Green Cement Market 2025 by Types, Application, Technology, Opportunities, End Users and Regions | The Insight Partners

Green Cement Market to 2025 – Global Analysis and Forecasts By Type (Fly Ash, Recycled Aggregate, Slag, and Others); End Users (Commercial, Residential, and Industries)

Publication Month: Sep 2018 | Report Code: TIPTE100001096 | No. of Pages: 133 | Category: Manufacturing and Construction | Status: Published

The global green cement market was valued at US$ 15,552.7 Mn in 2017 and is expected to grow at a CAGR of 13.3% during the forecast period 2018 – 2025, to account to US$ 42,731.2 Mn by 2025.

Green cement is one type of cementitious product which is a key replacement of Ordinary Portland Cement (OPC). This is due to the capabilities of the material which surpasses the abilities of Ordinary Portland Cement by optimizing and incorporating various by products and recycled materials from thermal power plants, blast furnaces, steel plants, and construction and demolition waste among others. Increasing environmental concerns and rising prices of fossil fuels across geographies have led the concrete mixers or builders to shift from the traditional concrete concept to the robust green cement concept, thereby, bolstering the green cement market. In the present market, several leading cement manufacturers are venturing into the green cement manufacturing, which is increasing the proliferation of green cement market.


The global green cement market is a highly fragmented and evolving market worldwide. Leading players in the global green cement market capture merely >35% of the market, whereas the rest of the market is occupied by regional players including tier-2 and tier-3 companies in respective regions. The green cement market operates in a highly competitive marketplace. As leading companies in the green cement market continue to broaden their addressable market, by expanding its current product portfolio, diversifying its client base, and developing new products and markets, all the prominent players face an increasing level of competition, both from start-ups as well the leading global industrial companies in the world.

The rising penetration of green cement market in the developing economies of Middle East and Africa, and Asia coupled with the rapidly developing commercial, residential and industrial infrastructures in these regions are proving to be the major drivers for the growth in the adoption of green cement market in the present scenario and the trend is expected to boost the market to propel in the coming years. Additionally, with an objective to reuse and complete utilization of the fly ash and slag, various governments and private organizations are undertaking initiatives to set up cement factories near respective plants. These initiatives help the country and the government to increase industries as well as utilize the residuals of thermal power plants and steel plants, thereby, propelling the fly ash cement segment and slag cement segment in the industrial sector.

The global green cement market is segmented on basis of types, and end users. The slag segment is the most prominent green cement across geographies, pertaining to the increased strength, workability enhancement, permeability reduction, improved performance, and increased durability among others. These advantages of the segment are the major drivers for the segment to exhibit a prime growth rate during the forecast period from 2018 – 2025. Geographically, the market for green cement is largely dominated by Asia Pacific region, owing to the huge availability of raw materials required for preparing green cement. Another factor boosting the market for green cement in the region is the rise in population in Asia Pacific countries, which demands more residential areas. However, the market for green cement is foreseen to be tending towards the European market during the forecast period, due to various government initiatives and an increase in manufacturing facilities.

The prominent players operating in green cement market globally include Anhui Conch Cement Company Limited, CEMEX, S.A.B. DE C.V., China National Building Material Co., Ltd., China Resources Cement Holdings Limited, HEIDELBERGCEMENT AG, LAFARGEHOLCIM Ltd., Taiwan Cement Corporation, Votorantim Cimentos, Ecocem, and Taiheiyo Cement Corporation among others.

TABLE OF CONTENTS

1. INTRODUCTION 13
1.1 SCOPE OF THE STUDY 13
1.2 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE 13

2. KEY TAKEAWAYS 14

3. GREEN CEMENT MARKET LANDSCAPE 17
3.1 MARKET OVERVIEW 17
3.2 MARKET SEGMENTATION 18
3.2.1 Global Green Cement Market – By Types 19
3.2.2 Global Green Cement Market – By End Users 19
3.2.3 Global Green Cement Market – By Geography 20
3.3 PEST ANALYSIS 21
3.3.1 North America – PEST Analysis 21
3.3.2 Europe – PEST Analysis 23
3.3.3 Asia Pacific – PEST Analysis 25
3.3.4 Middle East and Africa – PEST Analysis 27
3.3.5 South America – PEST Analysis 29

4. GREEN CEMENT MARKET – KEY INDUSTRY DYNAMICS 31
4.1 KEY MARKET DRIVERS 31
4.1.1 Increasing Governmental Initiatives towards Utilization of Industrial By-Products 31
4.1.2 Rising Demand for CO2 Reduction 31
4.2 KEY MARKET RESTRAINTS 32
4.2.1 Slow Adoption Rate among the Local or Smaller Builders 32
4.3 KEY MARKET OPPORTUNITIES 33
4.3.1 Substantial Growth in Construction Industry to Fuel Green Cement Demand 33
4.4 FUTURE TRENDS 33
4.4.1 Advent of New Green Concrete Using Graphene 33
4.5 IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS 34

