Hair Extension Market Size Report | Forecast & Growth by 2030

The hair extension market size was valued at US$ 3,963.80 million in 2022 and is expected to reach US$ 5,775.09 million by 2030; it is estimated to register a CAGR of 4.8% from 2022 to 2030.

Market Insights and Analyst View:

Hair extensions, mainly sourced from human hair or synthetic material, are often attached firmly to the scalp and used to add length, volume, and color to natural hair. The extensions are being sold according to the consumers' requirements for the duration they want to be required for. Hair extensions combine with hair due to their complementary color, volume, and texture. These are customizable per the customers' requirements and designed by the hairdresser or stylist. Hair extensions are being sold in retail channels such as e-commerce, company sites, retail stores, and supermarkets for personal and professional use.

Growth Drivers and Challenges:

Improvement in quality of life, positive effects of personal care on self-esteem and social interaction, gradual consumer shift toward luxury and premium self-grooming products, and rise in incidence of hair fall are a few factors propelling the growth of the hair extension market. Europe and North America are significant markets for the styling industry, accounting for more than 60% of the cosmetics market combined. Hair care products are gaining huge traction among consumers amid the increasing prevalence of hair thinning, dryness, volume loss, and other hair-related concerns. African consumers and people of African descent are significant consumers of hair extensions. Hence, the increasing adoption of self-grooming products among the global populace drives the global hair extension market.

The global middle-class population, the next potential consumer segment for the personal care & cosmetic industry, has surged significantly. The shopping behavior and living standards of the middle-class population are changing rapidly with the increase in per capita disposable income. In the current market scenario, the number of consumers visiting branded salons is more significant than ever, owing to their proactive search for branded products, including hair care and skincare products. Such consumers are often primary targets for consumer-focused businesses due to their discretionary spending power. According to the World Data Lab projections, the middle-class population drives demand for various products, including beauty and hair products, in the global economy. They are expected to fuel the industry growth owing to rising per capita income. A noticeable change in middle-class spending patterns will affect the global hair extension market. In emerging countries such as India and China, middle-class people account for a significant share of the hair extension market due to the increasing economy and growing disposable income. Out of the total population residing in China, the middle-class category accounts for the largest share globally and is a significant market for major multinational companies. Chinese middle-class consumer consumption, primarily inspired by the western lifestyle, is increasing the demand for higher quality products such as hair extensions, hair care, and other styling and grooming products. The rise in disposable income in the middle-class population has changed their shopping behavior and living standards, affecting the grooming market. Thus, such factors are driving the demand for hair extensions.

Unethical practices in the hair industry have given rise to prohibited activities such as the illegal sale of hair and the reduced remuneration of laborers working in the hair industry. The primary sale of hair comes from small agents and mediators who tour villages in countries such as China, India, and Eastern European countries, offering poverty-stricken women small payments to part with their hair. According to recent research, individuals who face financial difficulties in low-income regions sell their hair. In India, various unethical practices related to selling of hairs are taking place. For instance, slum children are being misled into shaving their heads in exchange for toys; sometimes, husbands force their wives to sell their hair. In addition, even smugglers are engaged in the illegal trade of Indian-origin raw human hair to China via land routes. The smuggling through the land eliminates over 28% import duty while paying a pittance to children who segregate and isolate hair strains in raw and unprocessed human hair. Thus, all the aforementioned factors negatively impact the global hair extension market.

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Hair Extension Market: Strategic Insights

Market Size Value in	US$ 3,963.80 million in 2022
Market Size Value by	US$ 5,775.09 million by 2030
Growth rate	CAGR of 4.8% from 2022 to 2030
Forecast Period	2022-2030
Base Year	2022

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Report Segmentation and Scope:

The global hair extension market is segmented on the basis of product type, source, distribution channel, and geography. The hair extension market, based on product type, is segmented into tape-in, fusion and pre-bonded, clip-in, and others. Based on source, the hair extension market is bifurcated into human hair and synthetic hair. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global hair extension market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.

Segmental Analysis:

Based on product type, the hair extension market is segmented into tape-in, fusion and pre-bonded, clip-in, and others. The fusion and pre-bonded segment is expected to register the highest CAGR during the forecast period. Fusion and pre-bonded hair extensions are fused to the natural hair using various adhesives such as glue. Applying these extensions takes around 3–4 hours. A machine resembling a hot glue gun is used to primarily attach the hair extension to individual strands of natural hair. However, due to various chemicals in the glue, fusion and pre-bonded hair extension can cause breakage, hair loss, and scalp irritation. SO.CAP.  USA uses 100% European-type Remy human hair pre-bonded with 100% keratin tips to ensure a strong, healthy, and long-lasting bond. 

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Regional Analysis:

Based on geography, the hair extension market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. North America dominated the global hair extension market, and the regional market accounted for US$ 1,392.81 million in 2022. Europe is a second major contributor holding more than 29% share of the global market. Asia Pacific is also expected to register a considerable CAGR of over 5% during the forecast period. The hair extension market in Asia Pacific is subsegmented into China, India, Japan, South Korea, and Australia. The emerging nations in Asia Pacific are witnessing an upsurge in the middle-class population, coupled with growth in urbanization, offering massive opportunities to the key players in the hair extension market. The hair extension industry in the countries of Asia Pacific has experienced a considerable shift over the years. South Asian countries are the world's largest exporters of human hair. China is dominating the regional market. The rising demand for hair extensions in Asia Pacific has attracted manufacturers to establish their presence in the region, further driving the hair extension market in the region. In addition, the rising population and cultural traditions are driving the market growth.

COVID-19 Pandemic Impact:

The COVID-19 pandemic initially affected the global hair extension market due to the shutdown of manufacturing units, shortage of labor, disruption of supply chains, and financial instability. The disruption of various industries due to the economic slowdown caused by the COVID-19 outbreak restrained the hair extension supply. Various hair extension stores were closed. However, businesses are gaining ground as previously imposed limitations have been eased across various countries. Moreover, the introduction of COVID-19 vaccines by governments of different countries eased the situation, leading to a rise in business activities worldwide. Several markets, including the hair extension market, reported growth after the ease of lockdowns and movement restrictions.

Competitive Landscape and Key Companies:

Locks & Bonds, Klix Hair Inc, Easihair Pro., Balmain Hair Group BV, Great Lengths SpA, Evergreen Products Group Ltd, Socap USA Inc., Cinderellahair Inc., Barclay Wolf Ltd, and Hairlocs Inc. are among the prominent players operating in the global hair extensions market.