吊扇市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00009703
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 154
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[研究报告]2019年吊扇市场价值为1018933万美元,预计到2027年将达到1617219万美元;预计 2020 年至 2027 年复合年增长率为 6.0%。

市场洞察和分析师观点

固定在房间天花板上的吊扇有助于空气流通并创造通过蒸发汗液和通过对流增加热交换来达到冷却效果。吊扇的耗电量比空调少得多,深受中产阶级消费者的欢迎。除了成本效益外,吊扇还具有较长的使用寿命。全球新兴经济体的城市化正在促进新住宅楼的建设,从而有助于市场扩张。此外,高端家居装饰产品支出的增加进一步推动了对具有新创新功能的吊扇的需求,例如可互换叶片、照明风扇以及具有语音控制和与平板电脑和智能手机连接的智能风扇。

战略洞察

增长驱动因素和挑战

对便利住宅商品的日益增长和不断变化的客户生活方式预计将成为重要的行业驱动力。此外,公司正在投资技术创新产品,以满足消费者的需求。智能家用电器(包括可通过 Wi-Fi 和蓝牙跟踪的智能吊扇)的采用率预计将推动市场增长。买家可以使用智能手机上的 Alexa 和 Google Assistant 等兼容应用程序轻松控制这些设备,并操作智能吊扇。此外,这些产品还采用先进技术,包括湿度管理、无空气灰尘、空气微生物、高通风、气候控制和节能,旨在推动市场增长。

此外,带 LED 灯的创新吊扇预计将为吊扇市场开辟一条新途径。例如,2019年,Orient推出了印度首款智能吊扇Aeroslim,该吊扇支持物联网,可使用Orient Smart移动应用程序进行管理。它具有独特的细长圆柱形形状、空气动力学叶片和伸缩式可调节安装。 Aeroslim 是印度第一款变频风扇,可节省 40% 的电量,也是世界上最好的吊扇。因此,所有这些因素预计将增加对技术先进的耐用消费品的需求,这将有助于增加对吊扇的需求。

但是,清理它们很困难。在许多行业中,有各种吊扇替代品可以替代这些产品。吊扇的主要功能是给房间降温。幸运的是,各种吊扇替代品也能起到同样的作用。有些可能在冷却房间方面更有效,但成本更高。其他选项更加通用和紧凑,从而提供与吊扇相同的质量。一些替代品,例如便携式风扇和台扇,是长期的,可以节省能源,同时延长建筑物其他结构部分的使用寿命。落地扇和其他替代品可以轻松地代替吊扇用于冷却目的。其他一些替代方案包括中央空调、窗式空调、蒸发冷却器、塔式风扇、箱式风扇、壁挂式风扇等。所有这些因素可能会进一步阻碍吊扇市场的增长。

报告细分和范围

根据产品,吊扇市场是分为标准型和装饰型。根据风扇尺寸,吊扇市场分为小型、中型和大型。根据最终用户,吊扇市场分为住宅、商业和工业。根据地理位置,吊扇市场分为北美、欧洲、亚太地区 (APAC)、中东和北美。非洲 (MEA) 和南美洲中美洲。

细分分析

根据产品,吊扇市场分为标准型和装饰型。预计装饰细分市场在预测期内将实现更高的复合年增长率。随着家居装修的兴起和消费者对现代家居装饰的青睐,装饰用具的市场正在不断增长。此外,通过 Facebook、Pinterest 和 Instagram 等社交媒体平台上的全面宣传活动,人们对各种家居设计和商业室内装饰的认识不断提高,从而导致室内装饰支出预计将对该细分市场的增长产生积极影响。此外,制造商还推出具有个性化选项的创意产品。这增加了住宅和工业空间的外观,预计将增加产品需求。例如,很少有制造商提供具有四个刀片和有吸引力的设计的定制产品。市场上有不同类型的装饰吊扇,例如乡村吊扇、黑色吊扇、现代吊扇等。此外,公司还提供创新的吊扇来提高家庭的内部吸引力。在城市地区,很少有公司提供 3 叶和 4 叶定制吊扇。

根据风扇尺寸,吊扇市场分为小型、中型和大型。预计中型细分市场在预测期内将出现更高的复合年增长率。大多数中型吊扇的尺寸在 40 至 58 英寸之间,适用于 75 至 175 平方英尺的空间。这包括宽敞的浴室、大卧室、中型客厅、餐厅、媒体室和厨房。这些风扇有多种颜色,并且有多种设计选择,因为市场上的大多数吊扇都属于这个尺寸组。消费者倾向于购买这些尺寸型号,因为在实体店可以方便地购买这些吊扇。这些产品提供更好的空气流通,促使消费者购买该产品。它们还可以低速提供冷却。这些产品在当地的电器商店很容易买到,大众消费者很容易从这些商店购买。因此,相比其他风扇,消费者更喜欢中型吊扇。此外,这些吊扇易于安装且价格实惠,预计将在未来几年继续有利于细分市场的增长。

根据最终用户,吊扇市场分为住宅、商业和工业。在线商业领域预计在预测期内复合年增长率最高。吊扇广泛应用于写字楼、机关、医院、商场、餐厅等商业领域。吊扇用于空调较为普遍的商业空间;然而,增加吊扇的空气流动将有助于显着降低成本——预计运行成本可减少 30%。典型的商业用途包括教堂、办公楼、机场航站楼、健身中心和学校。商业行业对吊扇的需求是由于办公室对持续空气流通的需求增加所推动的,以保持员工轻松的氛围。此外,夏季为了维持办公室温度而对带有温度的吊扇的需求增加也是一个关键驱动因素。

