Digital Printing Packaging Market Size & Forecast to 2031

The digital printing packaging market size is projected to reach US$ 41.58 billion by 2031 from US$ 22.47 billion in 2024. The market is expected to register a CAGR of 9.2% during 2025–2031.

Digital Printing Packaging Market Analysis

The digital printing packaging market is dynamic, as it is changing with the growing demands for personalization and fast delivery of products in packaging. Brands use digital printing technology to attract consumers via design and message personalization, creating brand loyalty. Digital printing helps increase brand equity in competitive industries such as food, drinks, and cosmetics. Advancements in ink and printing technology enable efficient production of short-run and variable printing to meet the evolving demand of e-commerce and retail sectors.  

Digital Printing Packaging Market Overview

The digital printing packaging market is experiencing a transition where companies are finding ways to streamline the working process and are able to meet the changing consumer needs more swiftly and diversely. Real-time design changes, interactive design, and smarter integration into the supply chain are benefiting new packaging formats, including flexible films, folding cartons, and corrugated cases.

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Digital Printing Packaging Market: Strategic Insights

Digital Printing Packaging Market Drivers and Opportunities

Market Drivers:

• Cutting Down Print Turnaround Time and Inventory Management Requirement: Reduced print cycles enable businesses to be responsive to packaging runs in a short period. It also reduces inventory expenses and enhances supply chain responsiveness with minimal waste.
• Brand Differentiation by Using High-Impact Graphic Visual Capability: Digital printing allows brands to produce striking visuals and unique designs that draw consumer attention and leave an indelible presence on the shelves in different categories of products.
• Increase in Personalized and Custom-Batch Packaging Demand: The capability to effectively create custom and variable-data packaging helps campaigns to individuals, increasing the interest and the effectiveness of the marketing.
• Growth in E-Commerce Spurs Niche Packaging: Agile, branded, customized parcels through digital printing are exploited by e-commerce brands to provide delightful unboxing experiences and traceability, which is adopted in online retail markets.

Market Opportunities:

• Increasing Digital Printing in Flexible Packaging Segments: Flexible films, as well as pouches, can be used to diversify a company, as the demand for lightweight, resealable, and visually dynamic product packages grows.
• Creation of Smart Packaging with Interactive Features: Augmented reality, NFC, and interactive codes can also be added to the brand to interact with consumers and to deliver product information or a loyalty program straight on the packaging.
• Sustainable and Circular Economy Packaging Innovations: The study of bioplastics, reusable packaging, and recyclability provides a competitive advantage as brands pay attention to the environmentally friendly options and green labeling.

Digital Printing Packaging Market Report Segmentation Analysis

The digital printing packaging market is divided into different segments to give a clearer view of how it works, its growth potential, and the latest trends. Below is the standard segmentation approach used in most industry reports:

By Ink Type:

• Solvent-based: Its durability, versatility, and resistance favor the demand for strong, durable prints in diverse substrates.
• UV-based: Immediate curing, rich color, low VOC discharge, high speed, cost-effective, and high-quality packaging prints are driven by market demands for rapid production, sustainability, and superior packaging standards.
• Water-based: Sustainable packaging, safe food contact, and strong adoption due to regulatory compliance, eco-friendly, and food-safe results, and vibrant results.
• Others: Soy and hybrid inks are gaining traction in niche applications and custom effects; these are propelled due to increasing emphasis on environmental and regulatory benefits.

By Packaging Type:

• Corrugated Packaging
• Rigid Packaging
• Flexible Packaging
• Labels and Stickers
• Others
  

By Printing Technology:

• Inkjet Printing
• Electrophotography
• Thermal Printing
• Others

By End-Use Industry:

• Food and Beverage
  • Dairy Products
  • Beverages
  • Confectionery
  • Others
• Pharmaceuticals
• Personal Care and Cosmetics
• Electronics
• Others

By Geography:

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• South & Central America

With e-commerce and packaging industries growing rapidly, the digital printing packaging market in Asia Pacific has a strong foothold.

The regional trends and factors influencing the Digital Printing Packaging Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Digital Printing Packaging Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Digital Printing Packaging Market Report Scope

Digital Printing Packaging Market Players Density: Understanding Its Impact on Business Dynamics

The Digital Printing Packaging Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Digital Printing Packaging Market Share Analysis by Geography

Apart from Asia Pacific, digital printing packaging providers in South & Central America and the Middle East and Africa have significant untapped opportunities to expand.

