[Research Report] The ceiling fans market was valued at US$ 10,189.33 million in 2019 and is projected to reach US$ 16,172.19 million by 2027; it is expected to grow at a CAGR of 6.0% from 2020 to 2027.
MARKET INSIGHTS AND ANALYST VIEW
A ceiling fan, fixed on a room's ceiling, helps air circulation and creates a cooling effect by evaporating sweat and increasing heat exchange through convection. Ceiling fans use considerably less power than air conditioning, which is popular among middle-class customers. In addition to cost efficiency, ceiling fans also have a long lifespan. Urbanization in emerging economies globally is promoting the establishment of new residential buildings and subsequently aiding market expansion. Furthermore, the increased spending on premium home décor products further propels the demand for ceiling fans with new innovative features such as interchangeable blades, lighting fans, and smart fans with voice control and connectivity to tablets and smartphones.
GROWTH DRIVERS AND CHALLENGES
The growing inclination towards convenient residential goods and changing customer lifestyles is expected to be a significant industry driver. Moreover, companies are investing in technologically innovative products to meet consumer demand. The adoption rate of intelligent household appliances, including smart ceiling fans that can be tracked with Wi-Fi and Bluetooth, is expected to fuel market growth. Buyers can easily control these devices using compatible apps such as Alexa and Google Assistant on their smartphones and operate intelligent ceiling fans. Further, these products feature advanced technologies, including humidity management, air-free dust, aerial microorganisms, high ventilation, climate control, and energy savings designed to fuel market growth.
Furthermore, innovative ceiling fans with LED lights are expected to create a new avenue for the ceiling fan market. For instance, in 2019, Orient launched Aeroslim, India's first intelligent ceiling fan, which is IoT-enabled and can be managed using the Orient Smart mobile app. It features a distinctive slim cylindrical shape, aerodynamic blades, and telescopic adjustable mounting. Aeroslim is India's first inverter fan, saving 40% of its electricity, and the world's finest ceiling fan. Thus, all these factors are expected to boost the demand for technology-advanced consumer durables, which will help increase the demand for ceiling fans.
However, it's tough to clean them up. Various substitutes for ceiling fans are available to replace these products in many industries. The primary function of a ceiling fan is to cool down the room. Fortunately, the various ceiling fan alternatives do the same. Some may be more efficient in cooling the room but more costly. Other options are more versatile and compact, thus providing the same quality as a ceiling fan. Some alternatives, such as portable and table fans, are longer-term, offering energy savings while extending the life of other structural sections of the building. Pedestal fans and other alternatives can easily be used in place of ceiling fans for cooling purposes. Some other alternatives are central air conditioning, window ACs, evaporative coolers, tower fans, box fans, wall-mounted fans, and others. All these factors may further hamper the growth of the ceiling fans market.
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Ceiling Fans Market: Strategic Insights
Market Size Value in US$ 10,189.33 Million in 2019 Market Size Value by US$ 16,172.19 Million by 2027 Growth rate CAGR of 6.0% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Ceiling Fans Market: Strategic Insights
| Market Size Value in | US$ 10,189.33 Million in 2019 |
| Market Size Value by | US$ 16,172.19 Million by 2027 |
| Growth rate | CAGR of 6.0% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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REPORT SEGMENTATION AND SCOPE
Based on product, the ceiling fans market is segmented into standard and decorative. Based on fan size, the ceiling fans market is categorized into small, medium, and large. Based on end-user, the ceiling fans market is categorized into residential, commercial, and industrial. Based on geography, the ceiling fans market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
SEGMENTAL ANALYSIS
Based on product, the ceiling fans market is segmented into standard and decorative. The decorative segment is expected to register a higher CAGR during the forecast period. The market for decorative appliances is increasing with the rise in home renovation and consumer inclination toward modern home décor. In addition, the expenditure on interior decoration due to growing awareness of various home designs and commercial interiors through comprehensive campaigns on social media platforms, including Facebook, Pinterest, and Instagram, is expected to impact the segment's growth positively. In addition, manufacturers introduce creative goods with a personalization option. This increases the appearance of residential and industrial spaces, which are expected to increase product demand. For example, few manufacturers offer customized products with four blades and attractive designs. Different types of decorative ceiling fans are available in the market, such as rustic ceiling fans, black ceiling fans, contemporary ceiling fans, and others. Moreover, companies are offering innovative ceiling fans to improve the internal appeal of households. In urban areas, few companies offer custom ceiling fans with 3 and 4 blades.