区域分析

吊扇市场分为五个中心区域&mdash ;北美、欧洲、亚太地区 (APAC)、中东和非洲非洲 (MEA) 和南美洲中美洲。亚太地区预计到 2022 年约为 51 亿美元。亚太地区包括印度、中国、日本、韩国和澳大利亚等多个发展中经济体。这些新兴国家正在见证工业化和城市化活动的蓬勃发展,为吊扇市场的主要市场参与者提供了充足的机会。多年来,亚太地区国家的吊扇行业经历了相当大的转变。亚太地区的大幅增长得益于印度和中国等新兴经济体建筑业的不断扩张。吊扇对住宅用电贡献很大,特别是在气候温暖的亚太发展中国家。人口众多,再加上温暖的天气条件,主要推动了亚太地区吊扇的消费。

此外,预计中东和非洲地区的复合年增长率约为 6.7%时期。中东和中东地区非洲地区包括南非、沙特阿拉伯、阿联酋和中东和非洲其他地区。中东和非洲是一个不断发展的建筑和制造业市场,该地区对该产品的需求相对较高。随着迪拜、阿布扎比、伊朗等市场的增长,MEA市场正在快速发展。新的投资和更好的营销策略赢得了中东和非洲地区的市场份额。消费者生活方式的转变,加上工业化和城市化,增强了建筑活动,最终有望刺激吊扇市场的需求。这为吊扇市场的制造商提供了巨大的机遇。

预计到 2028 年,欧洲市场价值约为 26.6 亿美元。欧洲地区由德国、法国等多个发达经济体组成、英国和意大利。与热带国家不同,欧洲的气候往往更加宽松,这些国家吊扇的主要目的不是降温,而是支持空调。对于生活在欧洲国家的大多数民众来说,当空调系统出现故障或正在维修时,吊扇被视为备用空气循环支持。欧洲生产商将努力采用新技术来降低生产成本并确保其竞争优势。欧洲客户需要更安静的风扇,同时又不影响质量。

行业发展和未来机遇

全球吊扇市场的关键运营采取了各种策略和发展。下面提到了一些最新进展。

  • 2020 年,Hunter Industrial Fans(Hunter Fan Company 的工业部门)推出了名为“Trak”的商用风扇系列。 Trak 扩展了 Hunter Fan Company 提供的商用风扇系列,目前包括现有的 XP HVLS 风扇、Stingray 风扇和 Beck 风扇。 Trak 吊扇采用商业级电机和挤压铝制叶片进行设计和制造,可实现较长的使用寿命和最佳的气流。
  • 2019 年,Big Ass Fans 向公众发布了其下一个“大”产品。 Big Ass Fans 出品的 i6 采用可促进气流的设计,为您的日常空间带来舒适感。工业设计,航空级铝材,三种尺寸选择(60英寸、72英寸、84英寸),四种表面处理(拉丝银、哑光黑、哑光白、油面古铜色)。

COVID 影响

由于制造工厂停工、劳动力短缺、供应链中断和金融不稳定,COVID-19 大流行最初影响了全球吊扇市场。吊扇市场是全球吊扇市场的一部分。消费品行业。由于 COVID-19 爆发导致经济放缓,该行业受到干扰,限制了吊扇的需求。然而,由于各国放松了先前施加的限制,企业正在取得进展。此外,Covid 的引入-19 各国政府推出的疫苗缓解了局势,导致全球商业活动增加。封锁和行动限制放松后,包括吊扇市场在内的多个消费品行业出现增长。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global ceiling fans market?

The major players operating in the global ceiling fans market are Big Ass Fans, Kichler Lighting LLC, Minka Lighting Inc., Luminance Brands, Crompton Greaves Consumer Electricals Limited, Havells India Ltd., Hunter Fan Company, Westinghouse Electric Corporation, Fantasia Ceiling Fans, Panasonic Corporation among others.

In 2019, which region held the largest share of the global ceiling fans market?

In 2019, Asia Pacific held the largest share of the global ceiling fans market. Rising urbanization and industrialization in developing countries such as India and China are anticipated to play a major role in establishing new residential buildings. Over the past few years, the public and private sector banks of these countries have been offering home loans with low down-payments and reduced interest rates. Hence, customers are increasingly spending on purchasing stand-alone houses and flats. This trend of purchasing new residential properties has created immense opportunities for the ceiling fans market and helped market expansion. Furthermore, ceiling fans contribute considerably to residential electricity consumption, especially in developing Asia Pacific countries with warm climates. A huge population coupled with warm weather conditions are majorly fueling the consumption of ceiling fans in the Asia Pacific region.

Based on end-user, why the residential segment accounted for the largest share in the global ceiling fans market?

Residential area include single-family houses, multi-family residential or mobile homes, and others. Ceiling fans are available in a wide variety of sizes to accommodate very small rooms or large living areas and provide a simple way to make the home more comfortable. They provide a welcome breeze in the summer and disperse cool air efficiently. They can be used to force warm air down from the roof to the space in winter. Owing to these factors, they are widely used by residents. Further, the segment is driven by rising government initiatives on household electrification in the residential sector, mainly in developing countries, including India and China. The fast-changing temperature, coupled with the need for air circulation, is also driving the segment.

The List of Companies - Ceiling Fans Market

  1. Big Ass Fans
  2. Kichler Lighting LLC
  3. Minka Lighting Inc.
  4. Luminance Brands
  5. Crompton Greaves Consumer Electricals Limited
  6. Havells India Ltd.
  7. Hunter Fan Company
  8. Westinghouse Electric Corporation
  9. Fantasia Ceiling Fans
  10. Panasonic Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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