5. GREEN CEMENT MARKET – GLOBAL ANALYSIS 35
5.1 GLOBAL GREEN CEMENT MARKET OVERVIEW 35
5.2 GLOBAL GREEN CEMENT MARKET FORECAST AND ANALYSIS 36

6. GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – TYPE 37
6.1 OVERVIEW 37
6.2 GLOBAL GREEN CEMENT MARKET BREAKDOWN, BY TYPE, 2017 & 2025 37
6.3 FLY ASH MARKET 38
6.3.1 Overview 38
6.3.2 Fly Ash Market Forecasts and Analysis 38
6.4 RECYCLED AGGREGATE MARKET 39
6.4.1 Overview 39
6.4.2 Recycled Aggregate Market Forecasts and Analysis 40
6.5 SLAG MARKET 41
6.5.1 Overview 41
6.5.2 Slag Market Forecasts and Analysis 41
6.6 OTHERS MARKET 42
6.6.1 Overview 42
6.6.2 Others Market Forecasts and Analysis 42

7. GLOBAL GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY END USER 43
7.1 OVERVIEW 43
7.2 GLOBAL GREEN CEMENT MARKET BREAKDOWN, BY END USER, 2017 & 2025 43
7.3 COMMERCIAL MARKET 44
7.3.1 Overview 44
7.3.2 Commercial Market Forecasts and Analysis 44
7.4 RESIDENTIAL MARKET 46
7.4.1 Overview 46
7.4.2 Residential Market Forecasts and Analysis 46
7.5 INDUSTRIAL MARKET 47
7.5.1 Overview 47
7.5.2 Industrial Market Forecasts and Analysis 47

8. GREEN CEMENT MARKET – GEOGRAPHICAL ANALYSIS 48
8.1 OVERVIEW 48
8.2 NORTH AMERICA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 49
8.2.1 Overview 49
8.2.2 North America Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 50
8.2.3 North America Green Cement Market Breakdown by Key Countries 51
8.2.3.1 U.S. Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 52
8.2.3.2 Canada Green Cement Market Revenue and Forecast to 2025 (US$ Mn) 53
8.2.3.3 Mexico Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 54
8.2.4 North America Green Cement Market Breakdown by Type 55
8.2.5 North America Green Cement Market Breakdown by End-User 56
8.3 EUROPE GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 57
8.3.1 Overview 57
8.3.2 Europe Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 58
8.3.3 Europe Green Cement Market Breakdown by Key Countries 58
8.3.3.1 France Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 59
8.3.3.2 Germany Green Cement Market Revenue and Forecast to 2025 (US$ Mn) 60
8.3.3.3 ITALY Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 61
8.3.3.4 U.K Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 62
8.3.3.5 Spain Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 63
8.3.4 Europe Green Cement Market Breakdown by Type 63
8.3.5 Europe Green Cement Market Breakdown by End-User 64
8.4 APAC GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 65
8.4.1 Overview 65
8.4.2 APAC Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 66
8.4.3 APAC Green Cement Market Breakdown by Key Countries 67
8.4.3.1 Australia Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 67
8.4.3.2 China Green Cement Market Revenue and Forecast to 2025 (US$ Mn) 68
8.4.3.3 India Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 69
8.4.3.4 Japan Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 70
8.4.3.5 Rest of APAC Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 70
8.4.4 APAC Green Cement Market Breakdown by Type 71
8.4.5 APAC Green Cement Market Breakdown by End-User 72
8.5 MIDDLE EAST & AFRICA (MEA) GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 73
8.5.1 Overview 73
8.5.2 MEA Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 74
8.5.3 MEA Green Cement Market Breakdown by Key Countries 75
8.5.3.1 Saudi Arabia Green Cement Market Revenue and Forecast to 2025 (US$ Mn) 75
8.5.3.2 UAE Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 76
8.5.3.3 South Africa Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 77
8.5.3.4 Bahrain Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 78
8.5.3.5 Qatar Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 78
8.5.3.6 Rest of MEA Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 79
8.5.4 MEA Green Cement Market Breakdown by Type 79
8.5.5 MEA Green Cement Market Breakdown by End-User 80
8.6 SOUTH AMERICA (SAM) GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 81
8.6.1 Overview 81
8.6.2 SAM Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 82
8.6.3 SAM Green Cement Market Breakdown by Key Countries 82
8.6.3.1 Brazil Green Cement Market Revenue and Forecasts to 2025 (US$ Mn) 83
8.6.4 SAM Green Cement Market Breakdown by Type 84
8.6.5 SAM Green Cement Market Breakdown by End-User 85

