Electronic Power Steering Market Share & Size Analysis 2027

Electronic Power Steering (EPS) Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Type (Column Assisted Electronic Power Steering(C-EPS), Pinion Assisted Electronic Power Steering (P-EPS), Rack Assisted Power Steering System (R-EPS), Electronic Hydraulic Power Steering (EHPS)); Application (Light Commercial Vehicles (LCV), Passenger Cars, Heavy Commercial Vehicles (HCV))

Publication Month : Dec 2020

  • Report Code : TIPTE100000331
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 152
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The global electronic power steering market was valued at US$ 52,692.31 million in 2019, it is expected to grow at a CAGR of 3.63% during the forecast period from 2020 to 2027.

The electronic power steering market is broadly segmented into five major regions—North America, Europe, APAC, MEA, and SAM. the global market was dominated by the APAC region in 2019, which accounted for almost half of the total market owing to a higher demand for electronic power steering systems. Factors such as the more extensive adoption of premium cars, sedans, and SUVs among the APAC population contribute significantly to the region’s more significant market share. Further, Ford Motor Company of Australia Limited, Toyota Motor Corporation Australia Limited, Mitsubishi Motors Australia Ltd. (MMAL), General Motors Holden, Isuzu Australia Limited, Volkswagen Group Australia Pty Ltd., and Hyundai Commercial Vehicles Australia are some of the well-known manufacturers of commercial vehicle in the country. All these manufacturers are demanding the integration of EPS in the cars to meet the emerging demand of the customers. Moreover, the escalating automotive manufacturing operations, rising demand for electric vehicles, and growing focus of the EPS manufacturers toward offering low-cost and high-efficiency products is expected to drive the growth of the EPS market in the Rest of APAC countries during the forecast period.

Lucrative Regional Electronic Power Steering Market

Lucrative Regional Electronic Power Steering Market
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Market Insights–Electronic Power Steering Market 

Growing Sales of Premium Cars in China

In 2019, China accounted for almost 21.4 million-vehicle. The country is the largest producer as well as biggest market for car sales globally. Nevertheless, in 2019, the overall car sales fell by ~1.9, but the demand for SUVs and premium cars sedans increased with the rate of 3.5% and 18.8% respectively as compared to 2018. All major OEMs of luxury vehicles in the country, including BMW, Mercedes-Benz, and Audi, have reported positive figures in November 2019. Along with the rise in the sales, the market scenario also changed rapidly. In the earlier generation, the consumers used to purchase premium vehicles mostly to reveal their social status, but the progressively sophisticated new generation of buyers is buying premium automobiles for the requirement of luxury and clever technologies. According to a study conducted by the China Association of Automobile Manufacturers, women are playing significant role in the Chinese premium car market. This survey stated that while opting for a vehicle model, women value safety features, comfort, and exterior styling, over the qualities favored by their male counterparts, such as powertrain technology, socially recognized premium brands, and bigger models. The above-mentioned factors are going to drive the demand for the integration of EPS in sedans and SUVs.

COVID-19 Impact

 The semiconductor and automotive industry are some of the victim of COVID-19, and since the start of 2020, these industries have been reflecting declining trend. With the imposition of lockdown across countries in North America, Europe, and Asia, the industries have been witnessing shattering experience. The automotive industry requires a significant number of human labours, and on the contrary, the COVID-19 virus is spreading through human involvement, the sector is unable to function properly. The declining trend in automotive and semiconductor industry is reflecting a negative impact on the electronic power steering market.

Type Segment Insights

Based on type, the column assisted electronic power steering segment dominated the global electronic power steering market in 2019. The electronic power steering system is gradually replacing the conventional steering system in modern vehicles. The main benefit of using electronic power steering system is the ability to minimize energy consumption. The column assisted electronic power steering (C-EPS) system is one of the type of electronic power steering system.

Vehicle Type Segment Insights

Based on vehicle type, the passenger cars segment held the largest share in global electronic power steering market in 2019. Passenger cars are the transport vehicles with not more than eight seats. Due to the worsening weather and air quality in countries, such as Bangladesh, Pakistan, Mongolia, Afghanistan, India, people are adopting alternative fuel and related technologies in their passenger cars. Passenger cars can be divided into sedan, hatchback, and SUV or MUV. The demand for passenger vehicles is increasing with a rise in per capita income and need for luxury.  

