Brown Rice Market Strategies and Forecast by 2031

The brown rice market is expected to register a CAGR of 6% during 2023–2031. The growing fitness trend among consumers is likely to remain a key trend in the market.

Brown Rice Market Analysis

• Due to the increase of health conscious of human, the brown rice market has been grown, because many people feel it is healthier than white rice. Brown rice is more nutrient then white rice, including magnesium, phosphorus and vitamin B also. Moreover, there are more fibre than white rice.
• Due to the growing awareness of human's health, people have no choice but to improve health. Because it is healthy lifestyle, it is trend now.

Brown Rice Market Overview

• The market for brown rice is expected to see steady growth as high demand and high awareness of health and consumers demand for high nutrient foods, brown rice is gradually becoming popular. Brown rice is regarded as good for health as it contains more nutrients and fibres which are washed out in processing white rice.

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Brown Rice Market: Strategic Insights

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Brown Rice Market Drivers and Opportunities

Increasing Health Consciousness

• Increasing health awareness among consumers plays an important role in the development of the brown rice market. The physical level of brown rice is much higher than that of polished rice.
• The brown rice is rich in the essential minerals (magnesium, phosophorus) and vitamins (vitamin B) when compared with white rice. The increasing awareness of nutrition is the main reason why some consumers have changed their dietary preference to become healthier.

Product Innovation

• It is also an opportunity to innovate, as manufacturers and retailers are creating a range of brown rice products, including ready-to-eat meals, snacks and beverages, to fit different consumer lifestyles.
• Furthermore, functional brown rice products fortified with added nutrients such as vitamins, minerals or protein could be developed to fulfil the need for fortified and functional foods.
• Hence, health benefits ofbrown rice create lucrative opportunities for the brown rice market growth.

Brown Rice Market Report Segmentation Analysis

Key segments that contributed to the derivation of the brown rice market analysis are type, length, and distribution channel.

• Based on type, the brown rice market is bifurcated into sweet and basmati.
• Based on length, the brown rice market is segmented into long-grain, medium-grain, and short-grain.
• On the distribution channel, the market is segregated into hypermarkets and supermarket, grocery store, convenience store, and online others.

Brown Rice Market Share Analysis by Geography

• Brown Rice Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering brown rice market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers porter’s five forces analysis, which involves the study of major factors that influence the brown rice market in these regions.

Brown Rice Market Regional Insights

The regional trends and factors influencing the Brown Rice Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Brown Rice Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Brown Rice Market Report Scope

Brown Rice Market Players Density: Understanding Its Impact on Business Dynamics

The Brown Rice Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Brown Rice Market are:

1. T.K. Ricemill and Ash
2. Asia Golden Rice Co.Ltd.
3. Daawat
4. KRBL Limited
5. Kohinoor Foods Limited
6. Shiva Shellac and Chemicals

Disclaimer: The companies listed above are not ranked in any particular order.

Brown Rice Market News and Recent Developments

The brown rice market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the brown rice market are listed below:

• LT Foods expands footprints to the United Kingdom to tap the US$ 1 billion rice and rice-based food market. LT Foods, the more than 70-year-old Indian-origin global FMCG Company in the consumer food space, has inaugurated a new state-of-the-art facility in the United Kingdom (UK). (Source: LT Foods Limited, Press Releases, Jul 2024)

Brown RiceMarket Report Coverage and Deliverables

The “Brown Rice Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Brown rice market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Brown rice market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Brown rice market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the brown rice market
• Detailed company profiles