Europe Baby Finger Food Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type (Prepared, Dried, and Others) and Distribution Channel (Hypermarket and Supermarket, Convenience Stores, Online, and Others

Publication Month : Oct 2020

  • Report Code : TIPRE00015402
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 85
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The baby finger food market in Europe is expected to reach US$ 9,289.73 million by 2027 from US$ 5,051.56 million in 2019; it is expected to grow at a CAGR of 8.0% from 2020 to 2027.



UK and Russia are the major contributors to the market in Europe. In 2019, UK contributed to the largest share in the Europe baby finger food market while Russia is expected to be the fastest-growing country over the forecast period. Growth in urbanization and upsurge in the middle-class population supports the market for baby finger food in UK and Russia. The countries are considered to be the significant markets of baby finger foods, in terms of production and consumption. Rapid urbanization coupled with increase in disposable income and shift in consumer lifestyle are some of the potential drivers facilitating the growth of the baby finger food market in UK and Russia. Further, the growth of distribution channel such as hypermarket and supermarket, online, convenience store and other along with strong presence of leading manufacturers have significantly driven the growth of the baby finger food market in both the countries.

Increasing awareness regarding baby nutrition paired with a surge in working women populace is bolstering the growth of the baby finger food market in Europe region. The baby finger food market is getting a big boost from the increasing awareness about the role it plays in meeting infants' and toddlers' nutritional needs. Moreover, increased birth rate, attractive and safe packaging, and product innovations propel baby finger food demand. Manufactures in the market are introducing baby finger food products that are low on artificial ingredients quotient. Infants and toddlers require an adequate amount of nutrition in their daily diet. Therefore, there is an increase in the demand for packaged baby finger foods with balanced nutrition value. Many companies launch innovative food products that offer products with minimal preservatives and good nutritional content. These products are also prepared with the utmost care and hygiene to prevent contamination and ensure infants' safety. Growing awareness for nutrition, rise in organized retail marketing, and urbanization paired with a significant increase in working women populations are key factors that boost the baby food industry growth. The increasing working women population with limited time to focus on their babies' nutritional has to use baby finger foods. This food has become an essential food for babies of working mothers. According to the Office for National Statistics (ONS), 74% of mothers in England (UK) were recorded as working-mothers as of September 2018, compared to 69% five years ago. The number has been steadily increasing from the past few years, where 62% were reported as working-mothers. This has positively impacted the growth of baby finger food market.

Based on product type, the baby finger food market is bifurcated into prepared, dried and others. The prepared segment dominated the baby finger food market and is expected to grow at fastest growth rate during the forecast period of 2020-2027. Prepared product offers a broad range of products from different brands at one place with discounted prices compared to other dried food. Prepared form of baby finger food are food products which are ready to serve and convenient food options. Such type of products requires no further cooking and can be directly be consumed by the babies is a fresh food. Rapid urbanization along with change in working demographics have encouraged the adoption of convenience-oriented lifestyles, making prepared baby finger foods more wanted. Prepared food mainly includes sweet and savoury baby finger items such as puffs, biscuits, porridge, purees, squash, and other food items that can be readily be consumed. As many people are aware of the importance of proper nutrition for babies and what that entails, they are looking for prepared and packaged baby finger foods to meet their needs. The ease and convenience provided by these baby products offer parents lesser time in manual preparation of baby foods and simultaneously take care of the babies, which is anticipated to drive the market in the forecast period. Besides, fruits, veggies, whole grains, meats, fish, beans, and more are easy finger food that is often super easy to prepare and easy for the kids to pick up and eat. Moreover, the increased popularity of prepared and packaged baby foods among high-income groups as part of their status quo, especially in emerging economies, is also anticipated to drive the Europe baby food market.

COVID-19 pandemic has affected industries and economies in various countries due to lockdowns, business shutdowns, and travel bans. In Europe, as per the recent data, Russia has recorded the highest number of COVID cases. Other than this, Spain, Germany, France and UK have also been hit hard and are expected to suffer an economic hit due to a lack of revenue from various industries. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to adversely impact market growth in Europe.

Europe Baby Finger Food Market Revenue and Forecast to 2027 (US$ Million)

Europe Baby Finger Food Market Revenue and Forecast to 2027 (US$ Million)
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Europe Baby Finger Food Market – By Product Type

  • Prepared
  • Dried
  • Others

Europe Baby Finger Food Market – By Distribution Channel

  • Hypermarket and Supermarket
  • Convenience Stores
  • Online
  • Others

Europe Baby Finger Food Market – By Country

  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

Europe Baby Finger Food Market – Companies Mentioned

  • Hero Group
  • Little Dish
  • Nestlé, S.A.
  • Kraft-Heinz, Inc.
  • The Hain Celestial Group, Inc.
  • Annabel Karmel Group Holdings Limited
  • HiPP GmbH & Co. Vertrieb KG
  • Piccolo
  • Lotus Bakeries Corporate
  • Dana Dairy Group
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type and Distribution Channel (Hypermarket and Supermarket, Convenience Stores, Online, and Others

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

UK, Germany, France, Italy, Russia

  1. Hero Group
  2. Little Dish
  3. Nestlé, S.A.
  4. Kraft-Heinz, Inc.
  5. The Hain Celestial Group, Inc.
  6. Annabel Karmel Group Holdings Limited
  7. HiPP GmbH & Co. Vertrieb KG
  8. Piccolo
  9. Lotus Bakeries Corporate
  10. Dana Dairy Group

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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