Europe Baby Finger Food Market Growth and Recent Trends by 2027

The baby finger food market in Europe is expected to reach US$ 9,289.73 million by 2027 from US$ 5,051.56 million in 2019; it is expected to grow at a CAGR of 8.0% from 2020 to 2027.

UK and Russia are the major contributors to the market in Europe. In 2019, UK contributed to the largest share in the Europe baby finger food market while Russia is expected to be the fastest-growing country over the forecast period. Growth in urbanization and upsurge in the middle-class population supports the market for baby finger food in UK and Russia. The countries are considered to be the significant markets of baby finger foods, in terms of production and consumption. Rapid urbanization coupled with increase in disposable income and shift in consumer lifestyle are some of the potential drivers facilitating the growth of the baby finger food market in UK and Russia. Further, the growth of distribution channel such as hypermarket and supermarket, online, convenience store and other along with strong presence of leading manufacturers have significantly driven the growth of the baby finger food market in both the countries.

Increasing awareness regarding baby nutrition paired with a surge in working women populace is bolstering the growth of the baby finger food market in Europe region. The baby finger food market is getting a big boost from the increasing awareness about the role it plays in meeting infants' and toddlers' nutritional needs. Moreover, increased birth rate, attractive and safe packaging, and product innovations propel baby finger food demand. Manufactures in the market are introducing baby finger food products that are low on artificial ingredients quotient. Infants and toddlers require an adequate amount of nutrition in their daily diet. Therefore, there is an increase in the demand for packaged baby finger foods with balanced nutrition value. Many companies launch innovative food products that offer products with minimal preservatives and good nutritional content. These products are also prepared with the utmost care and hygiene to prevent contamination and ensure infants' safety. Growing awareness for nutrition, rise in organized retail marketing, and urbanization paired with a significant increase in working women populations are key factors that boost the baby food industry growth. The increasing working women population with limited time to focus on their babies' nutritional has to use baby finger foods. This food has become an essential food for babies of working mothers. According to the Office for National Statistics (ONS), 74% of mothers in England (UK) were recorded as working-mothers as of September 2018, compared to 69% five years ago. The number has been steadily increasing from the past few years, where 62% were reported as working-mothers. This has positively impacted the growth of baby finger food market.

Based on product type, the baby finger food market is bifurcated into prepared, dried and others. The prepared segment dominated the baby finger food market and is expected to grow at fastest growth rate during the forecast period of 2020-2027. Prepared product offers a broad range of products from different brands at one place with discounted prices compared to other dried food. Prepared form of baby finger food are food products which are ready to serve and convenient food options. Such type of products requires no further cooking and can be directly be consumed by the babies is a fresh food. Rapid urbanization along with change in working demographics have encouraged the adoption of convenience-oriented lifestyles, making prepared baby finger foods more wanted. Prepared food mainly includes sweet and savoury baby finger items such as puffs, biscuits, porridge, purees, squash, and other food items that can be readily be consumed. As many people are aware of the importance of proper nutrition for babies and what that entails, they are looking for prepared and packaged baby finger foods to meet their needs. The ease and convenience provided by these baby products offer parents lesser time in manual preparation of baby foods and simultaneously take care of the babies, which is anticipated to drive the market in the forecast period. Besides, fruits, veggies, whole grains, meats, fish, beans, and more are easy finger food that is often super easy to prepare and easy for the kids to pick up and eat. Moreover, the increased popularity of prepared and packaged baby foods among high-income groups as part of their status quo, especially in emerging economies, is also anticipated to drive the Europe baby food market.

COVID-19 pandemic has affected industries and economies in various countries due to lockdowns, business shutdowns, and travel bans. In Europe, as per the recent data, Russia has recorded the highest number of COVID cases. Other than this, Spain, Germany, France and UK have also been hit hard and are expected to suffer an economic hit due to a lack of revenue from various industries. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to adversely impact market growth in Europe.

Europe Baby Finger Food Market Revenue and Forecast to 2027 (US$ Million)

Europe Baby Finger Food Market – By Product Type

• Prepared
• Dried
• Others

Europe Baby Finger Food Market – By Distribution Channel

• Hypermarket and Supermarket
• Convenience Stores
• Online
• Others

Europe Baby Finger Food Market – By Country

• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe

Europe Baby Finger Food Market – Companies Mentioned

• Hero Group
• Little Dish
• Nestlé, S.A.
• Kraft-Heinz, Inc.
• The Hain Celestial Group, Inc.
• Annabel Karmel Group Holdings Limited
• HiPP GmbH & Co. Vertrieb KG
• Piccolo
• Lotus Bakeries Corporate
• Dana Dairy Group

Europe Baby Finger Food Report Scope