Europe Digital Printing Packaging Market Size, Share, and Analysis by 2028

The Europe digital printing packaging market is expected to grow from US$ 3,850.28 million in 2022 to US$ 6,900.87 million by 2028; it is expected to grow at a CAGR of 10.2% from 2022 to 2028.

Digital printing produces higher-quality prints than traditional prints. Printing on the packaging of a product is important for any manufacturer to attract consumers as well as to mention information such as brand name, etc. The increasing demand for digital printing packaging among various end-use industries such as food & beverages, pharmaceuticals, personal care & cosmetics, etc., is fueling the market growth. The market is segmented on the basis of ink type, packaging type, and end-use industry.

Digital printing packaging is prominently used in various industries, including food & beverages, pharmaceuticals, and personal care & cosmetics. Owing to significant technological developments in inkjet and electrophotography technologies, digital printing is emerging as one of the cost-effective and easily accessible methods for printing. Digital printing packaging is majorly used to pack food and beverage products. For food and beverages and other consumer goods companies, the digital printing technology provides high-quality packaging with the benefits of personalization, fast turnaround, reduced waste, and on-the-fly modification to pack designs. In the pharmaceuticals & cannabis sector, manufacturers are increasingly turning to digital printing to accommodate demands for localized packaging, legally required variable data, and quick & frequent changeover. Equipment advancements have made it possible to digitally print various packaging materials and formats, including food wrappers, aluminum beverage cans, and metalized-film pouches. Thus, increasing technological advancements in the digital printing packaging sector are driving the Europe digital printing packaging market growth.

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Europe Digital Printing Packaging Market: Strategic Insights

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Impact of COVID-19 Pandemic on Europe Digital Printing Packaging Market

The COVID-19 pandemic adversely affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The consumer goods industry witnessed severe disruptions such as supply chain breaks and production plant shutdowns due to the pandemic. The shutdown of manufacturing plants and factories in Europe hindered the global supply chain and negatively impacted manufacturing activities, delivery schedules, and goods sales. Further, during the pandemic, various companies announced possible delays in product deliveries and a slump in future sales. In addition, the global travel bans imposed by countries in Europe disrupted business collaboration and partnership opportunities. The pandemic has directly affected the production of digital printing packaging and its demand and subsequently impacted the revenue of European economies and businesses.

Market Insights

Increasing Demand from E-Commerce sector in Europe to Boosts Market Growth

The e-commerce industry in Europe has grown exponentially in the last few years. According to the European Commission, 74% of internet users in the European Union shopped online in 2021. Many e-commerce companies such as Tesco and Amazon ensure that their customers can conveniently shop required commodities online using e-commerce applications on their smartphones. In the e-commerce value chain, attractive packaging is an important strategy for brand owners to differentiate their products. Brand owners are shifting from traditional corrugated boxes to varied packaging options to stand out in the market. The popularity of online shopping is also increasing the use of personalized packaging. Hence, the high preference for online shopping and e-commerce propels the demand for packaging material. Therefore, the digital printing packaging market growth is attributed to the rising demand from the e-commerce sector in the region.

Ink Type-Based Insights

Based on ink type, the Europe digital printing packaging market is segmented into solvent-based, UV-based, aqueous, and others. The solvent-based segment held the largest share of the market in 2021. Solvent-based inks are composed of pigment and resin (binder), which forms a solid component of the ink, and solvent as a carrier agent. The solvent-based ink is sprayed on a substrate during the digital printing process, which leads to the evaporation of the solvent, leaving behind a dry layer of ink. Further, solvent-based inks are relatively inexpensive.

Packaging Type-Based Insights

Based on packaging type, the Europe digital printing packaging market is segmented into corrugated, folding cartons, flexible packaging, labels, and others. The corrugated segment accounted for the largest share of the market in 2021. The demand for corrugated packaging increased due to the high usage of e-commerce sites. The demand for corrugated packaging is related to e-commerce sales, as corrugated packaging forms a core component of the e-commerce supply chain.

End-Use Industry-Based Insights

Based on end-use industry, the Europe digital printing packaging market is segmented into food & beverage, pharmaceuticals, personal care & cosmetics, and others. The food and beverages segment accounted for the largest market share in 2021. However, the personal care & cosmetics segment is anticipated to register the highest CAGR during the forecast period. Consumers are concerned about value addition and differentiation in the food & beverages industry, and they demand security for the transportation of food and beverage products. In Europe, consumers are focusing on purchasing food and beverages with flexible packaging solutions, along with informative labels, without compromising the food's quality or safety. Hence, manufacturers are adopting solvent-based inks for digital printing packaging for the food & beverage industry.

HP Inc, Xerox Holdings Corp, Reel Appeal Ltd, Mondi Plc, Dupont De Nemours Inc, Quad/Graphics Inc, Xeikon Bv, Quantum Print and Packaging Ltd, Weber Packaging Solutions Inc, And DS Smith Plc are a few of the key players operating in the Europe digital printing packaging market. These companies present wide product portfolios and are highly focused on developing high-quality and innovative products to meet the customers' requirements.

Report Spotlights

• Progressive industry trends in the Europe digital printing packaging market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the Europe digital printing packaging market from 2020 to 2028
• Estimation of regional demand for digital printing packaging
• Porter’s five forces analysis to illustrate the efficacy of buyers and suppliers operating in the digital printing packaging industry
• Recent developments to understand the competitive market scenario
• Market trends and outlook, as well as factors driving and restraining the growth of the digital printing packaging market
• Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
• The size of the Europe digital printing packaging market at various nodes
• Detailed overview and segmentation of the market, and the digital printing packaging industry dynamics
• Size of the Europe digital printing packaging market in various regions with promising growth opportunities

Based on ink type, the Europe digital printing packaging market is segmented into solvent-based, UV-based, aqueous, and others. Based on packaging type, the market is segmented into corrugated, folding cartons, flexible packaging, labels, and others. Based on end-use industry, the Europe digital printing packaging market is segmented into food & beverage, pharmaceuticals, personal care & cosmetics, and others.

Company Profiles

• HP Inc
• Xerox Holdings Corp
• Reel Appeal Ltd
• Mondi Plc
• Dupont De Nemours Inc
• Quad/Graphics Inc
• Xeikon Bv
• Quantum Print and Packaging Ltd
• Weber Packaging Solutions Inc
• DS Smith Plc

Europe Digital Printing Packaging Market Regional Insights

The regional trends and factors influencing the Europe Digital Printing Packaging Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Europe Digital Printing Packaging Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Europe Digital Printing Packaging Market Report Scope

Europe Digital Printing Packaging Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Digital Printing Packaging Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Europe Digital Printing Packaging Market are:

1. HP Inc.
2. Xerox Holdings Corp.
3. Reel Appeal Ltd.
4. Mondi Plc
5. Dupont De Nemours Inc.

Disclaimer: The companies listed above are not ranked in any particular order.