Garment Steamers Market Trends, Share and Growth Analysis by 2028

Garment Steamers Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Handheld and Upright), Price Range (Less than US$ 20, US$ 20 to US$ 70, and More than US$ 70), Tank Type (Fixed and Removable), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month : Oct 2021

  • Report Code : TIPRE00024378
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 167
Inquire Before Buy

PRICING

$4550

$2730

The garment steamers market was valued at US$ 1,662.78 million in 2021 and is projected to reach US$ 2,399.14 million by 2028; it is expected to grow at a CAGR of 5.4% from 2021 to 2028.

Garment steamer is a device used to remove the wrinkles from fabrics and garments using high-temperature steam. The steamers are lightweight, easy to use, and designed to steam different fabrics and garments. The changing lifestyle of the people has made them more work-oriented, having a hectic schedule. Working professionals increasingly prefer garment steamers over traditional irons to save time and effort. Garment steamers are mostly used for delicate materials and attires such as silk, chiffon, lace, wedding dresses, and saris, as well as for formal wear, such as suits and office attire, as they do not burn or damage any fabric.

The garment steamers market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. The growth of the market in this region is mainly attributed to factors such the upsurge in the middle-class population in countries, such as China, India, and South Korea, and growth in urbanization. The changing lifestyle of the consumers and increasing working population are propelling the adoption of modernized household appliances. In addition, hectic work-life schedule along with the long working hours is driving the consumer preference toward convenient household appliances, such as garment steamers. The rising trend of eco-friendly appliances that consume less energy than traditional appliances in the developing countries in this region would boost the garment steamers market growth during the forecast period.

Customize Research To Suit Your Requirement

We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.

Garment Steamers Market: Strategic Insights

garment-steamer-market
Market Size Value inUS$ 1,662.78 million in 2021
Market Size Value byUS$ 2,399.14 million by 2028
Growth rateCAGR of 5.4% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
Analyst Image

Shejal

Have a question?

Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Analyst Image  Speak to Analyst

Impact of COVID-19 Pandemic on Garment Steamers Market

Initially, the COVID-19 pandemic had a negative impact on the garment steamers market. The outbreak distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, which created revenue loss and damage. The disruptions in the production and supply chain have hindered the garment steamers market growth.

There have been various reports indicating that the novel coronavirus can survive for up to 3 days on surfaces and fabrics. The virus can certainly persist on soft surfaces like clothing and blankets. The Centers for Disease Control and Prevention (CDC) has recommended that clothing worn outside should be removed and washed immediately. Along with this, various tests show that steam can kill 99.9% of bacteria, germs, and viruses. The garment steamers emit hot powerful steam that can kill and neutralize germs. According to the CDC, flu viruses are killed by heat above 167°F (75°C). The steam emitted by the garment steamers penetrates the fibers and inner layers of the fabric to deeply sanitize the garments and kill the viruses. Along with this, various manufacturers are providing garment steamers that can sanitize clothes that might have a risk of exposure. For instance, SALAV USA, Laurastar developed garment stammers that can kill 99.9% of the viruses and bacteria along with having a proven success on vanishing the novel coronavirus on the garment. Thus, the increased use of garment steamers to sanitize clothes in the ongoing pandemic is fueling the garment steamers market growth. The COVID-19 outbreak has also led to an increase in the adoption of work from home scenario where people are managing both household and office work simultaneously. Due to hectic schedule and work pressure, people are preferring convenient household products that can provide ease and convenience in doing their household chores. Thus, now consumers are preferring garment steamers over traditional iron as it is quick, effective, and easy-to-use. Along with this, due to the lockdown caused by the COVID-19 pandemic, retail outlets, supermarkets and hypermarkets, and shopping malls were closed, which had a negative impact on distribution channel. As a result, consumer shifted to online retail and the online sales of various products increased. Thus, an increase in online sales provided positive impact to the online distribution channel.

Garment Steamers Market

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

Market Insights

Increase in Working Population Fuels Garment Steamers Market Growth

A garment steamer is a device used to remove the wrinkles from fabrics and garments using high-temperature steam. These garment steamers are lightweight, easy to use, and designed to steam different fabrics and garments. The changing lifestyle of the people has made them more work-oriented, having a hectic schedule. Working professionals increasingly prefer garment steamers over traditional irons to save time and effort. According to the World Health Organization, "workplace stress is the health epidemic of the 21st century." Such a shift in corporate culture makes people feel more stretched than ever after their daily working hours. They are now increasingly striving for convenient household appliances that will help them get through their hectic routine. The lack of time available for performing household tasks, including cleaning, and maintaining the garments, in both in-office and remote working models is bolstering the demand for garment steamers. According to the US Bureau of Labor Statistics, the percentage of the civilian noninstitutional population employed in 2019 is 60.8% compared to 58.6% in 2013. According to International Labour Organization, more than half of the world's labor force is in Asia-Pacific, which indicates that people in such regions will increase their demand for convenient household appliances.

Further, the rising percentage of women in the total workforce in developing countries has added to the demand for garment steamers. Moreover, according to the International Labour Organization, the female labor force participation rate in 2019 was the highest in Sub-Saharan Africa with 61.29%, followed by East Asia and Pacific with 58.83%. Therefore, the increase in the working population is supporting the growth of the garment steamers market across the world.