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Based on fan size, the ceiling fans market is categorized into small, medium, and large. The medium segment is predicted to register a higher CAGR during the forecast period. Most medium-sized ceiling fans are between 40 and 58 inches in size and work well for spaces between 75 and 175 square feet. This includes spacious baths, large bedrooms, medium-sized living rooms, dining rooms, media rooms, and kitchens. These fans come in various colors and have a wide range of design choices since most ceiling fans on the market are in this size group. Consumers tend to buy these size models because of the convenient access to these ceiling fans in brick-and-mortar shops. These products provide better air circulation that, drives consumers to buy this product. They can also provide cooling at a low speed. These products are conveniently available in the local electrical appliances store, and it is easy for mass customers to buy them from such stores. Therefore, consumers prefer medium-sized ceiling fans over other fans. Moreover, these ceiling fans' ease of installation and affordability are expected to remain favorable for segment growth in the coming years.
Based on end-user, the ceiling fans market is categorized into residential, commercial, and industrial. The online commercial segment is predicted to register the highest CAGR during the forecast period. Ceiling fans are widely utilized in commercial sectors such as office buildings, institutions, hospitals, shopping malls, restaurants, etc. Ceiling fans are used in commercial spaces where air conditioning is more common; however, increased air movement from ceiling fans will help reduce costs significantly-30 percent of running costs can be anticipated. Typical commercial uses include churches, office complexes, airport terminals, fitness centers, and schools. The demand for ceiling fans in the commercial industry is driven by increased demand for continuous air circulation in offices to maintain a relaxed atmosphere among employees. Moreover, increased demand for ceiling fans with air temperatures during the summer to maintain the office temperature is also a key driver.
REGIONAL ANALYSIS
The ceiling fans market is segmented into five central regions—North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. Asia Pacific region was estimated to be around US$ 5,100 million in 2022. Asia Pacific region comprises several developing economies such as India, China, Japan, South Korea, and Australia. These emerging countries are witnessing an upsurge in industrialization and urbanization activities, offering ample opportunities for the key market players in the ceiling fan market. The ceiling fan industry in the countries of Asia Pacific has experienced a considerable shift over the years. The massive growth of the Asia-Pacific region is due to the expanding construction sector in emerging economies, such as India and China. Ceiling fans contribute considerably to residential electricity consumption, especially in developing countries of Asia Pacific with warm climates. A vast population coupled with warm weather conditions are majorly fuelling the consumption of ceiling fans in the Asia Pacific region.
Furthermore, the Middle East and Africa region is estimated to register a CAGR of approximately 6.7% during the forecast period. The Middle East & Africa region includes South Africa, Saudi Arabia, the UAE, and the rest of MEA. The Middle East and Africa is an evolving construction and manufacturing industry market, and the demand for the product is relatively high in the region. The market for MEA is experiencing rapid development with the growth of markets such as Dubai, Abu Dhabi, and Iran. New investment and better marketing strategies have led to the capture of market share in the Middle East and African Region. The shift in consumer lifestyles, coupled with industrialization and urbanization, enhances construction activities, which is eventually expected to stimulate the demand for the ceiling fan market. This has been providing enormous opportunities for the manufacturers of the ceiling fan market.
Europe is forecasted to be valued at around US$ 2,660 million in 2028. The European region comprises several developed economies, such as Germany, France, the United Kingdom, and Italy. Unlike tropical countries, the climate in Europe is often more relaxed, and the primary purpose of ceiling fans in these countries is not to cool but to support air conditioning. For the majority of the populace living in European countries, a ceiling fan is considered as a standby air circulation support whenever their AC system faults out or is under repair. It is intended that European producers will strive to implement novel technologies to reduce production costs and secure their competitive edge. European customers require quieter fans without compromising on quality.
INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES
The critical operating in the global ceiling fans market has taken various strategies and developments. Some of the recent developments are mentioned below.
- In 2020, Hunter Industrial Fans—the industrial division of Hunter Fan Company—launched its commercial fan line known as "Trak." The Trak extends the catalog of commercial fan lines offered by the Hunter Fan Company, which currently includes the existing XP HVLS fan, Stingray fan, and Beck fan. The Trak ceiling fan is designed and engineered with a commercial-grade motor and extruded aluminum blades for a long lifespan and optimal airflow.
- In 2019, Big Ass Fans released its next "big" thing to the public. With a design that encourages an airflow that awes you, the i6 by Big Ass Fans brings comfort to your everyday spaces. Industrial design, aircraft grade aluminum composition, three size options (60", 72", 84"), four finishes (brushed silver, matte black, matte white, oil rubbed bronze).
COVID IMPACT
The COVID-19 pandemic initially affected the global ceiling fans market due to the shutdown of manufacturing units, shortage of labor, disruption of supply chains, and financial instability. The ceiling fans market is a part of the consumer goods industry. The industry's disruption due to the economic slowdown caused by the COVID-19 outbreak restrained the demand for ceiling fans. However, businesses are gaining ground as previously imposed limitations have been eased across various countries. Moreover, the introduction of COVID-19 vaccines by governments of different countries eased the situation, leading to a rise in business activities worldwide. After the ease of lockdowns and movement restrictions, several consumer goods industry segments witnessed growth, including the ceiling fans market.
COMPETITIVE LANDSCAPE AND KEY COMPANIES
Partnerships, acquisitions, and new product launches were the major strategies the players operating in the global ceiling fans market adopted. Some of the key players operating in the ceiling fans market include Big Ass Fans, Kichler Lighting LLC, Minka Lighting Inc., Luminance Brands, Crompton Greaves Consumer Electricals Limited, Havells India Ltd., Hunter Fan Company, Westinghouse Electric Corporation, Fantasia Ceiling Fans, and Panasonic Corporation.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product, Fan Size Industry, End User, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the global ceiling fans market are Big Ass Fans, Kichler Lighting LLC, Minka Lighting Inc., Luminance Brands, Crompton Greaves Consumer Electricals Limited, Havells India Ltd., Hunter Fan Company, Westinghouse Electric Corporation, Fantasia Ceiling Fans, Panasonic Corporation among others.
In 2019, Asia Pacific held the largest share of the global ceiling fans market. Rising urbanization and industrialization in developing countries such as India and China are anticipated to play a major role in establishing new residential buildings. Over the past few years, the public and private sector banks of these countries have been offering home loans with low down-payments and reduced interest rates. Hence, customers are increasingly spending on purchasing stand-alone houses and flats. This trend of purchasing new residential properties has created immense opportunities for the ceiling fans market and helped market expansion. Furthermore, ceiling fans contribute considerably to residential electricity consumption, especially in developing Asia Pacific countries with warm climates. A huge population coupled with warm weather conditions are majorly fueling the consumption of ceiling fans in the Asia Pacific region.
Residential area include single-family houses, multi-family residential or mobile homes, and others. Ceiling fans are available in a wide variety of sizes to accommodate very small rooms or large living areas and provide a simple way to make the home more comfortable. They provide a welcome breeze in the summer and disperse cool air efficiently. They can be used to force warm air down from the roof to the space in winter. Owing to these factors, they are widely used by residents. Further, the segment is driven by rising government initiatives on household electrification in the residential sector, mainly in developing countries, including India and China. The fast-changing temperature, coupled with the need for air circulation, is also driving the segment.
The List of Companies - Ceiling Fans Market
- Big Ass Fans
- Kichler Lighting LLC
- Minka Lighting Inc.
- Luminance Brands
- Crompton Greaves Consumer Electricals Limited
- Havells India Ltd.
- Hunter Fan Company
- Westinghouse Electric Corporation
- Fantasia Ceiling Fans
- Panasonic Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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