9. INDUSTRY LANDSCAPE 86
9.1 MARKET INITIATIVE 86
9.2 MERGER AND ACQUISITION 87
9.3 UAE GREEN CEMENT MANUFACTURERS 88

10. COMPETITIVE LANDSCAPE 89
10.1 COMPETITIVE PRODUCT MAPPING 89
10.2 MARKET POSITIONING – GLOBAL TOP 5 PLAYERS RANKING 91
11. GREEN CEMENT, KEY COMPANY PROFILES 92
11.1 ANHUI CONCH CEMENT COMPANY LIMITED 92
11.1.1 Key Facts 92
11.1.2 Business Description 92
11.1.3 Financial Overview 93
11.1.4 SWOT Analysis 93
11.1.5 Key Developments 95
11.2 CEMEX, S.A.B. DE C.V. 96
11.2.1 Key Facts 96
11.2.2 Business Description 96
11.2.3 Financial Overview 97
11.2.4 SWOT Analysis 97
11.2.5 Key Developments 99
11.3 CHINA NATIONAL BUILDING MATERIAL CO., LTD. 100
11.3.1 Key Facts 100
11.3.2 Business Description 100
11.3.3 Financial Overview 101
11.3.4 SWOT Analysis 101
11.3.5 Key Developments 103
11.4 CHINA RESOURCES CEMENT HOLDINGS LIMITED 104
11.4.1 Key Facts 104
11.4.2 Business Description 104
11.4.3 Financial Overview 104
11.4.4 SWOT Analysis 105
11.4.5 Key Developments 106
11.5 HEIDELBERGCEMENT AG 107
11.5.1 Key Facts 107
11.5.2 Business Description 107
11.5.3 Financial Overview 108
11.5.4 SWOT Analysis 108
11.5.5 Key Developments 110
11.6 LAFARGEHOLCIM LTD. 111
11.6.1 Key Facts 111
11.6.2 Business Description 111
11.6.3 Financial Overview 112
11.6.4 SWOT Analysis 112
11.6.5 Key Developments 114
11.7 TAIWAN CEMENT CORPORATION 115
11.7.1 Key Facts 115
11.7.2 Business Description 115
11.7.3 Financial Overview 115
11.7.4 SWOT Analysis 116
11.7.5 Key Developments 117
11.8 VOTORANTIM CIMENTOS 118
11.8.1 Key Facts 118
11.8.2 Business Description 118
11.8.3 Financial Overview 119
11.8.4 SWOT Analysis 119
11.8.5 Key Developments 121
11.9 ECOCEM 122
11.9.1 Key Facts 122
11.9.2 Business Description 122
11.9.3 Financial Overview 123
11.9.4 SWOT Analysis 123
11.9.5 Key Developments 124
11.10 TAIHEIYO CEMENT CORPORATION 125
11.10.1 Key Facts 125
11.10.2 Business Description 125
11.10.3 Financial Overview 126
11.10.4 SWOT Analysis 126
11.10.5 Key Developments 128

12. APPENDIX 129
12.1 ABOUT THE INSIGHT PARTNERS 129
12.2 GLOSSARY OF TERMS 129
12.3 METHODOLOGY 131
12.3.1 Coverage 131
12.3.2 Secondary Research 131
12.3.3 Primary Research 132

LIST OF TABLES

TABLE 1. NORTH AMERICA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ MN) 55
TABLE 2. NORTH AMERICA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY END-USER (US$ MN) 56
TABLE 3. EUROPE GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ MN) 64
TABLE 4. EUROPE GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY END-USER (US$ MN) 64
TABLE 5. APAC GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ MN) 71
TABLE 6. APAC GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY END-USER (US$ MN) 72
TABLE 7. MEA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ MN) 80
TABLE 8. MEA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY END-USER (US$ MN) 80
TABLE 9. SAM GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ MN) 84
TABLE 10. SAM GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 – BY END-USER (US$ MN) 85
TABLE 11. GLOSSARY OF TERM: GREEN CEMENT MARKET 129

