use. Recovering tourism industry, rising health and wellness awareness among consumers, a lack of access to safe water, and consumer preference changed from water purifiers to bottled water in the Asia Pacific.

Which type segment accounted for the largest share in the bottled water market?

In 2021, the still segment held the largest market share. In 2021, still water was popular among consumers due to its positive health benefits, as still water is sourced from natural resources such as springs and public water supply. These factors assisted still water in maintaining its dominance in the type segment of the bottled water market in 2021.

Which type segment is expected to account for the fastest growth in the global bottled water market?

Based on material, the sparkling segment is expected to be the fastest-growing segment during the forecast period. People all across the world are increasingly changing to healthier and more innovative drinks, including sparkling water, as the trend of adopting a healthy lifestyle among all age groups increases. The market is expected to be driven by the increased customer preference for sparkling water over sodas and sugary carbonated drinks.

Which flavor segment accounted for the largest share in the bottled water market?

In 2021, the plain segment held the largest market share. Easy availability of plain water in grocery stores, the safety of the water and the cost assisted the market growth in 2021.

What is the key driver for the growth of the global bottled water market?

Concerns over growing obesity levels, along with increased public knowledge about health issues in nations such as China, India, and Indonesia, boosted the bottled water business. Consumers are shifting away from sugary carbonated beverages and toward healthier options. This shift contributed significantly to the expansion of bottled water.

The List of Companies - Bottled Water Market

  1. Danone S.A.
  2. Bluetriton Brands, Inc.
  3. Fiji Water Company LLC.
  4. Gerolsteiner Brunnen Gmbh And Co. Kg
  5. Nestlé S.A.
  6. Nongfu Spring
  7. PepsiCo, Inc.
  8. Rhodius Mineralquellen und Getränke GmbH & Co. KG
  9. The Coca-Cola Company
  10. Voss of Norway AS

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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