Oat Milk Market Analysis and Forecast by 2031

The oat milk market is expected to register a CAGR of 12% during 2023–2031. The increasing prevalence of lactose-intolerant population is likely to be the trend in the oat milk market.

Oat Milk Market Analysis:

• Some of the factors contributing to the growth of oat milk is the increasing health consciousness of consumers, which is forcing new food segments to rise, which now includes oats. In contrast to other plant-based substitutes, the exceptionally high nutritional value, low lactose content, and gluten-free offer consumers a unique advantage over soya or quinoa milk.
•  Industry leaders are investing in product innovation and marketing to increase market share. On the other hand, the industry has raw material sources and price competition as its main challenge.
•  Further growth is anticipated with emerging countries and product innovation, especially organic and fortified lines.

Oat Milk Market Overview

• The oat milk market has seen a huge surge in demand led by more people opting for plant-based alternatives to dairy.
• Expanding the use of non-dairy products is being fuelled by a combination of health-conscious consumers seeking alternatives to fat and saturated fat, environmental concerns, and increased rates of lactose intolerance. An influx of major food and beverage companies is also stimulating the market with significant competition and increasing demand for product innovation.

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Oat Milk Market: Strategic Insights

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Oat Milk Market Drivers and Opportunities

Rising Vegan Population

• The vegan population is accounting for a significant share in the boost of the oat milk market. With people transitioning to a plant-based diet for ethical, environmental, and health-related reasons, the demand for substitutes for dairy products soared.
• One of the most popular non-dairy alternatives is oat milk. With its creamy texture, neutral flavor, and nutritional profile, oat milk has managed to attract the attention of vegans, lactose-intolerant people, and other consumers who are health-conscious. Its versatility in countless applications, from drinks, desserts, and baking to sauces, soups, and stews, contributed to the steady expansion of the market for oat milk.

Increasing Demand for Organic Oat Milk 

• Increasing demand for oat milk with health and environmental benefits relative to dairy, is creating significant market opportunities given the current trend of consumers to shift away from dairy products.
• Innovation, diversification, and other incentives, including high-value-added pricing, are driving product innovation and attracting new players to the market. Simultaneously, the premium price of oat milk provides opportunities for high-profit margins and intensifies market pressure on farmers to convert to organic.

Oat Milk Market Segmentation

The scope of the global oat milk market is segmented based on type, category, and distribution channel.

• On the basis of type, the market is segmented into plain and flavored.
• On the basis of category, the market is bifurcated into organic and conventional.
• Based on distribution channel, the oat milk market is classified into supermarkets and hypermarkets, convenience stores, online retail, and others.

Oat Milk Market Share Analysis by Geography

• The oat milk market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering oat milk market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers Porter's Five Forces analysis, which involves the study of major factors that influence the oat milk market in these regions.

Oat Milk Market Regional Insights

The regional trends and factors influencing the Oat Milk Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Oat Milk Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Oat Milk Market Report Scope

Oat Milk Market Players Density: Understanding Its Impact on Business Dynamics

The Oat Milk Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Oat Milk Market are:

1. HP Hood LLC
2. Oatly Inc
3. Califia Farms
4. BetterBody Foods
5. Danone SA
6. MALK Organics LLC

Disclaimer: The companies listed above are not ranked in any particular order.

Oat Milk Market News and Recent Developments:

The oat milk market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:

• Oatly Group AB, the world’s original and largest oat drink company, today announced the nationwide launch of two new beverage innovations in the US: Unsweetened Oatmilk and Super Basic Oatmilk. Both products are formulated to check different nutritional boxes while still delivering the same delicious Oatly taste consumers know and love. Designed to enhance smoothies, coffee, cereals, recipes, and more, Unsweetened and Super Basic join a portfolio of Oatly’s fan-favorite oatmilks that includes the number one velocity oatmilk SKU in the US. (Source: Newsletter, Oatly Group, January 2024)

Oat Milk Market Report Coverage and Deliverables

The "Oat Milk Market Size and Forecast (2021 – 2031)" provides a detailed analysis of the market covering below areas:

• Oat milk market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Oat milk market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter's Five Forces and SWOT analysis
• Oat milk market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the oat milk market
• Detailed company profiles