LIST OF FIGURES

FIGURE 1. EUROPE GREEN CEMENT MARKET REVENUE & FORECAST, 2017 & 2015 (US$ MN) 14
FIGURE 2. GLOBAL GREEN CEMENT MARKET - SLAG CEMENT, REVENUE OPPORTUNITY (US$ MN), 2018 – 2025 15
FIGURE 3. GLOBAL GREEN CEMENT MARKET, BY COMMERCIAL SECTOR, 2017-2025 (US$ MN) 16
FIGURE 4. GREEN CEMENT MARKET SEGMENTATION 18
FIGURE 5. GREEN CEMENT MARKET SEGMENTATION - GEOGRAPHIC 19
FIGURE 6. NORTH AMERICA – PEST ANALYSIS 21
FIGURE 7. EUROPE – PEST ANALYSIS 23
FIGURE 8. ASIA PACIFIC – PEST ANALYSIS 25
FIGURE 9. MIDDLE EAST AND AFRICA – PEST ANALYSIS 27
FIGURE 10. SOUTH AMERICA – PEST ANALYSIS 29
FIGURE 11. GREEN CEMENT MARKET IMPACT ANALYSIS OF DRIVER AND RESTRAINTS 34
FIGURE 12. GLOBAL GREEN CEMENT MARKET 35
FIGURE 13. GLOBAL GREEN CEMENT MARKET FORECAST AND ANALYSIS 36
FIGURE 14. GLOBAL GREEN CEMENT MARKET BREAKDOWN, BY TYPES, 2017 & 2025 (%) 37
FIGURE 15. GLOBAL FLY ASH MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 39
FIGURE 16. GLOBAL RECYCLEED AGGREGATE MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 40
FIGURE 17. GLOBAL SLAGS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 41
FIGURE 18. GLOBAL OTHERS MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 42
FIGURE 19. GLOBAL GREEN CEMENT MARKET BREAKDOWN, BY END USER, 2017 & 2025 (%) 43
FIGURE 20. GLOBAL COMMERCIAL MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 45
FIGURE 21. GLOBAL RESIDENTIAL MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 46
FIGURE 22. GLOBAL INDUSTRIAL MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 47
FIGURE 23. GREEN CEMENT MARKET, GLOBAL BREAKDOWN BY REGIONS, 2017 & 2025 (%) 48
FIGURE 24. NORTH AMERICA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 50
FIGURE 25. NORTH AMERICA GREEN CEMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 51
FIGURE 26. U.S. GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 52
FIGURE 27. CANADA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 53
FIGURE 28. MEXICO GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 54
FIGURE 29. NORTH AMERICA GREEN CEMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 55
FIGURE 30. NORTH AMERICA GREEN CEMENT MARKET BREAKDOWN BY END-USER, 2017 & 2025 (%) 56
FIGURE 31. EUROPE GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 58
FIGURE 32. EUROPE GREEN CEMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 58
FIGURE 33. FRANCE GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 59
FIGURE 34. GERMANY GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 60
FIGURE 35. ITALY GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 61
FIGURE 36. U.K GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 62
FIGURE 37. SPAIN GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 63
FIGURE 38. EUROPE GREEN CEMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 63
FIGURE 39. EUROPE GREEN CEMENT MARKET BREAKDOWN BY END-USER, 2017 & 2025 (%) 64
FIGURE 40. APAC GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 66
FIGURE 41. APAC GREEN CEMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 67
FIGURE 42. AUSTRALIA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 67
FIGURE 43. CHINA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 68
FIGURE 44. INDIA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 69
FIGURE 45. JAPAN GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 70
FIGURE 46. REST OF APAC GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 70
FIGURE 47. APAC GREEN CEMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 71
FIGURE 48. APAC GREEN CEMENT MARKET BREAKDOWN BY END-USER, 2017 & 2025 (%) 72
FIGURE 49. MEA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 74
FIGURE 50. MEA GREEN CEMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 75
FIGURE 51. SAUDI ARABIA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 75
FIGURE 52. UAE GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 76
FIGURE 53. SOUTH AFRICA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 77
FIGURE 54. BAHRAIN GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 78
FIGURE 55. QATAR GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 78
FIGURE 56. REST OF MEA GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 79
FIGURE 57. MEA GREEN CEMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 79
FIGURE 58. MEA GREEN CEMENT MARKET BREAKDOWN BY END-USER, 2017 & 2025 (%) 80
FIGURE 59. SAM GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 82
FIGURE 60. SAM GREEN CEMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 82
FIGURE 61. BRAZIL GREEN CEMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 83
FIGURE 62. SAM GREEN CEMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 84
FIGURE 63. SAM GREEN CEMENT MARKET BREAKDOWN BY END-USER, 2017 & 2025 (%) 85
The List of Companies

1. Anhui Conch Cement Company Limited
2. CEMEX, S.A.B. DE C.V.
3. China National Building Material Co., Ltd.
4. China Resources Cement Holdings Limited
5. HEIDELBERGCEMENT AG
6. LafargeHolcim Ltd
7. TAIWAN CEMENT CORPORATION
8. Votorantim Cimentos
9. Ecocem
10. Taiheiyo Cement Corporation

Highlights key business priorities in order to assist companies to realign their business strategies.

- The key findings and recommendations highlight crucial progressive industry trends in the green cement market, thereby allowing players to develop effective long term strategies.

- Develop/modify business expansion plans by using substantial growth offering in developed and emerging markets.

- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to segmentations like type and end users.

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