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Electronic Power Steering (EPS) Market: Strategic Insights

Market Size Value inUS$ 52,692.31 million in 2019
Market Size Value byUS$ 54,933.16 Million by 2027
Growth rateCAGR of 3.63% from 2020 to 2027
Forecast Period2020 - 2027
Base Year2020
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The market players focus on new product innovations and developments by integrating advanced technologies and features in their products to compete with the competitors.

  • In 2019, Nexteer Automotive had announced its production milestone of 60 million electric power steering (EPS) systems globally. This could be used in vehicles ranging from small cars to big trucks. The electric power steering systems increase fuel efficiency by 6% and CO2 emissions by 8 grams per km.
  • In 2018, Robert Bosch GmbH had installed Bosch highway assist systems for partially automated driving function, installed on all the vehicles in the Maserati MY 2018 range. Along with that Bosch electric power steering (EPS), another innovation introduced on the Maserati MY2018 range, makes a contribution to the implementation of the highway assist technology and other advanced driving assistance systems.
  • In 2018, Hyundai Mobis had developed an electric power steering system that takes advantage of two electronic circuits during autonomous driving in order to maintain normal steering capabilities under any circumstances.

The global electronic power steering market has been segmented as follows:

Electronic Power Steering Market – By Type

  • Column Assisted Electronic Power Steering
  • Pinion Assisted Electronic Power Steering
  • Rack Assisted Power Steering System
  • Electronic Hydraulic Power Steering

Electronic Power Steering Market – By Vehicle Type

  • Light Commercial Vehicles
  • Passenger Cars
  • Heavy Commercial Vehicles

Electronic Power Steering Market- By Region

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • South Korea
    • Japan
    • Australia
    • Rest of APAC
  • Middle East and Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Electronic Power Steering Market – Companies Profiles

  • Hyundai Mobis
  • JTEKT Corporation
  • Mitsubishi Electric Corporation
  • Nexteer Automotive
  • NSK Ltd.
  • Robert Bosch GmbH
  • Showa Corporation
  • The Mando Corporation
  • ThyssenKrupp AG
  • ZF Friedrichshafen AG
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, Application, End User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, South Africa, South Korea, United Kingdom, United States

Frequently Asked Questions

What are reasons behind electronic power steering (EPS) market growth?

Rising adoption of autonomous driving worldwide is one of the major factors boosting the adoption of steer-by-wire systems in the vehicles. SbW is enhancing the driving experience as well as safety. The SbW technology is currently experiencing a constant surge in development as well as demand. The higher levels of autonomous driving require uninterrupted communication, redundant power supply, and steering rack. Moreover, the SbW enhances the safety with the help of driver assistance systems. It also eliminates the intermediate steering shaft and thus, reduces the risk of injury to the driver from mechanical steering components by augmenting the passive safety in the vehicle.

What are market opportunities for electronic power steering (EPS)?

There is an increase in adoption of buses and trucks, specifically for logistics and public transportation purposes, across the globe. In Asia, Oceania, and Europe, the public transportation is used more as compared to private transportation, whereas in North America, transportation is mainly through private vehicles. Growing population in urban areas is demanding the increasing public transportation with the improvement in existing transportation infrastructure is proving to be insufficient. The OEMs across the globe are now focusing on reducing the global carbon footprint, therefore, boosting the usage of electric vehicles is anticipated to offer ample growth opportunities for the global electronic power steering (EPS) market players.

Which application type is expected to dominate the market in the forecast period?

The electronic power steering (EPS) market is led by passenger cars segment with highest share and is expected to dominate in the forecast period. Passenger cars are the transport vehicles with not more than eight seats. Due to the worsening weather and air quality in countries, such as Bangladesh, Pakistan, Mongolia, Afghanistan, India, people are adopting alternative fuel and related technologies in their passenger cars. Passenger cars can be divided into sedan, hatchback, and SUV or MUV. The demand for passenger vehicles is increasing with a rise in per capita income and need for luxury. The electronic power steering system is linked to the vehicle control unit.

The List of Companies - Electronic Power Steering Market

  1. Hyundai Mobis
  2. JTEKT Corporation
  3. Mitsubishi Electric Corporation
  4. Nexteer Automotive
  5. NSK Ltd.
  6. Robert Bosch GmbH
  7. Showa Corporation
  8. The Mando Corporation
  9. ThyssenKrupp AG
  10. ZF Friedrichshafen AG

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

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  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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