Europe Baby Infant Formula Market Growth Drivers and Forecast by 2027

The Europe baby infant formula market was valued at US$ 7,766.00 million in 2019, and it is expected to grow at a CAGR of 3.9% from 2020 to 2027, to reach US$ 10,299.47 million by 2027.

Baby infant formula is the food designed and marketed for feeding babies and infants, typically 0–36 months of age. It comes in varieties such as standard infant milk or starting milk formula, follow-on milk, growing-up milk or toddlers’ milk, and specialty baby milk. It contains vitamins, minerals, and iron that are necessary for the overall development of the baby. Physicians or child nutritionists recommend these infant formulae as an alternative to breast milk. These processed baby food products act as a healthy and nutritious alternative and are very convenient to use. Thus, the working parents, especially mothers, who are resuming their jobs shortly after delivery prefer these baby infant milk formula for their babies. Apart from this, change in lifestyle, rise in middle-class population, and increase in disposable income and purchasing power of people in economies, such as Germany, the UK, and France, are expected to propel the growth of the baby infant formula market during the forecast period.

The COVID-19 pandemic originated in Wuhan, China, in December 2019, and since then, it has spread across the globe at a fast pace. As of September 2020, the US, Russia, India, Brazil, Mexico, and South Africa are among the worst-affected countries in terms of positive COVID-19 cases and reported deaths. According to the WHO figures updated in September 2020, ~29,734,104 confirmed cases and ~939,279 deaths have been reported globally. The pandemic has affected economies and industries due to enforced lockdowns, travel bans, and business shutdowns. Food & beverages is one of the world’s major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, as a result of this outbreak. The Europe economic breakdown due to COVID-19 is also affecting the growth of the baby infant formula market growth due to shutting down of factories and obstacles in supply chain.

Europe Baby Infant Formula Market

Market Insights

Growing Focus on Infant Care and Nutrition

Malnutrition during the first two years of age can lead to severe health ailments in the future, which can affect physical and mental health. Therefore, providing adequate nutrition to babies is the top priority for parents. Parents are becoming more critical about their purchasing decisions, with increasing inquisitiveness about the use of various ingredients in these products. Baby foods are fortified with adequate amounts of proteins and iron so that it helps in the proper development and growth of the baby. Parents are willing to spend high on premium food categories to provide the best food for their children. Growing awareness about factors influencing infants’ health and the importance of micronutrients in promoting growth is triggering market players in introducing better products. For example, Abbott Nutrition provides Similac Infant Formula, which provides immune support and has a unique blend of DHA, Lutein, and Vitamin E for brain and eye development.

Product Type Insights

Based on product type, the Europe baby infant formula market is segmented into starting milk formula, follow-on milk formula, toddler milk formula, and special milk formula. In 2019, the follow-on milk formula accounted for the largest market share. Follow-on milk formula refers to milk formula products intended for weaned infants, typically 6–12 months of age. It consists of protein, iron, calcium, vitamins, minerals and other micronutrients, such as linoleic acid and prebiotic, that are essential for the overall development of infants. Increasing number of working mothers’ acts as a significant driver for follow-on milk formula. As most of the working mothers resume their jobs shortly after their delivery, follow-on milk formula acts as a substitution to breast milk in such cases. It offers an attractive alternative to working mothers, fulfilling their need for healthy and nutritious food for their babies. Factors such as increasing number of working mothers and growing focus on infant care & nutrition are expected to drive the growth of this segment during the forecast period.

Europe Baby Infant Formula Market, by Product Type – 2019 and 2027

Distribution Channel Insights

Based on distribution channel, the baby infant formula market is segmented into hypermarkets and supermarkets, convenience stores, specialty stores, online, and others. Distribution channel plays a crucial role as it provides a larger exposure to the common market. Distribution channel provides the sellers an opportunity to infuse the marketplace with their goods and the buyers get a chance to purchase the goods. As consumers seek for convenient and easy buying options, baby infant formula is sold across various distribution channel in Europe. The hypermarkets and supermarkets segment dominated the Europe baby infant formula market whereas the specialty stores segment is expected to grow at fastest growth rate during the forecast period of 2020-2027.

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Europe Baby Infant Formula Market: Strategic Insights

Europe Baby Infant Formula Market

• Market Size 2019
  US$ 7,766.00 Million
• Market Size 2027
  US$ 10,299.47 Million

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Regional Overview

• Europe

Market Segmentation

Product Type

• Starting Milk Formula
• Follow-on Milk Formula
• Toddlers Milk Formula
• Special Milk Formula

Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Specialty Stores
• Online

Product Category

• Organic
• Non-organic

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Europe Baby Infant Formula MarketReport Scope

Europe Baby Infant Formula Market Report Scope