Product Type Insights

Based on product type, the garment steamers market is bifurcated into handheld and upright. The upright segment accounted for a larger market share in 2020, and it is expected to register a higher CAGR during the forecast period. Upright garment steamers are extremely stable and provide fast and effective wrinkle removal. Built-in hanging options eliminate the need to hunt for a place to hang the clothes at the time of steaming. Upright garment steamers are equipped with a water tank; these steamers are incredibly stable, strong, and safe for delicate fabrics. They also have simple built-in hanging options and a large water tank for prolonged steaming sessions.

Garment Steamers Market, by Product Type – 2020 and 2028

Garment Steamers Market, by Product Type – 2020 and 2028
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

Distribution Channel Industry Insights

Based on distribution channel, the garment steamers market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2020, whereas the online stores segment is expected to register the highest CAGR during the forecast period. Supermarkets and hypermarkets are a type of self-help shops offering a wide variety of products. They provide extensive merchandise mix along with different brands of garment steamers placed under the same roof. The different varieties of products are placed in eye-catching assortments on the shelves of supermarkets and hypermarkets for the purpose of attracting customers. The high footfall in supermarkets and hypermarkets makes it easier for garment steamers manufacturers to target their customer base.

A few players operating in the garment steamers market are Groupe SEB; Conair LLC; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; SALAV USA; Maryant, Inc.; Pure Enrichment; Reliable Corp; Panasonic Corporation; and PurSteam. The key companies adopt the mergers & acquisitions and R&D strategies to expand customer base and gain significant share in the global market, which also allow them to maintain their brand name globally.

Report Spotlights

  • Progressive industry trends in the garment steamers market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the garment steamers market from 2019 to 2028
  • Estimation of global demand for garment steamers   
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook as well as factors driving and restraining the growth of the garment steamers market
  • Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • Size of the garment steamers market size at various nodes
  • Detailed overview and segmentation of the market, as well as the garment steamers industry dynamics
  • Size of the garment steamers market in various regions with promising growth opportunities


The report includes the segmentation of the garment steamers market as follows:

By Product Type

  • Handheld
  • Upright

By Price Range

  • Less than US$ 20
  • US$ 20 to US$ 70
  • More than US$ 70

By Tank Type

  • Fixed
  • Removable

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • Germany
    • France
    • UK
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • Australia
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East & Africa
  • South America

    • Brazil
    • Argentina
    • Rest of South America


Company Profiles

  • Groupe SEB
  • Conair LLC
  • Jiffy Steamer Company, LLC
  • Koninklijke Philips N.V.
  • SALAV USA
  • Maryant, Inc.
  • Pure Enrichment
  • Reliable Corp
  • Panasonic Corporation
  • PurSteam
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Price Range, Tank Type, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Can you list some of the major players operating in the global garment steamers market?

Some of the major key players operating in the global garment steamers market include Groupe SEB; Conair LLC; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; SALAV USA; Maryant, Inc.; Pure Enrichment; Reliable Corp; Panasonic Corporation; and PurSteam among few others.

Based on price range, which segment led the global garment steamers market in 2020?

Based on price range, the global garment steamers market is segmented into less than US$ 20, US$ 20 to US$ 70, and more than US$ 70. The more than US$ 70 dominated the market during the research period. The steamers priced above US$ 70 have a quick heat-up time, suit all types of fabric, and have a large tank capacity, which makes them convenient and user-friendly, as well as saves time.

Which region held the largest share of the global garment steamers market?

In 2020, North America accounted for the largest share of approximately 40% in the global garment steamers market. The growth of the North America garment steamers market is attributed to the rise in disposable income, increase in working population, and the surge in preference for garment steamers over traditional irons across the region. The continuous innovations and integration of advanced technologies along with ongoing research and development bolster the growth of the garment steamers market in North America.

Which major factors are influencing the growth of global garment steamers market?

The global garment steamers market growth is majorly influenced by determinants such as increase in working population, rise in preference for garment steamers over traditional irons, high product price, and product innovation.

Based on tank type, which segment is leading the global garment steamers market during the forecast period?

By tank type, the global garment steamers market is bifurcated into fixed and removable. The removable segment held a larger share in the global garment steamers market in 2020. The convenience to detach the tank to refill water boosts the demand for removable tank type garment steamers. They are available in a variety of product types, from portable or handheld designs to upright or vertical steamers.

How is the market scope for garment steamers defined?

The garment steamers used in residential and professional sectors are only considered in the market scope. Similarly, 2-in-1 iron & steamer products are not included in the market scope. The fixed segment under by Tank Type, also includes products whose steamer or lid is removed from above to fill the water in the tank.

The List of Companies - Global Garment Steamer Market

  1. Conair LLC
  2. Groupe SEB
  3. Jiffy Steamer Company, LLC
  4. Koninklijke Philips N.V.
  5. Maryant, Inc.
  6. Panasonic Corporation
  7. Pure Enrichment
  8. PurSteamReliable Corp
  9. Reliable Corp
  10. SALAV USA

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Trends and growth analysis reports related to Garment Steamers Market