The garment steamers market was valued at US$ 1,662.78 million in 2021 and is projected to reach US$ 2,399.14 million by 2028; it is expected to grow at a CAGR of 5.4% from 2021 to 2028.
Garment steamer is a device used to remove the wrinkles from fabrics and garments using high-temperature steam. The steamers are lightweight, easy to use, and designed to steam different fabrics and garments. The changing lifestyle of the people has made them more work-oriented, having a hectic schedule. Working professionals increasingly prefer garment steamers over traditional irons to save time and effort. Garment steamers are mostly used for delicate materials and attires such as silk, chiffon, lace, wedding dresses, and saris, as well as for formal wear, such as suits and office attire, as they do not burn or damage any fabric.
The garment steamers market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. The growth of the market in this region is mainly attributed to factors such the upsurge in the middle-class population in countries, such as China, India, and South Korea, and growth in urbanization. The changing lifestyle of the consumers and increasing working population are propelling the adoption of modernized household appliances. In addition, hectic work-life schedule along with the long working hours is driving the consumer preference toward convenient household appliances, such as garment steamers. The rising trend of eco-friendly appliances that consume less energy than traditional appliances in the developing countries in this region would boost the garment steamers market growth during the forecast period.
Customize This Report To Suit Your Requirement
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Garment Steamers Market: Strategic Insights

- Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Garment Steamers Market: Strategic Insights

- Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
Impact of COVID-19 Pandemic on Garment Steamers Market
Initially, the COVID-19 pandemic had a negative impact on the garment steamers market. The outbreak distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, which created revenue loss and damage. The disruptions in the production and supply chain have hindered the garment steamers market growth.
There have been various reports indicating that the novel coronavirus can survive for up to 3 days on surfaces and fabrics. The virus can certainly persist on soft surfaces like clothing and blankets. The Centers for Disease Control and Prevention (CDC) has recommended that clothing worn outside should be removed and washed immediately. Along with this, various tests show that steam can kill 99.9% of bacteria, germs, and viruses. The garment steamers emit hot powerful steam that can kill and neutralize germs. According to the CDC, flu viruses are killed by heat above 167°F (75°C). The steam emitted by the garment steamers penetrates the fibers and inner layers of the fabric to deeply sanitize the garments and kill the viruses. Along with this, various manufacturers are providing garment steamers that can sanitize clothes that might have a risk of exposure. For instance, SALAV USA, Laurastar developed garment stammers that can kill 99.9% of the viruses and bacteria along with having a proven success on vanishing the novel coronavirus on the garment. Thus, the increased use of garment steamers to sanitize clothes in the ongoing pandemic is fueling the garment steamers market growth. The COVID-19 outbreak has also led to an increase in the adoption of work from home scenario where people are managing both household and office work simultaneously. Due to hectic schedule and work pressure, people are preferring convenient household products that can provide ease and convenience in doing their household chores. Thus, now consumers are preferring garment steamers over traditional iron as it is quick, effective, and easy-to-use. Along with this, due to the lockdown caused by the COVID-19 pandemic, retail outlets, supermarkets and hypermarkets, and shopping malls were closed, which had a negative impact on distribution channel. As a result, consumer shifted to online retail and the online sales of various products increased. Thus, an increase in online sales provided positive impact to the online distribution channel.
Market Insights
Increase in Working Population Fuels Garment Steamers Market Growth
A garment steamer is a device used to remove the wrinkles from fabrics and garments using high-temperature steam. These garment steamers are lightweight, easy to use, and designed to steam different fabrics and garments. The changing lifestyle of the people has made them more work-oriented, having a hectic schedule. Working professionals increasingly prefer garment steamers over traditional irons to save time and effort. According to the World Health Organization, "workplace stress is the health epidemic of the 21st century." Such a shift in corporate culture makes people feel more stretched than ever after their daily working hours. They are now increasingly striving for convenient household appliances that will help them get through their hectic routine. The lack of time available for performing household tasks, including cleaning, and maintaining the garments, in both in-office and remote working models is bolstering the demand for garment steamers. According to the US Bureau of Labor Statistics, the percentage of the civilian noninstitutional population employed in 2019 is 60.8% compared to 58.6% in 2013. According to International Labour Organization, more than half of the world's labor force is in Asia-Pacific, which indicates that people in such regions will increase their demand for convenient household appliances.
Further, the rising percentage of women in the total workforce in developing countries has added to the demand for garment steamers. Moreover, according to the International Labour Organization, the female labor force participation rate in 2019 was the highest in Sub-Saharan Africa with 61.29%, followed by East Asia and Pacific with 58.83%. Therefore, the increase in the working population is supporting the growth of the garment steamers market across the world.
Product Type Insights
Based on product type, the garment steamers market is bifurcated into handheld and upright. The upright segment accounted for a larger market share in 2020, and it is expected to register a higher CAGR during the forecast period. Upright garment steamers are extremely stable and provide fast and effective wrinkle removal. Built-in hanging options eliminate the need to hunt for a place to hang the clothes at the time of steaming. Upright garment steamers are equipped with a water tank; these steamers are incredibly stable, strong, and safe for delicate fabrics. They also have simple built-in hanging options and a large water tank for prolonged steaming sessions.
Distribution Channel Industry Insights
Based on distribution channel, the garment steamers market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2020, whereas the online stores segment is expected to register the highest CAGR during the forecast period. Supermarkets and hypermarkets are a type of self-help shops offering a wide variety of products. They provide extensive merchandise mix along with different brands of garment steamers placed under the same roof. The different varieties of products are placed in eye-catching assortments on the shelves of supermarkets and hypermarkets for the purpose of attracting customers. The high footfall in supermarkets and hypermarkets makes it easier for garment steamers manufacturers to target their customer base.
A few players operating in the garment steamers market are Groupe SEB; Conair LLC; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; SALAV USA; Maryant, Inc.; Pure Enrichment; Reliable Corp; Panasonic Corporation; and PurSteam. The key companies adopt the mergers & acquisitions and R&D strategies to expand customer base and gain significant share in the global market, which also allow them to maintain their brand name globally.
Report Spotlights
- Progressive industry trends in the garment steamers market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the garment steamers market from 2019 to 2028
- Estimation of global demand for garment steamers
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook as well as factors driving and restraining the growth of the garment steamers market
- Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- Size of the garment steamers market size at various nodes
- Detailed overview and segmentation of the market, as well as the garment steamers industry dynamics
- Size of the garment steamers market in various regions with promising growth opportunities
Garment Steamers Market Regional Insights
The regional trends and factors influencing the Garment Steamers Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Garment Steamers Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

- Get the Regional Specific Data for Garment Steamers Market
Garment Steamers Market Report Scope
Report Attribute | Details |
---|---|
Market size in 2021 | US$ 1.66 Billion |
Market Size by 2028 | US$ 2.4 Billion |
Global CAGR (2021 - 2028) | 5.4% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By Product Type
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
Garment Steamers Market Players Density: Understanding Its Impact on Business Dynamics
The Garment Steamers Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Garment Steamers Market are:
- Conair LLC
- Groupe SEB
- Jiffy Steamer Company, LLC
- Koninklijke Philips N.V.
- Maryant, Inc.
Disclaimer: The companies listed above are not ranked in any particular order.

