Brain Health Supplement Market Report - Size, Scope & Trends 2028

The brain health supplements market is expected to grow from US$ 6,634.31 million in 2021 to US$ 14,249.53 million by 2028. It is estimated to grow at a CAGR of 11.7% from 2022 to 2028.

Market Insights and Analyst Perspective:

Brain health supplements strengthen brain function by improving memory concentration, imagination, mood, and inspiration in human individuals. Brain supplements and herbal extracts positively affect brain retention capacity and sharpen memory. Supplements are in the form of pills, capsules, soft gels, liquid or powdered form. The report analyses the basis of product, application, dosage form, distribution channel, age category, and geography. The growth of the global brain health supplements market is driven by the growing prevalence of major depressive disorder (MDD) and Increasing demand for brain supplements with a growing elderly population. However, the lack of regulations and false claims about brain health supplements hamper the market's growth.

Growth Drivers and Challenges:

The Brain Health Supplement Market is driven by the growing prevalence of major depressive disorders and the increasing demand for brain supplements among elderly people. However, manufacturers' lack of regulations and false claims are restraining the market growth.

Depression is a mental disorder, different from normal mood fluctuations and temporary emotional responses. It requires proper treatment, like medications, psychological treatments, and general measures like relaxation techniques. Different treatment options are often combined. If depression is recurrent with moderate or severe intensity, it may become a severe health issue. According to estimates by the WHO, 5% of adults (~280 million) suffer from depression globally. Cases of chronic depression are increasing in Europe. According to Eurostat, in 2019, 7.2% of European Union (EU) citizens had chronic depression. The prevalence of depression is higher in Asia-pacific compared to the rest of the world. According to the National Centre for Biotechnology Information (NCBI), there is growing evidence about the role of nutrients in mental health. The adequate consumption of nutrients contributes to better overall health and mental health. Hence, the optimum supply of nutrients as adjunctive therapy to antidepressant treatment is essential for adequate brain functioning. Thus, the growing prevalence of major depressive disorders is driving the growth of the brain health supplements market.

The demand for brain health supplements is more among the geriatric population. Elderly people with inadequate micronutrients and antioxidants may be at a higher risk of alterations in brain functioning and loss of mental and emotional abilities. Cognitive improvement supplements are among the most common alternative and complementary medicines patients use. Thus, the increasing demand for brain supplements among the elderly population is boosting the growth of the brain health supplements market.

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Brain Health Supplements Market: Strategic Insights

Market Size Value in	US$ 6,634.31 Million in 2021
Market Size Value by	US$ 14,249.53 Million by 2028
Growth rate	CAGR of 11.7% from 2022 to 2028
Forecast Period	2022-2028
Base Year	2021

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Report Segmentation and Scope:

The “Global Brain Health Supplement Market” is a specialized and in-depth study focusing on market trends and growth opportunities. The report aims to provide an overview of the brain health supplement market with detailed market segmentation by product, application, dosage form, distribution channel, age group, and geography. As per the report's scope, the brain health supplement market is segmented into natural molecules, herbal extracts, and vitamins & minerals by product. Based on applications, the market is differentiated into memory enhancements, attention & focus, depression & mood, sleep & recovery, anti-aging and longevity, and others. The brain health supplement market is segmented into capsules, tablets, and others by dosage form. Based on the distribution channel, the brain health supplement is segmented into supermarkets & hyper-market, drug stores, online stores, and others. The brain health supplement market is categorized by age as adults, children, and older people. The brain health supplement market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, U.K., Spain and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, U.A.E., and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

The report evaluates market dynamics during the forecast period, i.e., drivers, restraints, opportunities, and future trends in the global ultra-low temperature market. The report also provides an exhaustive PEST analysis for all five regions: North America, Europe, APAC, MEA, and South & Central America, after evaluating political, economic, social, and technological factors affecting the market in these regions.

Based on product, the Brain Health Supplement Market is segmented into natural molecules, herbal extracts, vitamins & minerals, and others by product. As per the scope of the report, natural molecule products are acetyl-L-carnitine, docosahexaenoic acid (DHA), alpha GPC, citicoline, Huperzine-A, and others; herbal extract products are Bacopa monnieri, Ginkgo biloba, Ginseng, Curcumin, Lion's mane, and others; vitamins and mineral products are Vitamins C and E, Vitamin B complex, and others. The natural molecules segment held the largest market share in 2021; however, the herbal extract is anticipated to register the highest CAGR of 12.5% during the forecast period (2022–2028).

Global Brain Health Supplements Market by Product Type – 2021 and 2028.

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Based on applications, the market is differentiated into memory enhancements, attention & focus, depression & mood, sleep & recovery, anti-aging & rest longevity, and others. The memory-enhancement segment held the largest market share in 2021 and is anticipated to register the highest CAGR of 12.0% during the forecast period (2022–2028). According to the American Academy of Family Physicians 2022 report, cognitive decline is a normal part of growing older, and the decline happens quickly, causing dementia. Therefore, the intake of memory enhancers is high among consumers. Supplements used to improve attention and focus are second in the market share.