The digital printing packaging market growth differs in each region due to the surging rapid urbanization, industrialization, and booming e-commerce sectors. Below is a summary of market share and trends by region:

1. North America

• Market Share: Holds significant share of global market
• Key Drivers:
  • Booming e-commerce industry
  • Growing pharmaceutical industry
  • Rising demand from the electronics industry
• Trends: Environmental regulations push sustainable adhesive product development

2. Europe

• Market Share: The fastest-growing region with an increasing market share annually
• Key Drivers:
  • Lucrative food & beverage, personal care & cosmetics, and electronic sectors
  • Strict government regulations on use of eco-friendly materials 
  • Innovation in the manufacturing processes
• Trends: Used of digital printing packaging in food processing and personal care & cosmetics industries

3. Asia Pacific

• Market Share: Substantial market share owing to the expansion of the food & beverage and electronics industries expansion
• Key Drivers:
  • Rapid industrialization and urbanization
  • Growing electronics industry
  • Rapid growth in pharmaceutical production
• Trends: Growing demand in personal care and cosmetics industry

4. Middle East and Africa

• Market Share: Growing market with steady progress
• Key Drivers:
  • Growing industrial investments and urbanization
  • Development in pharmaceutical sector
• Trends: Expansion of manufacturing capabilities and market penetration efforts

5. South and Central America

• Market Share: Although small, it is growing quickly
• Key Drivers:
  • Rising demand in food & beverage and pharmaceuticals sectors
  • Growing urbanization and regional industrialization
• Trends: Emerging opportunities through new production and technology adoption

Digital Printing Packaging Market Players Density: Understanding Its Impact on Business Dynamics

High Market Density and Competition

Competition is intense due to the presence of established players such as Sealed Air Corp, The Boxmaker Inc, Traco Packaging, Quad/Graphics, Inc, Blue Label Packaging Company, HP Inc, Huhtamaki Oyj, DuPont de Nemours Inc, DS Smith Plc, Weber Packaging Solutions Inc, Industria Termoplastica Pavese S.p.A, Smurfit Kappa Group Plc, Stora Enso Oyj, CJSC Uniflex, and Mondi Plc.

This high level of competition urges companies to stand out by:

• The development of print substrates used in food packaging, which are compostable and aim to promote sustainability and impose packaging policies.
• Creation of packaging, which has printed trackable authentication capabilities as anti-counterfeiting and interactive customer-engagement programs.
• Collaborating with digital press suppliers to offer integrated, automated packaging production lines for agile and scale-up customization.

Opportunities and Strategic Moves

• Diversify compostable packaging substrate lines.
• Localize printing of recyclable printed materials.
• Cooperate with large online stores.
• Introduce built-in authentication and tracking capabilities.
• Invest in smart and automated digital press solutions. 

Major Companies operating in the digital printing packaging market are:

1. Sealed Air Corp
2. The Boxmaker Inc
3. Traco Packaging
4. Quad/Graphics, Inc
5. Blue Label Packaging Company
6. HP Inc
7. Huhtamaki Oyj
8. DuPont de Nemours Inc
9. DS Smith Plc
10. Weber Packaging Solutions Inc
11. Industria Termoplastica Pavese S.p.A
12. Smurfit Kappa Group Plc
13. Stora Enso Oyj
14. CJSC Uniflex
15. Mondi Plc

Disclaimer: The companies listed above are not ranked in any particular order.

Other companies analyzed during the course of research:

1. WestRock Company
2. CCL Industries Inc
3. Amcor Plc
4. Coveris Holdings S.A
5. Constantia Flexibles Group GmbH
6. International Paper Company
7. Avery Dennison Corporation
8. UPM-Kymmene Corporation
9. Sonoco Products Company
10. Landa Digital Printing
11. R.R. Donnelley & Sons Company
12. Tetra Pak International S.A
13. Ball Corporation
14. Flexcon Company Inc
15. Neopac The Tube
16. Flint Group
17. Xeikon NV
18. Graphic Packaging International LLC
19. Vistaprint (Cimpress)
20. Lautpack GmbH

Digital Printing Packaging Market News and Recent Developments

• Sealed Air Reinvents Its Iconic BUBBLE WRAP Brand Packaging Material Using Recycled Content Sealed Air Corp announced the launch of BUBBLE WRAP brand Ready-To-Roll Embossed Paper, combining the proven effectiveness of BUBBLE WRAP brand cushioning with curbside-recyclable embossed paper.
• SupplyOne Acquired The BoxMaker for Digital Printing SupplyOne, Inc., a value-added North American packaging distributor with custom converting capabilities, is adding digital printing to its broad offering of packaging solutions with the acquisition of The BoxMaker. The BoxMaker is a leading supplier of digitally printed custom corrugated boxes, retail displays, and product labels. In addition, The BoxMaker offers brown box conversion, foam conversion, packaging supply distribution, and fulfillment, primarily in the Pacific Northwest.

Digital Printing Packaging Market Report Coverage and Deliverables

The "Digital Printing Packaging Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering the following areas:

• Digital printing packaging market size and forecast at global, regional, and country levels for all market segments covered under the scope
• Digital printing packaging market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces Analysis and SWOT analysis
• Digital printing packaging market analysis covering market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the digital printing packaging market
• Detailed company profiles