- Get the Garment Steamers Market top key players overview
The report includes the segmentation of the garment steamers market as follows:
By Product Type
- Handheld
- Upright
By Price Range
- Less than US$ 20
- US$ 20 to US$ 70
- More than US$ 70
By Tank Type
- Fixed
- Removable
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
By Geography
North America
- US
- Canada
- Mexico
Europe
- Germany
- France
- UK
- Italy
- Russia
- Rest of Europe
Asia Pacific (APAC)
- Australia
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Middle East & Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
South America
- Brazil
- Argentina
- Rest of South America
Company Profiles
- Groupe SEB
- Conair LLC
- Jiffy Steamer Company, LLC
- Koninklijke Philips N.V.
- SALAV USA
- Maryant, Inc.
- Pure Enrichment
- Reliable Corp
- Panasonic Corporation
- PurSteam
Frequently Asked Questions
How is the market scope for garment steamers defined?
The garment steamers used in residential and professional sectors are only considered in the market scope. Similarly, 2-in-1 iron & steamer products are not included in the market scope. The fixed segment under by Tank Type, also includes products whose steamer or lid is removed from above to fill the water in the tank.
Based on tank type, which segment is leading the global garment steamers market during the forecast period?
By tank type, the global garment steamers market is bifurcated into fixed and removable. The removable segment held a larger share in the global garment steamers market in 2020. The convenience to detach the tank to refill water boosts the demand for removable tank type garment steamers. They are available in a variety of product types, from portable or handheld designs to upright or vertical steamers.
Which major factors are influencing the growth of global garment steamers market?
The global garment steamers market growth is majorly influenced by determinants such as increase in working population, rise in preference for garment steamers over traditional irons, high product price, and product innovation.
Which region held the largest share of the global garment steamers market?
In 2020, North America accounted for the largest share of approximately 40% in the global garment steamers market. The growth of the North America garment steamers market is attributed to the rise in disposable income, increase in working population, and the surge in preference for garment steamers over traditional irons across the region. The continuous innovations and integration of advanced technologies along with ongoing research and development bolster the growth of the garment steamers market in North America.
Based on price range, which segment led the global garment steamers market in 2020?
Based on price range, the global garment steamers market is segmented into less than US$ 20, US$ 20 to US$ 70, and more than US$ 70. The more than US$ 70 dominated the market during the research period. The steamers priced above US$ 70 have a quick heat-up time, suit all types of fabric, and have a large tank capacity, which makes them convenient and user-friendly, as well as saves time.
Can you list some of the major players operating in the global garment steamers market?
Some of the major key players operating in the global garment steamers market include Groupe SEB; Conair LLC; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; SALAV USA; Maryant, Inc.; Pure Enrichment; Reliable Corp; Panasonic Corporation; and PurSteam among few others.
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Testimonials

I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.
DR CHIJIOKE ONYIA, MANAGING DIRECTOR, PineCrest Healthcare Ltd.
The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services
Yukihiko Adachi CEO, Deep Blue, LLC.Reason to Buy
- Informed Decision-Making
- Understanding Market Dynamics
- Competitive Analysis
- Customer Insights
- Market Forecasts
- Risk Mitigation
- Strategic Planning
- Investment Justification
- Identifying Emerging Markets
- Enhancing Marketing Strategies
- Boosting Operational Efficiency
- Tracking Industry Innovations
- Aligning with Regulatory Trends
Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.
Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.
Once your order is successfully placed, you will receive a confirmation email along with your invoice.
• For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
• For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.
We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.
The report is available in either PDF format or as an Excel dataset, depending on the license you choose.
The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
Please review the license options at checkout or contact us to confirm which formats are included with your purchase.
Our payment process is fully secure and PCI-DSS compliant.
We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
You can make your purchase with confidence, knowing your personal and financial information is safe with us.
Yes, we do offer special pricing for bulk purchases.
If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.
Yes, absolutely.
Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.
Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.
Yes, certainly.
If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.















The List of Companies - Global Garment Steamer Market
- Conair LLC
- Groupe SEB
- Jiffy Steamer Company, LLC
- Koninklijke Philips N.V.
- Maryant, Inc.
- Panasonic Corporation
- Pure Enrichment
- PurSteamReliable Corp
- Reliable Corp
- SALAV USA