The brain health supplement market is segmented into capsules, tablets, and others by dosage form. The capsules segment held the largest market share in 2021 and is anticipated to register the highest CAGR of 11.4% during the forecast period (2022–2028). Tablets are the common dosage form of supplements consumed by people globally. Food and Drug Administration (FDA) approvals for memory enhancers further accelerate demand for brain-health supplement tablets. For instance, in June 2021, the US Food and Drug Administration approved "Aduhelm (aducanumab)" for treating Alzheimer’s, a debilitating disease.

Based on the distribution channel, the brain health supplement is segmented into supermarkets & hyper-market, drug stores, online stores, and others. The supermarkets & hypermarkets segment led the market in 2021 with the highest market share and is expected to retain its dominance during the forecast period by 2028. The brain health supplement market is categorized by adults, children, and elderly by age.

Regional Analysis:

The report provides a detailed overview of the global brain health supplements market, including qualitative and quantitative information. It provides an overview and forecast of the global brain health supplement market from 2022 to 2028 concerning five major regions: North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. Each region's global brain health supplement market is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally and the current trend and opportunities prevailing in the region.

The brain health supplements market in the Asia-Pacific region is sub-segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The brain health supplement market in the Asia-Pacific region is the fastest growing, with a CAGR of 12.5% during the forecast period. This growth is attributed to the growing mental illness, increasing geriatric population, and product launches by key players. For instance, DHC Ginkgo Biloba Brain Alpha Functional Indication Food is produced by DHC Japan. This supplement improves blood flow to the brain, maintains memory, and improves judgment accuracy. During the forecast period, China holds the largest share of the Asia-Pacific brain health supplement market. Depression is the most prevalent health burden among the Chinese population. According to the World Health Organization, ~54 million people in China suffer from depression, and 41 million suffer from anxiety disorders. According to research published in a Medicine Journal in 2022, the awareness rate of mental health knowledge was 66% among Chinese adolescents. As per Healthy China 2019–2030 targets, by 2030, ~80% of people are expected to access treatment for depression.

The brain health supplements market in North America is analysed based on the US, Canada, and Mexico regions. The North American brain health supplements market holds the largest market share and is the second leading region with a CAGR of 11.9% during the forecast period. The US holds the largest share of the brain health supplement market in North America. According to the US Government Publishing Office, Washington, 2021, the US military spends ~100 million yearly on brain-enhancing drugs. These drugs are used under specific conditions to improve cognitive test scores and improve sleep for up to 90 hours. Because of continuous operations in training or deployment environments, service members are often challenged to achieve restorative sleep in these stressful environments. The key players in the brain health supplement market are taking initiatives to meet the growing demand for brain health supplements. For example, Health Via Modern Nutrition Inc. developed the Ketone-IQ nutritional brain supplement alongside the US military and top universities. This energy drink provides improved cognition and health. The increase in the brain health supplement market size in this region is attributed to the surging cases of mental illness, rising awareness about mental health issues, the growing geriatric population, and the increasing number of product launches by key players.

Industry Developments and Future Opportunities:

1. In January 2022, HVMN Inc. launched HVMN Ketone 2.0 (Ketone-IQ). It is designed to deliver clean energy to power the brain and body. 
2. In October 2021, Danone India launched AptaGrow, a health drink for children aged 3-6 years, which is scientifically designed with 37 nutrients that includes a unique blend of prebiotics & DHA for children's physical and cognitive development.
3. In November 2021, Danone launched a Souvenaid powder, a medical nutrition drink to support memory function in the early stages of Alzheimer's disease.
4. In August 2021, Peak Nootropics launched Mood & Memory capsule, an herbal nootropic product that helps in mood and memory improvement.
5. In April 2021, Unilever acquired Onnit Labs Inc. The Onnit range includes a brain supplement (nootropic) for better memory, focus, and mental processing and a range of gut health and immunity supplements.
6. In September 2020, Harbin Pharmaceutical Group Holding acquired General Nutrition Centers, Inc. It has 4,200 retail locations in the United States and franchise operations in 48 international markets, including vitamins, minerals, brain health formulas, and other health and wellness products.

Competitive Landscape and Key Companies

The report covers key developments, including organic and inorganic growth strategies. Brain health supplement companies focus on organic growth strategies such as product launches, approvals, patents, and events. Inorganic growth strategies witnessed in the market were acquisitions, partnerships & collaborations. These activities have paved the way for the expansion of business and the customer base of market players. Global brain health supplement market players are anticipated to have lucrative growth opportunities. Some of the prominent players operating in the global brain health supplement market include Danone SA, Health Via Modern Nutrition Inc., LIQUID HEALTH, INC., Natural Factors, Unilever PLC, Peak Nootropics, Purelife Bioscience Co., Ltd., Quincy Bioscience, Procera Health, Harbin Pharmaceutical Group Co., Ltd. Among these players, Danone SA and Unilever PLC. are dominating the market.