Electric Hair Brush Market Size and Competitive Analysis by 2030

[Research Report] The electric hair brush market size is projected to grow from US$ 714.06 million in 2022 to US$ 1,110.46 million by 2030; the market is expected to record a CAGR of 5.7% from 2022 to 2030.

Market Insights and Analyst View:

Increasing consumer preference for salon-style curling and hairstyling and surging number of campaigns on fashion style through social media platforms such as Instagram, YouTube, Facebook, and Pinterest are surging the market growth. In addition, the key players operating in the market are engaged in developing new products owing to the surging demand for technologically advanced products with features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications, which drives the market. 

Growth Drivers and Challenges:

The electric hair brushes market is significantly growing with an upward trend. Manufacturers are investing significantly to launch innovative products to attract a large consumer base. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched "VHSB-03," the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. It is the most advanced and latest addition to the company's current range of hair straightening brushes with anti-frizz, anti-scald, teeth, ceramic coating, and thermo-protect technology.

Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. For instance, VEGA—one of the leading hair care appliances and beauty care accessories flagship brands based in India—has launched new campaigns promoting its 3-in-1 Hair Styler under the Personal Care Appliances category and hair brushes under the Beauty Care Accessories range, featuring their brand ambassador and Bollywood actress, Ananya Panday. Similarly, in February 2023, Koninklijke Philips N.V. showcased its hair straightening range with a new campaign, #YourHairYourWay, featuring Alia Bhatt, a famous Bollywood star. Thus, such celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes.

Electric hair brushes are one of the essential tools used for styling hair. However, heat damage caused by electric hair care appliances is a significant factor that negatively impacts the market growth. The heat generated by electric hair brushes causes gradual hair damage, such as dullness, increasing fizziness, and more split ends. Excessive usage of electric hair care products on hair makes them more prone to permanent damage. Straightening hair regularly can make hair lose moisture, which can permanently damage hair. Also, excessive use of hair straightening brushes and other appliances can lead to hair loss. Moreover, intense heat damage can lead to breakage if the issue is not recognized and addressed promptly. Consumers worldwide have become increasingly conscious about their hair health. Thus, the demand for electric hair brushes is decreasing, which can hamper the market growth.

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Electric Hair Brush Market: Strategic Insights

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Report Segmentation and Scope:

The global electric hair brush market is segmented on the basis of product type, category, distribution channel, and geography. Based on product type, the electric hair brush market is segmented into round brush and flat brush. Based on category, the market is segmented into men, women, and unisex. Based on distribution channel, the electric hair brush market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The market, based on geography, is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America)

Segmental Analysis:

Based on product type, the electric hair brush market is segmented into flat brush and round brush. The flat brush segment holds a significant share of the market. Paddle brushes and hair straightening brushes are major types of flat brushes. Flat brushes are used for styling as well as drying purposes. Flat brushes come in oval and rectangular shapes. Flat brushes add a classy, straightened look to short, medium, or long hair. Flat brushes smoothen the hair, remove frizz, and help prevent snagging and pulling. More recently, straightening brushes have been rising in popularity. Straightening brushes are a combination of a paddle brush and a hot iron straightener. They heat up, can quickly straighten and smoothen hair, and are less damaging than a traditional hot iron. These factors are anticipated to fuel the market growth for the segment during the forecast period.

Regional Analysis:

The electric hair brush market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The global electric hair brush market was dominated by Asia Pacific; the market in this region was valued at US$ 253.01 million in 2022. North America is the second major contributor to the market, which holds ~27% of the global market. South & Central America is expected to register a CAGR of 3.8% in the electric hair brush market during the forecast period. The strong presence of local and international brands offering a diverse range of products has propelled the market growth in Europe. Koninklijke Philips N.V., L'Oréal S.A., and Dyson Limited are among the prominent players operating in the market. These players are actively involved in adopting strategic initiatives, such as mergers, acquisitions, and collaborations, to cater to the growing demand for electric hair brushes. In addition, the technological advancement in the region has further contributed to the market growth. Manufacturers in the region are incorporating features such as adjustable heat settings, ionic technology, and ceramic or tourmaline-coated bristles to reduce frizz and static to improve the performance and user experience. For instance, in March 2023, L'Oréal S.A. developed an electric hair brush device incorporating heat-conducting teeth with steam dispensers for effective and easy brushing and styling.

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the electric hair brush market are listed below:

1. In 2020, Revlon Inc. launched a new, updated version of the best-selling hair tool. The new limited-edition Revlon Titanium Max One-Step Volumizer has a smaller barrel size (2.4-inch compared to the original One-Step's 4.2-inch barrel), which can be ideal for those with shorter hair or those who desire to get a little bit closer to the roots when drying. Limited-edition Titanium Max One-Step Hair Dryer made available only at Walmart and Costco.

Electric Hair Brush Market Regional Insights

The regional trends and factors influencing the Electric Hair Brush Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Electric Hair Brush Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Electric Hair Brush Market Report Scope

Electric Hair Brush Market Players Density: Understanding Its Impact on Business Dynamics

The Electric Hair Brush Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Electric Hair Brush Market are:

1. Koninklijke Philips NV
2. Revlon Inc
3. Vega Industries Pvt Ltd
4. Drybar Products LLC
5. Conair LLC

Disclaimer: The companies listed above are not ranked in any particular order.

COVID-19 Pandemic Impact:

The COVID-19 pandemic adversely affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies reported delays in product deliveries and a slump in product sales in 2020.

Rising adoption of hair care appliances and increasing technological advancement in electric hair brushes drove the demand for electric hair brushes before the onset of the COVID-19 pandemic. However, the consumer goods industry experienced an adverse impact of the pandemic during the first quarter of 2020. Many industries had to slow down their operations due to value chain disruptions caused by the shutdown of national and international boundaries. The pandemic led to social distancing norms and a severe negative economic impact, hindering electric hair brush manufacturing and distribution processes. The COVID-19 pandemic also led to an economic recession in the initial months of 2020, which created financial difficulties for low-income and mid-income consumers.

Competitive Landscape and Key Companies:

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Drybar Products LLC, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, Apalus Inc, Rocket Commercial LLC, and Tre Milano LLC are among the prominent players operating in the global electric hair brush market. These market players are adopting strategic development initiatives to expand, further driving the market growth.